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Webmarketing123: 3 Steps To Supercharge SEO With Facebook and Twitter_07-13-2011

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  • 1. SEO/SMM Webinar:3 Steps to Supercharge SEO with Facebook & Twitter Thanks for joining us. We will begin at: 11:00 am PST 12:00 pm MTN 1:00 pm CST 2:00 pm EST Toll: +1 (805) 309-0022 Access Code: 156-372-982
  • 2. Today’s Webinar• Can I receive a copy of the deck after the webinar? - Yes. Please email seo@webmarketing123.com.• Want to tweet or follow us? -Use hashtag #WM123 -Follow @webmarketing123• Want to learn more? - Contact us for a free site analysis. Details at end of webinar. #WM123 @TravisLowSEO
  • 3. 1 Determine which tools to use To segment, track, and measure each SMM initiative2 Improve your social media presence To cross-promote your business offerings and calls-to-action3 Integrate social media strategy into your SEO To create a search marketing one-two punch4 Key Takeaways What you can start planning and act on today! #WM123 @TravisLowSEO
  • 4. 1 Determine which tools to use To segment, track, and measure each SMM initiative2 Improve your social media presence To cross-promote your business offerings and calls-to-action3 Integrate social media strategy into your SEO To create a search marketing one-two punch4 Key Takeaways What you can start planning and act on today! #WM123 @TravisLowSEO
  • 5. 1 Determine which tools to use Monitor your Google Analytics• Traffic – Create a custom filter thatcaptures referrals from social media sites #WM123 @TravisLowSEO
  • 6. 1 Determine which tools to use Monitor your Google Analytics • Average Time on Site / Page views – Measure engagement level #WM123 @TravisLowSEO
  • 7. 1 Determine which tools to use Monitor your Google Analytics • New Visits– Report against other sources of traffic #WM123 @TravisLowSEO
  • 8. 1 Determine which tools to use Take advantage of social media campaigns• Viral campaigns • Utilize customizable campaign tools • Drive engagement and sharing #WM123 @TravisLowSEO
  • 9. 1 Determine which tools to use Take advantage of social media campaigns• User contests/coupons/giveaways • Generate content for your fan base • Sync social initiatives with your blog • Great for B2Cs and B2Bs alike #WM123 @TravisLowSEO
  • 10. 1 Determine which tools to use Take advantage of social media campaigns• Like, Share, Tweet, Google +1 • Stimulate interconnections between the social networks to drive higher traffic -> engagement -> sales #WM123 @TravisLowSEO
  • 11. 1 Determine which tools to use Generate leads on Facebook• Filling out registration forms • Receptive • Gain Web to Lead info• Clicking on call-to-action links • Actionable • Measure conversions #WM123 @TravisLowSEO
  • 12. 1 Determine which tools to use Generate leads on Facebook• Voting / Liking • Attentive • Track engagement levels • Monitor visitor demographic• Branding iFrame design • Memorable • Spark affinity levels #WM123 @TravisLowSEO
  • 13. 1 Determine which tools to use Generate leads on Facebook Brand and message recalling Location, Location, Location!• Use A/B testing to choose ad placement carefully to see where your mostreceptive, attentive, and actionable audience members congregate• Involve your audience in your mission and stimulate sharing outside of thecommunity #WM123 @TravisLowSEO
  • 14. 1 Determine which tools to use Tweet to be heard• Tweet • Engage your CEO, brand your profile • Manage and maintain your profile • Schedule your tweets daily in the morning • Announce company news, events, or conferences • Promote webinars, blog articles, PR, interviews #WM123 @TravisLowSEO
  • 15. 1 Determine which tools to use Tweet to be heard• Retweet • Insert button next to your blogs, articles • Follow other quality sources • Monitor those whom you retweet • Keep up with bloggers & media #WM123 @TravisLowSEO
  • 16. 1 Determine which tools to use Tweet to be heard• Mentions • Respond and engage with your followers • Build up your followers, manage and maintain your list #WM123 @TravisLowSEO
  • 17. 1 Determine which tools to use To segment, track, and measure each SMM initiative2 Improve your social media presence To cross-promote your business offerings and calls-to-action3 Integrate social media strategy into your SEO To create a search marketing one-two punch4 Key Takeaways What you can start planning and act on today! #WM123 @TravisLowSEO
  • 18. 2 Improve your social media presence Know your traffic• Social engagement traffic • Twitter • Facebook • Blog referrals • Google +1 #WM123 @TravisLowSEO
  • 19. 2 Improve your social media presence Know your traffic• Organic traffic – Search Engines• Paid social ads – Facebook #WM123 @TravisLowSEO
  • 20. 2 Improve your social media presence Know what’s hot Overall Marketing Effectiveness (OME) = Attraction x Engagement x Conversion - MarketingProfs #WM123 @TravisLowSEO
  • 21. 2 Improve your social media presence Know what’s hotFirmly establish: • Audience profile • Outreach • Value Prop • Messaging • Engagement plan • Call-to-action to drive to your website • Budget for each initiative #WM123 @TravisLowSEO
  • 22. 2 Improve your social media presence Know what’s hot A study conducted with 180 businesses discovered: 67% of the B2C and 41% of the B2B companies have been able to win new customers through Facebook. - inblurbs #WM123 @TravisLowSEO
  • 23. 2 Improve your social media presence Google gets social with +1• Social Plug-in TrackingTracks each time the button is pushed: • Average time users spend on site • Page views • Bounce rate #WM123 @TravisLowSEO
  • 24. 2 Improve your social media presence Google gets social with +1• Audience & Activity Reports • Demographic and geographic data of the +1 users #WM123 @TravisLowSEO
  • 25. 2 Improve your social media presence Google gets social with +1 Google presented solid data on the +1 button in a recent report, showing an increase in web traffic whenever someone hits the button. - PRWeb #WM123 @TravisLowSEO
  • 26. 2 Improve your social media presence Google gets Even More social with +• Google+ project is here! For select testersright now… • Circles – segmenting your groups #WM123 @TravisLowSEO
  • 27. 2 Improve your social media presence Google gets Even More social with +• Google+ project is here! For select testersright now… • Circles – segmenting your groups • Sparks – integrating search into social #WM123 @TravisLowSEO
  • 28. 2 Improve your social media presence Google gets Even More social with +• Google+ project is here! For select testersright now… • Circles – segmenting your groups • Sparks – integrating search into social • Hangouts – connecting with select groups #WM123 @TravisLowSEO
  • 29. 3 Improve your social media presence Get up and blog, write!• CEO notes, video interviews• Marketing messages• About your service, offerings, contests, surveys• Current industry news, company news #WM123 @TravisLowSEO
  • 30. 3 Improve your social media presence Get up and blog, write!• Create a quiz to spur conversation• Cross-promote on Twitter and Facebook• Utilize “Share Buttons” on your blog• Make it fun, show what’s new you canoffer! #WM123 @TravisLowSEO
  • 31. 3 Improve your social media presence Connect your social platforms #WM123 @TravisLowSEO
  • 32. 3 Improve your social media presence Stimulate quality conversions #WM123 @TravisLowSEO
  • 33. 3 Improve your social media presence Draw in your fans #WM123 @TravisLowSEO
  • 34. 3 Integrate social media strategy into your SEO Guide the conversation with “sharable” content #WM123 @TravisLowSEO
  • 35. 1 Determine which tools to use To segment, track, and measure each SMM initiative2 Improve your social media presence To cross-promote your business offerings and calls-to-action3 Integrate social media strategy into your SEO To create a search marketing one-two punch4 Key Takeaways What you can start planning and act on today! #WM123 @TravisLowSEO
  • 36. 3 Integrate social media strategy into your SEO Build a directed content flow• Visibility #WM123 @TravisLowSEO
  • 37. 3 Integrate social media strategy into your SEO Build a directed content flow• Visibility• Share power #WM123 @TravisLowSEO
  • 38. 3 Integrate social media strategy into your SEO Build a directed content flow• Visibility• Share power• Trust and Authority #WM123 @TravisLowSEO
  • 39. 3 Integrate social media strategy into your SEO Build a directed content flow• Visibility• Share power• Trust and Authority• Branding #WM123 @TravisLowSEO
  • 40. 3 Integrate social media strategy into your SEO Build a directed content flow• Visibility• Share power• Trust and Authority• Branding• Connection #WM123 @TravisLowSEO
  • 41. 3 Integrate social media strategy into your SEO Manage your engagement factorProvoke interactions • Share directly and create content available for others to pass along #WM123 @TravisLowSEO
  • 42. 3 Integrate social media strategy into your SEO Manage your engagement factorTrack interactions • Gather goal metrics #WM123 @TravisLowSEO
  • 43. 3 Integrate social media strategy into your SEO Manage your engagement factorCreate lead generation • Build contact lists #WM123 @TravisLowSEO
  • 44. 1 Determine which tools to use To segment, track, and measure each SMM initiative2 Improve your social media presence To cross-promote your business offerings and calls-to-action3 Integrate social media strategy into your SEO To create a search marketing one-two punch4 Key Takeaways What you can start planning and act on today! #WM123 @TravisLowSEO
  • 45. 4 Key Takeaways Start out by developing a campaign strategy around your customer base. Discover where you target customers are spending their time. #WM123 @TravisLowSEO
  • 46. 4 Key TakeawaysEnact strategies that can be measured in order to bring data back to your CMO. #WM123 @TravisLowSEO
  • 47. 4 Key TakeawaysThe efforts you put into social media marketing will be a valuable investment as long as they are mapped, tested, strategized, and implemented correctly. #WM123 @TravisLowSEO
  • 48. Contact us for a Free Site Analysis! Custom Analysis includes: -Competitive Report: find out where you rank against your top competitors and what tactics they’re employing -Opportunity Analysis: learn how to improve your Digital Marketing Strategy and see how much opportunity is available for your company -Website Analytics: detailing the keywords, sources, and referrals that visitors are using to discover your website - Search Engine Friendliness Report: crawl-ability analysis of your site Please contact: seo@webmarketing123.com #WM123 @TravisLowSEO
  • 49. Thank You!