Webmarketing123 4 Secrets to SEO Copywriting Done Right-07-20-2011
 

Like this? Share it with your network

Share

Webmarketing123 4 Secrets to SEO Copywriting Done Right-07-20-2011

on

  • 1,158 views

 

Statistics

Views

Total Views
1,158
Views on SlideShare
995
Embed Views
163

Actions

Likes
1
Downloads
27
Comments
0

3 Embeds 163

http://www.webmarketing123.com 137
http://localhost 19
http://www.webmarketing123.rsvp1.com 7

Accessibility

Upload Details

Uploaded via as Adobe PDF

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

Webmarketing123 4 Secrets to SEO Copywriting Done Right-07-20-2011 Presentation Transcript

  • 1. 4 Secrets to SEO Copywriting Done RightStrategies for creating your most compelling SEO contentDial: +1 (773) 945-1011Access Code: 153-726-789 @webmarketing123 @bradleywjoe #wm123
  • 2. Housekeeping Items Are the slides available?  Yes! Please email seo@webmarketing123.com We want to hear from you!  Enter questions in the Q&A box whenever you’d like  @webmarketing123  #wm123  facebook.com/webmarketing123 Want to learn more?  Contact us for a free digital marketing analysis. Details at end of webinar. #wm123 @bradleywjoe
  • 3. Webinar Agenda How Google Ranks Websites 1 Understand what search spiders “see” Keyword Research 2 Proper keyword selection is the foundation of your SEO campaign Developing SEO-Friendly Content 3 4 key strategies to follow Becoming a Trusted Source 4 Create a quality story to keep people (and Google) coming back for more #wm123 @bradleywjoe
  • 4. Webinar Agenda How Google Ranks Websites 1 Understand what search spiders “see” Keyword Research 2 Proper keyword selection is the foundation of your SEO campaign Developing SEO-Friendly Content 3 4 key strategies to follow Becoming a Trusted Source 4 Create a quality story to keep people (and Google) coming back for more #wm123 @bradleywjoe
  • 5. 1 What’s at Stake Search engine use is growing rapidly Currently, there are more than 3 billion searches/day on Google Courtesy: SEOmoz #wm123 @bradleywjoe
  • 6. 1 Search Engine User Behavior If you are not on the 1st page, you are invisible to most searchers Source : Jupiter Research, 2010 #wm123 @bradleywjoe
  • 7. 1 How Search Spiders Crawl Your Website Search bots follow links to get from page to page Data Center Home Page Category Level Page Product Level Page1 Product Level Page2 #wm123 @bradleywjoe
  • 8. Webinar Agenda How Google Ranks Websites 1 Understand what search spiders “see” Keyword Research 2 Proper keyword selection is the foundation of your SEO campaign Developing SEO-Friendly Content 3 4 key strategies to follow Becoming a Trusted Source 4 Create a quality story to keep people (and Google) coming back for more #wm123 @bradleywjoe
  • 9. 2 Targeting the Right Keywords Keyword selection is important because it determines the course of your campaign• Best Practices • Have a mix of both generic and “long-tail” terms • Do not focus just on search volume • Google your proposed search terms to see if the sites ranking on page 1 are relevant to what your business offers • Look at search trends for your proposed keywords • Expand on your keywords by finding variations #wm123 @bradleywjoe
  • 10. 2 Keyword External tool Keyword External, https://adwords.google.com Like putting good food out for your guests, appeal to your audience and then the Google “spiders” will come  #wm123 @bradleywjoe
  • 11. 2 Compare Long-Term Industry Trends Google Insights, www.google.com/insights/search #wm123 @bradleywjoe
  • 12. Webinar Agenda How Google Ranks Websites 1 Understand what search spiders “see” Keyword Research 2 Proper keyword selection is the foundation of your SEO campaign Developing SEO-Friendly Content 3 4 key strategies to follow Becoming a Trusted Source 4 Create a quality story to keep people (and Google) coming back for more #wm123 @bradleywjoe
  • 13. 3 Develop cornerstone content 4 places that need SEO attention Title Tags Website and Content Headlines Content Related Silos Content #wm123 @bradleywjoe
  • 14. 3 Page Titles and Heading Tags Make your business solution compelling #wm123 @bradleywjoe
  • 15. 3 Page Titles and Heading Tags Make your business solution compelling• Wrap your business solution into acompelling: • Keyword-enhanced call-to-action • Statement or Question • Descriptive Initiative• Experiment with headline copyvariations through A/B testing #wm123 @bradleywjoe
  • 16. 3 Audience Poll: Determining Relevancy Conduct headline copy testing for best results Which headline is best? 1. A great online money management tool 2. The best free way to manage your money #wm123 @bradleywjoe
  • 17. 3 Audience Poll: Determining Relevancy Conduct headline copy testing for best results Which headline is best? 1. A great online money management tool 2. The best free way to manage your money #wm123 @bradleywjoe
  • 18. 3 Audience Poll: Determining Relevancy Conduct headline copy testing for best results #wm123 @bradleywjoe
  • 19. 3 Audience Poll: Determining Relevancy Conduct headline copy testing for best resultsBe descriptivewith keywords #wm123 @bradleywjoe
  • 20. 3 Audience Poll: Determining Relevancy Conduct headline copy testing for best resultsHighlight the callto action #wm123 @bradleywjoe
  • 21. 3 Always Be Testing Usability testing removes guess work and replaces with actual visitor conversion data• What Conversion Optimization Does: • Determines what will convert at the highest rate • Predicts with 95% confidence that winner will increase conversion rate #wm123 @bradleywjoe
  • 22. 3 Creating Compelling Content Content is King• Best Practices • Write for humans • Proofread • Grammar • Tone of voice / natural writing style #wm123 @bradleywjoe
  • 23. 3 Creating Compelling Content Content is King• Best Practices • Write for humans • Proofread • Grammar • Tone of voice / natural writing style• Avoid Doing These • Try to trick search engines with manipulative tactics • Have website based entirely in Flash • Overusing your keywords: Read it out loud! #wm123 @bradleywjoe
  • 24. 3 Develop Content Silos Consider your site’s thematic structure• Thematically Group Pages About Us Around Keywords Products Services• Link Pages Within The Same Groups To Further Strengthen Theme of Website Products Services About Us• Search Engine Spiders Can See a Theme Across Your Site That Makes Sense Other Relevant Internal Pages #wm123 @bradleywjoe
  • 25. 3 Develop Supporting Collateral On-page content needs to be supported by other content channels• Support your content with otherrelevant sources such as: • Company blog • Newsletters • Facebook posts • Tweets • White papers • Case studies #wm123 @bradleywjoe
  • 26. Webinar Agenda How Google Ranks Websites 1 Understand what search spiders “see” Keyword Research 2 Proper keyword selection is the foundation of your SEO campaign Developing SEO-Friendly Content 3 4 key strategies to follow Becoming a Trusted Source 4 Create a quality story to keep people (and Google) coming back for more #wm123 @bradleywjoe
  • 27. 4 What Your Content Needs to Do Targets both the needs of your visitors and search engines• Satisfies the needs of your visitor – speak the language of the audience #wm123 @bradleywjoe
  • 28. 4 What Your Content Needs to Do Targets both the needs of your visitors and search engines• Satisfies the needs of your visitor – speak the language of the audience• Serves as the first step in your sales cycle – strengthen calls to action #wm123 @bradleywjoe
  • 29. 4 What Your Content Needs to Do Targets both the needs of your visitors and search engines• Satisfies the needs of your visitor – speak the language of the audience• Serves as the first step in your sales cycle – strengthen calls to action• Prompts others to socially share it or link to it – build presence in social #wm123 @bradleywjoe
  • 30. 4 Become a trusted source Is your content worthy of being shared? Industry relevant Links from Forums blogs What You Need to Offer: • Unique Research • Informed Opinions Links are • News/Trend Analysis Mentioned in newsTweeted/Retweeted publications • Authentic Expert Contributors Liked/Shared on Cited at conferences + Facebook events Courtesy: SEOmoz #wm123 @bradleywjoe
  • 31. Key Takeaways• Understand how Google’s ranking algorithm works• Do keyword research to choose the right keywords for your website, productline, and overall theme• Develop cornerstone content for your business foundation• Make people want to share your content! Become a trusted source andreference by employing key SEO content elements into to a consistent,comprehensive, quality story #wm123 @bradleywjoe
  • 32. Thank You!
  • 33. Contact Us about Qualifying for a Free Digital Marketing Analysis Thank you for your attendance today! Custom Analysis includes: -Competitive Report: find out where you rank against your top competitors and what tactics they’re employing -Opportunity Analysis: learn how to improve your Digital Marketing Strategy and see how much opportunity is available for your company -Website Analytics: detailing the keywords, sources, and referrals that visitors are using to discover your website - Search Engine Friendliness Report: crawl-ability analysis of your site Please contact: seo@webmarketing123.com #wm123 @bradleywjoe