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Webmarketing123: The Do's and Don'ts of Organic Lead Generation 07-06-2011

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  • 1. The Do’s and Don’t of Organic Lead GenerationStrategies for staying one step ahead of the competitionDial In: (773) 945-1010Access Code: 247-119-628 @webmarketing123 @bradleywjoe #wm123
  • 2. Housekeeping Items Are the slides available?  Yes! Please email seo@webmarketing123.com We want to hear from you!  @webmarketing123  #wm123  facebook.com/webmarketing123 Want to learn more?  Contact us for a free site analysis. Details at end of webinar. #wm123
  • 3. Webinar Agenda Drive the Right Traffic 1 Discover industry trends and choose the right keywords that will have the greatest business impact Simplify Your Sign Up Process 2 Optimize your funnel so conversion elements are easy to identify Test, Analyze, and Reiterate 3 A/B testing basics, monthly review process, and forecasting #wm123
  • 4. Webinar Agenda Drive the Right Traffic 1 Discover industry trends and choose the right keywords that will have the greatest business impact Simplify Your Sign Up Process 2 Optimize your funnel so conversion elements are easy to identify Test, Analyze, and Reiterate 3 A/B testing basics, monthly review process, and forecasting #wm123
  • 5. Do: Compare Long-Term Industry Trends Google Insights, www.google.com/insights/search #wm123
  • 6. Do: Target a Mix of Broad and Specific Keywords Google Keyword Tool, https://adwords.google.com/select/KeywordToolExternal; drill down to “phrase” and “exact” matches #wm123
  • 7. Don’t: Target Only Head Match Terms If you do this, progress will be slow, especially if you’re just starting your SEO campaign #wm123
  • 8. Do: Drive Traffic to the Correct Pages Develop a “mapping” document to guide your optimization and create themes across your site #wm123
  • 9. Don’t: Optimize Same Keyword Across All Pages This confuses search spiders, thus hurting optimization results Data Center Cloud computing Cloud computing Cloud computing Cloud computing #wm123
  • 10. Webinar Agenda Drive the Right Traffic 1 Discover industry trends and choose the right keywords that will have the greatest business impact Simplify Your Sign Up Process 2 Optimize your funnel so conversion elements are easy to identify Test, Analyze, and Reiterate 3 A/B testing basics, monthly review process, and forecasting #wm123
  • 11. Do: Improve Your User Experience User interface and user experience questions to consider Is Your Call to Action Obvious? Clearly announce what you want users to do Are there many competing objectives? Is Your Value Proposition Clearly Stated? What differentiates you from your competitors? What inspires visitors to take the next step? Has your Primary Objective established Visual Priority? Is the size of elements relative to importance? Have you considered visitor’s logical eye path? Have you optimized your lead forms? Is all information absolutely necessary? #wm123
  • 12. Do: Clearly State Your Call to Action Make it easy for users to understand what you want them to do #wm123
  • 13. Don’t: Scare Users Away with a Confusing Interface Easy to get lost amongst multiple colors, links, ads #wm123
  • 14. Do: Simplify Your Forms Shorter forms are best; really consider which information is critical #wm123
  • 15. Do: Simplify Your Forms Shorter forms are best; really consider which information is criticalForm isminimal #wm123
  • 16. Do: Simplify Your Forms Shorter forms are best; really consider which information is criticalAutomatic cursorplacement #wm123
  • 17. Do: Simplify Your Forms Shorter forms are best; really consider which information is critical Trust signals #wm123
  • 18. Do: Simplify Your Forms Shorter forms are best; really consider which information is critical Reassurance #wm123
  • 19. Do: Simplify Your Forms Shorter forms are best; really consider which information is criticalClear wording onsubmission button #wm123
  • 20. Do: Simplify Your Forms Interstitial, or “pop up,” form example #wm123
  • 21. Webinar Agenda Drive the Right Traffic 1 Discover industry trends and choose the right keywords that will have the greatest business impact Simplify Your Sign Up Process 2 Optimize your funnel so conversion elements are easy to identify Test, Analyze, and Reiterate 3 A/B testing basics, monthly review process, and forecasting #wm123
  • 22. Do: Always Be Testing Usability testing removes guess work and replaces with actual visitor conversion data• What Conversion Optimization Does: • Determines what will convert at the highest rate • Predicts with 95% confidence that winner will increase conversion rate #wm123
  • 23. Do: Track and Interpret Data Analyzing goal paths and completion rates #wm123
  • 24. Do: Track and Interpret Data Conversion Funnel Visualization #wm123
  • 25. Don’t: Forget to Iterate and Improve Your Campaign Have a monthly sustainment and iteration plan On-Page Changes Measuring Improvement in Link Building Rankings and Site Engagement Monitoring Visitor Tracking Spider Analytic Data Crawls #wm123
  • 26. Thank You!
  • 27. Contact Us for a Complimentary Digital Marketing Analysis Thank you for your attendance today! Custom Analysis includes: - Digital Planning Session: learn how your business can drive revenue growth through the web -Competitive Report: find out where you rank against your top competitors and what tactics they’re employing - Website Analytics: detailing the keywords, sources, and referrals that visitors are using to discover your website - Search Engine Friendliness Report: crawlability analysis of your site Please contact: seo@webmarketing123.com #wm123