Make Q3 a Picnic with Fresh Search Strategy 061511_v3

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Make Q3 a Picnic with Fresh Search Strategy 061511_v3

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As Q3 rounds the corner, marketing planning and ROI are top on the agenda....

As Q3 rounds the corner, marketing planning and ROI are top on the agenda.

Investing in search engine marketing goes hand-in-hand with defining your specific online goals. Whether you are aiming to increase quality page visits and overall exposure or conversions, it is important to articulate these exact goals in terms of the search marketing initiatives you are ready to employ. Join us as we will guide you into Q3 with our most tailored advice for quarterly evaluation and preparation.

In Webmarketing123's webinar, Make Q3 a Picnic with Fresh Search Strategy, you'll learn how to:

- Identify sources of competitive advantage
- Define and improve your objectives and strategies
- Optimize your content through fresh updates
- Evaluate performance metrics

More in: Technology , Business
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  • 1. Make Q3 a Picnic with Fresh Search StrategyPrepare and Initiate Site Re-Optimization Techniques for Better BusinessDial In: (484) 589-1011Access Code: 347-461-183 @webmarketing123 @TravisLowSEO @bradleywjoe #wm123
  • 2. Webinar Agenda Bring the right visitors to your site 1 Carefully evaluate and select your keywords Improve your website conversions 2 Drive visitors to interact and follow your conversion path! Join the conversation in social media 3 Extend your brand into social media by creating different campaign types Secure a monthly planning process 4 Take time at the month’s end to evaluate, tweak, and initiate new goals#wm123
  • 3. Webinar Agenda Bring the right visitors to your site 1 Carefully evaluate and select your keywords Improve your website conversions 2 Drive visitors to interact and follow your conversion path! Join the conversation in social media 3 Extend your brand into social media by creating different campaign types Secure a monthly planning process 4 Take time at the month’s end to evaluate, tweak, and initiate new goals#wm123
  • 4. 1 Bring the right visitors to your site Take steps to make sure you have selected the best, most optimal keywords for your site • Utilize keyword expansion tools o Google Keyword External Tool  https://adwords.google.com/select/KeywordToolExternal • Dig into competitive analysis • Incorporate customer terminology#wm123
  • 5. 1 Bring the right visitors to your site Leverage keywords to balance the strength of each webpage • Engrain your keywords into specific pages o Spread out your keywords so that a few are optimized to each page • Don’t forget to optimize your URLs with keywords Keyword Targeted URL Solar Power Systems Solar Electric Power http://www.solarpowercompany.com Solar Power Products Solar Power Mini Panels Solar Power Revolving Panels http://www.solarpowercompany.com/panels Shelter Covering Solar Panels • Which keyword fits best to which page? • What product do I want to sell the most of? • What do I want my customer to do?#wm123
  • 6. 1 Bring the right visitors to your site Analyze and interpret your data to form further hypotheses and tests • Keep your sales cycle in mind, including possible seasonality factors • Determine relevant keywords to your site • Go after attainable keywords that are being searched • Know your audience and when they are likely to visit your site#wm123
  • 7. Webinar Agenda Bring the right visitors to your site 1 Carefully evaluate and select your keywords Improve your website conversions 2 Drive visitors to interact and follow your conversion path! Join the conversation in social media 3 Extend your brand into social media by creating different campaign types Secure a monthly planning process 4 Take time at the month’s end to evaluate, tweak, and initiate new goals#wm123
  • 8. 2 Improve your website conversions Optimize site content with naturally written keyword scattering • Incorporate keywords in natural writing If you don’t write about it, you’re not • Optimize ~2 keywords per page going to rank for it.#wm123
  • 9. 2 Improve your website conversions Enhance website user interface as a way to drive conversion activity • Evaluate visual priority on each page • Capture your visitor’s eye path • Simplify and direct the site navigation#wm123
  • 10. 2 Improve your website conversions Exemplify your Call-to-Action for high impact • Banner ads • Webpage ads • Buttons#wm123
  • 11. Webinar Agenda Bring the right visitors to your site 1 Carefully evaluate and select your keywords Improve your website conversions 2 Drive visitors to interact and follow your conversion path! Join the conversation in social media 3 Extend your brand into social media by creating different campaign types Secure a monthly planning process 4 Take time at the month’s end to evaluate, tweak, and initiate new goals#wm123
  • 12. 3 Join the conversation in social media Create a variety of campaigns, test target demographic behavior • Digital Coupons/Group Deals o Everyone loves coupons, especially if a game element is included o New spin on an old marketing tool that proves its effectiveness • User Generated Contests (UGC) o People like to win! o Will increase fan count o Will increase connections as fans share with other fans • Sweepstakes & Giveaways o Engage your fans–helps to increase your lead marketing email lists (can capture email and date of birth) • Viral campaigns o Spread the wordSocial networking continued to gain momentum throughout 2010,with 9 out of every 10 U.S. Internet users now visiting a socialnetworking site each month.- Comscore, February 2011 #wm123
  • 13. 3 Join the conversation in social media Build a following and community around your brand • Increase brand awareness, conduct research • Build loyalty and trust around product/service • Initiate campaigns on an easy-to-use platform • Reach a global audience It is clear that social networking has become an integral part of the fabric of the Internet and one that is increasingly becoming integrated into the experience of so many different activities online… Social networking accounts for 14.4 percent of Americans’ online time. - Comscore, February 2011#wm123
  • 14. 3 Join the conversation in social media Engage in various campaigns to see what works best for your brand and conversion goals • Social media leads • Engagement duration • Bounce rate • Membership increase • Brand mentions • Conversions • Loyalty • Virality • Blog interaction#wm123
  • 15. 3 Join the conversation in social media Connect Social Media Marketing strategy with your SEO strategy • SMO (Social Media Optimization) boosts sales and conversions • Social content serves as an outside linking source to your website • Improves website traffic through increased exposure to your target demographic and interaction with your promotions/offerings#wm123
  • 16. Webinar Agenda Bring the right visitors to your site 1 Carefully evaluate and select your keywords Improve your website conversions 2 Drive visitors to interact and follow your conversion path! Join the conversation in social media 3 Extend your brand into social media by creating different campaign types Secure a monthly planning process 4 Take time at the month’s end to evaluate, tweak, and initiate new goals#wm123
  • 17. 4 Secure a monthly planning process Start the re-optimizing process with benchmarking set in place • Measure the performance levels of your current SEO campaigns in Google Analytics • Measure PPC campaigns in Google Adwords o Ensure your Adwords and Analytics accounts are synced for accurate data gathering • Utilize social media tracking tools like Radian6 • Focus on core messaging o What are people saying about your brand? o What is the % new vs. returning visitors on your site? o What are the referring sites?#wm123
  • 18. 4 Secure a monthly planning process Tweak your site content and optimize long-tail keywords • What are the key terms searchers are using? • How can you compete better on less broad, more unique terms? • Utilize free tools to pinpoint your areas of highest success potential • High competition on broad terms#wm123
  • 19. 4 Secure a monthly planning process Track your ROI for your campaigns: SEO, PPC, SMM • Social Media o Custom iFrames attract membership growth o Call-to-action buttons are measureable • Search o What shows up on your site is strongly linked to what people are saying in the social media space • Web analytics o Paid ads, organic search, and social media presence are all intertwined o Top notch optimization depends upon the coordination of all 3#wm123
  • 20. 4 Secure a monthly planning process Keep an eye on your competition • Check your rankings against your competitors • Tools such as Compete.com allow you to compare: o Unique visitors o Page views o Daily Reach and Daily Attention#wm123
  • 21. 4 Key Takeaways Try out new tactics at the start of the quarter. Test out your hypotheses from your benchmark and see how you can do better. • Evaluate the strengths and weaknesses in each of your current search marketing campaigns • Identify what is working well and what isn’t • Get involved in social media to spread your brand across networks • Take advantage of new avenues to test the field and move forward with new information#wm123
  • 22. Thank You!
  • 23. Contact Us for a Complimentary Digital Marketing Analysis Thank you for your attendance today! Custom Analysis includes: - Digital Planning Session: learn how your business can drive revenue growth through the web -Competitive Report: find out where you rank against your top competitors and what tactics they’re employing - Website Analytics: detailing the keywords, sources, and referrals that visitors are using to discover your website - Search Engine Friendliness Report: crawl-ability analysis of your site Please contact: seo@webmarketing123.com#wm123