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The Myth & Math About SEO
 

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The tips & tricks of SEO are always transforming based on the combination of current search behavior and our ever-changing technology and trends. As a leader in your business, you want to make sure ...

The tips & tricks of SEO are always transforming based on the combination of current search behavior and our ever-changing technology and trends. As a leader in your business, you want to make sure to stay ahead of the game and not get bogged down in the mix of myths vs. realities about SEO.

What are some of the SEO myths you can finally discount? Do you sometimes feel like there is so much information that you become unsure about which resouces to trust, and what you should do first? SEO revolves around evaluation, hypotheses, data, performance and strategy. Join us to learn more about the real numbers that drive SEO performance, and the misleading myths that you can cast away!

In Webmarketing123's webinar, The Myth & Math About SEO, you'll discover:

- The top myths that are circling the web today about SEO
- The truths behind these myths
- The real numbers that measure SEO performance
- The tools you can start using today to plan your goals

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The Myth & Math About SEO Presentation Transcript

  • 1. SEO Webinar:The Myth & Math about SEO Thanks for joining us. We will begin at: 11:00 am PST 12:00 pm MTN 1:00 pm CST 2:00 pm EST Toll: +1 (484) 589-1011 Access Code: 242-582-135
  • 2. Today’s Webinar• Will the webinar be recorded and can I get a copy? - Yes. Please email seo@webmarketing123.com.• Want to tweet or follow us? - Use hashtag #WM123 - Follow @webmarketing123 - Follow @TravisLowSEO• Want to learn more? - Contact us for a free site analysis. Details at end of webinar. #WM123
  • 3. Myth vs. Truth There are various myths about SEO out there – How do you know what to believe? 1 Know your trusted resources 2 Stay up to date with the latest SEO news • Search Engine Land: http://searchengineland.com/ • SEOmoz: http://www.seomoz.org/ • Search Engine Roundtable: http://www.seroundtable.com/ 3 Understand your competitors are thinking about this too #WM123
  • 4. 1 Inbound Links How many links do I need? Are all links created equal?2 Website Content Should I “stuff” keywords into my meta content and site content?3 Keywords How do you choose the right keywords? Are broad keywords good?4 SEO Results How long does SEO take before I can see results? What should I expect?5 Long Term Sustainment How much time per month do I need to dedicate to my SEO campaign? #WM123
  • 5. 1 Inbound Links How many links do I need? Are all links created equal?2 Website Content Should I “stuff” keywords into my meta content and site content?3 Keywords How do you choose the right keywords? Are broad keywords good?4 SEO Results How long does SEO take before I can see results? What should I expect?5 Long Term Sustainment How much time per month do I need to dedicate to my SEO campaign? #WM123
  • 6. 1 Inbound Links Myth: All links are equal. #WM123
  • 7. 1 Inbound Links Truth: All links are NOT the same in value.Develop natural, relevant inbound links over time: • Do not use reciprocal links. Google knows these are easy, fast links to create. • There is a key difference between 1-way (good) and reciprocal links (bad) • Create high quality links from different reputable sources o Directories, Articles, Syndications, Press Release sites, Blogs • Build ~ 30-50 inbound links/month • Don’t get penalized by the search engines! #WM123
  • 8. 1 Inbound Links Math Behind the Truth:• Tool to Use: Google Webmaster Tools o See which links are going to your site o Run a ranking report to check on keyword performance• Reciprocal links are useless; they do not help and can only hurt• Best Practices: o Create links within your rich content o Create anchor text o Create links out of keywords o Create links from outside sources, serving as relevant reference to your site #WM123
  • 9. 1 Inbound Links How many links do I need? Are all links created equal?2 Website Content Should I “stuff” keywords into my meta content and site content?3 Keywords How do you choose the right keywords? Are broad keywords good?4 SEO Results How long does SEO take before I can see results? What should I expect?5 Long Term Sustainment How much time per month do I need to dedicate to my SEO campaign? #WM123
  • 10. 2 Website Content Myth: Your site content should be packed with keywords. #WM123
  • 11. 2 Website Content Truth: Your content should be developed naturally, with a focus on only a few keywords per page. Create a well-developed home for your keywords in site content:• “Stuffing” keywords is not helpful to your visitors,Google, or to your website’s keyword ranksGoogle spiders, or to your visitors• To sustain a positive, easy-to-use interface,you can employ a dropdown on the page Ex: Salesforce o Include more instances of your keyword o Allows for more content that Google will crawl, while preserving the page experience #WM123
  • 12. 2 Website Content Math Behind the Truth:• Tool to Use: Your website pages, source code• Naturally written copy builds SEO strength, and is a favorite to Google spiders• Best Practices: o Implement unique, routinely updated, keyword-rich 300 – 500 words per page o Include 2-3 instances of a keyword on each page of your site for optimal results o Google spiders don’t spend much time crawling content in the meta tags anymore #WM123
  • 13. 1 Inbound Links How many links do I need? Are all links created equal?2 Website Content Should I “stuff” keywords into my meta content and site content?3 Keywords How do you choose the right keywords? Are broad keywords good?4 SEO Results How long does SEO take before I can see results? What should I expect?5 Long Term Sustainment How much time per month do I need to dedicate to my SEO campaign? #WM123
  • 14. 3 Keywords Myth:You should focus on a few general keywords to rank #1 on. #WM123
  • 15. 3 Keywords Truth: Broad keywords are very competitive and will get you less qualified traffic.Target unique keywords and keyword phrases to distinguish yourproduct / service: • Today, the percentage of long-tail search traffic is increasing (close to 70%) • Use the “drill up” method instead of “drill down” o Optimize from Specific/Exact  Broad • Not all traffic is good traffic o Qualified visitors are the key o Average Time on Site o Bounce Rate o Page Visits • Don’t miss the boat by optimizing on broad keywords first – big mistake! #WM123
  • 16. 3 Keywords Math Behind the Truth:• Tool to Use: Google ExternalKeyword Tool• Long-tail keywords are best tostart with, then move up to broaderterms• Best Practices: o Long-tail keywords will bring more qualified traffic to your site o Closely analyze the trends in page visits, bounce rate, and average time on site #WM123
  • 17. 1 Inbound Links How many links do I need? Are all links created equal?2 Website Content Should I “stuff” keywords into my meta content and site content?3 Keywords How do you choose the right keywords? Are broad keywords good?4 SEO Results How long does SEO take before I can see results? What should I expect?5 Long Term Sustainment How much time per month do I need to dedicate to my SEO campaign? #WM123
  • 18. 4 SEO Results Myth:I can expect results from my SEO strategy within 1 month. **Food for Thought** How long would it take you to memorize a report, fully understand it, and file it correctly in an incredibly large database? #WM123
  • 19. 4 SEO Results Truth: SEO work is never finished. Turnaround time to see real results is about 3-6 months.Google is always learning and the world is always changing: • Your competitors are creating new content and links (new products, services, updates). This can affect your results! • Google likes to read new content and come back for more visits to learn your full site “theme” • Your goal should be to consistently improve qualified traffic to your site and grow your conversion rates #WM123
  • 20. 4 SEO Results Math Behind the Truth:• Tool to Use: Google Analytics• In your Analytics, you can interpret you goal health and measurable data• Best Practices: o Identify your trends o Focus in on your wins o Investigate your weak spots o Make hypotheses o Take action #WM123
  • 21. 1 Inbound Links How many links do I need? Are all links created equal?2 Website Content Should I “stuff” keywords into my meta content and site content?3 Keywords How do you choose the right keywords? Are broad keywords good?4 SEO Results How long does SEO take before I can see results? What should I expect?5 Long Term Sustainment How much time per month do I need to dedicate to my SEO campaign? #WM123
  • 22. 5 Long Term Sustainment Myth: SEO is a project that has a starting and ending point. #WM123
  • 23. 5 Long Term Sustainment Truth: To become the king of your castle and maintain your standing with the search engines, you need to keep SEO going. #WM123
  • 24. 5 Long Term Sustainment Math Behind the Truth:• Tool to Use: Website cache• In your cache, the date and time thatGoogle last crawled your site is recorded• Best Practices: o Google visits your site generally once a week o Google needs time to absorb information about your site o Your competitors are doing the same thing - thus, improvements in your ranking movement will take time o SEO is a natural process #WM123
  • 25. Key Takeaways 1 Myth – There are many myths out there that can be misleading. Truth – It is important to demystify the false beliefs in order to get 2 real results. Math – Take advantage of the tools and knowledge you have 3 at your fingertips (most of it free!) to give you the insight you need to move forward and closer to achieving online success. #WM123
  • 26. Contact us for a Free Site Analysis Custom Analysis includes: - Digital Planning Session: learn how your business can drive revenue growth through the web -Competitive Report: find out where you rank against your top competitors and what tactics they’re employing - Website Analytics: detailing the keywords, sources, and referrals that visitors are using to discover your website - Search Engine Friendliness Report: crawl-ability analysis of your site Please contact: seo@webmarketing123.com #WM123
  • 27. Thank You!