0
Does 1+1=3? Combine SEO, PPC and See                                   Today’s Host:                                      ...
Founded in 2004   Custom KPI-based Scorecards120+ Clients      Proprietary Attribution Tool                               ...
Some Practical Matters  Are the slides available?                    Yes! Just email                                     ...
Webinar Agenda1   Own the SERP (Search Engine Results Page)    Location, Location, Location2   Online Reputation Managemen...
1   Own the SERP                   #webmarketing123
1   Own the SERP: Average Click-Through Rate                                       Google eyetracking study               ...
1   Own the SERP: Average Click-Through Rate                             65%                                     Optify, 2...
1   Own the SERP                      Optify Study, 2011                   #webmarketing123
1   Own the SERP: Autocomplete                                 #webmarketing123
1   Own the SERP: Website Preview                                    #webmarketing123
1   Own the SERP                   #webmarketing123
1   Own the SERP: News                         #webmarketing123
1   Own the SERP: News                         #webmarketing123
1   Own the SERP: Personal Results                                     #webmarketing123
1   Own the SERP: Image & Video Search                                         #webmarketing123
1   Own the SERP: Image & Video Search                                         #webmarketing123
Webinar Agenda1   Own the SERP (Search Engine Results Page)    Location, Location, Location2   Online Reputation Managemen...
2     Online Reputation Management    Pro-actively protect your brand from reputation damage                              ...
2   Online Reputation Management                                   #webmarketing123
2   Online Reputation Management                                   #webmarketing123
2   Online Reputation Management        “Company”         “Company Reviews”                                              #...
2   Online Reputation Management        “Company”         “Company Reviews”                                              #...
Webinar Agenda1   Own the SERP (Search Engine Results Page)    Location, Location, Location2   Online Reputation Managemen...
3   Manage Expectations                          #webmarketing123
3   Validate Keywords                        #webmarketing123
3   Manage Expectations          SEO & PPC Together can          Be COMPLEMENTARY          provide early VALIDATION       ...
Webinar Agenda1   Own the SERP (Search Engine Results Page)    Location, Location, Location2   Online Reputation Managemen...
4   Increase Authority & Click-Through Rate    A New Study Reveals a Surprising ResultDeliver            Do PPC Ads just c...
4   Increase Authority & Click-Through Rate    A New Study Reveals a Surprising ResultDeliver                             ...
4   Increase Authority & Click-Through Rate    A New Study Reveals a Surprising ResultDeliver    100 Organic Clicks       ...
4   Increase Authority & Click-Through Rate    A New Study Reveals a Surprising ResultDeliver    100 Organic Clicks       ...
Something to consider…    The set of top performing keywords you validate    via PPC and/or SEO are intellectual property ...
Key Takeaways1   If you’re not above the fold on the keywords you share with your    competitors, 2 out of 3 potential cus...
• Request a Customized SEO Assessment Today.You May Qualify for a $50 Amazon.com Gift Card!• Email seo@webmarketing123.com...
What can you expect from speaking with one of our analysts?   -  “Cost of the Problem” Analysis: Discover the cost of not ...
Upcoming SlideShare
Loading in...5
×

Web123 does 1+1=3 combine seo & ppc and see

590

Published on

Published in: Technology, Design
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
590
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
2
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Transcript of "Web123 does 1+1=3 combine seo & ppc and see"

  1. 1. Does 1+1=3? Combine SEO, PPC and See Today’s Host: Evan Specter Content Marketing Specialist #webmarketing123 facebook.com/webmarketing123
  2. 2. Founded in 2004 Custom KPI-based Scorecards120+ Clients Proprietary Attribution Tool #webmarketing123
  3. 3. Some Practical Matters  Are the slides available? Yes! Just email seo@webmarketing123.com  Connect with us #webmarketing123 on Social Media facebook.com/webmarketing123 Request a Customized SEO Assessment Today.  Want to learn more? You May Qualify for a $50 Amazon.com Gift Card! visit bit.ly/wm123seo #webmarketing123
  4. 4. Webinar Agenda1 Own the SERP (Search Engine Results Page) Location, Location, Location2 Online Reputation Management Proactive or Reputation Repair3 Validate Keywords & Manage Expectations Deliver Results in Both the Near-term & Long-term4 Increase Authority & Click-Through Rate A New Study Reveals a Surprising ResultDeliver #webmarketing123
  5. 5. 1 Own the SERP #webmarketing123
  6. 6. 1 Own the SERP: Average Click-Through Rate Google eyetracking study Google Search Blog, 2011 #webmarketing123
  7. 7. 1 Own the SERP: Average Click-Through Rate 65% Optify, 2011 #webmarketing123
  8. 8. 1 Own the SERP Optify Study, 2011 #webmarketing123
  9. 9. 1 Own the SERP: Autocomplete #webmarketing123
  10. 10. 1 Own the SERP: Website Preview #webmarketing123
  11. 11. 1 Own the SERP #webmarketing123
  12. 12. 1 Own the SERP: News #webmarketing123
  13. 13. 1 Own the SERP: News #webmarketing123
  14. 14. 1 Own the SERP: Personal Results #webmarketing123
  15. 15. 1 Own the SERP: Image & Video Search #webmarketing123
  16. 16. 1 Own the SERP: Image & Video Search #webmarketing123
  17. 17. Webinar Agenda1 Own the SERP (Search Engine Results Page) Location, Location, Location2 Online Reputation Management Proactive or Reputation Repair3 Validate Keywords & Manage Expectations Deliver Results in Both the Near-term & Long-term4 Increase Authority & Click-Through Rate A New Study Reveals a Surprising ResultDeliver #webmarketing123
  18. 18. 2 Online Reputation Management Pro-actively protect your brand from reputation damage OR Supplant negative stories about your brand. #webmarketing123
  19. 19. 2 Online Reputation Management #webmarketing123
  20. 20. 2 Online Reputation Management #webmarketing123
  21. 21. 2 Online Reputation Management “Company” “Company Reviews” #webmarketing123
  22. 22. 2 Online Reputation Management “Company” “Company Reviews” #webmarketing123
  23. 23. Webinar Agenda1 Own the SERP (Search Engine Results Page) Location, Location, Location2 Online Reputation Management Proactive or Reputation Repair3 Validate Keywords & Manage Expectations Deliver Results in Both the Near-term & Long-term4 Increase Authority & Click-Through Rate A New Study Reveals a Surprising ResultDeliver #webmarketing123
  24. 24. 3 Manage Expectations #webmarketing123
  25. 25. 3 Validate Keywords #webmarketing123
  26. 26. 3 Manage Expectations SEO & PPC Together can Be COMPLEMENTARY provide early VALIDATION Provide IMMEDIATE REVENUE #webmarketing123
  27. 27. Webinar Agenda1 Own the SERP (Search Engine Results Page) Location, Location, Location2 Online Reputation Management Proactive or Reputation Repair3 Validate Keywords & Manage Expectations Deliver Results in Both the Near-term & Long-term4 Increase Authority & Click-Through Rate A New Study Reveals a Surprising ResultDeliver #webmarketing123
  28. 28. 4 Increase Authority & Click-Through Rate A New Study Reveals a Surprising ResultDeliver Do PPC Ads just cannabalize clicks on organic listings? #webmarketing123
  29. 29. 4 Increase Authority & Click-Through Rate A New Study Reveals a Surprising ResultDeliver #webmarketing123
  30. 30. 4 Increase Authority & Click-Through Rate A New Study Reveals a Surprising ResultDeliver 100 Organic Clicks 50 Organic Clicks, 100 PPC Clicks #webmarketing123
  31. 31. 4 Increase Authority & Click-Through Rate A New Study Reveals a Surprising ResultDeliver 100 Organic Clicks 100 Organic Clicks, 96 PPC Clicks #webmarketing123
  32. 32. Something to consider… The set of top performing keywords you validate via PPC and/or SEO are intellectual property that you can deploy across your web properties, social media, and press releases to boost your ranking. #webmarketing123
  33. 33. Key Takeaways1 If you’re not above the fold on the keywords you share with your competitors, 2 out of 3 potential customers aren’t seeing you at all. Think holistically: Don’t treat SEO, paid search, reputation mgmt,2 youtube and social media as completely distinct and separate! Big plans are made of small steps. What is the best next step you3 can take to capitalize on the opportunities available through digital marketing? #webmarketing123
  34. 34. • Request a Customized SEO Assessment Today.You May Qualify for a $50 Amazon.com Gift Card!• Email seo@webmarketing123.com• Or visit bit.ly/wm123seo #webmarketing123
  35. 35. What can you expect from speaking with one of our analysts? -  “Cost of the Problem” Analysis: Discover the cost of not ranking in the top positions on search engines. How much revenue is being lost to competitors with the best rankings? -  Take a hard look at your competitors: Find out where you rank against your top competitors and what tactics they’re employing. -  Comparison of different digital strategies: Paid Search, Organic Search, Display Advertising, Social Media Marketing. Request a Consultation: bit.ly/wm123seo Next Week: 3 Secrets of Retargeting Success facebook.com/webmarketing123 #webmarketing123
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×