Does SEO seem like a “black box”? …
Does SEO seem like a “black box”?
Does your SEO agency speak in a Klingon-like Jargon?
Are they optimizing for cost per lead, or just making promises about ranking on page 1?
Do you have a clear sense of what kind of link-building they are employing, and are they exposing you to unnecessary risk?
Being a savvy buyer of SEO services is a two-way street. You have to demand transparency and accountability for results, and you need to work with your SEO agency to develop metrics by which you can measure success.