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[Webinar] New from Google: Algorithm changes & social media analytics

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  • 1. New From Google:Algorithm Changes & Social Media AnalyticsA Look Inside Google’s Latest Feature Releases Travis Low, Today’s Host: VP & Senior SEO Strategist facebook.com/webmarketing123 Dial: +1 (646) 307-1724 Access Code: 430-272-555 @TravisLowSEO
  • 2. Founded in 2004 Custom KPI-based Scorecards100+ Clients Proprietary Attribution Tool @TravisLowSEO
  • 3. Some Practical Matters @TravisLowSEO
  • 4. Some Practical Matters Are the slides available?Yes! Just email seo@webmarketing123.com @TravisLowSEO
  • 5. Some Practical Matters Are the slides available?Yes! Just email seo@webmarketing123.com Connect with us on Social Media @webmarketing123 facebook.com/webmarketing123 @TravisLowSEO
  • 6. Some Practical Matters Are the slides available?Yes! Just email seo@webmarketing123.com Connect with us on Social Media @webmarketing123 facebook.com/webmarketing123 Want to learn more?Request a Customized SEO Assessment Today.You May Qualify for a $50 Amazon.com Gift Card!visit bit.ly/wm123seo @TravisLowSEO
  • 7. Webinar Agenda What are Google’s Latest Algorithm Changes? 1 From Farmer to Caffeine to Panda. Social Signals Have Come of Age 2 What’s changed, and what you should do to take advantage of it. Google Analytics goes Social 3 See how you can track the ROI of social engagement. Ranking Highly: More Essential Than Ever 4 The Impact of Mobile & Voice Search, and Google Instant. @TravisLowSEO
  • 8. www.seomoz.org/google-algorithm-change @TravisLowSEO
  • 9. http://youtu.be/JtRJXnXgE-A @ TravisLowSEO
  • 10. @ TravisLowSEO
  • 11. Google Update: Farmer Some of the Biggest Losers: • TheFind.com • BizRate.com • ShopWiki.com • EzineArticles.com • HubPages.com • Buzzillions.com • Shopping.com • Suite101.com • Kaboodle.com • AssociatedContent.com @ TravisLowSEO
  • 12. Google Update: Farmer Some of the Bigger Winners: •LinkedIn •Facebook •WikiHow •EHow •ConsumerReports.org •Etsy.com •Epinions.com •Buy.com @ TravisLowSEO
  • 13. Understanding Keywords @ TravisLowSEO
  • 14. Google Update: Caffeine An Infrastructure Upgrade to support faster crawling and indexing. Affected 35+% of searches. @ TravisLowSEO
  • 15. Google Update: Panda • Quality Content Originality, length, authority, quality and relevance @ TravisLowSEO
  • 16. Google Update: Panda • Quality Content Originality, length, authority, quality and relevance • Site Metrics User experience, time on site, bounce rate, load time, etc @ TravisLowSEO
  • 17. Google Update: Panda • Quality Content Originality, length, authority, quality and relevance • Site Metrics User experience, time on site, bounce rate, load time, etc • Back-link Evaluation Link profile, quality and relevance @ TravisLowSEO
  • 18. Google Update: Panda • Quality Content Originality, length, authority, quality and relevance • Site Metrics User experience, time on site, bounce rate, load time, etc • Back-link Evaluation Link profile, quality and relevance • Authority & Verification Establishes and protects authorship @ TravisLowSEO
  • 19. Google Update: Panda • Quality Content Originality, length, authority, quality and relevance • Site Metrics User experience, time on site, bounce rate, load time, etc • Back-link Evaluation Link profile, quality and relevance • Authority & Verification Establishes and protects authorship • Social Signals Comments, social media response, reviews and citations @ TravisLowSEO
  • 20. Google Update: Panda What Will Not Work Anymore • Low to no-value ad sites • Duplicate content • Low % spun content • Auto-blogging • Fabricated back-links • High pitch-to-content ratio • Copy & paste i.e. Amazon customer reviews @ TravisLowSEO
  • 21. Google Update: Panda What Will Work • Content Marketing • Lead Generation/ List Building • Adsense • Effective Social Media Strategy • Effective Mobile Strategy • Local Research / Offline Marketing • “Personalized Search” SEO individual preference • Video marketing @ TravisLowSEO
  • 22. What’s Coming Next? http://www.seomoz.org/article/search-ranking-factors @ TravisLowSEO
  • 23. What’s Coming Next? http://www.seomoz.org/article/search-ranking-factors @ TravisLowSEO
  • 24. Webinar Agenda What are Google’s Latest Algorithm Changes? 1 From Farmer to Caffeine to Panda. Social Signals Have Come of Age 2 What’s changed, and what you should do to take advantage of it. Google Analytics goes Social 3 See how you can track the ROI of social engagement. Ranking Highly: More Essential Than Ever 4 The Impact of Mobile & Voice Search, and Google Instant. @ TravisLowSEO
  • 25. How do Social Signals affect Search Results? @ TravisLowSEO
  • 26. How do Social Signals affect Search Results? Social Authority is the logical extension of Link Authority. @ TravisLowSEO
  • 27. How do Social Signals affect Search Results? Shares, Comments, Tweets and Retweets are ‘votes’, just as links are‘votes’. @ TravisLowSEO
  • 28. How do Social Signals affect Search Results? @ TravisLowSEO
  • 29. http://www.seomoz.org/article/search-ranking-factors @ TravisLowSEO
  • 30. Webinar Agenda What are Google’s Latest Algorithm Changes? 1 From Farmer to Caffeine to Panda. Social Signals Have Come of Age 2 What’s changed, and what you should do to take advantage of it. Google Analytics goes Social 3 See how you can track the ROI of social engagement. Ranking Highly: More Essential Than Ever 4 The Impact of Mobile & Voice Search, and Google Instant. @ TravisLowSEO
  • 31. Social Media Analytics @ TravisLowSEO
  • 32. Also New in AnalyticsCustom Dashboardsare now shareable @ TravisLowSEO
  • 33. Also New in Analytics And custom reports can be automatically sent to you or anyone else you specify. @ TravisLowSEO
  • 34. Webinar Agenda What are Google’s Latest Algorithm Changes? 1 From Farmer to Caffeine to Panda. Social Signals Have Come of Age 2 What’s changed, and what you should do to take advantage of it. Google Analytics goes Social 3 See how you can track the ROI of social engagement. Ranking Highly: More Essential Than Ever 4 The Impact of Mobile & Voice Search, and Google Instant. @ TravisLowSEO
  • 35. How are Mobile and Voice Search impacting SEO? @ TravisLowSEO
  • 36. Google Instant further privileges the top result @ TravisLowSEO
  • 37. Google Instant further privileges the top results @ TravisLowSEO
  • 38. Tying It All Together @ TravisLowSEO
  • 39. Tying It All Together• Focus on generating original, relevant, shareable content. @ TravisLowSEO
  • 40. Tying It All Together• Focus on generating original, relevant, shareable content.• Infuse your social media efforts and share-worthy contentwith your keywords and key phrases. @ TravisLowSEO
  • 41. Tying It All Together• Focus on generating original, relevant, shareable content.• Infuse your social media efforts and share-worthy contentwith your keywords and key phrases.• Adopt a metrics-based approach that measures outcomes. @ TravisLowSEO
  • 42. • Request a Customized SEO Assessment Today.You May Qualify for a $50 Amazon.com Gift Card!• Email seo@webmarketing123.com• Or visit bit.ly/wm123seo
  • 43. What can you expect from speaking with one of our analysts? - “Cost of the Problem” Analysis: Discover the cost of not ranking in the top positions on search engines. How much revenue is being lost to competitors with the best rankings? - Take a hard look at your competitors: Find out where you rank against your top competitors and what tactics they’re employing. - Comparison of different digital strategies: Paid Search, Organic Search, Display Advertisiing, Social Media Marketing. Or visit bit.ly/wm123seo Next week: The Myth and Math of SEO facebook.com/webmarketing123 @ TravisLowSEO