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#123webinar | @webmarketing123
#123webinar | @webmarketing123
1. Can I ask questions?
2. Can I have a copy of the slides?
Tweet @webmarketing123 or use #...
#123webinar | @webmarketing123 3
We are a digital marketing agency
focused on demand generation.
Search Engine Optimizatio...
#123webinar | @webmarketing123
1 What is Panda 4.0?
Inside Google’s Latest Search Algorithm Update
2 Why Should Marketers ...
#123webinar | @webmarketing123
Say hello to Panda 4.0.
/ What is Panda 4.0
4.0 eats weak content
for breakfast.
#123webinar | @webmarketing123
What makes 4.0 different?
#123webinar | @webmarketing123
/ What is Panda 4.0
Matt Cutts announced 4.0.1
An announced update is a hint at major
shift...
#123webinar | @webmarketing123
/ What is Panda 4.0
This Panda is GIANT.2
4.0 affects 7.5% of English queries
compared to 1...
#123webinar | @webmarketing123
/ What is Panda 4.0
It’s a blueprint for future updates.3
4.0 lays the ground work for
futu...
#123webinar | @webmarketing123
1 What is Panda 4.0?
Inside Google’s Latest Search Algorithm Update
2 Why Should Marketers ...
#123webinar | @webmarketing123
/ Why Should Marketers Care
The Good1
Rule Book:
1. Create fresh, unique,
quality content.
...
#123webinar | @webmarketing123
The Bad2
/ Why Should Marketers Care
4.0 has no
patience for
low-quality
content.
#123webinar | @webmarketing123
The Bad2
/ Why Should Marketers Care
4.0 delivers
a black hat
penalty to
sites that
try to ...
#123webinar | @webmarketing123
The Ugly3
/ Why Should Marketers Care
Source: Moz, “Panda 4.0, Payday 2.0, and eBay’s Very ...
#123webinar | @webmarketing123
The Ugly3
/ Why Should Marketers Care
Source: SearchEngineLand, “Did Google Panda 4.0 Go Af...
#123webinar | @webmarketing123
1 What is Panda 4.0?
Inside Google’s Latest Search Algorithm Update
2 Why Should Marketers ...
#123webinar | @webmarketing123
So, you’ve been hit by a Google Penalty.
Don’t panic &
don’t rush!
/ What Should Marketers ...
#123webinar | @webmarketing123
First, identify the penalty.
Or, manual?Is it an algorithm?
þ  Message from Google in
Webm...
#123webinar | @webmarketing123
Run a site-wide content quality check.
/ What Should Marketers Do Now
1
Cleanse your site o...
#123webinar | @webmarketing123
Run a site-wide content quality check.
/ What Should Marketers Do Now
1
# of Buyer
Personas...
#123webinar | @webmarketing123
Run a site-wide content quality check.
/ What Should Marketers Do Now
1
Frequency matters.
#123webinar | @webmarketing123
Run a site-wide content quality check.
/ What Should Marketers Do Now
1
High cost &
competi...
#123webinar | @webmarketing123
Run a site-wide content quality check.
/ What Should Marketers Do Now
1
Mobile
Enterprise
S...
#123webinar | @webmarketing123
You only have 7 seconds to
answer these 2 critical questions:
1 Where am I?
2 What can I do...
#123webinar | @webmarketing123
Optimize for the best UX possible.
/ What Should Marketers Do Now
2
Test your site across d...
#123webinar | @webmarketing123
Optimize for the best UX possible.
/ What Should Marketers Do Now
2
Source: SmashingMagazin...
#123webinar | @webmarketing123
Or, launch your manual penalty plan.
2
3
Get a list of your inbound links from Google Webma...
#123webinar | @webmarketing123
1 What is Panda 4.0?
Inside Google’s Latest Search Algorithm Update
2 Why Should Marketers ...
#123webinar | @webmarketing123
LIVE SITE ANALYSES
#123webinar | @webmarketing123
Schedule a free, 30 minute consultation!
Thank you!
Let’s
Talk! Mike Turner, Director of Bu...
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Panda 4.0: What Marketers Need to Know

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Transcript of "Panda 4.0: What Marketers Need to Know"

  1. 1. #123webinar | @webmarketing123
  2. 2. #123webinar | @webmarketing123 1. Can I ask questions? 2. Can I have a copy of the slides? Tweet @webmarketing123 or use #123webinar. Yes! Email results@webmarketing123.com. 3. How do I get a live site analysis? Chat us your website and top 2 keywords. FAQs
  3. 3. #123webinar | @webmarketing123 3 We are a digital marketing agency focused on demand generation. Search Engine Optimization Website Redesign Paid Search & Display Content Creation Top 500 Fastest Growing Private US Companies.
  4. 4. #123webinar | @webmarketing123 1 What is Panda 4.0? Inside Google’s Latest Search Algorithm Update 2 Why Should Marketers Care? The Good, The Bad, and The Ugly 3 What Should Marketers Do Now? How to Recover & Future-Proof Search Rankings 4 How is Your SEO Holding Up? Get a Live Site Analysis to Find Out On the Agenda
  5. 5. #123webinar | @webmarketing123 Say hello to Panda 4.0. / What is Panda 4.0 4.0 eats weak content for breakfast.
  6. 6. #123webinar | @webmarketing123 What makes 4.0 different?
  7. 7. #123webinar | @webmarketing123 / What is Panda 4.0 Matt Cutts announced 4.0.1 An announced update is a hint at major shifts to come.
  8. 8. #123webinar | @webmarketing123 / What is Panda 4.0 This Panda is GIANT.2 4.0 affects 7.5% of English queries compared to 1-2% from previous Pandas.
  9. 9. #123webinar | @webmarketing123 / What is Panda 4.0 It’s a blueprint for future updates.3 4.0 lays the ground work for future iteration.
  10. 10. #123webinar | @webmarketing123 1 What is Panda 4.0? Inside Google’s Latest Search Algorithm Update 2 Why Should Marketers Care? The Good, The Bad, and The Ugly 3 What Should Marketers Do Now? How to Recover & Future-Proof Search Rankings 4 How is Your SEO Holding Up? Get a Live Site Analysis to Find Out On the Agenda
  11. 11. #123webinar | @webmarketing123 / Why Should Marketers Care The Good1 Rule Book: 1. Create fresh, unique, quality content. 4.0 rewards marketers that play by the rules. 2. Build a modern, user- friendly website.
  12. 12. #123webinar | @webmarketing123 The Bad2 / Why Should Marketers Care 4.0 has no patience for low-quality content.
  13. 13. #123webinar | @webmarketing123 The Bad2 / Why Should Marketers Care 4.0 delivers a black hat penalty to sites that try to game search. The Black Hat List: 1.  Dynamically created pages for the sole purpose of search rankings. 2.  Sites relying on thin or scraped content. 3.  Unintentional : Using shared CDN’s
  14. 14. #123webinar | @webmarketing123 The Ugly3 / Why Should Marketers Care Source: Moz, “Panda 4.0, Payday 2.0, and eBay’s Very Bad Day” Ecommerce took a hard hit.
  15. 15. #123webinar | @webmarketing123 The Ugly3 / Why Should Marketers Care Source: SearchEngineLand, “Did Google Panda 4.0 Go After Press Release Sites?” PR sites took a tumble, as well.
  16. 16. #123webinar | @webmarketing123 1 What is Panda 4.0? Inside Google’s Latest Search Algorithm Update 2 Why Should Marketers Care? The Good, The Bad, The Ugly 3 What Should Marketers Do Now? How to Recover & Future-Proof Search Rankings 4 How is Your SEO Holding Up? Get a Live Site Analysis to Find Out On the Agenda
  17. 17. #123webinar | @webmarketing123 So, you’ve been hit by a Google Penalty. Don’t panic & don’t rush! / What Should Marketers Do Now
  18. 18. #123webinar | @webmarketing123 First, identify the penalty. Or, manual?Is it an algorithm? þ  Message from Google in Webmaster Tools account. þ  Does drop in organic traffic coincide with algorithm updates? þ  Moz’s Google Algorithm Change History is a great resource. Source: Search Engine Watch; Google Unnatural Links Manual Penalty: A Recovery Guide / What Should Marketers Do Now
  19. 19. #123webinar | @webmarketing123 Run a site-wide content quality check. / What Should Marketers Do Now 1 Cleanse your site of poor quality content signals.
  20. 20. #123webinar | @webmarketing123 Run a site-wide content quality check. / What Should Marketers Do Now 1 # of Buyer Personas # of Funnel Stages Covered Topics Possible Topics[ ]( ) Pieces of content you need to cover your bases. Calculate your search content gap.
  21. 21. #123webinar | @webmarketing123 Run a site-wide content quality check. / What Should Marketers Do Now 1 Frequency matters.
  22. 22. #123webinar | @webmarketing123 Run a site-wide content quality check. / What Should Marketers Do Now 1 High cost & competition Low CVR Low cost & competition High CVR One word phrases Two word phrases Long-tail, descriptive phrases Keep your keyword strategy fresh. That means evergreen content, too.
  23. 23. #123webinar | @webmarketing123 Run a site-wide content quality check. / What Should Marketers Do Now 1 Mobile Enterprise SMB Other Relevant Internal Pages MobileSMB Enterprise Ace keyword mapping and internal linking structure.
  24. 24. #123webinar | @webmarketing123 You only have 7 seconds to answer these 2 critical questions: 1 Where am I? 2 What can I do here? Why should I do it?3 Optimize for the best UX possible. / What Should Marketers Do Now 2 The rest of the page should answer this question.
  25. 25. #123webinar | @webmarketing123 Optimize for the best UX possible. / What Should Marketers Do Now 2 Test your site across devices!
  26. 26. #123webinar | @webmarketing123 Optimize for the best UX possible. / What Should Marketers Do Now 2 Source: SmashingMagazine, “SEO for Responsive Websites” Check load time with Google’s PageSpeed Insights.
  27. 27. #123webinar | @webmarketing123 Or, launch your manual penalty plan. 2 3 Get a list of your inbound links from Google Webmaster Tools. Ask the link source to remove the link. Use the Google disavow tool on all bad links. Conduct a link profile audit to identify bad links. 1 4 Resubmit your site for Google reconsideration.5 / What Should Marketers Do Now
  28. 28. #123webinar | @webmarketing123 1 What is Panda 4.0? Inside Google’s Latest Search Algorithm Update 2 Why Should Marketers Care? The Good, The Bad, and The Ugly 3 What Should Marketers Do Now? How to Recover & Future-Proof Search Rankings 4 How is Your SEO Holding Up? Get a Live Site Analysis to Find Out On the Agenda
  29. 29. #123webinar | @webmarketing123 LIVE SITE ANALYSES
  30. 30. #123webinar | @webmarketing123 Schedule a free, 30 minute consultation! Thank you! Let’s Talk! Mike Turner, Director of Business Development e: results@webmarketing123.com t: 800. 619. 1570 Source: Synecore, “10 Examples of Amazing Responsive Design”
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