Performing an SEO Health Check:A Guide to Auditing Your SEOStrategies for staying one step ahead of the restDial: +1 (312)...
Housekeeping Items Are the slides available?    Yes! Please email seo@webmarketing123.com We want to hear from you!    ...
What’s at Stake  Search engine use is growing rapidly               Currently, there are more                     than 3 b...
Search Engine User Behavior  If you are not on the 1st page, you are invisible to most searchers                          ...
Webinar Agenda    Complete a Full SEO Site Audit1   Baseline your website, including crawl rate and indexation of your sit...
Webinar Agenda    Complete a Full SEO Site Audit1   Baseline your website, including crawl rate and indexation of your sit...
1 Complete a Full SEO Site Audit        Examine your site pages indexed on the search engines• Search on Google or Bing:Si...
1 Baseline How Often Your Site is Crawled        Make sure site navigation links can be followed• Check your cache to view...
1 Use Webmaster Tools for Crawler Stats  Compare against Google’s Webmaster Tools                                         ...
Webinar Agenda    Complete a Full SEO Site Audit1   Baseline your website, including crawl rate and indexation of your sit...
2 Identify Key Website Metrics     Are you webpages engaging visitors?Visitor Bounce Rate?• RelevancyVisitor Time on Site?...
2 Gauge Your Keyword Potential  Find low hanging fruit                                 #wm123                             ...
2 Gauge Your Keyword Potential      Find low hanging fruit• Identify the traffic on EACH keyword• Utilize the keywords tha...
Webinar Agenda    Complete a Full SEO Site Audit1   Baseline your website, including crawl rate and indexation of your sit...
Contact Us about Qualifying for a Complimentary Analysis -Competitive Report: find out where you rank against your top com...
3 Navigate Your Keyword Placement    Strategize proper keyword placement in content silos• Place 3-5 keyword iterationson ...
Webinar Agenda    Complete a Full SEO Site Audit1   Baseline your website, including crawl rate and indexation of your sit...
4 Links Matter  Serve as “votes” for your website                                      #wm123                             ...
4 How Do I Get More Inbound Links?   On-page content needs to be supported by other content channels• Support your content...
4 Be a trusted source     Is your content worthy of being shared?                                                         ...
Webinar Agenda    Complete a Full SEO Site Audit1   Baseline your website, including crawl rate and indexation of your sit...
5 Conduct On-Page Optimization Checks     Analyze your Page TitlesPage Titles are the most important page ranking factor! ...
5 Conduct On-Page Optimization Checks    Define H1 Tags and ALT Tags  Define at the page level to allow maximum SEO benefi...
Thank You!
Contact Us about Qualifying for a Complimentary Analysis -Competitive Report: find out where you rank against your top com...
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Web123 Performing An SEO Health Check: A Guide To Auditing Your SEO-11-02-2011

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Web123 Performing An SEO Health Check: A Guide To Auditing Your SEO-11-02-2011

  1. 1. Performing an SEO Health Check:A Guide to Auditing Your SEOStrategies for staying one step ahead of the restDial: +1 (312) 878-0218Access Code: 499-228-708 @webmarketing123 @bradleywjoe #wm123
  2. 2. Housekeeping Items Are the slides available?  Yes! Please email seo@webmarketing123.com We want to hear from you! @webmarketing123 #wm123 facebook.com/webmarketing123 Download our 2011 State of Digital Media Survey  Visit our home page for more info #wm123 @bradleywjoe
  3. 3. What’s at Stake Search engine use is growing rapidly Currently, there are more than 3 billion searches/day on Google Courtesy: SEOmoz #wm123 @bradleywjoe
  4. 4. Search Engine User Behavior If you are not on the 1st page, you are invisible to most searchers Source : Jupiter Research, 2010 #wm123 @bradleywjoe
  5. 5. Webinar Agenda Complete a Full SEO Site Audit1 Baseline your website, including crawl rate and indexation of your site’s pages Identify Pages That Bring Traffic2 Sustain the SEO value of keyword phrases that are driving traffic to your site Develop Proper Navigation & Linking Structure3 Ensure your URLs are SEO-friendly and your site structure is SEO-supported Manage Your Inbound Links4 Solidify true SEO credit from outside sources Conduct On-Page Optimization Checks5 Establish a cohesive landing page structure across your site #wm123 @bradleywjoe
  6. 6. Webinar Agenda Complete a Full SEO Site Audit1 Baseline your website, including crawl rate and indexation of your site’s pages Identify Pages That Bring Traffic2 Sustain the SEO value of keyword phrases that are driving traffic to your site Develop Proper Navigation & Linking Structure3 Ensure your URLs are SEO-friendly and your site structure is SEO-supported Manage Your Inbound Links4 Solidify true SEO credit from outside sources Conduct On-Page Optimization Checks5 Establish a cohesive landing page structure across your site #wm123 @bradleywjoe
  7. 7. 1 Complete a Full SEO Site Audit Examine your site pages indexed on the search engines• Search on Google or Bing:Site:domainname.com• Identify how many pages arebeing indexed #wm123 @bradleywjoe
  8. 8. 1 Baseline How Often Your Site is Crawled Make sure site navigation links can be followed• Check your cache to view crawl frequency #wm123 @bradleywjoe
  9. 9. 1 Use Webmaster Tools for Crawler Stats Compare against Google’s Webmaster Tools #wm123 @bradleywjoe
  10. 10. Webinar Agenda Complete a Full SEO Site Audit1 Baseline your website, including crawl rate and indexation of your site’s pages Identify Pages That Bring Traffic2 Sustain the SEO value of keyword phrases that are driving traffic to your site Develop Proper Navigation & Linking Structure3 Ensure your URLs are SEO-friendly and your site structure is SEO-supported Manage Your Inbound Links4 Solidify true SEO credit from outside sources Conduct On-Page Optimization Checks5 Establish a cohesive landing page structure across your site #wm123 @bradleywjoe
  11. 11. 2 Identify Key Website Metrics Are you webpages engaging visitors?Visitor Bounce Rate?• RelevancyVisitor Time on Site?• Engagement #wm123 @bradleywjoe
  12. 12. 2 Gauge Your Keyword Potential Find low hanging fruit #wm123 @bradleywjoe
  13. 13. 2 Gauge Your Keyword Potential Find low hanging fruit• Identify the traffic on EACH keyword• Utilize the keywords that are MOST relevant to your product or service• Look for keywords that have potential to bring qualified traffic #wm123 @bradleywjoe
  14. 14. Webinar Agenda Complete a Full SEO Site Audit1 Baseline your website, including crawl rate and indexation of your site’s pages Identify Pages That Bring Traffic2 Sustain the SEO value of keyword phrases that are driving traffic to your site Develop Proper Navigation & Linking Structure3 Ensure your URLs are SEO-friendly and your site structure is SEO-supported Manage Your Inbound Links4 Solidify true SEO credit from outside sources Conduct On-Page Optimization Checks5 Establish a cohesive landing page structure across your site #wm123 @bradleywjoe
  15. 15. Contact Us about Qualifying for a Complimentary Analysis -Competitive Report: find out where you rank against your top competitors and what tactics they’re employing -Opportunity Analysis: learn how to improve your Digital Marketing Strategy and see how much opportunity is available for your company -ROI Tracking: detailing the keywords and sources that visitors are using to discover your website and if those visitors are converting into leads and sales Please contact: seo@webmarketing123.com #wm123 @bradleywjoe
  16. 16. 3 Navigate Your Keyword Placement Strategize proper keyword placement in content silos• Place 3-5 keyword iterationson each page of your site About Us Products• Determine which pages are Servicesbest suited to each keyword• Assign each keyword to a Products Services About Uspage in each website section• Develop a cohesive themeacross each page and section Other Relevant Internal Pages #wm123 @bradleywjoe
  17. 17. Webinar Agenda Complete a Full SEO Site Audit1 Baseline your website, including crawl rate and indexation of your site’s pages Identify Pages That Bring Traffic2 Sustain the SEO value of keyword phrases that are driving traffic to your site Develop Proper Navigation & Linking Structure3 Ensure your URLs are SEO-friendly and your site structure is SEO-supported Manage Your Inbound Links4 Solidify true SEO credit from outside sources Conduct On-Page Optimization Checks5 Establish a cohesive landing page structure across your site #wm123 @bradleywjoe
  18. 18. 4 Links Matter Serve as “votes” for your website #wm123 @bradleywjoe
  19. 19. 4 How Do I Get More Inbound Links? On-page content needs to be supported by other content channels• Support your content with otherrelevant sources such as: • Company blog • Newsletters • Facebook posts • Tweets • White papers • Case studies • Infographics #wm123 @bradleywjoe
  20. 20. 4 Be a trusted source Is your content worthy of being shared? Industry relevant Links from Forums blogs What You Need to Offer: • Unique Research • Informed Opinions Links are • News/Trend Analysis Mentioned in newsTweeted/Retweeted publications • Authentic Expert Contributors Liked/Shared on Cited at conferences + Facebook events Courtesy: SEOmoz #wm123 @bradleywjoe
  21. 21. Webinar Agenda Complete a Full SEO Site Audit1 Baseline your website, including crawl rate and indexation of your site’s pages Identify Pages That Bring Traffic2 Sustain the SEO value of keyword phrases that are driving traffic to your site Develop Proper Navigation & Linking Structure3 Ensure your URLs are SEO-friendly and your site structure is SEO-supported Manage Your Inbound Links4 Solidify true SEO credit from outside sources Conduct On-Page Optimization Checks5 Establish a cohesive landing page structure across your site #wm123 @bradleywjoe
  22. 22. 5 Conduct On-Page Optimization Checks Analyze your Page TitlesPage Titles are the most important page ranking factor! • Include keywords at the start of your page title • Use a call to action • Page Titles affect Click-through rates (CTR)Bad Example! #wm123 @bradleywjoe
  23. 23. 5 Conduct On-Page Optimization Checks Define H1 Tags and ALT Tags Define at the page level to allow maximum SEO benefit: • Layout • Length • ContentEnsure you are operating with a CMSwhere H1 tags will not affect thenavigation or menu system #wm123 @bradleywjoe
  24. 24. Thank You!
  25. 25. Contact Us about Qualifying for a Complimentary Analysis -Competitive Report: find out where you rank against your top competitors and what tactics they’re employing -Opportunity Analysis: learn how to improve your Digital Marketing Strategy and see how much opportunity is available for your company -ROI Tracking: detailing the keywords and sources that visitors are using to discover your website and if those visitors are converting into leads and sales Please contact: seo@webmarketing123.com #wm123 @bradleywjoe
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