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Web123 The Myth and Math About SEO Uncovered-10-06-2011-v f

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  • 1. SEO Webinar:The Myth & Math about SEO Uncovered Thanks for joining us. We will begin at: 11:00 am PST 12:00 pm MTN 1:00 pm CST 2:00 pm EST Toll: +1 (805) 309-0020 Access Code: 122-623-983
  • 2. Today’s Webinar Are the slides available?  Yes! Please email seo@webmarketing123.com We want to hear from you! @webmarketing123 #wm123 facebook.com/webmarketing123 Want to learn more?  Contact us for a complimentary digital marketing analysis. Details at end of webinar. #wm123 @bradleywjoe
  • 3. Myth vs. Truth There are various myths about SEO out there – How do you know what to believe? 1 Know your trusted resources 2 Stay up to date with the latest SEO news • Search Engine Land: http://searchengineland.com/ • SEOmoz: http://www.seomoz.org/ • Search Engine Roundtable: http://www.seroundtable.com/ 3 Understand your competitors are thinking about this too #wm123 @bradleywjoe
  • 4. 1 Keywords How do you choose the right keywords? Are broad keywords good?2 Website Content Should I “stuff” keywords into my meta content and site content?3 Links How many links do I need? Are all links created equal?4 SEO Results How long does SEO take before I can see results? What should I expect?5 Long Term Sustainment How much time per month do I need to dedicate to my SEO campaign? #wm123 @bradleywjoe
  • 5. 1 Keywords How do you choose the right keywords? Are broad keywords good?2 Website Content Should I “stuff” keywords into my meta content and site content?3 Links How many links do I need? Are all links created equal?4 SEO Results How long does SEO take before I can see results? What should I expect?5 Long Term Sustainment How much time per month do I need to dedicate to my SEO campaign? #wm123 @bradleywjoe
  • 6. 1 Keywords Myth:You should focus on a few general keywords to rank #1 on. #wm123 @bradleywjoe
  • 7. 1 Keywords Truth: Broad keywords are very competitive and may get you less qualified traffic.Target unique keywords and keyword phrases to distinguish yourproduct / service: • The percentage of long-tail search traffic is increasing • Use the “drill up” method instead of “drill down” o Optimize from Specific/Exact  Broad • Not all traffic is good traffic - Qualified visitors are key • Don’t miss the boat by optimizing on broad keywords first – big mistake! #wm123 @bradleywjoe
  • 8. 1 Keywords Math Behind the Truth: - Use keyword expansion tools to determine the search engine “demand” for your particular products and services - Target a mix of both “head” match and long tail keywords #wm123 @bradleywjoe
  • 9. 1 Keywords How do you choose the right keywords? Are broad keywords good?2 Website Content Should I “stuff” keywords into my meta content and site content?3 Links How many links do I need? Are all links created equal?4 SEO Results How long does SEO take before I can see results? What should I expect?5 Long Term Sustainment How much time per month do I need to dedicate to my SEO campaign? #wm123 @bradleywjoe
  • 10. 2 Website Content Myth: Your site content should be packed with keywords. #wm123 @bradleywjoe
  • 11. 2 Website Content Truth: Your content should be developed naturally, with a focus on only a few keywords per page. Create a well-developed home for your keywords in site content:• “Stuffing” keywords is not helpful• To sustain a positive, easy-to-use interface,employ a dropdown on the page Ex: Salesforce• Include more instances of your keyword #wm123 @bradleywjoe
  • 12. 2 Website Content Math Behind the Truth:• Tool to Use: Your website pages, source code• Naturally written copy builds SEO strength, and is a favorite to Google spiders• Best Practices: o Implement unique, routinely updated, keyword-rich 300 – 500 words per page o Include 2-3 instances of a keyword on each page of your site for optimal results o Google spiders don’t spend much time crawling content in the meta keywords tags anymore #wm123 @bradleywjoe
  • 13. 1 Keywords How do you choose the right keywords? Are broad keywords good?2 Website Content Should I “stuff” keywords into my meta content and site content?3 Links How many links do I need? Are all links created equal?4 SEO Results How long does SEO take before I can see results? What should I expect?5 Long Term Sustainment How much time per month do I need to dedicate to my SEO campaign? #wm123 @bradleywjoe
  • 14. 3 Inbound Links Myth: All links are equal. #wm123 @bradleywjoe
  • 15. 3 Inbound Links Truth: All links are NOT the same in value.• Use a variety of link sourcesTypes of Inbound Links:• Directories• Article Syndications• Social Media• Press Releases• Blogs• Forums #wm123 @bradleywjoe
  • 16. 3 Inbound Links Math Behind the Truth:• Tool to Use: Google Webmaster Tools o See which links are going to your site o Run a ranking report to check on keyword performance• Best Practices: o Create links within your rich content o Create anchor text o Create links out of keywords o Create links from outside sources, serving as relevant reference to your site #wm123 @bradleywjoe
  • 17. 1 Keywords How do you choose the right keywords? Are broad keywords good?2 Website Content Should I “stuff” keywords into my meta content and site content?3 Links How many links do I need? Are all links created equal?4 SEO Results How long does SEO take before I can see results? What should I expect?5 Long Term Sustainment How much time per month do I need to dedicate to my SEO campaign? #wm123 @bradleywjoe
  • 18. 4 SEO Results Myth:I can expect results from my SEO strategy within 1 month. **Food for Thought** How long would it take you to memorize a report, fully understand it, and file it correctly in an incredibly large database? #wm123 @bradleywjoe
  • 19. 4 SEO Results Truth: SEO work is never finished.Turnaround time to build a foundation for sustainable results is about 3-6 months.Google is always learning and the world is always changing: • Your competitors are creating new content and links (new products, services, updates). This can affect your results! • Google likes to read new content and come back for more visits to learn your full site “theme” • Your goal should be to consistently improve qualified traffic to your site and grow your conversion rates #wm123 @bradleywjoe
  • 20. 4 SEO Results Math Behind the Truth:• Tool to Use: Google Analytics• In your Analytics, you can interpret you goal health and measurable data• Best Practices: o Identify your trends o Focus in on your wins o Investigate your weak spots o Make hypotheses o Take action #wm123 @bradleywjoe
  • 21. 1 Keywords How do you choose the right keywords? Are broad keywords good?2 Website Content Should I “stuff” keywords into my meta content and site content?3 Links How many links do I need? Are all links created equal?4 SEO Results How long does SEO take before I can see results? What should I expect?5 Long Term Sustainment How much time per month do I need to dedicate to my SEO campaign? #wm123 @bradleywjoe
  • 22. 5 Long Term Sustainment Myth: SEO is a project that has a starting and ending point. #wm123 @bradleywjoe
  • 23. 5 Long Term Sustainment Truth: To become the king of your castle and maintain your standing with the search engines, you need to keep SEO going. #wm123 @bradleywjoe
  • 24. 5 Long Term Sustainment Math Behind the Truth:• Tool to Use: Website cache• In your cache, the date and time thatGoogle last crawled your site is recorded• Best Practices:o Google visits your site generally once aweeko Google needs time to absorb informationabout your siteo Your competitors are doing the same thing- thus, improvements inyour ranking movement will take timeo SEO is a natural process #wm123 @bradleywjoe
  • 25. 5 Gauge Your Keyword Potential Find low hanging fruit• Identify the traffic on EACH keyword• Utilize the keywords that are MOST relevant to your product or service• Look for keywords that have potential to bring qualified traffic #wm123 @bradleywjoe
  • 26. Key Takeaways 1 Myth – There are many myths out there that can be misleading. Truth – Stay up to date on the latest SEO trends, algorithm changes, 2 and best practices to consistently improve your site’s performance. Math – Take advantage of the tools and knowledge you have 3 at your fingertips (much of it is free!) to give you the insight you need to move forward and closer to achieving online success. #wm123 @bradleywjoe
  • 27. Thank You!
  • 28. Contact Us about Qualifying for a Free Digital Marketing Analysis Custom Analysis includes: -Competitive Report: find out where you rank against your top competitors and what tactics they’re employing -Opportunity Analysis: learn how to improve your Digital Marketing Strategy and see how much opportunity is available for your company -Website Analytics: detailing the keywords, sources, and referrals that visitors are using to discover your website - Search Engine Friendliness Report: crawl-ability analysis of your site Please contact: seo@webmarketing123.com #wm123 @bradleywjoe