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Best SEO Link Building Tips for 2012

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  • 1. Best SEO Link Building Tips for 2012Strategies for staying one step ahead of the restDial: +1 (470) 200-0304Access Code: 411-691-703 @webmarketing123 @bradleywjoe #wm123
  • 2. Housekeeping Items Are the slides available?  Yes! Please email seo@webmarketing123.com We want to hear from you! @webmarketing123 #wm123 facebook.com/webmarketing123 Want to learn more?  Contact us for a complimentary Digital Marketing Analysis. Details at end of webinar. #wm123 @bradleywjoe
  • 3. Webinar Agenda1 SEO Link Building Defined Definition of links for SEO and how they help your website Link Building Best Practices2 Uncovering what you should be doing today to leverage your current processes3 Link Building in 2012 Where link building is headed #wm123 @bradleywjoe
  • 4. Webinar Agenda1 SEO Link Building Defined Definition of links for SEO and how they help your website Link Building Best Practices2 Uncovering what you should be doing today to leverage your current processes3 Link Building in 2012 Where link building is headed #wm123 @bradleywjoe
  • 5. 1 Why Search Marketing Matters Search engine use is growing rapidly Currently, there are more than 3 billion searches/day on Google Courtesy: SEOmoz #wm123 @bradleywjoe
  • 6. 1 What Marketers Say Over 500 B2B and B2C marketers indicated that SEO makes the biggest impact in achieving their digital marketing goals Source : Webmarketing123 2011 Digital Marketing Survey #wm123 @bradleywjoe
  • 7. 1 Search Engine User Behavior If you are not on the 1st page, you are invisible to most searchers Source : Jupiter Research, 2010 #wm123 @bradleywjoe
  • 8. 1 Components of Google’s Ranking Algorithm Over 200 different factors considered based on relevancy of content, keywords, and links Data Center Home Page Category Level Page Product Level Page1 Product Level Page2 #wm123 @bradleywjoe
  • 9. 1 Inbound Links Links from other highly relevant websites, back to yours #wm123 @bradleywjoe
  • 10. 1 Inbound Links vs. Internal Links Differences between types of linksInbound Links• From external sites• Serve as “votes” telling search engines mysite. com that your site is useful and relevant.Internal Links• Links within your site, connecting your internal pages• Makes your site look more cohesive to Search Engines and strengthens the theme of your site #wm123 @bradleywjoe
  • 11. Webinar Agenda1 SEO Link Building Defined Definition of links for SEO and how they help your website Link Building Best Practices2 Uncovering what you should be doing today to leverage your current processes3 Link Building in 2012 Where link building is headed #wm123 @bradleywjoe
  • 12. 2 Acquiring Inbound Links On-page content needs to be supported by other content channelsSupport your content with otherrelevant sources such as: • Company blog • Newsletters • Facebook posts • Tweets • White papers • Case studies • Infographics • Press Releases #wm123 @bradleywjoe
  • 13. 2 Become a Trusted Source Is your content worthy of being shared? Industry relevant Links from Forums blogs What You Need to Offer: • Unique Research • Informed Opinions Links are • News/Trend Analysis Mentioned in newsTweeted/Retweeted publications • Authentic Expert Contributors Liked/Shared on Cited at conferences + Facebook events Courtesy: SEOmoz #wm123 @bradleywjoe
  • 14. 2 Optimizing a Press Release Getting the most out of press releases #wm123 @bradleywjoe
  • 15. 2 Keyword Mapping Document Develop a “mapping” document that targets 3-5 keywords per page #wm123 @bradleywjoe
  • 16. 2 Link Proportioning Domain Authority A sample link building strategyExample No. Links Sample Keywords Home • CRM software Page 100 • Customer relationship management Sample Keywords Category Page 30 • best CRM solutions • hosted CRM Sample Keywords Products • Mobile CRM tools 10 • CRM for enterprise Page
  • 17. 2 Link Proportioning Inbound link FAQs Don’t build all your links at once Not all links are created equal Reciprocal-linking is no longer as effective Linking from sites that are legitimate and relevant will give you more link value #wm123 @bradleywjoe
  • 18. Webinar Agenda1 SEO Link Building Defined Definition of links for SEO and how they help your website Link Building Best Practices2 Uncovering what you should be doing today to leverage your current processes3 Link Building in 2012 Where link building is headed #wm123 @bradleywjoe
  • 19. 3 Shifts Away from Anchor Text Links Have a mix of “anchor text” and branded links DescriptionAnchor Text Link: Keyword – Anchor TextBad link:Click here for spyware removal guides #wm123 @bradleywjoe
  • 20. 3 Other Link Building Strategies Things we’ve seen #wm123 @bradleywjoe
  • 21. 3 Diversify Your Links Accumulate inbound links from a variety of sources #wm123 @bradleywjoe
  • 22. Key Takeaways• Link Building is Still Important: Search engines continue to rely on inbound links as “votes” on the web. Focus on quality of inbound links, more so than quantity.• SEO Link Building Takes Strategy, Time, and Resources: Executing SEO correctly requires full-time resources. Optimizing for a set of keywords requires relevant content, inbound links, and website structure.• Continue to Diversify Your Link Sources: As the web evolves, search engines will continue to place important on a diverse portfolio of inbound links. #wm123 @bradleywjoe
  • 23. Thank You!
  • 24. Contact Us about Qualifying for a Complimentary Analysis - “Cost of the Problem” Analysis: Discover the cost of not ranking in the top positions on search engines. How much revenue is being lost to competitors with the best rankings? - Competitive Report: Find out where you rank against your top competitors and what tactics they’re employing - ROI Tracking: Detailing the keywords and sources that visitors are using to discover your website and if those visitors are converting into leads and sales Please contact: contact@webmarketing123.com #wm123 @bradleywjoe