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Does SEO seem like a “black box”?
Does your SEO agency speak in a Klingon-like Jargon?
Are they optimizing for cost per lead, or just making promises about ranking on page 1?
Do you have a clear sense of what kind of link-building they are employing, and are they exposing you to unnecessary risk?
Being a savvy buyer of SEO services is a two-way street. You have to demand transparency and accountability for results, and you need to work with your SEO agency to develop metrics by which you can measure success.
Clipping is a handy way to collect important slides you want to go back to later.