Is Link Building Sabotaging your Search Rankings? - slides
 

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Is Link Building Sabotaging your Search Rankings? - slides Presentation Transcript

  • 1. #123webinar | @webmarketing123 Is Link Building Sabotaging Your Search Rankings? Tuesday, April 15th 2014 1PM ET/ 10AM PT
  • 2. #123webinar | @webmarketing123 1. Who’s the presenter? 2. Can I ask questions? 3. Can I have a copy of the slides? Tweet @webmarketing123 or use #123webinar. Yes! Email results@webmarketing123.com. 4. How do I get a live site analysis? Chat us your website and top 2 keywords.
  • 3. #123webinar | @webmarketing123 3 Our agency builds cutting-edge digital demand gen strategies. Search Engine Optimization Website Redesign Paid Search & Display Content Creation Top 500 Fastest Growing Private US Companies.
  • 4. #123webinar | @webmarketing123 1 Is Link Building Dead? Inside the Link Building Debate 2 The New SEO Blueprint Actionable Tips to Secure Your Search Rankings 3 Bounce Back from a Google Penalty Essential Steps to Recovery 4 Live Site Analyses Get a 2nd Opinion on Digital Marketing Strategy On the Agenda
  • 5. #123webinar | @webmarketing123 / Is Link Building Dead? There are 300M+ results for “Is Link Building Dead?” Yes, link building is dead. Viva link building! Focus on content & links will come naturally.
  • 6. #123webinar | @webmarketing123 6 So, is link building dead?
  • 7. #123webinar | @webmarketing123 / Is Link Building Dead? No. Links still matter. But, the rules have changed.
  • 8. #123webinar | @webmarketing123 April ‘12 Penguin Update May ‘13 Penguin 2.0 / Is Link Building Dead? Feb. ‘14 Link Removal Test Jan. ‘14 Uptick in Manual Link Penalty Announcements LINKS Jan. ‘14 “Stick a Fork in it, Guest Blogging is Done.”- Matt Cutts The evolution of link building.
  • 9. #123webinar | @webmarketing123 Chasing after as many as links as possible, relevant or not! Building a relevant diverse link portfolio with: - Quality content & Syndication Plan - Business Listings - Partnerships (Distributors & Sister Sites) - Social Media (G+ Profile Link) Quality Link building then. Link building now. / Is Link Building Dead?
  • 10. #123webinar | @webmarketing123 1 Is Link Building Dead? Inside the Link Building Debate 2 The New SEO Blueprint Actionable Tips to Secure Your Search Rankings 3 Bounce Back from a Google Penalty Essential Steps to Recovery 4 Live Site Analyses Get a 2nd Opinion on Digital Marketing Strategy On the Agenda
  • 11. #123webinar | @webmarketing123
  • 12. #123webinar | @webmarketing123 Today’s Ranking Match:  13 years in business 4 years in business  120 employees 18 employees $180M Revenue $4.7M Revenue Google search “online dating” / New SEO Blueprint VS.
  • 13. #123webinar | @webmarketing123 / New SEO Blueprint On-page optimization (Results listing)
  • 14. #123webinar | @webmarketing123 On-page optimization (Website Copy) / New SEO Blueprint
  • 15. #123webinar | @webmarketing123 / New SEO Blueprint Don’t ditch links for content alone. Example eHarmony Anchor Text
  • 16. #123webinar | @webmarketing123 / New SEO Blueprint Don’t ditch links for content alone. Example OkCupid Anchor Text
  • 17. #123webinar | @webmarketing123#123webinar | @webmarketing123 What types of links are they doing?!?! Blogs: http://larry-bernard.blogspot.com/ Huffington Post: http://www.huffingtonpost.com/2012/02/06/online-dating-common-couples-meet_n_1257243.html Hubpages: http://hubpages.com/hub/How-to-Find-a-Date-Online
  • 18. #123webinar | @webmarketing123 / New SEO Blueprint Reminder: Don’t ditch links for content alone. Example
  • 19. #123webinar | @webmarketing123 19 Higher CTR 15-20% Maybe 6-7%
  • 20. #123webinar | @webmarketing123 Who are your competitors? • Top online competitors • A couple of keywords you want to rank for • Your top online digital challenges
  • 21. #123webinar | @webmarketing123 / New SEO Blueprint “At its best, good link building is indistinguishable from good marketing.” Cyrus Shepard Content Marketer, Moz Keep building links. It’s an essential part of content marketing for SEO. Final Verdict
  • 22. #123webinar | @webmarketing123 1 Is Link Building Dead? Inside the Link Building Debate 2 The New SEO Blueprint Actionable Tips to Secure Your Search Rankings 3 Bounce Back from a Google Penalty Essential Steps to Recovery 4 Live Site Analyses Get a 2nd Opinion on Digital Marketing Strategy On the Agenda
  • 23. #123webinar | @webmarketing123 So, you’ve been hit by a Google Penalty. Don’t panic & don’t rush! / Steps to Penalty Recovery
  • 24. #123webinar | @webmarketing123 First, identify the penalty. Manual Penalty Algorithmic Penalty  Message from Google in Webmaster Tools account.  Does drop in organic traffic coincide with algorithm updates?  Moz’s Google Algorithm Change History is a great resource. Source: Search Engine Watch; Google Unnatural Links Manual Penalty: A Recovery Guide / Steps to Penalty Recovery
  • 25. #123webinar | @webmarketing123 Launch your manual penalty game plan. / Steps to Penalty Recovery 2 3 Get a list of your inbound links from Google Webmaster Tools. Ask the link source to remove the link. Use the Google disavow tool on all bad links. Conduct a link profile audit to identify bad links. 1 4 Resubmit your site for Google reconsideration.5
  • 26. #123webinar | @webmarketing123 Launch your manual penalty game plan. / Steps to Penalty Recovery 2 3 Get a list of your inbound links from Google Webmaster Tools. Ask the link source to remove the link. Use the Google disavow tool on all bad links. Conduct a link profile audit to identify bad links. 1 4 Resubmit your site for Google reconsideration.5
  • 27. #123webinar | @webmarketing123 Launch your manual penalty game plan. / Steps to Penalty Recovery 2 3 Get a list of your inbound links from Google Webmaster Tools. Ask the link source to remove the link. Use the Google disavow tool on all bad links. Conduct a link profile audit to identify bad links. 1 4 Resubmit your site for Google reconsideration.5
  • 28. #123webinar | @webmarketing123 28 Get a 2nd opinion on your link building strategy. Sign up for a free consultation! Live Site Analysis Up Next! Let’s Talk! Mike Turner, Director of Business Development e: results@webmarketing123.com t: 800. 619. 1570 Source: Synecore, “10 Examples of Amazing Responsive Design”
  • 29. #123webinar | @webmarketing123 1 Is Link Building Dead? Inside the Link Building Debate 2 The New SEO Blueprint Actionable Tips to Secure Your Search Rankings 3 Bounce Back from a Google Penalty Essential Steps to Recovery 4 Live Site Analyses Get a 2nd Opinion on Digital Marketing Strategy On the Agenda
  • 30. #123webinar | @webmarketing123 LIVE SITE ANALYSES