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How the Facebook-Bing Partnership Will Affect Your SEO

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  • 1. How the Facebook-Bing Partnership Will Affect Your SEO Thank you for joining us! We will begin at: 11:00 a.m. PST 12:00 p.m. MTN 1:00 p.m. CST 2:00 p.m. EST @WebMarketing123 #wm123 Audio: 484-589-1010 Access code: 111-026-148 Enter PIN # on your screen
  • 2. Main Topics for Today’s Webinar 1) SEO Fundamentals 2) What the Facebook-Bing Partnership Is 3) Why It Matters 4) How It Will Affect Your SEO 5) What You Should Do #wm123
  • 3. Main Topics for Today’s Webinar 1) SEO Fundamentals 2) What the Facebook-Bing Partnership Is 3) Why It Matters 4) How It Will Affect Your SEO 5) What You Should Do #wm123
  • 4. The 5 Pillars SUCCESSFUL SEO CAMPAIGN #wm123
  • 5. Main Topics for Today’s Webinar 1) SEO Fundamentals 2) What the Facebook-Bing Partnership Is 3) Why It Matters 4) How It Will Affect Your SEO 5) What You Should Do #wm123
  • 6. New Stages in Search and Social Media • Bing-Facebook press event on Thursday, October 13th • Find people from your networks when you search for a person • Get recommendations from what your friends “Like” in addition to Bing’s organic search algorithms • More features to come in the future #wm123
  • 7. New Stages in Search and Social Media • If logged into your Facebook and MSN account, data will be pulled and appear on the SERP • “Instant personalization” • Search becomes social #wm123
  • 8. Main Topics for Today’s Webinar 1) SEO Fundamentals 2) What the Facebook-Bing Partnership Is 3) Why It Matters 4) How It Will Affect Your SEO 5) What You Should Do #wm123
  • 9. The Integration of Social Media into Search • Social media sharing more and more of the SERP with organic search results • Google Universal Search also introduced videos, blogs, and a Twitter feed #wm123
  • 10. Main Topics for Today’s Webinar 1) SEO Fundamentals 2) What the Facebook-Bing Partnership Is 3) Why It Matters 4) How It Will Affect Your SEO 5) What You Should Do #wm123
  • 11. How This Change Affects your SEO • No change to search algorithms • Social Media results making up larger portion of organic listings • Instant personalization: “social makes search better” • Could Increase Bing’s Popularity • Or increase Facebook’s role in all search “We want to work with everybody” – Mark Zuckerberg #wm123
  • 12. Main Topics for Today’s Webinar 1) SEO Fundamentals 2) What the Facebook-Bing Partnership Is 3) Why It Matters 4) How It Will Affect Your SEO 5) What You Should Do #wm123
  • 13. What You Should Do • Get Social Media campaigns started now (especially Facebook) • Optimize for Bing • Market share increasing with Yahoo! alliance, now Facebook • Utilize SEO, PPC and Social Media to show up in 3 places on SERP #wm123
  • 14. Key Takeaways • The most effective online campaigns utilize all marketing mediums: SEO, PPC, & Social Media • The combination of Social Media & SEO yields a stronger customer base, an increase in conversions, and a higher ROI • Social media could become more integrated in organic search in the near future #wm123
  • 15. Contact Information Contact us for a detailed FREE Custom SEO Analysis of your site. It includes: 1. COMPETITIVE REPORT - Where you rank against your competition. 2. KEYWORD ANALYSIS - To show you other keywords people are using to search for your product/service. 3. SEARCH ENGINE FRIENDLINESS REPORT- Crawlability of Your Site. Mark Powers (800) 619 1570 Mark.P@Webmarketing123.com