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Webmarketing123: How to Grow Followers and Convert Leads on Twitter 08-17-2011

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  • 1. Social Media Marketing Webinar: How to Grow Followers & Convert Leads on Twitter Thanks for joining us. We will begin at: 11:00 am PST 12:00 pm MTN 1:00 pm CST 2:00 pm EST Toll: +1 (484) 589-1011 Access Code: 487-354-779
  • 2. Today’s Webinar• Can I receive a copy of the deck after the webinar? - Yes. Please email smm@webmarketing123.com.• Engage with us! -Use hashtag #WM123 -Follow @webmarketing123• Want to learn more? - Contact us for a complimentary digital marketing analysis. Details at end of webinar. #WM123 @webmarketing123 @bradleywjoe
  • 3. 1 Building Your Presence Construct a solid foundation for your brand on Twitter2 Engaging Your Followers Execute a clear strategy to cultivate more quality conversations3 Measuring Your Traction Implement monitoring to track your engagement and lead conversions4 Key Takeaways Grow your tweet base to spread your brand awareness and generate leads #WM123 @webmarketing123 @bradleywjoe
  • 4. 1 Building Your Presence Construct a solid foundation for your brand on Twitter2 Engaging Your Followers Execute a clear strategy to cultivate more quality conversations3 Measuring Your Traction Implement monitoring to track your engagement and lead conversions4 Key Takeaways Grow your tweet base to spread your brand awareness and generate leads #WM123 @webmarketing123 @bradleywjoe
  • 5. 1 Building Your Profile PageHow should you brand your profile? • Personalize with a detailed company bio and logo • Optimize with relevant keywords • Set expectations! • Design an engaging background that relates to your product/service #WM123 @webmarketing123 @bradleywjoe
  • 6. 1 Building Your ProfileHow should your maintain your profile? • Post relevant tweets several times throughout the day • Recommended topics include: • Industry updates • Company specific updates • Be a curator of useful content • Retweets from thought-leaders in the industry #WM123 @webmarketing123 @bradleywjoe
  • 7. 1 Attracting FollowersHow do I get more followers? • Follow relevant people in your industry • 1 out of every 4 people will follow you back • Place your social media links on: • Your website (blogs, articles, etc.) • Corporate collateral • Industry event messaging • Uniform email signatures Tip: Don’t forget about competitive analysis! #WM123 @webmarketing123 @bradleywjoe
  • 8. 1 Twitter DirectoriesTwellow – Directory of people by expertise or professionJust Tweet It – Directory for genres by category(ex: bloggers, media, technology) #WM123 @webmarketing123 @bradleywjoe
  • 9. 1 Promoted Tweets and Accounts Promoted Tweets - Tweets will appear as content in search results - Allows businesses to speak to users that don’t currently follow your account Promoted Accounts - Will appear under “Who to Follow” - Great for gearing up for new product release #WM123 @webmarketing123 @bradleywjoe
  • 10. 1 Cross-promote and Share Extend your brand across networks • Link your Twitter account to your: • Blog • Facebook page • Email signature • LinkedIn company profile • Whitepapers, eBooks #WM123 @webmarketing123 @bradleywjoe
  • 11. 1 Manage Who You FollowWho should you follow?• Research sources that will build your credibility• Follow sources based on: • Their bio and type of work • High frequency of daily tweets • Quality of tweets • Thought-leaders in the industry • Relevance of tweets to your business, value prop, and consumer audienceGoal: The people who you follow, start to follow you! #WM123 @webmarketing123 @bradleywjoe
  • 12. 1 Building Your Presence Construct a solid foundation for your brand on Twitter2 Engaging Your Followers Execute a clear strategy to cultivate more quality conversations3 Measuring Your Traction Implement monitoring to track your engagement and lead conversions4 Key Takeaways Grow your tweet base to spread your brand awareness and generate leads #WM123 @webmarketing123 @bradleywjoe
  • 13. 2 Stay in Tune With Your FollowersHow do I engage my followers? • Track trending topics • Engage with hashtags Tip: Don’t forget to leave space for retweets! #WM123 @webmarketing123 @bradleywjoe
  • 14. 2 Building Your Following Encourage conversationWhat are some hashtag best practices? • Your tweets will display in Twitter search results under that hashtag • Allows your profile to be searchable on that term/topic • Look for trending topics daily & create a tweet that is relevant for your company • If there is an upcoming conference for your industry, tweet on that specific hashtag #WM123 @webmarketing123 @bradleywjoe
  • 15. 2 Building Your Following Audience question Which hashtags do you use for your business?Good hashtag examples:#SXSW#solar#ciscoBad hashtags examples:#!thermal imagers#$$$growyourbusiness #WM123 @webmarketing123 @bradleywjoe
  • 16. 2 Building Your Following Audience question Which hashtags do you use for your business?Good hashtag examples:#SEM#SEO#SMM Twitter does not recognize specialBad hashtags examples: characters or spaces after the hash sign. You want to stick to a short name/word#!thermal imagers that is easy to spell and search on.#$$$growyourbusiness #WM123 @webmarketing123 @bradleywjoe
  • 17. 2 Engaging Your Following Best time to tweet? Noon and 6pm Courtesy: Kiss Metrics #WM123 @webmarketing123 @bradleywjoe
  • 18. 2 Engaging Your Following What days should you tweet? Midweek and Weekends Courtesy: Kiss Metrics #WM123 @webmarketing123 @bradleywjoe
  • 19. 2 Engaging Your Following How often should you tweet? 1-4 tweets per hour Courtesy: Kiss Metrics #WM123 @webmarketing123 @bradleywjoe
  • 20. 2 Engaging Your Following Schedule your tweetsSeesmic - https://seesmic.comCoTweet - http://cotweet.com • Strategize your tweet schedule • Stay active on a daily basis: • High-Frequency • High-Quality #WM123 @webmarketing123 @bradleywjoe
  • 21. 2 Engaging Your Following Reach out and respond@RepliesSimply click the reply icon and type @followed by recipient’s Twitterusername #WM123 @webmarketing123 @bradleywjoe
  • 22. 2 Engaging Your Following Retweet othersRetweets • Monitor your retweets: • Keep up with bloggers & media • Boost your credibility by retweeting other experts in the field #WM123 @webmarketing123 @bradleywjoe
  • 23. 2 Engaging Your Following Create conversation on mentionsMentions • Respond and converse • Exchange thoughts on the material behind the mention • Draw attention to the mention within your community • Boost brand awareness and reputation management in the field #WM123 @webmarketing123 @bradleywjoe
  • 24. 2 Engaging Your Following Create a TweetUpWhat is a Tweet Up? • Twitter users of the same interests gather to meet face-t0-face • Great for publicity and stimulating buzz • Business growth opportunity • Relationship building tactic • Opportunity to build credibility and networking contacts • Optimal to meet after a conference or other business event #WM123 @webmarketing123 @bradleywjoe
  • 25. 1 Building Your Presence Construct a solid foundation for your brand on Twitter2 Engaging Your Followers Execute a clear strategy to cultivate more quality conversations3 Measuring Your Traction Implement monitoring to track your engagement and lead conversions4 Key Takeaways Grow your tweet base to spread your brand awareness and generate leads #WM123 @webmarketing123 @bradleywjoe
  • 26. 3 Measuring Your Traction Make it easy to share your content • Encourage social sharing to drive traffic to your website: • Share blog content • Add the Twitter share button along with the other share icons (social plug-in) • Places share buttons next to blogs, articles, content downloads #WM123 @webmarketing123 @bradleywjoe
  • 27. 3 Measuring Your Traction Measure performance of contentHow can you tell how well your content is received? • Learn what your community likes and wants to see more of • In Analytics, you can view which content draws most traffic • eBook download • Webinar sign-up • More… #WM123 @webmarketing123 @bradleywjoe
  • 28. 3 Measuring Your Traction Monitor your lead growth• Use TwitterCounter - http://twittercounter.com/pages/you What are your Twitter statistics? #WM123 @webmarketing123 @bradleywjoe
  • 29. 3 Measuring Your Traction Audience question Who are your main competitors?• TwitterCounter - http://twittercounter.com/pages/you• Test your stats against your competitors! #WM123 @webmarketing123 @bradleywjoe
  • 30. 3 Measuring Your Traction ClicksHow can you measure your tweeting impact?• Use free monitoring tools: • Bit.ly • ClickToTweet• Bit.ly will measure your number of clicks over segments of time #WM123 @webmarketing123 @bradleywjoe
  • 31. 3 Measuring Your Traction Monitor your referral traffic• Traffic – Create a custom filter that capturesreferrals from social media sites • Average Time on Site / Page views – Measure engagement level • New Visits – Report against other sources of traffic #WM123 @webmarketing123 @bradleywjoe
  • 32. 3 Measuring Your Traction Manage your engagement pathHow can you measure your customer engagement?• TweetStats – www.tweetstats.com • View trends • View stats on your tweets • How many retweets you receive/mo. • How many tweets you are making/mo. • Can measure customized time periods • Can view activity on a day-to-day basis #WM123 @webmarketing123 @bradleywjoe
  • 33. 3 Track Leads to Your CRMHow can you track where your leads come from?• Salesforce – www.salesforce.com • Determine the lead source • Upload your leads with the lead source marked • View and compare your contacts by lead source • Ex: Twitter, Facebook, LinkedIn campaigns #WM123 @webmarketing123 @bradleywjoe
  • 34. 1 Building Your Presence Construct a solid foundation for your brand on Twitter2 Engaging Your Followers Execute a clear strategy to cultivate more quality conversations3 Measuring Your Traction Implement monitoring to track your engagement and lead conversions4 Key Takeaways Grow your tweet base to spread your brand awareness and generate leads #WM123 @webmarketing123 @bradleywjoe
  • 35. 4 Key Takeaways• Start out by developing a strategy around your customer base.• Discover what your followers are interested in.• Establish your brand as a reliable, knowledgeable source in the industry.• Tweet and share updates, offering, news that relates to your audience.• Draw repetitive engagement and encourage natural conversion paths. #WM123 @webmarketing123 @bradleywjoe
  • 36. Contact us to qualify for a Free Site Analysis! Custom Analysis includes: • Social Media Strategy: Whether you’re B2C or B2B, discover frameworks that will best help you track and measure your social media campaign’s success. • Customer Engagement Plan: Identify which social media channels your prospects spend their time on. Find out how to create real engagement and trusted relationship to build brand advocates. • Share of Voice Analysis: Determine where you stand against your top competitors in the digital realm. Find out your online “market share” and identify areas for improvement. Please contact: smm@webmarketing123.com #WM123 @webmarketing123 @bradleywjoe
  • 37. Thank You!