Tune Up Your SEO Strategy with 5 Tailored Tips for Q4Strategies for staying one step ahead of the restDial: +1 (312) 878-0...
Housekeeping Items Are the slides available?    Yes! Please email seo@webmarketing123.com We want to hear from you!   ...
Webinar Agenda    Optimal Keyword Targeting1   Sustain SEO value with specific keyword placement and best practices    Cre...
Webinar Agenda    Optimal Keyword Targeting1   Sustain SEO value with specific keyword placement and best practices    Cre...
1 Keyword Optimization  Investigate Google Insights to compare long-term trends:  www.google.com/insights/search          ...
1 Keyword Optimization  Select a mix of both “head match” and “long tail” keywords                                        ...
1 Keyword Optimization     Keyword selection is important because it determines the course of     your campaign• Best Prac...
1 Gauge Your Keyword Potential      Find low hanging fruit• Identify the traffic on EACH keyword• Utilize the keywords tha...
1 Identify the Keywords that Bring You Traffic     How Do Keyword Phrases Affect Your Website’s User Experience?Visitor Bo...
1 Evaluate Your Best Traffic Driving Terms      Analytics & AdWordsKeywords that drive ORGANIC traffic:Keywords that drive...
Webinar Agenda    Optimal Keyword Targeting1   Sustain SEO value with specific keyword placement and best practices    Cre...
2 Navigate Your Keyword Placement    Strategize Keyword Placement in Content Silos• Place 3-5 keyword iterationson each pa...
2 On-Page Optimization Tips     Set Unique Page TitlesPage Titles are the most important page ranking factor!   • Include ...
2 On-Page Optimization Tips  Define H1 Tags and ALT Tags Define at the page level to allow maximum SEO benefit: • Layout •...
2 On-Page Optimization Tips  Define H1 Tags and ALT Tags Set ALT Tags at the page-level, not image library level for maxim...
Webinar Agenda    Optimal Keyword Targeting1   Sustain SEO value with specific keyword placement and best practices    Cre...
3 Create Content for Search Engines to Read         If you have good content in your marketing collateral, use it!Do:• Con...
3 Engage Visitors in Your Offering       If you have good content in your marketing collateral, use it!• Work to engage yo...
3 Extend Your Content Past Your Website  Become a trusted, reliable source                                                ...
3 Capture User Attention      Encourage eye contact through a hero image subject• People tend to follow the eye path where...
Webinar Agenda    Optimal Keyword Targeting1   Sustain SEO value with specific keyword placement and best practices    Cre...
4 How Google Crawls Your Website                         • Spiders crawl your site:                              • Daily  ...
4 Establish a Crawl-able Site Architecture        Examine your site pages indexed on the search engines• Search on Google ...
4 Use Webmaster Tools to View Crawler Stats  Compare against Google’s Webmaster Tools                                     ...
4 Baseline: How Often Your Site is Crawled        Make sure site navigation links can be followed• Check your cache to vie...
4 Develop Navigation & Linking Structure      Guide Search Engines with Clear Content Silo StructuresGoogle needs to fully...
Webinar Agenda    Optimal Keyword Targeting1   Sustain SEO value with specific keyword placement and best practices    Cre...
5 Construct a Regular Monitoring System  Analyze goal paths and completion rates • Traffic sources           • Page visit ...
5 Standardize Your Metrics       Develop a routine tracking system to measure:• Conversions• Visitor Engagement• Lead Grow...
5 Standardize Your Metrics  Create a custom metrics dashboard                                      #wm123                 ...
Key Takeaways• Optimize your keywords and strategize placement within your site content• Undergo on-page keyword optimizat...
Thank You!
Contact Us about Qualifying for a Free Digital Marketing Analysis     Custom Analysis includes:     -Competitive Report: f...
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Webmarketing123: Tune Up Your SEO Strategy With 5 Tailored Tips for Q4_09-28-2011

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Webmarketing123: Tune Up Your SEO Strategy With 5 Tailored Tips for Q4_09-28-2011

  1. 1. Tune Up Your SEO Strategy with 5 Tailored Tips for Q4Strategies for staying one step ahead of the restDial: +1 (312) 878-0218Access Code: 263-141-868 @webmarketing123 @bradleywjoe #wm123
  2. 2. Housekeeping Items Are the slides available?  Yes! Please email seo@webmarketing123.com We want to hear from you!  @webmarketing123  #wm123  facebook.com/webmarketing123 Want to learn more?  Contact us for a free site analysis. Details at end of webinar. #wm123 @bradleywjoe
  3. 3. Webinar Agenda Optimal Keyword Targeting1 Sustain SEO value with specific keyword placement and best practices Create an On-Page Optimization Strategy2 Evaluate ways to better optimize the on-page user experience Follow Content and Copywriting Best Practices3 Enable your call to action to compel users to click through Establish A Crawl-able Site Architecture4 Ensure SEO-friendly link structures exist within your site Set Up a Tracking and Measurement Schedule5 Integrate consistent and thorough tracking into your monitoring efforts #wm123 @bradleywjoe
  4. 4. Webinar Agenda Optimal Keyword Targeting1 Sustain SEO value with specific keyword placement and best practices Create an On-Page Optimization Strategy2 Evaluate ways to better optimize the on-page user experience Follow Content and Copywriting Best Practices3 Enable your call to action to compel users to click through Establish A Crawl-able Site Architecture4 Ensure SEO-friendly link structures exist within your site Set Up a Tracking and Measurement Schedule5 Integrate consistent and thorough tracking into your monitoring efforts #wm123 @bradleywjoe
  5. 5. 1 Keyword Optimization Investigate Google Insights to compare long-term trends: www.google.com/insights/search #wm123 @bradleywjoe
  6. 6. 1 Keyword Optimization Select a mix of both “head match” and “long tail” keywords #wm123 @bradleywjoe
  7. 7. 1 Keyword Optimization Keyword selection is important because it determines the course of your campaign• Best Practices • Have a mix of both generic and “long-tail” terms • Do not focus just on search volume • Google your proposed search terms to see if the sites ranking on page 1 are relevant to what your business offers • Look at search trends for your proposed keywords • Expand on your keywords by finding variations #wm123 @bradleywjoe
  8. 8. 1 Gauge Your Keyword Potential Find low hanging fruit• Identify the traffic on EACH keyword• Utilize the keywords that are MOST relevant to your product or service• Look for keywords that have potential to bring qualified traffic #wm123 @bradleywjoe
  9. 9. 1 Identify the Keywords that Bring You Traffic How Do Keyword Phrases Affect Your Website’s User Experience?Visitor Bounce Rate?• RelevancyVisitor Time on Site?• Engagement #wm123 @bradleywjoe
  10. 10. 1 Evaluate Your Best Traffic Driving Terms Analytics & AdWordsKeywords that drive ORGANIC traffic:Keywords that drive PAID conversions: #wm123 @bradleywjoe
  11. 11. Webinar Agenda Optimal Keyword Targeting1 Sustain SEO value with specific keyword placement and best practices Create an On-Page Optimization Strategy2 Evaluate ways to better optimize the on-page user experience Follow Content and Copywriting Best Practices3 Enable your call to action to compel users to click through Establish A Crawl-able Site Architecture4 Ensure SEO-friendly link structures exist within your site Set Up a Tracking and Measurement Schedule5 Integrate consistent and thorough tracking into your monitoring efforts #wm123 @bradleywjoe
  12. 12. 2 Navigate Your Keyword Placement Strategize Keyword Placement in Content Silos• Place 3-5 keyword iterationson each page of your site About Us Products• Determine which pages are Servicesbest suited to each keyword• Assign each keyword to a Products Services About Uspage in each website section• Develop a cohesive themeacross each page and section Other Relevant Internal Pages #wm123 @bradleywjoe
  13. 13. 2 On-Page Optimization Tips Set Unique Page TitlesPage Titles are the most important page ranking factor! • Include keywords at the start of your page title • Use a clear and simple call-to-action • Page Titles affect Click-through rates (CTR)Bad Example! #wm123 @bradleywjoe
  14. 14. 2 On-Page Optimization Tips Define H1 Tags and ALT Tags Define at the page level to allow maximum SEO benefit: • Layout • Length • Content #wm123 @bradleywjoe
  15. 15. 2 On-Page Optimization Tips Define H1 Tags and ALT Tags Set ALT Tags at the page-level, not image library level for maximum SEO benefit. #wm123 @bradleywjoe
  16. 16. Webinar Agenda Optimal Keyword Targeting1 Sustain SEO value with specific keyword placement and best practices Create an On-Page Optimization Strategy2 Evaluate ways to better optimize the on-page user experience Follow Content and Copywriting Best Practices3 Enable your call to action to compel users to click through Establish A Crawl-able Site Architecture4 Ensure SEO-friendly link structures exist within your site Set Up a Tracking and Measurement Schedule5 Integrate consistent and thorough tracking into your monitoring efforts #wm123 @bradleywjoe
  17. 17. 3 Create Content for Search Engines to Read If you have good content in your marketing collateral, use it!Do:• Continue to churn out fresh content for search engine spiders.• Add more content that includes your keyword phrases and is composed in a natural writing style.Don’t:• Allow your website to be mostly based in Flash.• Have cluttered pages with no clear call to action.• Overuse keywords. People will notice and so will the search engines! #wm123 @bradleywjoe
  18. 18. 3 Engage Visitors in Your Offering If you have good content in your marketing collateral, use it!• Work to engage your visitors in your products and services: • Blogs, Press Releases, Articles, Whitepapers and More… • Speak the language of your audience • Strengthen the call-to-action and promote in social #wm123 @bradleywjoe
  19. 19. 3 Extend Your Content Past Your Website Become a trusted, reliable source #wm123 Courtesy: SEOmoz @bradleywjoe
  20. 20. 3 Capture User Attention Encourage eye contact through a hero image subject• People tend to follow the eye path where the subject in the hero graphic is looking• Make your subject look at your ad creative if you want people to look at it too Courtesy of: http://usableworld.com.au/2009/03/16/you-look-where-they-look/ #wm123 @bradleywjoe
  21. 21. Webinar Agenda Optimal Keyword Targeting1 Sustain SEO value with specific keyword placement and best practices Create an On-Page Optimization Strategy2 Evaluate ways to better optimize the on-page user experience Follow Content and Copywriting Best Practices3 Enable your call to action to compel users to click through Establish A Crawl-able Site Architecture4 Ensure SEO-friendly link structures exist within your site Set Up a Tracking and Measurement Schedule5 Integrate consistent and thorough tracking into your monitoring efforts #wm123 @bradleywjoe
  22. 22. 4 How Google Crawls Your Website • Spiders crawl your site: • Daily • Weekly or… • Monthly • With a focus on keyword: • Consistency • Variation • To recognize “ties” between: • Links • Content • Keywords #wm123 @bradleywjoe
  23. 23. 4 Establish a Crawl-able Site Architecture Examine your site pages indexed on the search engines• Search on Google or Bing:Site:domainname.com• Identify how many pages arebeing indexed #wm123 @bradleywjoe
  24. 24. 4 Use Webmaster Tools to View Crawler Stats Compare against Google’s Webmaster Tools #wm123 @bradleywjoe
  25. 25. 4 Baseline: How Often Your Site is Crawled Make sure site navigation links can be followed• Check your cache to view crawl frequency #wm123 @bradleywjoe
  26. 26. 4 Develop Navigation & Linking Structure Guide Search Engines with Clear Content Silo StructuresGoogle needs to fully understand the thematic path across your content, keywords,pages, and URLs.How to accomplish:• Carefully structure internal linking• Create content silos• Establish crawling pathways through a clear navigation structure #wm123 @bradleywjoe
  27. 27. Webinar Agenda Optimal Keyword Targeting1 Sustain SEO value with specific keyword placement and best practices Create an On-Page Optimization Strategy2 Evaluate ways to better optimize the on-page user experience Follow Content and Copywriting Best Practices3 Enable your call to action to compel users to click through Establish A Crawl-able Site Architecture4 Ensure SEO-friendly link structures exist within your site Set Up a Tracking and Measurement Schedule5 Integrate consistent and thorough tracking into your monitoring efforts #wm123 @bradleywjoe
  28. 28. 5 Construct a Regular Monitoring System Analyze goal paths and completion rates • Traffic sources • Page visit duration • Landing page visits • New visits #wm123 @bradleywjoe
  29. 29. 5 Standardize Your Metrics Develop a routine tracking system to measure:• Conversions• Visitor Engagement• Lead Growth #wm123 @bradleywjoe
  30. 30. 5 Standardize Your Metrics Create a custom metrics dashboard #wm123 @bradleywjoe
  31. 31. Key Takeaways• Optimize your keywords and strategize placement within your site content• Undergo on-page keyword optimization to empower each call-to-action• Practice content copywriting and avoid common SEO mistakes• Secure a search engine crawl-able navigation and link structure #wm123 @bradleywjoe
  32. 32. Thank You!
  33. 33. Contact Us about Qualifying for a Free Digital Marketing Analysis Custom Analysis includes: -Competitive Report: find out where you rank against your top competitors and what tactics they’re employing -Opportunity Analysis: learn how to improve your Digital Marketing Strategy and see how much opportunity is available for your company -Website Analytics: detailing the keywords, sources, and referrals that visitors are using to discover your website - Search Engine Friendliness Report: crawl-ability analysis of your site Please contact: seo@webmarketing123.com #wm123 @bradleywjoe
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