Top SEO Tips Your Competitors Don't Want You To Know in 2012
 

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Top SEO Tips Your Competitors Don't Want You To Know in 2012 Presentation Transcript

  • 1. Top SEO Tips Your Competitors Don’t WantYou To Know in 2012Strategies for staying one step ahead of the restDial: +1 (470) 200-0303Access Code: 364-124-848 @webmarketing123 @bradleywjoe #wm123
  • 2. Housekeeping Items Are the slides available?  Yes! Please email seo@webmarketing123.com We want to hear from you! @webmarketing123 #wm123 facebook.com/webmarketing123 Want to learn more?  Contact us for a complimentary SEO Analysis. Details at end of webinar. #wm123 @bradleywjoe
  • 3. Webinar Agenda The Power of SEO1 Why SEO is a competitive advantage for companies in 2012 Competitive Analysis2 Uncovering what your competitors are doing with their SEO programs Measuring Success3 How to monitor and improve your SEO results #wm123 @bradleywjoe
  • 4. Webinar Agenda The Power of SEO1 Why SEO is a competitive advantage for companies in 2012 Competitive Analysis2 Uncovering what your competitors are doing with their SEO programs Measuring Success3 How to monitor and improve your SEO results #wm123 @bradleywjoe
  • 5. 1 Why Search Marketing Matters Search engine use is growing rapidly Courtesy: SEOmoz #wm123 @bradleywjoe
  • 6. 1 Why Search Marketing Matters Search engine use is growing rapidly Currently, there are more than 3 billion searches/day on Google Courtesy: SEOmoz #wm123 @bradleywjoe
  • 7. 1 What Marketers Say Over 500 B2B and B2C marketers indicated that SEO makes the biggest impact in achieving their digital marketing goals Source : Webmarketing123 2011 Digital Marketing Survey #wm123 @bradleywjoe
  • 8. 1 Search Engine User Behavior If you are not on the 1st page, you are invisible to most searchers Source : Jupiter Research, 2010 #wm123 @bradleywjoe
  • 9. 1 Keyword Discovery Turn to Google’s own data for discovering SEO opportunities #wm123 @bradleywjoe
  • 10. Key Action #11. Google the most important keyword to your business.2. Where does your website rank? Where do your top competitors rank? #wm123 @bradleywjoe
  • 11. Webinar Agenda The Power of SEO1 Why SEO is a competitive advantage for companies in 2012 Competitive Analysis2 Uncovering what your competitors are doing with their SEO programs Measuring Success3 How to monitor and improve your SEO results #wm123 @bradleywjoe
  • 12. 2 Website Content How to write for search engines• Search engines learn what your site is about by reading your content• Optimal site content will sound natural to readers but also include mentions oftargeted keywords #wm123 @bradleywjoe
  • 13. 2 Website Content What Google Sees What We See #wm123 @bradleywjoe
  • 14. 2 Meta Content What it is Main Elements Consist of: a) Page Title b) Description c) And sometimes… Keywords #wm123 @bradleywjoe
  • 15. 2 Meta Content What it is Main Elements Consist of: a) Page Title b) Description c) And sometimes… Keywords #wm123 @bradleywjoe
  • 16. 2 Meta Content Facebook Groups: B2B Lead Gen Include descriptive keywords and phrases in page titlesKeywords in the First or Second Position of the Page Title Have the Highest Impact!
  • 17. 2 Develop Content Silos Consider your site’s thematic structure• Thematically Group Pages Mobile Around Keywords SMB Enterprise• Link Pages Within The Same Groups To Further Strengthen Theme of Website SMB Enterprise Mobile• Search Engine Spiders Can See a Theme Across Your Site That Makes Sense Other Relevant Internal Pages #wm123 @bradleywjoe
  • 18. 2 How Many Keywords To Target Per Page? Develop a “mapping” document that targets 3-5 keywords per page #wm123 @bradleywjoe
  • 19. 2 Inbound Links Links from other highly relevant websites, back to yours #wm123 @bradleywjoe
  • 20. Key Action #21. Visit you top competitor’s home page2. View the source code and locate what keywords are in the <title> and <description> tags3. How does this compare with your SEO strategy? #wm123 @bradleywjoe
  • 21. Webinar Agenda The Power of SEO1 Why SEO is a competitive advantage for companies in 2012 Competitive Analysis2 Uncovering what your competitors are doing with their SEO programs Measuring Success3 How to monitor and improve your SEO results #wm123 @bradleywjoe
  • 22. 3 SEO is a Means to an End Why SEO matters 1 Keyword Rankings 2 Increased Traffic 3 Lead and Sales #wm123 @bradleywjoe
  • 23. 3 Keyword Rankings Measured on a weekly, bi-weekly, or monthly basis #wm123 @bradleywjoe
  • 24. 3 Organic Search Traffic Measures effectiveness of SEO programFilter out “branded” traffic #wm123 @bradleywjoe
  • 25. 3 Goal Tracking Ties SEO effectiveness to lead and sales flowSet up Goals • Define conversions for your business goals • Set your goal values • Analyze which keywords are leading to more conversions and work to strengthen them in your links and content • Consider removing poor-performing keywords from your campaign • Observe where visitors abandon the goal path and analyze the data to determine why #wm123 @bradleywjoe
  • 26. 5 How to Measure ROI Full Funnel Digital Visibility - Reality is that there are several - Most marketers would touch points before the “closer” attribute sales to last that influenced the purchase touch, i.e. “closers” decision - Marketing currently gets no credit for these! #wm123 @bradleywjoe
  • 27. 3 The Best SEO Reporting Measuring SEO effectiveness by identifying keywords that drove the best conversions and sales #wm123 @bradleywjoe
  • 28. 3 The SEO Process On a monthly basis, on and off-page optimizations need to work in tandem to drive continued success. Rely on analytics to guide decision making. On-Page Changes Measuring Improvement in Rankings, Site Link Building Engagement, and Lead Flow Monitoring Visitor Tracking Spider Analytic Data Crawls #wm123 @bradleywjoe
  • 29. Key Action #31. What is the goal of your website (leads, form fill outs, sales)?2. Can you identify the top 5 keywords that drove the most leads/sales last month? #wm123 @bradleywjoe
  • 30. Key Takeaways• Begin Optimization Now: SEO is constantly evolving. Capitalize on your core keywords before the competition does.• SEO Success Takes Time and Resources: Executing SEO correctly requires full-time resources. Optimizing for a set of keywords requires relevant content, inbound links, and website structure.• Achieve 2012 Marketing Goals: SEO one of the most efficient way to drive lead and sales flow. Regardless of tactics utilized, don’t lose site of overall strategy and expected outcomes. #wm123 @bradleywjoe
  • 31. Thank You!
  • 32. Contact Us about Qualifying for a Complimentary Analysis - “Cost of the Problem” Analysis: Discover the cost of not ranking in the top positions on search engines. How much revenue is being lost to competitors with the best rankings? - Competitive Report: Find out where you rank against your top competitors and what tactics they’re employing - ROI Tracking: Detailing the keywords and sources that visitors are using to discover your website and if those visitors are converting into leads and sales Please contact: contact@webmarketing123.com #wm123 @bradleywjoe