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SEO Habits of World Class Companies - May 13, 2014

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Not all SEO programs are created equal – and neither are their results. So we asked ourselves, what SEO habits do top performing marketers have in common? …

Not all SEO programs are created equal – and neither are their results. So we asked ourselves, what SEO habits do top performing marketers have in common?

Download our webinar and discover the 7 SEO habits of world class companies.

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  • 1. #123webinar | @webmarketing123 Mike Turner Dir. Business Development May 13th, 2014 World Class Companies SEO Habitsof
  • 2. #123webinar | @webmarketing123 1. Can I ask questions? 2. Can I have a copy of the slides? Tweet @webmarketing123 or use #123webinar. Yes! Email results@webmarketing123.com. 3. How do I get a live site analysis? Chat us your website and top 2 keywords. FAQs
  • 3. #123webinar | @webmarketing123 3 Our agency builds cutting-edge digital demand gen strategies. Search Engine Optimization Website Design SEM & Display Advertising Content Creation Top 500 Fastest Growing Private US Companies.
  • 4. #123webinar | @webmarketing123 1 What Separates the Best from the Rest? The Seven SEO Habits of Word Class Companies 2 How Does Your SEO Strategy Stack Up? Get a Live Site Analysis to Find Out On the Agenda
  • 5. #123webinar | @webmarketing123 Habit #1 SEO is a company priority. 88% of buyers research products they intend to purchase online. (source: Google) 15% Close rate of SEO leads compared to 2% for outbound leads. (source: Search Engine Journal)
  • 6. #123webinar | @webmarketing123 Habit #2 They know their sales funnel & calculate the value of SEO
  • 7. #123webinar | @webmarketing123 Habit #2 Cost of NOT Ranking Click Through Rate (7%, Page 1 average) Visitor to Lead Rate (1-3%, B2B 1 average) Raw Lead to Qualified Rate (15%) Lead to Sale Rate (10%) Monthly Cost of Not Ranking Annual Cost of Not Ranking 71,729 New website visitors 1,793 Leads 269 New qualified leads 27 New deals $2.7M Monthly Revenue $32.4M Annual Revenue They know their sales funnel & calculate the value of SEO
  • 8. #123webinar | @webmarketing123 Habit #3 Why don’t we rank #1 for everything yet! Set clear goals & get buy-in from Sr. Leadership.
  • 9. #123webinar | @webmarketing123 Habit #3 Set clear goals & get buy-in from Sr. Leadership. Track progress of agreed upon KPIs and projections. Build action plan and assign individual ownership with due dates!
  • 10. #123webinar | @webmarketing123 Habit #4 They take content marketing seriously because they have to. Google algorithm updates favor quality content. Quality Content – Create unique, fresh, & frequent content. Factors like length and relevance play a role, too. Site Metrics – Optimize the UX. Improve time on site, bounce rate, load time, etc. Authority & Verification – Claim original content with authorship markup.
  • 11. #123webinar | @webmarketing123 Habit #4 Funnel Stage Offer Type Top Middle Bottom Educate prospects on the value of digital marketing & foster thought leadership. Build the business case for why the prospect needs to invest in your product or service. Give the prospect a reason to choose you over your competitors. 67% of the buyer’s journey now happens online. Source: SiriusDecisions Is your content good enough to do the selling for you? They take content marketing seriously because they have to.
  • 12. #123webinar | @webmarketing123 Habit #5 They measure the money metrics. $ $ $ To measure which campaigns generate revenue, set up your CRM to track closed deals back to influencing campaigns. Qualified Leads (SQL/MQL) Sales Pipeline Opportunity Closed Won Revenue Number of keywords on page 1. Traffic to your website. Leads Top marketers evaluate SEO in terms of revenue.
  • 13. #123webinar | @webmarketing123 Habit #5 They measure the money metrics. Tie digital to CRM to justify investment based on revenue growth.
  • 14. #123webinar | @webmarketing123 Habit #5 You must map keywords. They measure the money metrics. Tie entry page conversions to revenue in CRM & attribute to mapped keywords.
  • 15. #123webinar | @webmarketing123 Habit #6 $85,000 $160,000 $275,000 $ Channel Return on Spend Allocation Tradeshows SEM & Display SEO $ $ $ $ $ $ They are flexible with their marketing spend. Top marketers increase investment for the best performing campaigns with dynamic resource allocation. $
  • 16. #123webinar | @webmarketing123 Habit #7 They know when to ask for help. Last year This year Source: Webmarketing123, 2014 State of Digital Marketing Report Most successful campaigns we have worked on had leaders then knew when to keep things in-house vs. when to reach out for help.
  • 17. #123webinar | @webmarketing123 Habit #7 Know when to lean on experts. When done right, digital is a large undertaking with several moving parts. SEM SEO Attribution Display Video Content Creation ROI Tracking Social Website Design Conversion Optimization
  • 18. #123webinar | @webmarketing123 1 What Separates the Best from the Rest? The Seven SEO Habits of Word Class Companies 2 How Does Your SEO Strategy Stack Up? Get a Live Site Analysis to Find Out On the Agenda
  • 19. #123webinar | @webmarketing123 LIVE SITE ANALYSES
  • 20. #123webinar | @webmarketing123 Schedule a free, 30 minute consultation! Thank you! Let’s Talk! Mike Turner, Director of Business Development e: results@webmarketing123.com t: 800. 619. 1570 Source: Synecore, “10 Examples of Amazing Responsive Design”