Socialize Your Search Strategy with Google +1Google’s community spin on search is socially shifting online marketingDial I...
Webinar Agenda         Google +1 and How it Works     1   Where you will see +1 and how you can implement it on your site ...
Webinar Agenda         Google +1 and How it Works     1   Where you will see +1 and how you can implement it on your site ...
1 Google +1 and How it Works     What is +1 and how does it affect me?     • In the family of the Facebook “Like” button  ...
1 Google +1 and How it Works     Can everyone see +1’s?     • Only users in the Google network     • Only logged-in Google...
1 Google +1 and How it Works     What happens to my traffic with +1?     • Personalized annotations next to your page resu...
1 Google +1 and How it Works     How do I add the +1 button to my site and where do I put it?     • Adding the button to y...
Webinar Agenda         Google +1 and How it Works     1   Where you will see +1 and how you can implement it on your site ...
2 Implications of +1 on Search     Google says Quality Score will not change     Benefits to Paid Advertisers     - Click-...
2 Implications of +1 on Search     Statistical learning is part of Google search     • +1’s from friends and contacts can ...
2 Implications of +1 on Search     We will most likely see changes in the algorithm         • In an effort to make their r...
Webinar Agenda         Google +1 and How it Works     1   Where you will see +1 and how you can implement it on your site ...
3 How +1 Impacts Social Media & Facebook     Google becomes a player in the social media arena     • Google needs to serve...
3 How +1 Impacts Social Media & Facebook     +1 vs. Like     • Google users need to buy-in to +1 for it to be successful a...
Webinar Agenda         Google +1 and How it Works     1   Where you will see +1 and how you can implement it on your site ...
4 What are the Key Takeaways     Know that +1’s are watched closely by Google     Can +1 Be Manipulated?     • No, because...
4 What are the Key Takeaways     Know how +1 can help you     Learn What +1 Is     • Understand +1’s impact and how you ca...
4 What are the Key Takeaways     Google will provide the recommendations when you want them     • Even though the +1’s are...
Thank You!
Contact Us for a Complimentary Digital Marketing Analysis     Thank you for your attendance today!   Custom Analysis inclu...
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Socialize Your Search Strategy with Google + 1

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Shaking up the search scene, Google + 1 has arrived.

Social media is becoming more influential and powerful in search marketing. Now, Google is not only raning your site based on paid and organic search optimization, but it is now encouraging collaborative filters and statistical learning. Is your site a thumbs up? Or is it a thumbs down? This question will become a key determining factor of your future performing success on search engines. "I Like" is no longer a unique social and emotional voting tool on Facebook.

To compete in our growing social and interconnected world, your SEO and PPC efforts are now even more critical. The strength of your search marketing strategy will lead the way for your +1's to follow. Join us on June 16, as we will guide you through Google + 1 and demonstrate how you can use the tool to your best advantage in the growing social space of the web.


In Webmarketing123's webinar, Socialize Your Search Strategy with Google + 1, you'll learn:

- What is Google + 1
- What +1 means for the future of search + social media
- What are the implications to your PPC and SEO campaigns
- How can you implement + 1 into your search marketing strategy

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Socialize Your Search Strategy with Google + 1

  1. 1. Socialize Your Search Strategy with Google +1Google’s community spin on search is socially shifting online marketingDial In: (484) 589-1011Access Code: 347-461-183 @webmarketing123 @TravisLowSEO @bradleywjoe #wm123
  2. 2. Webinar Agenda Google +1 and How it Works 1 Where you will see +1 and how you can implement it on your site Implications of +1 on Search 2 How you can measure the potential impact on Paid and Organic Search How +1 Impacts Social Media & Facebook 3 What can you expect to see in search trends as it links into social media What are the Key Takeaways 4 Strategize with +1 in your online marketing campaigns#wm123
  3. 3. Webinar Agenda Google +1 and How it Works 1 Where you will see +1 and how you can implement it on your site Implications of +1 on Search 2 How you can measure the potential impact on Paid and Organic Search How +1 Impacts Social Media & Facebook 3 What can you expect to see in search trends as it links into social media What are the Key Takeaways 4 Strategize with +1 in your online marketing campaigns#wm123
  4. 4. 1 Google +1 and How it Works What is +1 and how does it affect me? • In the family of the Facebook “Like” button o Allows you to display a public “vote” for organic or paid search results that you think other people in the network should check out • +1 will give your site a potential boost in ranking o Think of it as a recommendation point = click or impression for a Google spider • +1’s or “thumbs up” can be attributed to a site ONLY if the person is logged into a Google account.#wm123
  5. 5. 1 Google +1 and How it Works Can everyone see +1’s? • Only users in the Google network • Only logged-in Google users • +1 recommendations will display in places throughout your Google network in real-time: o Gmail o Google Talk o Google Reader o Google Buzz o And more…#wm123
  6. 6. 1 Google +1 and How it Works What happens to my traffic with +1? • Personalized annotations next to your page result listing in search can increase: o Site Visibility o Targeted advertising Quality Score o Attraction to your search result description snippet (more compelling) o The chance & frequency that users will click through to your page#wm123
  7. 7. 1 Google +1 and How it Works How do I add the +1 button to my site and where do I put it? • Adding the button to your site is easy o Grab the snippet of code and place it on the pages you want it to appear o Implementing the code snippet is similar to Facebook’s “Like” button • Place the button on your page where you think it will be most effective o Above the fold o Near the title of the page o Close to sharing links o At the beginning and end of an article or story **Tracking Tips** +1 is a public button and provokes a public action. The more +1’s you aggregate, the more points you receive for a boost in ranking. This occurs because Google spiders are triggered to crawl your page each time a +1 is made on your site. Therefore, your SEO success has the potential to substantially rise with the introduction of +1’s!#wm123
  8. 8. Webinar Agenda Google +1 and How it Works 1 Where you will see +1 and how you can implement it on your site Implications of +1 on Search 2 How you can measure the potential impact on Paid and Organic Search How +1 Impacts Social Media & Facebook 3 What can you expect to see in search trends as it links into social media What are the Key Takeaways 4 Strategize with +1 in your online marketing campaigns#wm123
  9. 9. 2 Implications of +1 on Search Google says Quality Score will not change Benefits to Paid Advertisers - Click-through Rate will potentially increase as your ads accumulate +1’s and attract the interest of searchers - As your ads gain popularity (and clicks) this will improve your ad’s quality score, leading to lower cost per click and higher average rankings CPC RANK#wm123
  10. 10. 2 Implications of +1 on Search Statistical learning is part of Google search • +1’s from friends and contacts can be a useful signal to Google when determining the relevance of your pages to a user’s query • Collaborative filtering will now take part in influencing search results • CTR can increase with ad accumulation and visitor appeal#wm123
  11. 11. 2 Implications of +1 on Search We will most likely see changes in the algorithm • In an effort to make their returns as useful and relevant to users, Google has stated that +1 will be a “signal” used in displaying search results: “This is just one of many signals Google may use to determine a page’s relevance and ranking, and we’re constantly tweaking and improving our algorithm to improve overall search quality. For +1s, as with any new ranking signal, well be starting carefully and learning how those signals affect search quality.” - Google • However, by including this human aspect in the ranking algorithm, some critics think it could be potentially risky. Just because something is “liked”, doesn’t mean it is relevant to your unique search. • Current issues to be aware of as Google tests +1: o Trust o Difficult to distinguish relevant sources o Spamming possibilities with +1 o Relevancy o +1’s won’t necessarily indicate relevant results for your search#wm123
  12. 12. Webinar Agenda Google +1 and How it Works 1 Where you will see +1 and how you can implement it on your site Implications of +1 on Search 2 How you can measure the potential impact on Paid and Organic Search How +1 Impacts Social Media & Facebook 3 What can you expect to see in search trends as it links into social media What are the Key Takeaways 4 Strategize with +1 in your online marketing campaigns#wm123
  13. 13. 3 How +1 Impacts Social Media & Facebook Google becomes a player in the social media arena • Google needs to serve up relevant advertising to searchers/users in order to drive their revenue (CPC model) • Google is improving the accuracy of its advertising model • Google is providing guidance of which ads to serve to which searcher with +1 data#wm123
  14. 14. 3 How +1 Impacts Social Media & Facebook +1 vs. Like • Google users need to buy-in to +1 for it to be successful and provide accurate targeting • Google needs their user base to actively participate in order to compete effectively with Facebook • New user adoption of Google profiles will be key in combating Facebook’s 600+ million users#wm123
  15. 15. Webinar Agenda Google +1 and How it Works 1 Where you will see +1 and how you can implement it on your site Implications of +1 on Search 2 How you can measure the potential impact on Paid and Organic Search How +1 Impacts Social Media & Facebook 3 What can you expect to see in search trends as it links into social media What are the Key Takeaways 4 Strategize with +1 in your online marketing campaigns#wm123
  16. 16. 4 What are the Key Takeaways Know that +1’s are watched closely by Google Can +1 Be Manipulated? • No, because your +1’s will only affect those in your Google social circle and not non-signed in users • And no, creating 1mm profiles and +1’ing everything will not work, as Google will be able to quickly spot manipulation and spamming attempts#wm123
  17. 17. 4 What are the Key Takeaways Know how +1 can help you Learn What +1 Is • Understand +1’s impact and how you can best utilize it to your advantage • If you run PPC campaigns, understand how +1 can help (indirectly) to improve Quality Score “The way we measure Quality Score for your ads has not changed. We continue to use historical AdWords performance information, clickthrough rate (CTR), and other signals to calculate your Ad Rank and cost-per- click (CPC).” - Google#wm123
  18. 18. 4 What are the Key Takeaways Google will provide the recommendations when you want them • Even though the +1’s are public to the world, Google will look to the searcher’s social connections to help determine what +1 sources should be served and are useful to the searcher. • People in your Gmail • People in your Gmail/Google Contacts • People following you in Google Reader and Buzz • +1’s are working to promote the rise of social SEO o Integrating your social media efforts with SEO and PPC is proving to be a beneficial brand awareness strategy in the future#wm123
  19. 19. Thank You!
  20. 20. Contact Us for a Complimentary Digital Marketing Analysis Thank you for your attendance today! Custom Analysis includes: - Digital Planning Session: learn how your business can drive revenue growth through the web -Competitive Report: find out where you rank against your top competitors and what tactics they’re employing - Website Analytics: detailing the keywords, sources, and referrals that visitors are using to discover your website - Search Engine Friendliness Report: crawl-ability analysis of your site Please contact: seo@webmarketing123.com#wm123
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