0
MarketingSherpa’s Real Truth
    About Social Media & SEO
                  Paul Taylor
                  Chief Executive ...
Main Topics for Today’s Webinar

1) The SEO Fundamentals

2) Benefits of Utilizing Both Social Media and SEO

3) Rolling O...
Main Topics for Today’s Webinar

1) The SEO Fundamentals

2) Benefits of Utilizing Both Social Media and SEO

3) Rolling O...
The 5 Pillars
SUCCESSFUL SEO CAMPAIGN
Effective SEO Tactics by Social Media Use
Main Topics for Today’s Webinar

1) The SEO Fundamentals

2) Benefits of Utilizing Both Social Media and SEO

3) Rolling O...
What Social Media
             Brings to the Table
                  Social Media Benefits:

• Increases brand awareness

...
What SEO Brings to the Table
                         SEO Benefits:

• Highest ROI

• 3rd Party Validation

• Stability of...
Goals of Integrating Social Media
            with SEO
Main Topics for Today’s Webinar

1) The SEO Fundamentals

2) Benefits of Utilizing Both Social Media and SEO

3) Rolling O...
Create A Relevant Mix




• Research which channel your desired audience is using to interact and share
content

• Identif...
How Social Media and SEO Go
        Hand-In-Hand
The role of SEO for Social Media is to directly influence discovery
of so...
Inbound Traffic from Organic Search by
Social Media Use
Percent of Total Leads Generated from SEO
by Social Use
Organic Lead Quality by Social Media Use
Defining A Conversion by Social Media Use
Organic Search Conversion Rates
      by Social Media Use
How to Integrate
              Social Media and SEO
Content Discovery
- Social Media discussions themed around new pages o...
How to Integrate
                 Social Media and SEO


• Interactions among social
networks improve a brand’s
visibility...
How to Integrate
             Social Media and SEO
Build Natural Inbound Links
- Using social media sites to point back to...
Inbound Links
- With Integrating Social Media and SEO, MarketingSherpa finds that
the number one goal for Marketers is to ...
Main Topics for Today’s Webinar

1) The SEO Fundamentals

2) Benefits of Utilizing Both Social Media and SEO

3) Rolling O...
New Stages in Search and Social Media

 • Bing-Facebook press event on
 Thursday, October 13th

 • Instant personalization...
New Stages in Search and Social Media

                      • If logged into your
                      Facebook account,...
Key Takeaways

• MarketingSherpa research concludes a mix of Social and Search make
for better inbound traffic, leads, and...
Contact Information
    Search Engine Marketing – A Perspective


Contact Us for a detailed Custom Analysis of your websit...
MarketingSherpa's Real Truth About Social Media & SEO
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Transcript of "MarketingSherpa's Real Truth About Social Media & SEO"

  1. 1. MarketingSherpa’s Real Truth About Social Media & SEO Paul Taylor Chief Executive Officer for Webmarketing123 @WebMarketing123 Todd Lebo Senior Director of Content & Business Development, MarketingSherpa @ToddLebo Audio: 312-878-0218 #wmsherpa Access code: 200-357-601 Enter PIN # on your screen
  2. 2. Main Topics for Today’s Webinar 1) The SEO Fundamentals 2) Benefits of Utilizing Both Social Media and SEO 3) Rolling Out an Integrated Social Media and SEO Strategy 4) Changes in the Future of Search and Social Media?
  3. 3. Main Topics for Today’s Webinar 1) The SEO Fundamentals 2) Benefits of Utilizing Both Social Media and SEO 3) Rolling Out an Integrated Social Media and SEO Strategy 4) Changes in the Future of Search and Social Media?
  4. 4. The 5 Pillars SUCCESSFUL SEO CAMPAIGN
  5. 5. Effective SEO Tactics by Social Media Use
  6. 6. Main Topics for Today’s Webinar 1) The SEO Fundamentals 2) Benefits of Utilizing Both Social Media and SEO 3) Rolling Out an Integrated Social Media and SEO Strategy 4) Changes in the Future of Search and Social Media?
  7. 7. What Social Media Brings to the Table Social Media Benefits: • Increases brand awareness • Builds community following • Helps build loyalty and trust behind your brand • Offers direct sales opportunities • Your Social Media Results on the First Page of Google
  8. 8. What SEO Brings to the Table SEO Benefits: • Highest ROI • 3rd Party Validation • Stability of Traffic
  9. 9. Goals of Integrating Social Media with SEO
  10. 10. Main Topics for Today’s Webinar 1) The SEO Fundamentals 2) Benefits of Utilizing Both Social Media and SEO 3) Rolling Out an Integrated Social Media and SEO Strategy 4) Changes in the Future of Search and Social Media?
  11. 11. Create A Relevant Mix • Research which channel your desired audience is using to interact and share content • Identify relevant language within your industry - content creation and promotion in Social Media means optimizing content for keywords
  12. 12. How Social Media and SEO Go Hand-In-Hand The role of SEO for Social Media is to directly influence discovery of social communities or content via search • Build relevant content in blogs and forums • Create more listings on the search engine results page • Obtain more inbound links
  13. 13. Inbound Traffic from Organic Search by Social Media Use
  14. 14. Percent of Total Leads Generated from SEO by Social Use
  15. 15. Organic Lead Quality by Social Media Use
  16. 16. Defining A Conversion by Social Media Use
  17. 17. Organic Search Conversion Rates by Social Media Use
  18. 18. How to Integrate Social Media and SEO Content Discovery - Social Media discussions themed around new pages of your site can increase the likelihood of search bots adding these pages to its index faster New Product
  19. 19. How to Integrate Social Media and SEO • Interactions among social networks improve a brand’s visibility within search results through videos, blog posts, and other forms of media • First page Google results for Zappos.com includes their blog, Twitter, and YouTube page
  20. 20. How to Integrate Social Media and SEO Build Natural Inbound Links - Using social media sites to point back to your site will increase qualified traffic - Off-site blogs point links back to your own domain - Staying current and maintaining interactive platforms for your audience encourages one-way link-building - Continuous fresh content keeps the audience engaged and more likely to share with others
  21. 21. Inbound Links - With Integrating Social Media and SEO, MarketingSherpa finds that the number one goal for Marketers is to increase the number of inbound links
  22. 22. Main Topics for Today’s Webinar 1) The SEO Fundamentals 2) Benefits of Utilizing Both Social Media and SEO 3) Rolling Out an Integrated Social Media and SEO Strategy 4) Changes in the Future of Search and Social Media?
  23. 23. New Stages in Search and Social Media • Bing-Facebook press event on Thursday, October 13th • Instant personalization: “social makes search better” • “We want to work with everybody” – Mark Zuckerberg • Get recommendations from what your friends “Like” in addition to Bing’s organic search algorithms
  24. 24. New Stages in Search and Social Media • If logged into your Facebook account, data will be pulled and appear on the search engine results page Things to Consider: • Do people trust algorithms as much as they trust their friends? • Could this help Bing gain search market share in the future?
  25. 25. Key Takeaways • MarketingSherpa research concludes a mix of Social and Search make for better inbound traffic, leads, and higher conversions • Optimize content for keywords using Social Media channels • SEO and Social Media work together to create an overall more comprehensive online campaign. • The combination yields a stronger customer base, an increase in conversions, and a higher ROI • Social Media will become more integrated in organic search in the near future- so be prepared and start being social now!
  26. 26. Contact Information Search Engine Marketing – A Perspective Contact Us for a detailed Custom Analysis of your website! Please contact: Mark Powers (800) 619 1570 mark@webmarketing123.com
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