0
SEO Webinar:The Myth & Math about SEO        Uncovered   Thanks for joining us. We will begin at:                11:00 am ...
Today’s Webinar Are the slides available?    Yes! Please email seo@webmarketing123.com We want to hear from you!      @...
Myth vs. Truth There are various myths about SEO out there –       How do you know what to believe? 1   Know your trusted ...
1 Keywords  How do you choose the right keywords? Are broad keywords good?2 Website Content  Should I “stuff” keywords int...
1 Keywords  How do you choose the right keywords? Are broad keywords good?2 Website Content  Should I “stuff” keywords int...
1 Keywords                         Myth:You should focus on a few general keywords to rank #1 on.                         ...
1 Keywords                                         Truth:  Broad keywords are very competitive and may get you less       ...
1 Keywords                   Math Behind the Truth:  - Use keyword expansion tools to determine the search engine  “demand...
1 Keywords  How do you choose the right keywords? Are broad keywords good?2 Website Content  Should I “stuff” keywords int...
2 Website Content                        Myth:   Your site content should be packed with keywords.                        ...
2 Website Content                                            Truth:   Your content should be developed naturally, with a f...
2 Website Content                          Math Behind the Truth:• Tool to Use: Your website pages, source code• Naturally...
1 Keywords  How do you choose the right keywords? Are broad keywords good?2 Website Content  Should I “stuff” keywords int...
3 Inbound Links                    Myth:              All links are equal.                                     #wm123     ...
3 Inbound Links                                  Truth:                  All links are NOT the same in value.• Use a varie...
3 Inbound Links                          Math Behind the Truth:• Tool to Use: Google Webmaster Tools    o See which links ...
1 Keywords  How do you choose the right keywords? Are broad keywords good?2 Website Content  Should I “stuff” keywords int...
4 SEO Results                                    Myth:I can expect results from my SEO strategy within 1 month.           ...
4 SEO Results                                       Truth:               SEO work is never finished.Turnaround time to bui...
4 SEO Results                         Math Behind the Truth:• Tool to Use: Google Analytics• In your Analytics, you can in...
1 Keywords  How do you choose the right keywords? Are broad keywords good?2 Website Content  Should I “stuff” keywords int...
5 Long Term Sustainment                         Myth:  SEO is a project that has a starting and ending point.             ...
5 Long Term Sustainment                        Truth:        To become the king of your castle and    maintain your standi...
5 Long Term Sustainment                               Math Behind the Truth:• Tool to Use: Website cache• In your cache, t...
5 Gauge Your Keyword Potential      Find low hanging fruit• Identify the traffic on EACH keyword• Utilize the keywords tha...
Key Takeaways 1   Myth – There are many myths out there that can be misleading.     Truth – Stay up to date on the latest ...
Thank You!
Contact Us about Qualifying for a Free Digital Marketing Analysis    Custom Analysis includes:    -Competitive Report: fin...
Upcoming SlideShare
Loading in...5
×

Web123 The Myth and Math About SEO Uncovered-10-06-2011-v f

606

Published on

Published in: Technology, Design
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
606
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
24
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide

Transcript of "Web123 The Myth and Math About SEO Uncovered-10-06-2011-v f"

  1. 1. SEO Webinar:The Myth & Math about SEO Uncovered Thanks for joining us. We will begin at: 11:00 am PST 12:00 pm MTN 1:00 pm CST 2:00 pm EST Toll: +1 (805) 309-0020 Access Code: 122-623-983
  2. 2. Today’s Webinar Are the slides available?  Yes! Please email seo@webmarketing123.com We want to hear from you! @webmarketing123 #wm123 facebook.com/webmarketing123 Want to learn more?  Contact us for a complimentary digital marketing analysis. Details at end of webinar. #wm123 @bradleywjoe
  3. 3. Myth vs. Truth There are various myths about SEO out there – How do you know what to believe? 1 Know your trusted resources 2 Stay up to date with the latest SEO news • Search Engine Land: http://searchengineland.com/ • SEOmoz: http://www.seomoz.org/ • Search Engine Roundtable: http://www.seroundtable.com/ 3 Understand your competitors are thinking about this too #wm123 @bradleywjoe
  4. 4. 1 Keywords How do you choose the right keywords? Are broad keywords good?2 Website Content Should I “stuff” keywords into my meta content and site content?3 Links How many links do I need? Are all links created equal?4 SEO Results How long does SEO take before I can see results? What should I expect?5 Long Term Sustainment How much time per month do I need to dedicate to my SEO campaign? #wm123 @bradleywjoe
  5. 5. 1 Keywords How do you choose the right keywords? Are broad keywords good?2 Website Content Should I “stuff” keywords into my meta content and site content?3 Links How many links do I need? Are all links created equal?4 SEO Results How long does SEO take before I can see results? What should I expect?5 Long Term Sustainment How much time per month do I need to dedicate to my SEO campaign? #wm123 @bradleywjoe
  6. 6. 1 Keywords Myth:You should focus on a few general keywords to rank #1 on. #wm123 @bradleywjoe
  7. 7. 1 Keywords Truth: Broad keywords are very competitive and may get you less qualified traffic.Target unique keywords and keyword phrases to distinguish yourproduct / service: • The percentage of long-tail search traffic is increasing • Use the “drill up” method instead of “drill down” o Optimize from Specific/Exact  Broad • Not all traffic is good traffic - Qualified visitors are key • Don’t miss the boat by optimizing on broad keywords first – big mistake! #wm123 @bradleywjoe
  8. 8. 1 Keywords Math Behind the Truth: - Use keyword expansion tools to determine the search engine “demand” for your particular products and services - Target a mix of both “head” match and long tail keywords #wm123 @bradleywjoe
  9. 9. 1 Keywords How do you choose the right keywords? Are broad keywords good?2 Website Content Should I “stuff” keywords into my meta content and site content?3 Links How many links do I need? Are all links created equal?4 SEO Results How long does SEO take before I can see results? What should I expect?5 Long Term Sustainment How much time per month do I need to dedicate to my SEO campaign? #wm123 @bradleywjoe
  10. 10. 2 Website Content Myth: Your site content should be packed with keywords. #wm123 @bradleywjoe
  11. 11. 2 Website Content Truth: Your content should be developed naturally, with a focus on only a few keywords per page. Create a well-developed home for your keywords in site content:• “Stuffing” keywords is not helpful• To sustain a positive, easy-to-use interface,employ a dropdown on the page Ex: Salesforce• Include more instances of your keyword #wm123 @bradleywjoe
  12. 12. 2 Website Content Math Behind the Truth:• Tool to Use: Your website pages, source code• Naturally written copy builds SEO strength, and is a favorite to Google spiders• Best Practices: o Implement unique, routinely updated, keyword-rich 300 – 500 words per page o Include 2-3 instances of a keyword on each page of your site for optimal results o Google spiders don’t spend much time crawling content in the meta keywords tags anymore #wm123 @bradleywjoe
  13. 13. 1 Keywords How do you choose the right keywords? Are broad keywords good?2 Website Content Should I “stuff” keywords into my meta content and site content?3 Links How many links do I need? Are all links created equal?4 SEO Results How long does SEO take before I can see results? What should I expect?5 Long Term Sustainment How much time per month do I need to dedicate to my SEO campaign? #wm123 @bradleywjoe
  14. 14. 3 Inbound Links Myth: All links are equal. #wm123 @bradleywjoe
  15. 15. 3 Inbound Links Truth: All links are NOT the same in value.• Use a variety of link sourcesTypes of Inbound Links:• Directories• Article Syndications• Social Media• Press Releases• Blogs• Forums #wm123 @bradleywjoe
  16. 16. 3 Inbound Links Math Behind the Truth:• Tool to Use: Google Webmaster Tools o See which links are going to your site o Run a ranking report to check on keyword performance• Best Practices: o Create links within your rich content o Create anchor text o Create links out of keywords o Create links from outside sources, serving as relevant reference to your site #wm123 @bradleywjoe
  17. 17. 1 Keywords How do you choose the right keywords? Are broad keywords good?2 Website Content Should I “stuff” keywords into my meta content and site content?3 Links How many links do I need? Are all links created equal?4 SEO Results How long does SEO take before I can see results? What should I expect?5 Long Term Sustainment How much time per month do I need to dedicate to my SEO campaign? #wm123 @bradleywjoe
  18. 18. 4 SEO Results Myth:I can expect results from my SEO strategy within 1 month. **Food for Thought** How long would it take you to memorize a report, fully understand it, and file it correctly in an incredibly large database? #wm123 @bradleywjoe
  19. 19. 4 SEO Results Truth: SEO work is never finished.Turnaround time to build a foundation for sustainable results is about 3-6 months.Google is always learning and the world is always changing: • Your competitors are creating new content and links (new products, services, updates). This can affect your results! • Google likes to read new content and come back for more visits to learn your full site “theme” • Your goal should be to consistently improve qualified traffic to your site and grow your conversion rates #wm123 @bradleywjoe
  20. 20. 4 SEO Results Math Behind the Truth:• Tool to Use: Google Analytics• In your Analytics, you can interpret you goal health and measurable data• Best Practices: o Identify your trends o Focus in on your wins o Investigate your weak spots o Make hypotheses o Take action #wm123 @bradleywjoe
  21. 21. 1 Keywords How do you choose the right keywords? Are broad keywords good?2 Website Content Should I “stuff” keywords into my meta content and site content?3 Links How many links do I need? Are all links created equal?4 SEO Results How long does SEO take before I can see results? What should I expect?5 Long Term Sustainment How much time per month do I need to dedicate to my SEO campaign? #wm123 @bradleywjoe
  22. 22. 5 Long Term Sustainment Myth: SEO is a project that has a starting and ending point. #wm123 @bradleywjoe
  23. 23. 5 Long Term Sustainment Truth: To become the king of your castle and maintain your standing with the search engines, you need to keep SEO going. #wm123 @bradleywjoe
  24. 24. 5 Long Term Sustainment Math Behind the Truth:• Tool to Use: Website cache• In your cache, the date and time thatGoogle last crawled your site is recorded• Best Practices:o Google visits your site generally once aweeko Google needs time to absorb informationabout your siteo Your competitors are doing the same thing- thus, improvements inyour ranking movement will take timeo SEO is a natural process #wm123 @bradleywjoe
  25. 25. 5 Gauge Your Keyword Potential Find low hanging fruit• Identify the traffic on EACH keyword• Utilize the keywords that are MOST relevant to your product or service• Look for keywords that have potential to bring qualified traffic #wm123 @bradleywjoe
  26. 26. Key Takeaways 1 Myth – There are many myths out there that can be misleading. Truth – Stay up to date on the latest SEO trends, algorithm changes, 2 and best practices to consistently improve your site’s performance. Math – Take advantage of the tools and knowledge you have 3 at your fingertips (much of it is free!) to give you the insight you need to move forward and closer to achieving online success. #wm123 @bradleywjoe
  27. 27. Thank You!
  28. 28. Contact Us about Qualifying for a Free Digital Marketing Analysis Custom Analysis includes: -Competitive Report: find out where you rank against your top competitors and what tactics they’re employing -Opportunity Analysis: learn how to improve your Digital Marketing Strategy and see how much opportunity is available for your company -Website Analytics: detailing the keywords, sources, and referrals that visitors are using to discover your website - Search Engine Friendliness Report: crawl-ability analysis of your site Please contact: seo@webmarketing123.com #wm123 @bradleywjoe
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×