SEO WEBINAR:
                  SEO & Setting Realistic Goals
               Thanks for joining us. We will begin at:
     ...
Online Marketing Objectives


         •Increase Visibility on Search Engines
Goal 1




         •Build Traffic to Site
G...
Outline

1) Introduction to SEO

2) Setting Keyword Goals

3) Setting Traffic Goals

4) Setting Conversion Goals


       ...
Outline

1) Introduction to SEO

2) Setting Keyword Goals

3) Setting Traffic Goals

4) Setting Conversion Goals


       ...
SEO Fundamentals (6 Pillars)

                Keywords




  Site                                Content
Content          ...
Outline

1) Introduction to SEO

2) Setting Keyword Goals

3) Setting Traffic Goals

4) Setting Conversion Goals


       ...
The Importance of Keyword Selection
                                    SEO company in California

                       ...
Setting Keyword Goals
             Google Keyword External Tool
Step 1: Go to http://adwords.google.com/select/KeywordTool...
Setting Keyword Goals
                       Check Competition
Step 4: Check the number of competing websites to determine...
Setting Keyword Goals
          Short-Tail vs. Long-Tail Keywords
      • Short-Tail/Headmatch
           • More general, ...
Outline

1) Introduction to SEO

2) Setting Keyword Goals

3) Setting Traffic Goals

4) Setting Conversion Goals


       ...
If you are not on the 1st page, you are
          practically invisible
    Where Searchers Click on the Results Page




...
Setting Traffic Goals
Click Through Rate
Setting Traffic Goals
                       What to Expect




• Significant results typically occur after about three mo...
Setting Traffic Goals
     Ways to Increase Click-Through Rate
• Optimize your meta description
• Keep it within 155-165 c...
Outline

1) Introduction to SEO

2) Setting Keyword Goals

3) Setting Traffic Goals

4) Setting Conversion Goals


       ...
Setting Conversion Goals
• What good are increased rankings
and traffic without conversions?


• How does your website def...
Setting Conversion Goals
Focusing on User Engagement




  In addition to rankings and traffic, focus on:
  • Bounce rate
...
Setting Conversion Goals
                    Usability Best Practices
• Assign Visual Priority
   • Size and weight should...
Setting Conversion Goals
• Set up Goals
   • Define conversions
   • Analyze which keywords are leading
   to more convers...
Key Takeaways
• Optimize for a mix of competitive as well as non-competitive

keywords
• Don’t expect increases in traffic...
Contact Us

Contact us for a detailed FREE Custom SEO Analysis of your
site.

It includes:

 1. COMPETITIVE REPORT - Where...
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Webinar: Setting Realistic Goals

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Picking the right goals and objectives is the key to success for any SEO campaign. Many businesses focus primarily on the wrong set of goals, investing both time and money only to receive poor results. Learn how to set more realistic, achievable goals by looking at specific metrics and understanding how to gain real traction on search engine result pages.



In Webmarketing123’s Webinar, SEO and Setting Realistic Goals, you’ll find out:

How to select the right keywords to reach targeted users.
How to map out realistic goals for your company.
How to maximize traffic to your site.
How to create compelling content and employ on-page optimization.
SEO Experts, Cynthia Everson and Bradley Joe, will lead you through this one hour, high-impact, complimentary webinar.

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Transcript of "Webinar: Setting Realistic Goals "

  1. 1. SEO WEBINAR: SEO & Setting Realistic Goals Thanks for joining us. We will begin at: 11:00 a.m. PST 12:00 p.m. MTN 1:00 p.m. CST 2:00 p.m. EST #wm123 Audio: 516-453-0014 Access code: 559-395-839
  2. 2. Online Marketing Objectives •Increase Visibility on Search Engines Goal 1 •Build Traffic to Site Goal 2 •Maximize the Revenue Opportunity Goal 3 #wm123
  3. 3. Outline 1) Introduction to SEO 2) Setting Keyword Goals 3) Setting Traffic Goals 4) Setting Conversion Goals #wm123
  4. 4. Outline 1) Introduction to SEO 2) Setting Keyword Goals 3) Setting Traffic Goals 4) Setting Conversion Goals #wm123
  5. 5. SEO Fundamentals (6 Pillars) Keywords Site Content Content Silos Meta Inbound Content URL’s Links #wm123
  6. 6. Outline 1) Introduction to SEO 2) Setting Keyword Goals 3) Setting Traffic Goals 4) Setting Conversion Goals #wm123
  7. 7. The Importance of Keyword Selection SEO company in California SEO agency • Select a Representative Keyword Basket Search engine optimization • Using Google Keyword External Tool Internet marketing company
  8. 8. Setting Keyword Goals Google Keyword External Tool Step 1: Go to http://adwords.google.com/select/KeywordToolExternal Step 2: Research the search volume of the keywords you want to optimize for Step 3: Consider high-search volume keywords and moderate- to low-search volume keywords #wm123
  9. 9. Setting Keyword Goals Check Competition Step 4: Check the number of competing websites to determine how difficult it will be to gain traction on a keyword #wm123
  10. 10. Setting Keyword Goals Short-Tail vs. Long-Tail Keywords • Short-Tail/Headmatch • More general, higher search volume, more competitive • Takes much longer to gain traction on these keywords • Long-Tail • More specific, lower search volume, less competitive • Easier to gain traction in a shorter period of time • Bring in less traffic but more qualified traffic * After getting traction on long-tail keywords, begin targeting headmatch terms #wm123
  11. 11. Outline 1) Introduction to SEO 2) Setting Keyword Goals 3) Setting Traffic Goals 4) Setting Conversion Goals #wm123
  12. 12. If you are not on the 1st page, you are practically invisible Where Searchers Click on the Results Page Source: “iProspect Blended Search Results Study” by JupiterResearch, 2008 #wm123
  13. 13. Setting Traffic Goals Click Through Rate
  14. 14. Setting Traffic Goals What to Expect • Significant results typically occur after about three months • Keywords that are not on the first page will not bring in significant traffic, so start with the terms that you know can rank on the first page #wm123
  15. 15. Setting Traffic Goals Ways to Increase Click-Through Rate • Optimize your meta description • Keep it within 155-165 characters to give it a look of completeness • Google Instant Preview makes the look and feel of your site more important than ever #wm123
  16. 16. Outline 1) Introduction to SEO 2) Setting Keyword Goals 3) Setting Traffic Goals 4) Setting Conversion Goals #wm123
  17. 17. Setting Conversion Goals • What good are increased rankings and traffic without conversions? • How does your website define a conversion? • Consider user experience in addition to SEO • Increase conversion rate with Google Website Optimizer #wm123
  18. 18. Setting Conversion Goals Focusing on User Engagement In addition to rankings and traffic, focus on: • Bounce rate • Average time on site • Average number of pages viewed #wm123
  19. 19. Setting Conversion Goals Usability Best Practices • Assign Visual Priority • Size and weight should represent relative importance • Consider Visitor’s Eye-Path • What will users notice and in what order? • Clear Call To Action • Clearly announce what you want users to do • Make Steps Clear • Clearly identify where user is and what they should do next #wm123
  20. 20. Setting Conversion Goals • Set up Goals • Define conversions • Analyze which keywords are leading to more conversions • Observe where visitors abandon the goal path #wm123
  21. 21. Key Takeaways • Optimize for a mix of competitive as well as non-competitive keywords • Don’t expect increases in traffic to be immediate; it is a gradual process • Improve Click-Through Rate in addition to getting keywords ranking • Determine what kind of goals are appropriate for your site, and track those in addition to keyword rankings and traffic #wm123
  22. 22. Contact Us Contact us for a detailed FREE Custom SEO Analysis of your site. It includes: 1. COMPETITIVE REPORT - Where you rank against your competition. 2. KEYWORD ANALYSIS - To show you other keywords people are using to search for your product/service. 3. SEARCH ENGINE FRIENDLINESS REPORT- Crawlability of Your Site. Mark Powers (800) 619 1570 Mark.P@Webmarketing123.com #wm123

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