Your SlideShare is downloading. ×
0
#123webinar | @webmarketing123
Mike Turner
Dir. Business Development
May 13th, 2014
World Class Companies
SEO Habitsof
#123webinar | @webmarketing123
1. Can I ask questions?
2. Can I have a copy of the slides?
Tweet @webmarketing123 or use #...
#123webinar | @webmarketing123 3
Our agency builds cutting-edge
digital demand gen strategies.
Search Engine Optimization
...
#123webinar | @webmarketing123
1 What Separates the Best from the Rest?
The Seven SEO Habits of Word Class Companies
2 How...
#123webinar | @webmarketing123
Habit #1
SEO is a company priority.
88%
of buyers research products they
intend to purchase...
#123webinar | @webmarketing123
Habit #2
They know their sales funnel & calculate the value of SEO
#123webinar | @webmarketing123
Habit #2
Cost of NOT Ranking
Click Through Rate
(7%, Page 1 average)
Visitor to Lead Rate
(...
#123webinar | @webmarketing123
Habit #3
Why don’t we rank #1 for
everything yet!
Set clear goals & get buy-in from Sr. Lea...
#123webinar | @webmarketing123
Habit #3
Set clear goals & get buy-in from Sr. Leadership.
Track progress of agreed
upon KP...
#123webinar | @webmarketing123
Habit #4
They take content marketing seriously because
they have to.
Google algorithm updat...
#123webinar | @webmarketing123
Habit #4
Funnel Stage Offer Type
Top
Middle
Bottom
Educate prospects on the
value of digita...
#123webinar | @webmarketing123
Habit #5
They measure the money metrics.
$
$
$
To measure which campaigns generate revenue,...
#123webinar | @webmarketing123
Habit #5
They measure the money metrics.
Tie digital to CRM to justify investment
based on ...
#123webinar | @webmarketing123
Habit #5
You must map keywords.
They measure the money metrics.
Tie entry page conversions ...
#123webinar | @webmarketing123
Habit #6
$85,000
$160,000
$275,000
$
Channel
Return on
Spend
Allocation
Tradeshows
SEM & Di...
#123webinar | @webmarketing123
Habit #7
They know when to ask for help.
Last year This year
Source: Webmarketing123, 2014
...
#123webinar | @webmarketing123
Habit #7
Know when to lean on experts.
When done right, digital is
a large undertaking with...
#123webinar | @webmarketing123
1 What Separates the Best from the Rest?
The Seven SEO Habits of Word Class Companies
2 How...
#123webinar | @webmarketing123
LIVE SITE ANALYSES
#123webinar | @webmarketing123
Schedule a free, 30 minute consultation!
Thank you!
Let’s
Talk! Mike Turner, Director of Bu...
Upcoming SlideShare
Loading in...5
×

SEO Habits of World Class Companies - May 13, 2014

1,086

Published on

Not all SEO programs are created equal – and neither are their results. So we asked ourselves, what SEO habits do top performing marketers have in common?

Download our webinar and discover the 7 SEO habits of world class companies.

Published in: Marketing, Business, Technology
0 Comments
3 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
1,086
On Slideshare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
23
Comments
0
Likes
3
Embeds 0
No embeds

No notes for slide

Transcript of "SEO Habits of World Class Companies - May 13, 2014"

  1. 1. #123webinar | @webmarketing123 Mike Turner Dir. Business Development May 13th, 2014 World Class Companies SEO Habitsof
  2. 2. #123webinar | @webmarketing123 1. Can I ask questions? 2. Can I have a copy of the slides? Tweet @webmarketing123 or use #123webinar. Yes! Email results@webmarketing123.com. 3. How do I get a live site analysis? Chat us your website and top 2 keywords. FAQs
  3. 3. #123webinar | @webmarketing123 3 Our agency builds cutting-edge digital demand gen strategies. Search Engine Optimization Website Design SEM & Display Advertising Content Creation Top 500 Fastest Growing Private US Companies.
  4. 4. #123webinar | @webmarketing123 1 What Separates the Best from the Rest? The Seven SEO Habits of Word Class Companies 2 How Does Your SEO Strategy Stack Up? Get a Live Site Analysis to Find Out On the Agenda
  5. 5. #123webinar | @webmarketing123 Habit #1 SEO is a company priority. 88% of buyers research products they intend to purchase online. (source: Google) 15% Close rate of SEO leads compared to 2% for outbound leads. (source: Search Engine Journal)
  6. 6. #123webinar | @webmarketing123 Habit #2 They know their sales funnel & calculate the value of SEO
  7. 7. #123webinar | @webmarketing123 Habit #2 Cost of NOT Ranking Click Through Rate (7%, Page 1 average) Visitor to Lead Rate (1-3%, B2B 1 average) Raw Lead to Qualified Rate (15%) Lead to Sale Rate (10%) Monthly Cost of Not Ranking Annual Cost of Not Ranking 71,729 New website visitors 1,793 Leads 269 New qualified leads 27 New deals $2.7M Monthly Revenue $32.4M Annual Revenue They know their sales funnel & calculate the value of SEO
  8. 8. #123webinar | @webmarketing123 Habit #3 Why don’t we rank #1 for everything yet! Set clear goals & get buy-in from Sr. Leadership.
  9. 9. #123webinar | @webmarketing123 Habit #3 Set clear goals & get buy-in from Sr. Leadership. Track progress of agreed upon KPIs and projections. Build action plan and assign individual ownership with due dates!
  10. 10. #123webinar | @webmarketing123 Habit #4 They take content marketing seriously because they have to. Google algorithm updates favor quality content. Quality Content – Create unique, fresh, & frequent content. Factors like length and relevance play a role, too. Site Metrics – Optimize the UX. Improve time on site, bounce rate, load time, etc. Authority & Verification – Claim original content with authorship markup.
  11. 11. #123webinar | @webmarketing123 Habit #4 Funnel Stage Offer Type Top Middle Bottom Educate prospects on the value of digital marketing & foster thought leadership. Build the business case for why the prospect needs to invest in your product or service. Give the prospect a reason to choose you over your competitors. 67% of the buyer’s journey now happens online. Source: SiriusDecisions Is your content good enough to do the selling for you? They take content marketing seriously because they have to.
  12. 12. #123webinar | @webmarketing123 Habit #5 They measure the money metrics. $ $ $ To measure which campaigns generate revenue, set up your CRM to track closed deals back to influencing campaigns. Qualified Leads (SQL/MQL) Sales Pipeline Opportunity Closed Won Revenue Number of keywords on page 1. Traffic to your website. Leads Top marketers evaluate SEO in terms of revenue.
  13. 13. #123webinar | @webmarketing123 Habit #5 They measure the money metrics. Tie digital to CRM to justify investment based on revenue growth.
  14. 14. #123webinar | @webmarketing123 Habit #5 You must map keywords. They measure the money metrics. Tie entry page conversions to revenue in CRM & attribute to mapped keywords.
  15. 15. #123webinar | @webmarketing123 Habit #6 $85,000 $160,000 $275,000 $ Channel Return on Spend Allocation Tradeshows SEM & Display SEO $ $ $ $ $ $ They are flexible with their marketing spend. Top marketers increase investment for the best performing campaigns with dynamic resource allocation. $
  16. 16. #123webinar | @webmarketing123 Habit #7 They know when to ask for help. Last year This year Source: Webmarketing123, 2014 State of Digital Marketing Report Most successful campaigns we have worked on had leaders then knew when to keep things in-house vs. when to reach out for help.
  17. 17. #123webinar | @webmarketing123 Habit #7 Know when to lean on experts. When done right, digital is a large undertaking with several moving parts. SEM SEO Attribution Display Video Content Creation ROI Tracking Social Website Design Conversion Optimization
  18. 18. #123webinar | @webmarketing123 1 What Separates the Best from the Rest? The Seven SEO Habits of Word Class Companies 2 How Does Your SEO Strategy Stack Up? Get a Live Site Analysis to Find Out On the Agenda
  19. 19. #123webinar | @webmarketing123 LIVE SITE ANALYSES
  20. 20. #123webinar | @webmarketing123 Schedule a free, 30 minute consultation! Thank you! Let’s Talk! Mike Turner, Director of Business Development e: results@webmarketing123.com t: 800. 619. 1570 Source: Synecore, “10 Examples of Amazing Responsive Design”
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×