Is the Thrill Gone? Know When to Break Up with Your SEO Company
 

Is the Thrill Gone? Know When to Break Up with Your SEO Company

on

  • 1,444 views

Does SEO seem like a “black box”? ...

Does SEO seem like a “black box”?
Does your SEO agency speak in a Klingon-like Jargon?
Are they optimizing for cost per lead, or just making promises about ranking on page 1?
Do you have a clear sense of what kind of link-building they are employing, and are they exposing you to unnecessary risk?
Being a savvy buyer of SEO services is a two-way street. You have to demand transparency and accountability for results, and you need to work with your SEO agency to develop metrics by which you can measure success.

Statistics

Views

Total Views
1,444
Views on SlideShare
1,297
Embed Views
147

Actions

Likes
0
Downloads
5
Comments
0

1 Embed 147

http://www.webmarketing123.com 147

Accessibility

Upload Details

Uploaded via as Adobe PDF

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

Is the Thrill Gone? Know When to Break Up with Your SEO Company Is the Thrill Gone? Know When to Break Up with Your SEO Company Presentation Transcript

  • Is the Thrill Gone?Know When to Break Up with Your SEO Company Today’s Host: Ryan Li SEO Director @webmarketing123 facebook.com/webmarketing123
  • Founded in 2004 Custom KPI-based Scorecards120+ Clients Proprietary Attribution Tool @webmarketing123
  • Some Practical Matters @webmarketing123
  • Some Practical Matters Are the slides available?Yes! Just email seo@webmarketing123.com @webmarketing123
  • Some Practical Matters Are the slides available?Yes! Just email seo@webmarketing123.com Connect with us on Social Media @webmarketing123 facebook.com/webmarketing123 @webmarketing123
  • Some Practical Matters Are the slides available?Yes! Just email seo@webmarketing123.com Connect with us on Social Media @webmarketing123 facebook.com/webmarketing123 Want to learn more?Request a Customized SEO Assessment Today.You May Qualify for a $50 Amazon.com Gift Card!visit bit.ly/wm123seo @webmarketing123
  • Webinar Agenda How to Recognize Bad SEO 1 Three Basic Types: Rogue, Glad-handler, and Strategy-Free Which is Worse? 2 Ranking Well on the Wrong Keywords, or Not Ranking Well at All? Responsiveness & Transparency 3 You Shouldn’t Have to Fight For It Scorecards Linked to your KPIs 4 Integrating SEO Into Your Overall Business Strategy @webmarketing123
  • Google’s Take on SEO http://youtu.be/BS75vhGO-kk @webmarketing123
  • Google’s Take on SEO http://www.google.com/webmasters/ @webmarketing123
  • Type 1: The Rogue @webmarketing123
  • Type 1: The Rogue Operates shadow / cloaked domains @webmarketing123
  • Type 1: The Rogue Operates shadow / cloaked domains Puts links to their other clients on doorway pages @webmarketing123
  • Type 1: The Rogue Operates shadow / cloaked domains Puts links to their other clients on doorway pages Offers to sell keywords in the address bar @webmarketing123
  • Type 1: The Rogue Operates shadow / cloaked domains Puts links to their other clients on doorway pages Offers to sell keywords in the address bar Has had domains removed from Googles index or is not itself listed in Google @webmarketing123
  • Type 2: The Glad-handler Makes promises they don’t intend to keep. @webmarketing123
  • Type 2: The Glad-handler Makes promises they don’t intend to keep. Does not distinguish between actual search results and ads that appear on search results pages @webmarketing123
  • Type 2: The Glad-handler Makes promises they don’t intend to keep. Does not distinguish between actual search results and ads that appear on search results pages Guarantees ranking, but only on obscure keyword phrases you might rank for anyway, or ones that do not convert. @webmarketing123
  • Type 3: Strategy-Free Always looking for the path of least resistance… @webmarketing123
  • Type 3: Strategy-Free @webmarketing123
  • Type 3: Strategy-Free @webmarketing123
  • Does Your SEO Agency Do This?• Ask you for multiple meetings to establish what success looks like @webmarketing123
  • Does Your SEO Agency Do This?• Ask you for multiple meetings to establish what success looks like• Discuss what your business goals are in the next 12 – 24 months @webmarketing123
  • Does Your SEO Agency Do This?• Ask you for multiple meetings to establish what success looks like• Discuss what your business goals are in the next 12 – 24 months• Proactively makes suggestions about optimizing calls to action on your website @webmarketing123
  • Does Your SEO Agency Do This?• Ask you for multiple meetings to establish what success looks like• Discuss what your business goals are in the next 12 – 24 months• Proactively makes suggestions about optimizing calls to action on your website• Regularly check Webmaster Tools for crawl errors, slow page loading, and other factors that could be impacting either how your site’s performance @webmarketing123
  • Does Your SEO Agency Do This?• Ask you for multiple meetings to establish what success looks like• Discuss what your business goals are in the next 12 – 24 months• Proactively makes suggestions about optimizing calls to action on your website• Regularly check Webmaster Tools for crawl errors, slow page loading, and other factors that could be impacting either how your site’s performance• Assess, in Google Analytics, how visitors are navigating through your company’s website, and which landing pages are converting to leads/sales @webmarketing123
  • Webinar Agenda How to Recognize Bad SEO 1 Three Basic Types: Rogue, Glad-handler, and Strategy-Free Which is Worse? 2 Ranking Well on the Wrong Keywords, or Not Ranking Well at All? Responsiveness & Transparency 3 You Shouldn’t Have to Fight For It Scorecards Linked to your KPIs 4 Integrating SEO Into Your Overall Business Strategy @webmarketing123
  • Which is Worse?Ranking Well on the Wrong Keywords, or Not Ranking Well at All? Not Ranking at all: @webmarketing123
  • Which is Worse?Ranking Well on the Wrong Keywords, or Not Ranking Well at All?Not Ranking at all: Analog Semiconductor Fairchild @webmarketing123
  • Which is Worse?Ranking Well on the Wrong Keywords, or Not Ranking Well at All? @webmarketing123
  • Webinar Agenda How to Recognize Bad SEO 1 Three Basic Types: Rogue, Glad-handler, and Strategy-Free Which is Worse? 2 Ranking Well on the Wrong Keywords, or Not Ranking Well at All? Responsiveness & Transparency 3 You Shouldn’t Have to Fight For It Scorecards Linked to your KPIs 4 Integrating SEO Into Your Overall Business Strategy @webmarketing123
  • Responsiveness & Transparency @webmarketing123
  • Responsiveness & Transparency @webmarketing123
  • Responsiveness & Transparency @webmarketing123
  • Responsiveness & Transparency @webmarketing123
  • Responsiveness & Transparency @webmarketing123
  • Responsiveness & Transparency @webmarketing123
  • Webinar Agenda How to Recognize Bad SEO 1 Three Basic Types: Rogue, Glad-handler, and Strategy-Free Which is Worse? 2 Ranking Well on the Wrong Keywords, or Not Ranking Well at All? Responsiveness & Transparency 3 You Shouldn’t Have to Fight For It Scorecards Linked to your KPIs 4 Integrating SEO Into Your Overall Business Strategy @webmarketing123
  • Which Keywords are Converting. At What Value?
  • Establish Attribution from “First Touch” to “Last Touch”
  • Establish Attribution from “First Touch” to “Last Touch” Most marketers would attribute sales to last touch, i.e. “closers”
  • Establish Attribution from “First Touch” to “Last Touch” In reality, there are several touch points before the “closer” that influenced the purchase decision
  • Establish Attribution from “First Touch” to “Last Touch” Marketing currently gets no credit for these!
  • Tying It All Together @webmarketing123
  • Tying It All Together• Demand Transparency and Accountability from SEO @webmarketing123
  • Tying It All Together• Demand Transparency and Accountability from SEO• Develop a familiarity with the terms and concepts so you canbe an informed partner @webmarketing123
  • Tying It All Together• Demand Transparency and Accountability from SEO• Develop a familiarity with the terms and concepts so you canbe an informed partner• Adopt a metrics-based approach that measures outcomes. @webmarketing123
  • • Request a Customized SEO Assessment Today.You May Qualify for a $50 Amazon.com Gift Card!• Email seo@webmarketing123.com• Or visit bit.ly/wm123seo
  • What can you expect from speaking with one of our analysts? - “Cost of the Problem” Analysis: Discover the cost of not ranking in the top positions on search engines. How much revenue is being lost to competitors with the best rankings? - Take a hard look at your competitors: Find out where you rank against your top competitors and what tactics they’re employing. - Comparison of different digital strategies: Paid Search, Organic Search, Display Advertisiing, Social Media Marketing. Or visit bit.ly/wm123seo Next week: What Google Analytics Wont Show You: The Reasons Why Visitors Dont Become Customers facebook.com/webmarketing123 @webmarketing123