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3 Secrets to Retargeting Success

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If your aim is drive down your cost per lead, take another look at retargeting. Your sales team can’t possibly address the 95% of visitors to your website who don’t convert, but there’s juice left in …

If your aim is drive down your cost per lead, take another look at retargeting. Your sales team can’t possibly address the 95% of visitors to your website who don’t convert, but there’s juice left in that orange. Squeeze more value out of your existing search marketing efforts!

• Segment your audience for maximum effectiveness

• Create and manage contextual and compelling ads

• Woo your user by optimizing your frequency cap and retargeting duration

Webmarketing123 is a Bay-Area Digital Marketing Agency. Our distinctive approach: pair a metrics-rich methodology with an understanding of our clients’ unique business goals and challenges. We combine a deep expertise across industry verticals, smart use of automation, and efficient use of analytics to inform data-driven decision-making. At Webmarketing123, each client has a dedicated team employing Search Engine Optimization (SEO), Pay Per Click (PPC) advertising, and/or Social Media Marketing (SMM) to create remarkable, results-driven marketing programs.

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  • 1. 3 Secrets to Today’s Hosts:Successful Retargeting Alan Chan Director, Digital Media Evan Specter Content Marketing Specialist Dial-in: 1 (480) 297-0020 Access Code: 353-597-333 #webmarketing123
  • 2. Webinar Agenda1 What Is Retargeting and Why Should You Use It2 The Science of Retargeting3 Four Retargeting Strategies We Like #webmarketing123
  • 3. Founded in 2004 Custom KPI-based Scorecards120+ Clients Proprietary Attribution Tool #webmarketing123
  • 4. Some Practical Matters  Are the slides available? Yes! Just email seo@webmarketing123.com  Connect with us #webmarketing123 on Social Media facebook.com/webmarketing123 Request a Free 30 minute SEO Assessment  Want to learn more? And Receive a $50 Amazon.com Gift Card. visit bit.ly/wm123seo #webmarketing123
  • 5. What  is  Retarge,ng?     #webmarketing123
  • 6. What  is  Retarge,ng?     #webmarketing123
  • 7. What  is  Retarge,ng?     #webmarketing123
  • 8. What  is  Retarge,ng?     #webmarketing123
  • 9. What  is  Retarge,ng?     #webmarketing123
  • 10. What  is  Retarge,ng?     Target  specific  messages  to  Visitors  who:  visited your site and left downloaded a whitepaper Let their free trialwithout taking an action or signed up for a free trial expire #webmarketing123
  • 11. Why  Use  Retarge,ng?           Increase the value of your current paid search campaign   Reach customers who you’ve already qualified   Gain intelligence through segmentation   Increase the number of conversions   Decrease your cost per lead #webmarketing123
  • 12. Webinar Agenda1 What Is Retargeting and Why Should You Use It2 The Science of Retargeting3 Four Retargeting Strategies We Like #webmarketing123
  • 13. The  Science  of  Retarge,ng   Home Product Page Shopping Cart Thank You THANK YOU #webmarketing123
  • 14. The  Science  of  Retarge,ng   #webmarketing123
  • 15. The  Science  of  Retarge,ng     The Google Display Network reaches 92% of U.S. Online Adults #webmarketing123
  • 16. The  Science  of  Retarge,ng:              Frequency  &  Dura,on       #webmarketing123
  • 17. The  Science  of  Retarge,ng:                Frequency  &  Dura,on     #webmarketing123
  • 18. The  Science  of  Retarge,ng:                    Ad  Relevance     #webmarketing123
  • 19. The  Science  of  Retarge,ng     Target  specific  messages  to  Visitors  who:  visited your site and left downloaded a whitepaper Let their free trialwithout taking an action or signed up for a free trial expire #webmarketing123
  • 20. The  Science  of  Retarge,ng:                      Ads  Relevant  Text Ads   #webmarketing123
  • 21. The  Science  of  Retarge,ng                    Ads  Relevant  Text Ads  Display #webmarketing123
  • 22. The  Science  of  Retarge,ng:                    Ads  Relevant  Text Ads  Multi-media or Video #webmarketing123
  • 23. The  Science  of  Retarge,ng:                    Ads  Relevant                and  Ac,va,ng         #webmarketing123
  • 24. Webinar Agenda1 What Is Retargeting and Why Should You Use It2 The Science of Retargeting3 Four Retargeting Strategies We Like #webmarketing123
  • 25. Six Remarketing Strategies #webmarketing123
  • 26. Occasions #webmarketing123
  • 27. New Product/Free Trial #webmarketing123
  • 28. Staggered Discount #webmarketing123
  • 29. Portfolio List Strategy #webmarketing123
  • 30. Key Takeaways1 Retargeting reduces your cost per lead Like all digital marketing, it’s possible to start small, experiment2 and optimize. Big plans are made of small steps. What is the best next step you3 can take towards marketing your business online? #webmarketing123
  • 31. • Request a Customized SEO Assessment Today.You May Qualify for a $50 Amazon.com Gift Card!• Email seo@webmarketing123.com• Or visit bit.ly/wm123seo #webmarketing123
  • 32. What can you learn from speaking with one of our analysts? 1.  Discover the cost of not ranking in the top positions on search engines and much revenue is being lost to higher ranked competitors 2.  Find out where you rank against your top competitors and what tactics they’re employing. 3.  Compare digital strategies: Paid Search, Organic Search, Display Advertisiing, Social Media Marketing. Request a Consultation: bit.ly/wm123seo Next Week: Socialize Your Search Strategy with Google+ facebook.com/webmarketing123 #webmarketing123

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