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  • 1. Does 1+1=3? Combine SEO, PPC and See Today’s Host: Evan Specter Content Marketing Specialist #webmarketing123 facebook.com/webmarketing123
  • 2. Founded in 2004 Custom KPI-based Scorecards120+ Clients Proprietary Attribution Tool #webmarketing123
  • 3. Some Practical Matters  Are the slides available? Yes! Just email seo@webmarketing123.com  Connect with us #webmarketing123 on Social Media facebook.com/webmarketing123 Request a Customized SEO Assessment Today.  Want to learn more? You May Qualify for a $50 Amazon.com Gift Card! visit bit.ly/wm123seo #webmarketing123
  • 4. Webinar Agenda1 Own the SERP (Search Engine Results Page) Location, Location, Location2 Online Reputation Management Proactive or Reputation Repair3 Validate Keywords & Manage Expectations Deliver Results in Both the Near-term & Long-term4 Increase Authority & Click-Through Rate A New Study Reveals a Surprising ResultDeliver #webmarketing123
  • 5. 1 Own the SERP #webmarketing123
  • 6. 1 Own the SERP: Average Click-Through Rate Google eyetracking study Google Search Blog, 2011 #webmarketing123
  • 7. 1 Own the SERP: Average Click-Through Rate 65% Optify, 2011 #webmarketing123
  • 8. 1 Own the SERP Optify Study, 2011 #webmarketing123
  • 9. 1 Own the SERP: Autocomplete #webmarketing123
  • 10. 1 Own the SERP: Website Preview #webmarketing123
  • 11. 1 Own the SERP #webmarketing123
  • 12. 1 Own the SERP: News #webmarketing123
  • 13. 1 Own the SERP: News #webmarketing123
  • 14. 1 Own the SERP: Personal Results #webmarketing123
  • 15. 1 Own the SERP: Image & Video Search #webmarketing123
  • 16. 1 Own the SERP: Image & Video Search #webmarketing123
  • 17. Webinar Agenda1 Own the SERP (Search Engine Results Page) Location, Location, Location2 Online Reputation Management Proactive or Reputation Repair3 Validate Keywords & Manage Expectations Deliver Results in Both the Near-term & Long-term4 Increase Authority & Click-Through Rate A New Study Reveals a Surprising ResultDeliver #webmarketing123
  • 18. 2 Online Reputation Management Pro-actively protect your brand from reputation damage OR Supplant negative stories about your brand. #webmarketing123
  • 19. 2 Online Reputation Management #webmarketing123
  • 20. 2 Online Reputation Management #webmarketing123
  • 21. 2 Online Reputation Management “Company” “Company Reviews” #webmarketing123
  • 22. 2 Online Reputation Management “Company” “Company Reviews” #webmarketing123
  • 23. Webinar Agenda1 Own the SERP (Search Engine Results Page) Location, Location, Location2 Online Reputation Management Proactive or Reputation Repair3 Validate Keywords & Manage Expectations Deliver Results in Both the Near-term & Long-term4 Increase Authority & Click-Through Rate A New Study Reveals a Surprising ResultDeliver #webmarketing123
  • 24. 3 Manage Expectations #webmarketing123
  • 25. 3 Validate Keywords #webmarketing123
  • 26. 3 Manage Expectations SEO & PPC Together can Be COMPLEMENTARY provide early VALIDATION Provide IMMEDIATE REVENUE #webmarketing123
  • 27. Webinar Agenda1 Own the SERP (Search Engine Results Page) Location, Location, Location2 Online Reputation Management Proactive or Reputation Repair3 Validate Keywords & Manage Expectations Deliver Results in Both the Near-term & Long-term4 Increase Authority & Click-Through Rate A New Study Reveals a Surprising ResultDeliver #webmarketing123
  • 28. 4 Increase Authority & Click-Through Rate A New Study Reveals a Surprising ResultDeliver Do PPC Ads just cannabalize clicks on organic listings? #webmarketing123
  • 29. 4 Increase Authority & Click-Through Rate A New Study Reveals a Surprising ResultDeliver #webmarketing123
  • 30. 4 Increase Authority & Click-Through Rate A New Study Reveals a Surprising ResultDeliver 100 Organic Clicks 50 Organic Clicks, 100 PPC Clicks #webmarketing123
  • 31. 4 Increase Authority & Click-Through Rate A New Study Reveals a Surprising ResultDeliver 100 Organic Clicks 100 Organic Clicks, 96 PPC Clicks #webmarketing123
  • 32. Something to consider… The set of top performing keywords you validate via PPC and/or SEO are intellectual property that you can deploy across your web properties, social media, and press releases to boost your ranking. #webmarketing123
  • 33. Key Takeaways1 If you’re not above the fold on the keywords you share with your competitors, 2 out of 3 potential customers aren’t seeing you at all. Think holistically: Don’t treat SEO, paid search, reputation mgmt,2 youtube and social media as completely distinct and separate! Big plans are made of small steps. What is the best next step you3 can take to capitalize on the opportunities available through digital marketing? #webmarketing123
  • 34. • Request a Customized SEO Assessment Today.You May Qualify for a $50 Amazon.com Gift Card!• Email seo@webmarketing123.com• Or visit bit.ly/wm123seo #webmarketing123
  • 35. What can you expect from speaking with one of our analysts? -  “Cost of the Problem” Analysis: Discover the cost of not ranking in the top positions on search engines. How much revenue is being lost to competitors with the best rankings? -  Take a hard look at your competitors: Find out where you rank against your top competitors and what tactics they’re employing. -  Comparison of different digital strategies: Paid Search, Organic Search, Display Advertising, Social Media Marketing. Request a Consultation: bit.ly/wm123seo Next Week: 3 Secrets of Retargeting Success facebook.com/webmarketing123 #webmarketing123