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Search Marketing Strategies for 2011Audio: 213 286 1201Access code: 123-377-740Enter PIN # on your screen                 ...
2011 Online Marketing Objectives          • Increase Visibility on Search Engines Goal 1          • Build Traffic to Site ...
Search Marketing 2011 Roadmap                                              The Monthly                                    ...
Search Marketing 2011 Roadmap                                              The Monthly                                    ...
Where Searchers Click on the Results Page                                        #wm123
Keyword Search and StrategyCritical Keyword Selection Steps• Keyword Expansion Tools• Competitive Analysis• Customer Termi...
The Importance of Keyword Selection                                         Solar Power                                Sol...
Keywords – Choosing Keywords        Google Keyword External ToolStep 1: https://adwords.google.com/select/KeywordToolExter...
Choosing the Right KeywordsLook for Keywords with Most Leverage                                       #wm123
The Keyword Selection Process                                Where Do These Keywords Go?              Keyword             ...
Search Marketing 2011 Roadmap                                              The Monthly                                    ...
Site Optimization•   On-page content optimization can be a    useful tactic, but only when used    strategically.         ...
Site Content – What Google SeesIf you don’twrite about it,you’re not goingto rank for it.                                 ...
Site Content – What Google Sees                                  #wm123                                  @bradleywjoe
Increasing Conversions                   Usability Best Practices• Assign Visual Priority   • Size and weight should repre...
Search Marketing 2011 Roadmap                                              The Monthly                                    ...
The Importance of Social Media TodaySocial Media: Is NOT about talking to Generation X or Y   Social media sites are commu...
Social Marketing: Earning Its Place In The                 Marketing Mix50% of social networkersconsider information      ...
What Social Media Brings to the Table•   Increases brand awareness•   Builds community following•   Facilitates customer s...
Integrating Social Media into Search Campaigns by                 Organization Size                                       ...
Social Media: Jumping Off Points• BLOGS - Fresh, Unique Content•   SOCIAL MEDIA - Brand Building-   Facebook Fan Pages-   ...
How Social Media & SEO            Go Hand-in-HandThe role of SEO for Social Media is to directlyinfluence discovery of soc...
Search Marketing 2011 Roadmap                                              The Monthly                                    ...
The Monthly Re-Optimization ProcessRequirements:• Benchmarking in Place• Track Spider Crawls• Move up in Ranks• Tweak the ...
Measuring the Impact of Search Marketing• Organic (Non-Paid) Traffic    • Non-paid best represents SEO efforts as all    v...
Measuring ROI• Set up Goals   • Define conversions  • Analyze which keywords are  leading to more conversions  • Observe w...
Contact Us about Qualifying for a Complimentary Analysis -Competitive Report: find out where you rank against your top com...
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Web123 Search Marketing Strategies for 2011

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Transcript of "Web123 Search Marketing Strategies for 2011"

  1. 1. Search Marketing Strategies for 2011Audio: 213 286 1201Access code: 123-377-740Enter PIN # on your screen #wm123 @bradleywjoe
  2. 2. 2011 Online Marketing Objectives • Increase Visibility on Search Engines Goal 1 • Build Traffic to Site Goal 2 • Maximize the Revenue Opportunity Goal 3 #wm123
  3. 3. Search Marketing 2011 Roadmap The Monthly Planning Social Media Process and Search Improving Website ConversionsAttracting theRight Visitors #wm123
  4. 4. Search Marketing 2011 Roadmap The Monthly Planning Social Media Process and Search Improving Website ConversionsAttracting theRight Visitors #wm123
  5. 5. Where Searchers Click on the Results Page #wm123
  6. 6. Keyword Search and StrategyCritical Keyword Selection Steps• Keyword Expansion Tools• Competitive Analysis• Customer Terminology• Analyze Data• Stages of Sales Cycle• Keyword Leverage Analysis
  7. 7. The Importance of Keyword Selection Solar Power Solar Electric Systems• Select a Representative Keyword Basket Solar Power Products• Using Google Keyword External Tool Solar Cell
  8. 8. Keywords – Choosing Keywords Google Keyword External ToolStep 1: https://adwords.google.com/select/KeywordToolExternalStep 2: Determine relevant keywords to your siteStep 3: Go after attainable keywords that are being searched #wm123
  9. 9. Choosing the Right KeywordsLook for Keywords with Most Leverage #wm123
  10. 10. The Keyword Selection Process Where Do These Keywords Go? Keyword Targeted URLSolar Power SystemsSolar Electric Power http://www.solarpowercompany.comSolar Power ProductsSolar Power Mini PanelsSolar Power Revolving Panels http://www.solarpowercompany.com/panelsShelter Covering Solar Panels • Which keyword fits best to which page? • What product do I want to sell the most of? • What do I want my customer to do? #wm123 @bradleywjoe
  11. 11. Search Marketing 2011 Roadmap The Monthly Planning Social Media Process and Search Improving Website ConversionsAttracting theRight Visitors #wm123
  12. 12. Site Optimization• On-page content optimization can be a useful tactic, but only when used strategically. #wm123
  13. 13. Site Content – What Google SeesIf you don’twrite about it,you’re not goingto rank for it. #wm123 @bradleywjoe
  14. 14. Site Content – What Google Sees #wm123 @bradleywjoe
  15. 15. Increasing Conversions Usability Best Practices• Assign Visual Priority • Size and weight should represent relative importance• Consider Visitor’s Eye-Path • What will users notice and in what order?• Clear Call To Action • Clearly announce what you want users to do• Make Steps Clear • Clearly identify where user is and what they should do next #wm123 @bradleywjoe
  16. 16. Search Marketing 2011 Roadmap The Monthly Planning Social Media Process and Search Improving Website ConversionsAttracting theRight Visitors #wm123
  17. 17. The Importance of Social Media TodaySocial Media: Is NOT about talking to Generation X or Y Social media sites are communities based on common interest where people go to get trusted information from their peers or experts.
  18. 18. Social Marketing: Earning Its Place In The Marketing Mix50% of social networkersconsider information You + Me = Weshared on their networkswhen making a purchasing Online social networksing decision users are 3 times more likely to trust their peers’ opinions over advertising 78% of consumers trust peer recommendations Source: viralblog.com in collaboration with IBMand Mashable.com #wm123 @bradleywjoe
  19. 19. What Social Media Brings to the Table• Increases brand awareness• Builds community following• Facilitates customer service• Allows for research development and collaboration• Helps build loyalty and trust behind your brand• Offers direct sales opportunities #wm123 @bradleywjoe
  20. 20. Integrating Social Media into Search Campaigns by Organization Size #wm123 @bradleywjoe
  21. 21. Social Media: Jumping Off Points• BLOGS - Fresh, Unique Content• SOCIAL MEDIA - Brand Building- Facebook Fan Pages- Twitter- Yelp #wm123 @bradleywjoe
  22. 22. How Social Media & SEO Go Hand-in-HandThe role of SEO for Social Media is to directlyinfluence discovery of social communities or contentvia search. • Social content can boost links to your website • Improve qualified traffic • Boost online sales/conversions #wm123 @bradleywjoe
  23. 23. Search Marketing 2011 Roadmap The Monthly Planning Social Media Process and Search Improving Website ConversionsAttracting theRight Visitors #wm123
  24. 24. The Monthly Re-Optimization ProcessRequirements:• Benchmarking in Place• Track Spider Crawls• Move up in Ranks• Tweak the site
  25. 25. Measuring the Impact of Search Marketing• Organic (Non-Paid) Traffic • Non-paid best represents SEO efforts as all visitors arrive at your site through organic search• Non-Branded Traffic • Brings you new customers who do not yet know about your company, but are looking for the products and services you offer #wm123
  26. 26. Measuring ROI• Set up Goals • Define conversions • Analyze which keywords are leading to more conversions • Observe where visitors abandon the goal path #wm123
  27. 27. Contact Us about Qualifying for a Complimentary Analysis -Competitive Report: find out where you rank against your top competitors and what tactics they’re employing -Opportunity Analysis: learn how to improve your Digital Marketing Strategy and see how much opportunity is available for your company -ROI Tracking: detailing the keywords and sources that visitors are using to discover your website and if those visitors are converting into leads and sales Please contact: seo@webmarketing123.com #wm123 @bradleywjoe
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