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The +'s and -'s of Google + 1

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Last week Google released a new feature called +1. Similar to the Facebook “Like” button, +1 gives searchers the option of voting for their favorite products, companies, or places they recommend. …

Last week Google released a new feature called +1. Similar to the Facebook “Like” button, +1 gives searchers the option of voting for their favorite products, companies, or places they recommend.
In Webmarketing123’s Webinar, Google +1: What It Means to You, you’ll learn:

What +1 is and why it matters

+1’s SEO and Social implications

How you can take advantage of Google +1 today

More in: Technology
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  • 1. Google +1: What It Means to YouAnalyzing the impact of +1 and it’s implications on search and socialDial In: (312) 878-0511Access Code: 532-079-506 @webmarketing123 #wm123
  • 2. Webinar Agenda What It Is and How It Works? 1 Where you’ll see +1, how to implement on your site, and more Implications on Search 2 Measuring the potential impact on Paid Search and SEO campaigns What This Means for Facebook 3 What +1’s arrival signals for Facebook and other social sites Key Takeaways 4 Integrating +1 into your online marketing strategy#wm123
  • 3. Webinar Agenda What It Is and How It Works? 1 Where you’ll see +1, how to implement on your site, and more Implications on Search 2 Measuring the potential impact on Paid Search and SEO campaigns What This Means for Facebook 3 What +1’s arrival signals for Facebook and other social sites Key Takeaways 4 Integrating +1 into your online marketing strategy#wm123
  • 4. 1 Introducing Google +1 +1 allows you to recommend to your network search results or ads you found usefulWhat It Is- Similar to Facebook’s “Like” button- “+1” allows you to display a public “vote” forsearch results or paid ads that you think yournetwork should check outWho Can See Your +1’s- Google still currently testing this will a smallnumber of users on Google.com or you canopt-in today- Need to be logged into a Google account- You will see recommendations from anyone inyour Google network (i.e. Gmail, Google Talk,Google Reader, Buzz) who +1’s something#wm123 Images courtesy of Google
  • 5. 1 Introducing Google +1 (cont.) +1 allows you to recommend to your network search results or ads you found usefulWhat Happens When You +1 Something- Similar to Facebook’s “Like” button- “+1” allows you to display a public “vote” forsearch results or paid ads that you think yournetwork should check outWhere You’ll Find It Next- On non-Google websites throughout the web- Code snippet can be implemented on yoursite, again, similar to Facebook’s “Like” button #wm123 Images courtesy of Google
  • 6. Webinar Agenda What It Is and How It Works? 1 Where you’ll see +1, how to implement on your site, and more Implications on Search 2 Measuring the potential impact on Paid Search and SEO campaigns What This Means for Facebook 3 What +1’s arrival signals for Facebook and other social sites Key Takeaways 4 Integrating +1 into your online marketing strategy#wm123
  • 7. 2 What +1 Means for Paid Advertising Implications for search ads and PPC campaigns Quality Score - Google has stated that the way Quality Score is calculated is not changing Benefits to Paid Advertisers - Click-through Rate will potentially increase as your ads accumulate +1’s and attract the interest of searchers - As your ads gain popularity (and clicks) this will improve your ad’s quality score, leading to lower cost per click and higher average rankings#wm123 Images courtesy of Google
  • 8. 2 What +1 Means for SEO Implications on organic results and SEO campaigns The Algorithm - In an effort to make their returns as useful and relevant to users, Google has stated that +1 will be another “signal” used in displaying search results: “This is just one of many signals Google may use to determine a page’s relevance and ranking, and we’re constantly tweaking and improving our algorithm to improve overall search quality. For +1s, as with any new ranking signal, well be starting carefully and learning how those signals affect search quality.”^ On Your Website - You’ll soon be able to add the +1 feature to your website – similar to Facebook’s “Like” button – and will require implementation of code snippet - Google states that they may crawl or recrawl depending upon visitors who +1 your site’s pages#wm123 ^http://www.google.com/support/webmasters/bin/answer.py?answer=1140194
  • 9. Webinar Agenda What It Is and How It Works? 1 Where you’ll see +1, how to implement on your site, and more Implications on Search 2 Measuring the potential impact on Paid Search and SEO campaigns What This Means for Facebook 3 What +1’s arrival signals for Facebook and other social sites Key Takeaways 4 Integrating +1 into your online marketing strategy#wm123
  • 10. 3 +1’s Impact on Social Google’s next attempt at becoming a major player in this market Battle for Advertising Dollars - Google needs to serve relevant advertising to searchers/users in order to drive their revenue (cpc model) - By using +1 data, it can better improve the accuracy of its advertising – similar to Facebook’s demographic ad targeting model#wm123
  • 11. 3 +1’s Impact on Social (cont.) Google’s next attempt at becoming a major player in this market First Things First - In order for Google (and +1) to be successful, they need buy-in from their user base - New user adoption of Google profiles will be key in combating Facebook’s 600+ million users - If even a fraction of those who use Google everyday opt-in and create profiles, this will be a significant win vs#wm123
  • 12. Webinar Agenda What It Is and How It Works? 1 Where you’ll see +1, how to implement on your site, and more Implications on Search 2 Measuring the potential impact on Paid Search and SEO campaigns What This Means for Facebook 3 What +1’s arrival signals for Facebook and other social sites Key Takeaways 4 Integrating +1 into your online marketing strategy#wm123
  • 13. 4 Putting It All Together Key takeaways for Google +1 success Can +1 Be Manipulated? - In short, no. This is because your +1s will only affect those in your Google social circle and not non-signed in users - And no, creating 1mm profiles and +1’ing everything will not work, as Google will be able to quickly spot manipulation  Learn What +1 Is - Though still limited to certain test users, understand +1’s impact and how you can best utilize it to your advantage - For example, if you run PPC campaigns, understand how +1 can help (indirectly) improve Quality Score#wm123
  • 14. Thank You!
  • 15. Contact Us for a Complimentary Digital Marketing Analysis Thank you for your attendance today! Custom Analysis includes: - Digital Planning Session: learn how your business can drive revenue growth through the web -Keyword Analysis: detailing the keywords people are using to search for your product or service - Search Engine Friendliness Report: crawlability analysis of your site Please contact: Mark Powers (800) 619 1570 mark.p@webmarketing123.com#wm123