Dominate Google  with Social Media Campaigns @WebMarketing123 @TravisLowSEO @BarbaraDizon Audio: 773-945-1011 Access code:...
Today’s Webinar Topics <ul><li>The Importance of Social Media Today </li></ul><ul><li>How To Integrate Blogs, Web Pages & ...
Today’s Webinar Topics <ul><li>The Importance of Social Media Today </li></ul><ul><li>How To Integrate Blogs, Web Pages & ...
Social Media’s Impact  on Purchasing Behavior #wm123
Social Marketing: Earning Its Place In The Marketing Mix 50% of social networkers consider information shared on their net...
SEO & PPC: The Importance of Social Media Today Social Media Marketing  Is  NOT  about talking to Generation X or Y Social...
What Social Media Brings to the Table <ul><li>Increases brand awareness </li></ul><ul><li>Builds community following </li>...
Most Marketers Already Integrate Social Media into Their Search Engine Marketing Plans #wm123
Integrating Social Media into Search Campaigns by Organization Size #wm123
Leading Benefits of Using Social Media  According to Small Businesses #wm123
Today’s Webinar Topics <ul><li>The Importance of Social Media Today </li></ul><ul><li>How To Integrate Blogs, Web Pages & ...
Which Social Media Sites Are Best for Me? #wm123
Top 3 Starting Points for Social Media & Search: Where your company should start, why and how <ul><li>BLOGS  -  Fresh, Uni...
Create A Tactical Mix <ul><li>Research which channel your desired audience is using to interact and share content </li></u...
How Social Media & SEO  Go Hand-in-Hand <ul><li>The role of SEO for Social Media is to directly influence discovery of soc...
How Social Media Can Improve Your SEO <ul><li>Content Discovery </li></ul><ul><li>Social Media discussions themed around n...
Real Life Example:  The Old Spice YouTube Campaign <ul><li>What They Did Right: </li></ul><ul><li>Gave something great to ...
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Top 5 SEO Mistakes in B2B

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Top 5 SEO mistakes in B2B marketing.

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  • Extensive B2B buying pattern studies reveal that in the awareness phase, 65.3 % of users preferred to start their research with a general search engine. That number dropped to 51.8 % during the research phase, 42.1 % in negotiation phase, and to 42.6 % during the final purchase phase. These studies found that during the researching phase, a purchaser is 5 times more likely to turn to a general search engine for information than a specific B2B search engine. As B2B buyers enter the later research phase and start gathering information for the final negotiations, many prefer to use relevant industry sites or B2B search engines.
  • Does not include staff salaries. MarketingSherpa’s 2010 SEO survey of 2,194 marketers, a mix of both B2B &amp; B2C. Smaller organizations are going to assign SEO tactics to an employee with multiple roles within the organization, which would make their in-house budget lower as well.
  • B2B organizations find press release distribution to be more effective of a channel than B2C.
  • According to the latest Hitwise data, one word search queries represented 24.34% of the search volume, two-word queries came in at 23.41%, three-word queries at 20.37% and four-word queries at 8.13% of the respective volume happening in the search engines.
  • Begin keyword research Look at spider-accessability Content quality Internal link/architecture User experience
  • http://blog.hubspot.com/blog/tabid/6307/bid/6442/12-Amazing-SEO-Infographics.aspx Very good SEO info-graphics
  • TRAV Thank you so much for attending. I hope this information was helpful. Please don’t hesitate to call or email with additional questions! We’d like to offer a FREE SITE ANALYSIS to any of our attendees today at no charge!
  • Top 5 SEO Mistakes in B2B

    1. 1. Dominate Google with Social Media Campaigns @WebMarketing123 @TravisLowSEO @BarbaraDizon Audio: 773-945-1011 Access code: 328-648-625 Enter PIN # on your screen #wm123
    2. 2. Today’s Webinar Topics <ul><li>The Importance of Social Media Today </li></ul><ul><li>How To Integrate Blogs, Web Pages & Social Media for Optimal Search Results </li></ul><ul><li>How To Measure Your Overall SEO and Social Media Success </li></ul>#wm123
    3. 3. Today’s Webinar Topics <ul><li>The Importance of Social Media Today </li></ul><ul><li>How To Integrate Blogs, Web Pages & Social Media for Optimal Search Results </li></ul><ul><li>How To Measure Your Overall SEO and Social Media Success </li></ul>#wm123
    4. 4. Social Media’s Impact on Purchasing Behavior #wm123
    5. 5. Social Marketing: Earning Its Place In The Marketing Mix 50% of social networkers consider information shared on their networks when making a purchasing decision Source: viralblog.com in collaboration with IBMand Mashable.com You + Me = We Online social network users are 3 times more likely to trust their peers’ opinions over advertising 78% of consumers trust peer recommendations
    6. 6. SEO & PPC: The Importance of Social Media Today Social Media Marketing Is NOT about talking to Generation X or Y Social media sites are communities based on common interest where people go to get trusted information from their peers or experts
    7. 7. What Social Media Brings to the Table <ul><li>Increases brand awareness </li></ul><ul><li>Builds community following </li></ul><ul><li>Facilitates customer service </li></ul><ul><li>Allows for research development and collaboration </li></ul><ul><li>Helps build loyalty and trust behind your brand </li></ul><ul><li>Offers direct sales opportunities </li></ul>#wm123
    8. 8. Most Marketers Already Integrate Social Media into Their Search Engine Marketing Plans #wm123
    9. 9. Integrating Social Media into Search Campaigns by Organization Size #wm123
    10. 10. Leading Benefits of Using Social Media According to Small Businesses #wm123
    11. 11. Today’s Webinar Topics <ul><li>The Importance of Social Media Today </li></ul><ul><li>How To Integrate Blogs, Web Pages & Social Media for Optimal Search Results </li></ul><ul><li>How To Measure Your overall SEO and Social Media Success </li></ul>#wm123
    12. 12. Which Social Media Sites Are Best for Me? #wm123
    13. 13. Top 3 Starting Points for Social Media & Search: Where your company should start, why and how <ul><li>BLOGS - Fresh, Unique Content </li></ul><ul><li>INBOUND LINKS - Site Authority </li></ul><ul><li>SOCIAL MEDIA - Brand Building </li></ul><ul><li>Facebook Fan Pages </li></ul><ul><li>Google Buzz </li></ul><ul><li>Twitter </li></ul><ul><li>Yelp </li></ul><ul><li>Linked In </li></ul><ul><li>Website Resources & Content </li></ul>#wm123
    14. 14. Create A Tactical Mix <ul><li>Research which channel your desired audience is using to interact and share content </li></ul><ul><li>Identify relevant language within your industry - content creation and promotion in Social Media means optimizing content for keywords </li></ul>#wm123
    15. 15. How Social Media & SEO Go Hand-in-Hand <ul><li>The role of SEO for Social Media is to directly influence discovery of social communities or content via search </li></ul><ul><ul><li>Social content can boost links to your website </li></ul></ul><ul><ul><li>Improve qualified traffic </li></ul></ul><ul><ul><li>Boost online sales/conversions </li></ul></ul>#wm123
    16. 16. How Social Media Can Improve Your SEO <ul><li>Content Discovery </li></ul><ul><li>Social Media discussions themed around new pages of your site can increase the likelihood of search bots adding these pages to its index faster </li></ul>#wm123 New Product
    17. 17. Real Life Example: The Old Spice YouTube Campaign <ul><li>What They Did Right: </li></ul><ul><li>Gave something great to people and didn’t ask for anything in return. </li></ul><ul><li>Drop-dead funny videos, attractive actor. </li></ul><ul><li>Let it grow organically – no press releases or conferences. </li></ul><ul><li>Embraced the “social” in “social media” Don’t just talk at people. Talk with them. </li></ul><ul><li>Results from the 1 st Day of the Campaign: </li></ul><ul><li>Top of Digg & Reddit </li></ul><ul><li>Trending topic on Twitter </li></ul><ul><li>Inventor of Twitter tweets it </li></ul><ul><li>Twitter followers multiplied by 10 </li></ul><ul><li>Coverage in mainstream news </li></ul><ul><li>Results in Just A Month After Launch: </li></ul><ul><li>Increased Old Spice Body Wash sales by a whopping 107% </li></ul><ul><li>Twitter following jumped an astounding 2700% </li></ul>#wm123
    18. 18. What About B2B? Not Nearly As Dull As You Think. #wm123
    19. 19. Real Life Example: UPS #wm123
    20. 20. Real Life Example: UPS <ul><li>Launched new “logistics” ad referring small businesses to their new Facebook page. </li></ul><ul><li>Brought the message of growth opportunity to small businesses. </li></ul><ul><li>Radical change from the previous unofficial UPS Facebook fan page, which acted primarily as the complaint forum. </li></ul><ul><li>Key to success: made its online social channels a center for discussing business-changing possibilities instead of logistic failures. </li></ul>#wm123
    21. 21. Three Key Take-Aways for B2B <ul><li>B2B social media will be less about marketing and more ab out thought leadership and crowd-sourced feedback. </li></ul><ul><li>Twitter and Facebook may be huge now, but video and mobile are the new frontiers. </li></ul><ul><li>The true ROI of social media in B2B doesn’t come from broadcasting your message, but the engagement companies get in return. </li></ul>#wm123
    22. 22. Today’s Webinar Topics <ul><li>The Importance of Social Media Today </li></ul><ul><li>How To Integrate Blogs, Web Pages & Social Media for Optimal Search Results </li></ul><ul><li>How To Measure Your overall SEO and Social Media Success </li></ul>#wm123
    23. 23. Set Measurable Goals <ul><li>How Social Marketing is impacting your: </li></ul><ul><li>Web Traffic </li></ul><ul><li>Search Engine Results </li></ul><ul><li>Social Followers </li></ul>#wm123
    24. 24. Social Media Monitoring Tools Common Social Media Monitoring Tools: <ul><li>Google Analytics </li></ul><ul><li>Insights (free) </li></ul><ul><ul><li>Facebook & YouTube </li></ul></ul><ul><li>Radian6 </li></ul><ul><li>ScoutLabs </li></ul><ul><li>Sysomos </li></ul><ul><li>Webtrends </li></ul>Common Tool Features : <ul><li>Real-time Data </li></ul><ul><li>Measurement of Volume (“Buzz”) </li></ul><ul><ul><li>Blog, Comments, News/Press Releases, Twitter, YouTube </li></ul></ul><ul><li>Keyword tracking </li></ul><ul><li>Sentiment/Reputation Monitoring </li></ul><ul><li>Trend analytics/measurement </li></ul>#wm123
    25. 25. Measure Your Social Media ROI <ul><li>Projections </li></ul>Baselines <ul><li>Sales </li></ul><ul><ul><li>Current sales </li></ul></ul><ul><ul><li>% of other marketing efforts </li></ul></ul><ul><li>Measuring Marketing Efforts </li></ul><ul><ul><li>Current web traffic, </li></ul></ul><ul><ul><li>rankings, social followers </li></ul></ul><ul><li>Determine length for your Social Marketing to have impact </li></ul>#wm123
    26. 26. Key Take Aways <ul><li>64% of marketers already integrate social media into their Search Engine Marketing plans today. </li></ul><ul><li>Social Media and SEO go hand in hand. </li></ul><ul><li>B2B is in fact equally, if not more active, in social media than B2C. </li></ul><ul><li>Social media is more about increasing engagement and building relationships than broadcasting your message. </li></ul><ul><li>The role of SEO for Social Media is to directly influence discovery of social communities or content through search which boost sales and increase conversions. </li></ul><ul><li>Content is still king. Start with blogs and inbound links. </li></ul>#wm123
    27. 27. Questions?
    28. 28. Contact Us for a detailed Custom Analysis of your website! Please contact: Mark Powers (800) 619 1570 [email_address] Search Engine Marketing – A Perspective Contact Information @WebMarketing123 #wm123
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