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7 Web Design Tips to Boost SEO & Lead Gen      Today’s Host:                                   With help from:            ...
•  Founded in 2004               •  Proprietary Attribution Tool•  Custom KPI-based Scorecards   •  120+ Clients          ...
Some Practical Matters  Are the slides available?         Yes! Just email                                     seo@webmark...
Today’s Webinar                                                                 Slow-loading pages bore users             ...
Happy	           If your aim is to make users AND Google           happy, provide well-organized and high           qualit...
Optimize your website according to this           S.T.A.C.K., starting from the bottom.Happy	                             ...
Happy	           @webmarketing123
Write for the reader, and incorporate                 keywords. Google analyzes for bothHappy	         relevance and quali...
Happy	           @webmarketing123
How Do Search Spiders Crawl Your Site?           They follow links to get from page to pageHappy	                         ...
Men’s Shoes	                                                        Women’s Shoes	Happy	                                  ...
Taxonomy and Architecture work togetherHappy	                          naming              organization & internal linking...
Happy	           URLs	            Use all “naming” fields to the fullest.                                                 ...
Happy	           Use all “naming” fields to the fullest.                                                 @webmarketing123
Happy	       Page Titles	 <title>Shoes,   Clothing, and More | Zappos.com </title>!           Use all “naming” fields to t...
Happy	         Page Titles	 <title>Shoes,   Clothing, and More | Zappos.com </title>!                         <meta name="...
Ranking is affected by Social Media           mentions and sentimentHappy	                                             @we...
Ranking is affected by Social Media                 mentions and sentiment                 Bing: “We do look at the social...
Ranking is affected by Social Media           mentions and sentimentHappy	   Encourage Social Media bookmarking by install...
Live,Google-ReadableFeeds	           @webmarketing123
Ranking is affected by Social Media              mentions and sentimentHappy	                   Google’s +1 Button impacts...
Ranking is affected by Social Media           mentions and sentiment                     Search Plus Your World: shown to ...
If your aim is to make users AND Google           happy, provide well-organized and high           quality content.Happy	 ...
Bashful	             Don’t be Bashful... tell your story!             	             There’s no use directing visitors to  ...
Assign Visual PriorityBashful	                                            Primary Objective             Major Objective   ...
Provide a clear call to actionSkype succinctly describes the benefits of their service                                    ...
Provide a clear call to action                                 @webmarketing123
Use active language (and not “submit”)  Consider sweetening the deal                                  @webmarketing123
Reduce the Number of Steps required                                @webmarketing123
What do YOU think ofthese next few websites?                           @webmarketing123
Think like a Doctor and diagnose any         technical issues.Doc	                                        @webmarketing123
Think like a Doctor and diagnose any         technical issues.Doc	• When changing URLs, use only 301 (“permament”)redirect...
Think like a Doctor and diagnose any         technical issues.Doc	• When changing URLs, use only 301 (“permament”)redirect...
Think like a Doctor and diagnose any          technical issues.Doc	• When changing URLs, use only 301 (“permament”)redirec...
• Use a modern content management         system (CMS) that allows for         customization of posts, and contentDoc	   c...
• Use a modern content management               system (CMS) that allows for               customization of posts, and con...
Slow loading pages cause users to            bounceSleepy	                                         @webmarketing123
Slow loading pages cause users to            bounceSleepy	• Excessive use of flash                                        ...
Slow loading pages cause users to            bounceSleepy	• Excessive use of flash• Avoid inline CSS and Javascript       ...
Slow loading pages cause users to            bounceSleepy	• Excessive use of flash• Avoid inline CSS and Javascript• Code ...
Be disciplined and rigorous. Avoid           these careless errors.Dopey	                                        @webmarke...
Be disciplined and rigorous. Avoid           these careless errors.Dopey	• Transfer existing on-page optimization      - A...
Be disciplined and rigorous. Avoid           these careless errors.Dopey	• Transfer existing on-page optimization      - A...
Be disciplined and rigorous. Avoid           these careless errors.Dopey	• Transfer existing on-page optimization      - A...
These WILL impact your ranking,            so they are nothing to sneeze at.Sneezy	                                       ...
These may impact your ranking,            so they are nothing to sneeze at.Sneezy	• Keyword Stuffing: Write for humans.   ...
These may impact your ranking,            so they are nothing to sneeze at.Sneezy	• Keyword Stuffing: Write for humans.• E...
These may impact your ranking,            so they are nothing to sneeze at.Sneezy	• Keyword Stuffing: Write for humans.• E...
Don’t make Google Grumpy -                  Know the guidelines to avoid penalties.      Grumpy	• Invisible text (e.g. whi...
Don’t make Google Grumpy -                     Know the guidelines to avoid penalties.      Grumpy	• Invisible text (e.g. ...
Don’t make Google Grumpy -                     Know the guidelines to avoid penalties.      Grumpy	• Invisible text (e.g. ...
Don’t make Google Grumpy -                     Know the guidelines to avoid penalties.      Grumpy	• Invisible text (e.g. ...
Today’s Webinar                                                                 Slow-loading pages bore users             ...
What can you gain from speaking with one of our analysts?    Social Media Audit                Take a hard look at your co...
[Webmarketing123] 7 web design tips to boost seo & lead gen
[Webmarketing123] 7 web design tips to boost seo & lead gen
[Webmarketing123] 7 web design tips to boost seo & lead gen
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[Webmarketing123] 7 web design tips to boost seo & lead gen

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Transcript of "[Webmarketing123] 7 web design tips to boost seo & lead gen"

  1. 1. 7 Web Design Tips to Boost SEO & Lead Gen Today’s Host: With help from: Sleepy Happy Grumpy Bashful Sneezy Doc Travis Low, General Manager Dopey webmarketing123 facebook.com/webmarketing123 @webmarketing123 #wm123
  2. 2. •  Founded in 2004 •  Proprietary Attribution Tool•  Custom KPI-based Scorecards •  120+ Clients @Webmarketing123 #wm123
  3. 3. Some Practical Matters  Are the slides available? Yes! Just email seo@webmarketing123.com  Connect with us! @webmarketing123 We’re live tweeting webinar highlights. facebook.com/webmarketing123  Want to learn more? Request a Complimentary SEO Assessment Today. @Webmarketing123 #wm123
  4. 4. Today’s Webinar Slow-loading pages bore users Google rewards high quality and impact ranking. content, especially if arranged in this S.T.A.C.K. Sleepy Happy Be disciplined and rigorous. Avoid careless errors. Dopey Don’t be Bashful; tell your story & provide a clear call to action. These mistakes are nothing to sneeze at & may impact yourBashful ranking. Sneezy Diagnose these technical issues that can impact your ranking. These mistakes will impact your Doc search ranking. Grumpy @webmarketing123
  5. 5. Happy If your aim is to make users AND Google happy, provide well-organized and high quality content. @webmarketing123
  6. 6. Optimize your website according to this S.T.A.C.K., starting from the bottom.Happy @webmarketing123
  7. 7. Happy @webmarketing123
  8. 8. Write for the reader, and incorporate keywords. Google analyzes for bothHappy relevance and quality, for each keyword! Visible to Users Visible only to Google e.g. Page Title, Descriptive Text e.g. meta description, image alt text @webmarketing123
  9. 9. Happy @webmarketing123
  10. 10. How Do Search Spiders Crawl Your Site? They follow links to get from page to pageHappy Data Center @webmarketing123
  11. 11. Men’s Shoes Women’s Shoes Happy Kids’ Shoes Women’s Boots • Thematically group pages around keywords. • Link pages within the same groups to further strengthen the theme. • Reduce the click-depth required to reach the majority of your site’s pages. @webmarketing123
  12. 12. Taxonomy and Architecture work togetherHappy naming organization & internal linking @webmarketing123
  13. 13. Happy URLs Use all “naming” fields to the fullest. @webmarketing123
  14. 14. Happy Use all “naming” fields to the fullest. @webmarketing123
  15. 15. Happy Page Titles <title>Shoes, Clothing, and More | Zappos.com </title>! Use all “naming” fields to the fullest. @webmarketing123
  16. 16. Happy Page Titles <title>Shoes, Clothing, and More | Zappos.com </title>! <meta name="description" content="Free shipping BOTH ways on MetaText shoes, clothing, and more! 365-day return policy, over 1000 brands, 24/7 friendly customer service. 1-800-927-7671" />! Use all “naming” fields to the fullest. @webmarketing123
  17. 17. Ranking is affected by Social Media mentions and sentimentHappy @webmarketing123
  18. 18. Ranking is affected by Social Media mentions and sentiment Bing: “We do look at the social authority of a user”.Happy Google: “Yes we do compute and use author quality as a signal.” From Danny Sullivan’s Dec 2010 Q & A with Google & Bing Just as Google’s Pagerank measures how authoritative a web page is deemed to be, Search Engines also calculate the social authority of people, and give more or less value to social media mentions. We believe that social signals will increasingly influence organic search results, as Google & Bing increasingly seek to deliver fresh or recent results. @webmarketing123
  19. 19. Ranking is affected by Social Media mentions and sentimentHappy Encourage Social Media bookmarking by installing Share buttons and creating engaging & share-worthy content. @webmarketing123
  20. 20. Live,Google-ReadableFeeds @webmarketing123
  21. 21. Ranking is affected by Social Media mentions and sentimentHappy Google’s +1 Button impacts your Ranking And the social annotations garner more clicks than they would otherwise @webmarketing123
  22. 22. Ranking is affected by Social Media mentions and sentiment Search Plus Your World: shown to users logged into Google Happy @webmarketing123
  23. 23. If your aim is to make users AND Google happy, provide well-organized and high quality content.Happy @webmarketing123
  24. 24. Bashful Don’t be Bashful... tell your story! There’s no use directing visitors to your website if they can’t figure out what you offer and what you want them to do... @webmarketing123
  25. 25. Assign Visual PriorityBashful Primary Objective Major Objective Minor Objectives @webmarketing123
  26. 26. Provide a clear call to actionSkype succinctly describes the benefits of their service @webmarketing123
  27. 27. Provide a clear call to action @webmarketing123
  28. 28. Use active language (and not “submit”) Consider sweetening the deal @webmarketing123
  29. 29. Reduce the Number of Steps required @webmarketing123
  30. 30. What do YOU think ofthese next few websites? @webmarketing123
  31. 31. Think like a Doctor and diagnose any technical issues.Doc @webmarketing123
  32. 32. Think like a Doctor and diagnose any technical issues.Doc • When changing URLs, use only 301 (“permament”)redirects to conserve SEO value. @webmarketing123
  33. 33. Think like a Doctor and diagnose any technical issues.Doc • When changing URLs, use only 301 (“permament”)redirects to conserve SEO value.• Ensure sitemaps and robots.txt are configured. @webmarketing123
  34. 34. Think like a Doctor and diagnose any technical issues.Doc • When changing URLs, use only 301 (“permament”)redirects to conserve SEO value.• Ensure sitemaps and robots.txt are configured.• Monitor for and fix crawl errors @webmarketing123
  35. 35. • Use a modern content management system (CMS) that allows for customization of posts, and contentDoc creation by many users. @webmarketing123
  36. 36. • Use a modern content management system (CMS) that allows for customization of posts, and content Doc creation by many users.Most popular: 50%+ 9%+ 7%+ % of top million websites using a CMS. Source: W3Techs.com @webmarketing123
  37. 37. Slow loading pages cause users to bounceSleepy @webmarketing123
  38. 38. Slow loading pages cause users to bounceSleepy • Excessive use of flash @webmarketing123
  39. 39. Slow loading pages cause users to bounceSleepy • Excessive use of flash• Avoid inline CSS and Javascript @webmarketing123
  40. 40. Slow loading pages cause users to bounceSleepy • Excessive use of flash• Avoid inline CSS and Javascript• Code Errors @webmarketing123
  41. 41. Be disciplined and rigorous. Avoid these careless errors.Dopey @webmarketing123
  42. 42. Be disciplined and rigorous. Avoid these careless errors.Dopey • Transfer existing on-page optimization - Alt tags, title tags, headers @webmarketing123
  43. 43. Be disciplined and rigorous. Avoid these careless errors.Dopey • Transfer existing on-page optimization - Alt tags, title tags, headers• Avoid Spelling & Grammar mistakes @webmarketing123
  44. 44. Be disciplined and rigorous. Avoid these careless errors.Dopey • Transfer existing on-page optimization - Alt tags, title tags, headers• Avoid Spelling & Grammar mistakes• Don’t optimize for keywords which won’t convert, orwhich are not realistic to place highly for. @webmarketing123
  45. 45. These WILL impact your ranking, so they are nothing to sneeze at.Sneezy @webmarketing123
  46. 46. These may impact your ranking, so they are nothing to sneeze at.Sneezy • Keyword Stuffing: Write for humans. @webmarketing123
  47. 47. These may impact your ranking, so they are nothing to sneeze at.Sneezy • Keyword Stuffing: Write for humans.• Excessive use of flash, frames, and other “spider-stoppers” @webmarketing123
  48. 48. These may impact your ranking, so they are nothing to sneeze at.Sneezy • Keyword Stuffing: Write for humans.• Excessive use of flash, frames, and other “spider-stoppers”• >5 Outbound links without a “no-follow” tag @webmarketing123
  49. 49. Don’t make Google Grumpy - Know the guidelines to avoid penalties. Grumpy • Invisible text (e.g. white text on a white background) @webmarketing123
  50. 50. Don’t make Google Grumpy - Know the guidelines to avoid penalties. Grumpy • Invisible text (e.g. white text on a white background) • Pages with identical content e.g. http://www.mysite.com/solutions/ http://www.mysite.com/solutions http://www.mysite.com/solutions/index.html @webmarketing123
  51. 51. Don’t make Google Grumpy - Know the guidelines to avoid penalties. Grumpy • Invisible text (e.g. white text on a white background) • Pages with identical content e.g. http://www.mysite.com/solutions/ http://www.mysite.com/solutions http://www.mysite.com/solutions/index.html • Ads above the fold @webmarketing123
  52. 52. Don’t make Google Grumpy - Know the guidelines to avoid penalties. Grumpy • Invisible text (e.g. white text on a white background) • Pages with identical content e.g. http://www.mysite.com/solutions/ http://www.mysite.com/solutions http://www.mysite.com/solutions/index.html • Ads above the fold• Overoptimization: the same metatext on every page. @webmarketing123
  53. 53. Today’s Webinar Slow-loading pages bore users Google rewards high quality and impact ranking. content, especially if arranged in this S.T.A.C.K. Sleepy Happy Be disciplined and rigorous. Avoid careless errors. Dopey Don’t be Bashful; tell your story & provide a clear call to action. These mistakes are nothing to sneeze at & may impact yourBashful ranking. Sneezy Diagnose these technical issues that can impact your ranking. These mistakes will impact your Doc search ranking. Grumpy @webmarketing123
  54. 54. What can you gain from speaking with one of our analysts? Social Media Audit Take a hard look at your competitors ‘Cost of the Problem’ Analysis Compare digital strategies Request a Consultation: seo@webmarketing123.com bit.ly/wm123seo Connect with the Hosts: Travis.L@webmarketing123.com Mike.T@webmarketing123.com webmarketing123 facebook.com/webmarketing123 @webmarketing123 #wm123
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