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A Deep Dive into the New Google Analytics

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All this time, Google was listening! Google has finally unveiled its new version of Google Analytics. With increased functionality and a new user interface, there is plenty to talk about in this …

All this time, Google was listening! Google has finally unveiled its new version of Google Analytics. With increased functionality and a new user interface, there is plenty to talk about in this information-packed webinar. Join us for a deep dive into the new Google Analytics and what this means for SEO!
In this Webmarketing123 webinar, you’ll learn:

• The differences between the old and new interface

• How to use the “Quick Insights” feature to see the influence of different variables on your metrics

• The effects that the new “Event Tracking” feature will have on SEO

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  • 1. A Deep Dive into the New Google AnalyticsUsing web analytics to make data-driven business decisionsDial In: (312) 878-0222Access Code: 250-955-547 @webmarketing123 @bradleywjoe #wm123
  • 2. Presentation Agenda Why Analytics, Why Now? 1 Determining the value of online metrics and their business impact Web Analytics Essentials 2 Choosing an analytics program, implementing proper tracking, and other “must haves” New Features and Functionality 3 Overview of enhancements with new Google Analytics What’s Coming Next 4 Features will be available in upcoming releases of GA#wm123
  • 3. Presentation Agenda Why Analytics, Why Now? 1 Determining the value of online metrics and their business impact Web Analytics Essentials 2 Choosing an analytics program, implementing proper tracking, and other “must haves” New Features and Functionality 3 Overview of enhancements with new Google Analytics What’s Coming Next 4 Features will be available in upcoming releases of GA#wm123
  • 4. 1 The Digital Marketing Mix Budgets for digital marketing initiatives are increasing both in absolute total, as well as in their proportion of entire marketing budgets Source: American Marketing Association, Forrester Research’s US Interactive Marketing Forecast 2009-2014; Cambridge, Mass#wm123
  • 5. 1 US Online Ad Spend (Billions) Specifically for online ad spend, budgets are increasing about 10% per year Source: eMarketer, Nov 2010#wm123
  • 6. 1 Why Analytics? Why Now? With ever-increasing data sources available, businesses need metrics that are straightforward and actionable Insight and Action - Removes the guesswork from marketing programs - Allows for projections and comparisons to past performance - True accountability at all levels (!) Competitive Advantage - Better alignment/deployment of resources - More accurate data to determine what’s working (and what’s not)#wm123
  • 7. Presentation Agenda Why Analytics, Why Now? 1 Determining the value of online metrics and their business impact Web Analytics Essentials 2 Choosing an analytics program, implementing proper tracking, and other “must haves” New Features and Functionality 3 Overview of enhancements with new Google Analytics What’s Coming Next 4 Features will be available in upcoming releases of GA#wm123
  • 8. 2 Web Analytics Essentials Web analytics programs currently used by enterprises#wm123
  • 9. 2 Web Analytics Essentials What businesses look for in selecting a Web analytics program - Reliability, cost, and ease of use - Data “must haves” - Speed, flexibility, and visualization#wm123
  • 10. 2 Web Analytics Essentials Regardless of which analytics program your business uses, there are a few “must haves” for optimal data collectionThe ability to track “goals”- Sales/transactions- Form fill outs- Pdf downloads, newsletter subscriptionsImplementation of Tracking Code on All Pages ofSite- Need to know that data is reliable and enterprise wide- Cross-domain, sub-domain tracking script will becritical, especially for large enterprises with multiplesites#wm123
  • 11. Presentation Agenda Why Analytics, Why Now? 1 Determining the value of online metrics and their business impact Web Analytics Essentials 2 Choosing an analytics program, implementing proper tracking, and other “must haves” New Features and Functionality 3 Overview of enhancements with new Google Analytics What’s Coming Next 4 Features will be available in upcoming releases of GA#wm123
  • 12. 3 What’s New 5 new features currently enabled - Redesigned, faster interface - Creation of multiple dashboards - Tracking “event” goals - Robust custom reporting - Term cloud visualization#wm123
  • 13. 3 Custom Dashboards Completely widget based and highly customizable Four main types of widgets - Metric - Pie chart - Timeline - Table#wm123 *Images courtesy of Google
  • 14. 3 Tracking “Event” Goals Event tracking is useful for analyzing actions that do not correspond directly to pageviews#wm123 *Images courtesy of Google
  • 15. 3 Term Cloud Visualization Also known as word clouds, they display keywords based on their frequency#wm123 *Images courtesy of Google
  • 16. Presentation Agenda Why Analytics, Why Now? 1 Determining the value of online metrics and their business impact Web Analytics Essentials 2 Choosing an analytics program, implementing proper tracking, and other “must haves” New Features and Functionality 3 Overview of enhancements with new Google Analytics What’s Coming Next 4 Features will be available in upcoming releases of GA#wm123
  • 17. 4 Coming Soon… Features available in the current analytics that will be available soon - Exporting reports to PDF - Emailing reports - Migrating custom reports from the current Analytics to the new Analytics - Linking a new AdWords or AdSense account - In-Page analytics#wm123
  • 18. Closing Thoughts Digital marketing has become a core piece of the overall marketing mix: businesses need actionable data that will instantly tell them what’s working and what’s not Determine the Goal of Your Site: This will be the basis for determining all other metrics that follow Metrics are just a means to an end: your ideal metrics are those that will move the needle in achieving your businesses objectives#wm123
  • 19. Thank You!
  • 20. Contact Us for a Complimentary Digital Marketing Analysis Thank you for your attendance today! Custom Analysis includes: - Digital Planning Session: learn how your business can drive revenue growth through the web -Competitive Report: find out where you rank against your top competitors and what tactics they’re employing - Keyword Analysis: detailing the keywords people are using to search for your product or service - Search Engine Friendliness Report: crawlability analysis of your site Please contact: Mark Powers (800) 619 1570 mark.p@webmarketing123.com#wm123