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Social Influence on SEO

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Google and Bing confirmed this month that links shared through Social Media networks like Twitter and Facebook have a direct impact on rankings. Depending on the credibility and reach of the social …

Google and Bing confirmed this month that links shared through Social Media networks like Twitter and Facebook have a direct impact on rankings. Depending on the credibility and reach of the social media user, a link can help a site boost its rankings when relevant.

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  • 1. Social Influence on SEOAudio: 916 233 3089 @Webmarketing123Access code: 449-126-572 @TravisLowSEOEnter PIN # on your screen #wm123
  • 2. Today’s Webinar Topics1. How Twitter and Facebook influence SEO2. How this new change can impact user experience3. Positive impact integrating Social Media and SEO4. The power of Social Media and SEO #wm123
  • 3. The Importance of Social Media Today SEO & PPC: Social Media Marketing Is NOT about talking to Generation X or Y Social media sites are communities based on commoninterest where people go to get trusted information from their peers or experts
  • 4. Today’s Webinar Topics1. How Twitter and Facebook influence SEO2. How this new change can impact user experience3. Positive impact integrating Social Media and SEO4. The power of Social Media and SEO #wm123
  • 5. How Twitter and Facebook influence SEO• Links shared on these websites have a direct impact on rankings• Google + Bing look at the social authority of the user• Google’s “Author Authority” | Bing’s “Social Authority” #wm123
  • 6. Author Authority + Social Authority• Quantity and quality of friends and followers• The importance of friends and followers• Evaluate friends and followers• Relevance of content• Bias of user #wm123
  • 7. Today’s Webinar Topics1. How Twitter and Facebook influence SEO2. How this new change can impact user experience3. Positive impact integrating Social Media and SEO4. The power of Social Media and SEO #wm123
  • 8. User Experience• Increase in engagement level• Real-time results of tweets and comments to match search queries in results• Blended search integration, e.g. seeing news or image results• The more connected, the more social information will appear in search results #wm123
  • 9. Today’s Webinar Topics1. How Twitter and Facebook influence SEO2. How this new change can impact user experience3. Positive impact integrating Social Media and SEO4. The power of Social Media and SEO #wm123
  • 10. What Social Media Brings to the Table• Increases brand awareness• Builds community following• Facilitates customer service• Allows for research development and collaboration• Helps build loyalty and trust behind your brand• Offers direct sales opportunities #wm123
  • 11. Goals of Integrating Social Media with SEO #wm123
  • 12. Most Marketers Already Integrate Social Media into Their Search Engine Marketing Plans #wm123
  • 13. Integrating Social Media into Search Campaigns by Organization Size #wm123
  • 14. Real Life Example: UPS• Launched new “logistics” ad referring small businesses to their new Facebook page• Brought the message of growth opportunity to small businesses• Radical change from the previous unofficial UPS Facebook fan page, which acted primarily as the complaint forum• Key to success: made its online social channels a center for discussing business-changing possibilities instead of logistic failures #wm123
  • 15. Today’s Webinar Topics1. How Twitter and Facebook influence SEO2. How this new change can impact user experience3. Positive impact integrating Social Media and SEO4. The power of Social Media and SEO #wm123
  • 16. Create A Tactical Mix• Research which channel your desired audience is using to interactand share content• Identify relevant language within your industry - content creationand promotion in Social Media means optimizing content forkeywords #wm123
  • 17. Power of Linking• BLOGS - Fresh, Unique Content• INBOUND LINKS - Site Authority• SOCIAL MEDIA - Brand Building- Facebook Fan Pages- Google Buzz- Twitter- Yelp- Linked In- Website Resources & Content #wm123
  • 18. How Social Media Can Improve Your SEOContent Discovery Social Media discussions themed around new pages of your site can increase the likelihood of search bots adding these pages to its index faster New Product #wm123
  • 19. How Social Media & SEO Go Hand-in-HandThe role of SEO for Social Media is to directly influence discovery ofsocial communities or content via search • Social content can boost links to your website • Improve qualified traffic Social SEO • Boost online sales/conversions Media #wm123
  • 20. Key Take-Aways1. 64% of marketers already integrate social media into their Search Engine Marketing plans today.2. B2B social media will be less about marketing and more about thought leadership and crowd-sourced feedback.3. Social Media and SEO go hand in hand.4. The true ROI of social media in B2B doesn’t come from broadcasting your message, but the engagement companies get in return.5. The role of SEO for Social Media is to directly influence discovery of social communities or content through search which boost sales and increase conversions.6. Content is still king. Start with blogs and inbound links. #wm123
  • 21. Questions?
  • 22. Contact Information Search Engine Marketing – A PerspectiveContact Us for a detailed Custom Analysis ofyour website!Please contact: @Webmarketing123 #wm123Mark Powers(800) 619 1570mark@webmarketing123.com