SEO Habits of World Class Companies - Webinar Slides
 

SEO Habits of World Class Companies - Webinar Slides

on

  • 450 views

 

Statistics

Views

Total Views
450
Views on SlideShare
450
Embed Views
0

Actions

Likes
3
Downloads
8
Comments
0

0 Embeds 0

No embeds

Accessibility

Categories

Upload Details

Uploaded via as Adobe PDF

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

SEO Habits of World Class Companies - Webinar Slides SEO Habits of World Class Companies - Webinar Slides Presentation Transcript

  • @webmarketing123#123webinarSEO Habits ofWorld-Class CompaniesPaul TaylorCEOMakes SEO a priorityEstablishes clear goalsMeasures in terms of revenueFlexible
  • @webmarketing123#123webinarü  Are the slides available?ü  We’re live tweetingwebinar highlights.ü  Stay informed byfollowing us.ü  Ready to take the next step with us?Practical MattersYes! Just emailseo@webmarketing123.comRequest a Complimentary SEO Consultation Today.@webmarketing123 | #123webinarfacebook.com/webmarketing123webmarketing123
  • @webmarketing123#123webinar
  • @webmarketing123#123webinarproviding:ü  Search Engine Optimizationü  Paid Search Advertisingü  Display Advertisingü  Social Mediaü  Website Designü  Content Creationü  Custom Measurement and AttributionWho are we? /
  • @webmarketing123#123webinarWe are experts at growingrevenue for clients withcost-effective digitalmarketing.Clients /
  • @webmarketing123#123webinarSEO Habits of World-Class Companies1.  Making SEO a company-wide priority2.  Establishing clear goals and expectations3.  Knowing their sales funnel and the opportunity of SEO4.  Focusing on content generation5.  Evaluating SEO success in terms of revenue6.  Flexibility7.  Knowing when to lean on experts
  • @webmarketing123#123webinarHabit #1Making SEO a company-wide priorityFirst, they understand (or educate) that Search is important. 90% of clickshappen on 1st page of results, 60%+ are on the top 3 resultsFirst three pieces of content we recommend: Position CTR1 45.46%2 15.69%3 10.09%4 5.49%5 5.00%6 3.94%7 2.51%Eye tracking data from official Google blog Optify Study, 2011
  • @webmarketing123#123webinarHabit #1Making SEO a company-wide priorityKnowing its value isn’t enough. The top performing companies get allstakeholders to buy-in.All conduct a 1-2 day “Accelerator” workshop in order to:§  Get all the right players in the room§  Force decision making§  Compress launch time by 15-30x§  Complete buy in from the very beginning
  • @webmarketing123#123webinarSEO Habits of World-Class Companies1.  Making SEO a company-wide priority2.  Establishing clear goals and expectations3.  Knowing their sales funnel and the opportunity of SEO4.  Focusing on content generation5.  Evaluating SEO success in terms of revenue6.  Flexibility7.  Knowing when to lean on experts
  • @webmarketing123#123webinarFirst three pieces of content we recommend: The “Accelerator” Workshop helps:ü  Standardize metrics (custom KPIs per unique business)ü  Create common vision, shared goalsü  Detail accountability (who owns what)Which KPIs areyour priorities?What willwinning looklike?Whatbenchmarksshould weuse?What are the nextsteps?Habit #2Establishing clear goals and expectations
  • @webmarketing123#123webinarSEO Habits of World Class Companies1.  Making SEO a company-wide priority2.  Establishing clear goals and expectations3.  Knowing their sales funnel and the opportunity of SEO4.  Focusing on content generation5.  Evaluating SEO success in terms of revenue6.  Flexibility7.  Knowing when to lean on experts
  • @webmarketing123#123webinarTop performers know their sales pipeline like the back of their hand•  Visitor-to-lead conversion rate•  Lead-to-qualified-lead conversion rate•  Qualified-lead-to-opportunityHabit #3Knowing their sales funnel and opportunity of SEO
  • @webmarketing123#123webinarTop performers know their sales pipeline like the back of their hand•  And they know their “cost of not ranking on page 1”Habit #3Knowing their sales funnel and opportunity of SEO71,729 new website visitors1,793 new leads269 new qualified leads27 new deals2,700,000 monthly revenue32,400,000 annual revenue
  • @webmarketing123#123webinarSEO Habits of World-Class Companies1.  Making SEO a company-wide priority2.  Establishing clear goals and expectations3.  Knowing their sales funnel and the opportunity of SEO4.  Focusing on content generation5.  Evaluating SEO success in terms of revenue6.  Flexibility7.  Knowing when to lean on experts
  • @webmarketing123#123webinarHabit #4Focusing on content generationThey know their customers are empowered and embrace it.Due to the proliferation of online resources, B2B buyers get as far as 70% of theway through their purchase decision before contacting a sales representative 1. Introduction to(your product category) –Get into their purchasedecision process early2. How to select the right(your product) – Push them yourdirection when they’re closer toconversion3. Top reasons toselect you as a vendor– Your value propositionand differentiatorsTop 3 content pieces you need right away: First three pieces of content we recommend: (Corporate Executive Board, Google)57-70%
  • @webmarketing123#123webinarHabit #4Focusing on content generationB2B companies with an activecontent curation strategy generate67% more leads per monththan those who do not.(Hubspot, socialmediab2b.com)No content Yes content …and it works.
  • @webmarketing123#123webinarHabit #4Focusing on content generationContent isn’t just for your prospects and customers.But also for search engines.Google algorithm updates increasing favorhigh quality content.ü  Quality Content - originality, length,authority, quality and relevanceü  Site Metrics - user experience, time onsite, bounce rate, load time, etcü  Authority & Verification - establishes andprotects authorship
  • @webmarketing123#123webinarHabit #4Focusing on content generationFeeling behind on your contentgeneration?You’re not alone.
  • @webmarketing123#123webinar
  • @webmarketing123#123webinar
  • @webmarketing123#123webinarSEO Habits of World-Class Companies1.  Making SEO a company-wide priority2.  Establishing clear goals and expectations3.  Knowing their sales funnel and the opportunity of SEO4.  Focusing on content generation5.  Evaluating SEO success in terms of revenue6.  Flexibility7.  Knowing when to lean on experts
  • @webmarketing123#123webinarTop companies know which channels, campaigns, or SEO keywords generate the most revenue fortheir business.TIP: In order to measure which campaigns generate revenue, set-up your CRM system so thatyou can track closed deals back to the campaigns that influenced them. Then, you can startallocating your marketing dollars most effectively.Habit #4Evaluating SEO success in terms of revenueMeasuring SEO success by the following metrics is no longer effective:•  Number of keywords on page 1•  Traffic to your website•  Leads•  Qualified Leads (SQL/MQL)•  Sales Pipeline•  Closed Deal Revenue$ Measure the money metrics:
  • @webmarketing123#123webinarGOOGLE ANALYTICS- - - - - - - - - - - - - - - - - - - - - - - - - | KEYTOUCH ATTRIBUTION - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - | Habit #4Evaluating SEO success in terms of revenue
  • @webmarketing123#123webinarHabit #4Evaluating SEO success in terms of revenueRevenue from SEO Report:
  • @webmarketing123#123webinarSEO Habits of World-Class Companies1.  Making SEO a company-wide priority2.  Establishing clear goals and expectations3.  Knowing their sales funnel and the opportunity of SEO4.  Focusing on content generation5.  Evaluating SEO success in terms of revenue6.  Flexibility7.  Knowing when to lean on experts
  • @webmarketing123#123webinarFirst three pieces of content we recommend: Top performers identify highest performing campaigns and increaseinvestment in what’s working. They also test frequently and don’t let perfectget in the way of better.$85,000 $60,000 $275,000 $ $ $ $ $ $ Campaign RevenueOpportunity Allocation $ Keyword A Keyword B Keyword C Dynamic resource allocation: Habit #6FlexibilityTrusting objective data is your ticket to success!
  • @webmarketing123#123webinarSEO Habits of World-Class Companies1.  Making SEO a company-wide priority2.  Establishing clear goals and expectations3.  Knowing their sales funnel and the opportunity of SEO4.  Focusing on content generation5.  Evaluating SEO success in terms of revenue6.  Flexibility7.  Knowing when to lean on experts
  • @webmarketing123#123webinarWhen done right, SEO campaigns can be a large undertaking with severalmoving parts, like content creation, engaging social media, and properkeyword strategy, to name a few.SEO Agencies specialize in providing all of these services and ensuring morecost-effective results.Habit #7Knowing when to lean on experts
  • @webmarketing123#123webinarSign up for a SEO consultation and discover yourmissed revenue opportunity from SEO and PPC.Also, learn how our Keyword Predictor tool can uncover “not provided”search terms that customers search.Email: SEO@WEBMARKETING123.COM In a 30 minute consultation, learn:ü  How to implement these world class habitsü  Where you rank against competitorsü  Percentage and quality of “not provided” trafficü  How to measure revenue from your SEO programThank you! Paul TaylorCEO