The Social Media Time Sink and How to Avoid ItDefining your strategy to increase your Social Media productivityDial In: +1...
Presentation Agenda         Pros and Cons of Social Media at Work     1   Defining the various Social Media time sinks and...
Presentation Agenda         Pros and Cons of Social Media at Work     1   Defining the various Social Media time sinks and...
1 The Benefits of Social Media Marketing     Why are businesses even on social media?#wm123
1 Social Media Hours During Work     Companies struggle with balancing the personal and work lives of     their employees ...
1 Pros and Cons of Social Media at Work     Companies struggle with balancing the personal and work lives of     their emp...
Presentation Agenda         Pros and Cons of Social Media at Work     1   Defining the various Social Media time sinks and...
2 Evaluate the Strategy     Knowing where and how your target audience communicates will     save you time fishing for int...
2 Evaluate the Strategy     Develop your strategy around your research: define the social media     channels to use and th...
2 Evaluate the Strategy     Put the pieces of the social media puzzle together in a strategy map Strategy: Facebook, Twitt...
Presentation Agenda         Pros and Cons of Social Media at Work     1   Defining the various Social Media time sinks and...
3 Ways to Increase Social Media Productivity     5 different ways to help you avoid a social media time sink- Separate per...
3 Separate Personal from Work     Don’t feel limited to only one registration per channel- Create a work profile to build ...
3 Build from Successes       If it ain’t broke, don’t fix it! Don’t waste time developing ho-hum       content- Re-purpose...
3 Use the Right Tools     Gone are the days where you login to each social media channel     separately- Use all-in-one 3r...
3 Schedule Your Content     Prepare your daily/weekly content in advance- Use the same 3rd party platforms to schedule you...
3 Know Your Voice     Be consistent across all channels to avoid miscommunication- Provide tangible materials for any and ...
Presentation Agenda         Pros and Cons of Social Media at Work     1   Defining the various Social Media time sinks and...
4 Metrics to Measure     Set clear goals for your social media efforts in order to continually     improve your engagement...
Closing Thoughts         Social Media has become a core         piece of the overall digital marketing         mix        ...
Thank You!
Contact Us for a Complimentary Digital Marketing Analysis     Thank you for your attendance today!    Custom Analysis incl...
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Social Media Time Sink and How to Avoid it

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Social Media can be both addictive and distracting, if not managed properly. Spend some time re-tweeting. Post a few links on your Facebook page. Conduct a poll on LinkedIn. Before you know it, the morning has disappearow can yu avoid the social media time sink? The key to keep in mind is what do you want to accomplish? Do you have a defined strategy? What metrics do you have in place to track ROI? In this webinar, The Social Media Time Sink and How to Avoid It, you'll learn:

- How to evaluate your social media strategy
- How to increase your social media productivity
- What metrics to track or ignore


Published in: Technology, Business
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Social Media Time Sink and How to Avoid it

  1. 1. The Social Media Time Sink and How to Avoid ItDefining your strategy to increase your Social Media productivityDial In: +1 (484) 589-1011Access Code: 691-923-009 @webmarketing123 @barbaradizon #wm123
  2. 2. Presentation Agenda Pros and Cons of Social Media at Work 1 Defining the various Social Media time sinks and their business impact Evaluate the Strategy 2 Do your research, choose your channels wisely, & create a map of your final strategy Ways to Increase Social Media Productivity 3 Social Media tools, content plans and scheduling Metrics to Measure 4 Understanding the goal behind your campaigns for effective measurement#wm123
  3. 3. Presentation Agenda Pros and Cons of Social Media at Work 1 Defining the various Social Media time sinks and their business impact Evaluate the Strategy 2 Do your research, choose your channels wisely, & create a map of your final strategy Ways to Increase Social Media Productivity 3 Social Media tools, content plans and scheduling Metrics to Measure 4 Understanding the goal behind your campaigns for effective measurement#wm123
  4. 4. 1 The Benefits of Social Media Marketing Why are businesses even on social media?#wm123
  5. 5. 1 Social Media Hours During Work Companies struggle with balancing the personal and work lives of their employees on the internet Source: Socialcast, Inc., Robert Half Technology, University of Melbourne, Wired.com, Socialsmarty.com, AT&T Inc., The Central New York Business Journal, Ciozone.com#wm123
  6. 6. 1 Pros and Cons of Social Media at Work Companies struggle with balancing the personal and work lives of their employees on the internet Pros - Resting the mind can allow for increased productivity - Sparks discussion & collaboration around new ideas - Research sharing across employees Cons - Leaking of any corporate information - Loss in productivity - Threat of virus exposure#wm123
  7. 7. Presentation Agenda Pros and Cons of Social Media at Work 1 Defining the various Social Media time sinks and their business impact Evaluate the Strategy 2 Do your research, choose your channels wisely, & create a map of your final strategy Ways to Increase Social Media Productivity 3 Social Media tools, content plans and scheduling Metrics to Measure 4 Understanding the goal behind your campaigns for effective measurement#wm123
  8. 8. 2 Evaluate the Strategy Knowing where and how your target audience communicates will save you time fishing for interaction! - Monitor your competition in the space - Determine where your audience is - Determine how your audience communicates - Language they use - Add keywords/phrases to your content - Hashtags on Twitter#wm123
  9. 9. 2 Evaluate the Strategy Develop your strategy around your research: define the social media channels to use and the metrics you want to measure Embrace social media one step at a time - Choose only relevant platforms - Avoid developing frivolous: - Content - Relationships - Profiles - Determine what metrics to measure for each platform - Build a strategy map#wm123
  10. 10. 2 Evaluate the Strategy Put the pieces of the social media puzzle together in a strategy map Strategy: Facebook, Twitter and LinkedIn will drive traffic to your blog and YouTube, which will drive traffic to various pages on your website.#wm123
  11. 11. Presentation Agenda Pros and Cons of Social Media at Work 1 Defining the various Social Media time sinks and their business impact Evaluate the Strategy 2 Do your research, choose your channels wisely, & create a map of your final strategy Ways to Increase Social Media Productivity 3 Social Media tools, content plans and scheduling Metrics to Measure 4 Understanding the goal behind your campaigns for effective measurement#wm123
  12. 12. 3 Ways to Increase Social Media Productivity 5 different ways to help you avoid a social media time sink- Separate personal from work- Build from successes- Use the right tools- Schedule content- Know your voice#wm123
  13. 13. 3 Separate Personal from Work Don’t feel limited to only one registration per channel- Create a work profile to build all your industry-related connections - Twitter, Facebook, Blog#wm123
  14. 14. 3 Build from Successes If it ain’t broke, don’t fix it! Don’t waste time developing ho-hum content- Re-purpose content thatreceived high engagement - Check Analytics/Insights to pin-point popular content- Keep campaigns runningthat work well (i.e. WeeklyTrivias) #wm123
  15. 15. 3 Use the Right Tools Gone are the days where you login to each social media channel separately- Use all-in-one 3rd party platforms to syndicate your content - CoTweet, HootSuite, TweetDeck, Roost- Allow social media sharing buttons on your sites- Use a single e-mail address to sign-up for each social mediaplatform - i.e. yourcompanysocial@gmail.com#wm123
  16. 16. 3 Schedule Your Content Prepare your daily/weekly content in advance- Use the same 3rd party platforms to schedule your tweets,Facebook status updates, etc.- Create a general content plan each month#wm123
  17. 17. 3 Know Your Voice Be consistent across all channels to avoid miscommunication- Provide tangible materials for any and all employees participatingin social media - Voice document - Employee guidelines#wm123
  18. 18. Presentation Agenda Pros and Cons of Social Media at Work 1 Defining the various Social Media time sinks and their business impact Evaluate the Strategy 2 Do your research, choose your channels wisely, & create a map of your final strategy Ways to Increase Social Media Productivity 3 Social Media tools, content plans and scheduling Metrics to Measure 4 Understanding the goal behind your campaigns for effective measurement#wm123
  19. 19. 4 Metrics to Measure Set clear goals for your social media efforts in order to continually improve your engagement on them - Use tools like: - Measure things like: Radian6, Lithium, Google Impressions, Top Content, Share Analytics, Facebook & of Conversation, Monthly YouTube Insights increase in followershipThis will help you determine where your best interactions come from#wm123
  20. 20. Closing Thoughts Social Media has become a core piece of the overall digital marketing mix Evaluate and create your strategy before engaging: use the right tools and produce content plans Measure your engagement: The biggest time sink is participating in social media without clear end goals of each campaign!#wm123
  21. 21. Thank You!
  22. 22. Contact Us for a Complimentary Digital Marketing Analysis Thank you for your attendance today! Custom Analysis includes: - Digital Planning Session: learn how your business can drive revenue growth through the web -Competitive Report: find out where you rank against your top competitors and what tactics they’re employing - Social Media Channel Analysis: detailing the channels your business is currently using, or finding opportunities where you business could be Please contact: Arren Cook (510) 336 6971 arren.c@webmarketing123.com#wm123
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