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How to Score a Triple Play with SEO, PPC, and Social Media

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Some prefer SEO, others psend resources on PPC, and the rest say that Social Media is the latest and greatest digital marketing trend. But how do all three work together to increase the success of …

Some prefer SEO, others psend resources on PPC, and the rest say that Social Media is the latest and greatest digital marketing trend. But how do all three work together to increase the success of your marketing initiatives?

In this webinar, we will discuss how you can lift ROI with the synergy of all three marketing channels, and convert online visibility into measurable results.

In Webmarketing123’s Webinar, How to Score a Triple Play with SEO, PPC, and Social Media, let us show you:

Ways to incorporate Social Media into your SEO and PPC Campaigns
How to effectively measure your integrated results
How SEO, Social Media, and PPC can all work together to help drive results

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  • 1. How to Score a Triple Play with SEO, PPC and Social Media Audio: 213-286-1201 Access code: 525-796-001 @WebMarketing123 Enter PIN # on your screen @TravisLowSEO @BarbaraDizon #wm123
  • 2. Today’s Webinar Topics1. Just So We’re on the Same Page…2. How SEO and PPC Work Together3. Ways to Incorporate Social Media into Your SEO and PPC4. Effectively Measure Your Integrated Results5. Key Takeaways to Score a Search Marketing Triple Play #wm123
  • 3. Today’s Webinar Topics1. Just So We’re on the Same Page…2. How SEO and PPC Work Together3. Ways to Incorporate Social Media into Your SEO and PPC4. Effectively Measure Your Integrated Results5. Key Takeaways to Score a Search Marketing Triple Play #wm123
  • 4. Brief Overview of SEO, PPC and Social MediaLong-term objectives Short-term Objectives PPC Both Social Media #wm123
  • 5. Today’s Webinar Topics1. Just So We’re on the Same Page…2. How SEO and PPC Work Together3. Ways to Incorporate Social Media into Your SEO and PPC4. Effectively Measure Your Integrated Results5. Key Takeaways to Score a Search Marketing Triple Play #wm123
  • 6. How SEO and PPC Work TogetherSimilarity:Keyword SelectionTip:Look at your best-convertingkeywords from your PPCCampaigns, and try those in yourSEO efforts
  • 7. Today’s Webinar Topics1. Just So We’re on the Same Page…2. How SEO and PPC Work Together3. Ways to Incorporate Social Media into Your SEO and PPC4. Effectively Measure Your Integrated Results5. Key Takeaways to Score a Search Marketing Triple Play #wm123
  • 8. Ways to Incorporate Social Media into SEOSimilarity:Frequent Content OutputTip:Make sure your Social MediaContent is well-optimized for SEO,for example: • YouTube Videos • Facebook Links • Blog Content #wm123
  • 9. Ways to Incorporate Social Media into SEO: YouTubeOptimize Your Videos using keyword-rich content in: • Title and description • File name • URL • Tags • Anchor TextUse informational keywords whenpossible (i.e “How to…” or “What is…”)Engage and build your community—comments/subscriptions matter #wm123
  • 10. Ways to Incorporate Social Media into SEO: Facebook LinksOptimize Facebook Like Buttonsusing Meta data for each Facebooktag: • Title • Description • Type • Image • URL • Site nameIf your site/blog is run onWordPress, add the plugin WP-OGPto help you create you FacebookMeta data #wm123
  • 11. Ways to Incorporate Social Media into PPCSimilarity:Targeted ContentTip:Utilize the advertising optionson Social Media channels: • YouTube Brand Channel • Twitter Promoted Products #wm123
  • 12. Ways to Incorporate Social Media into PPC: YouTube Brand ChannelPlace display ads directly on yourbrand channelUse YouTube’s Video Targeting Toolto target specific videos to place yourads on #wm123
  • 13. Ways to Incorporate Social Media into PPC: Twitter Promoted ProductsPromoted products: Promoted Tweets Promoted Trends Promoted AccountsCampaigns available for tweetsand accounts Tweets – CPE or CPM model Accounts – CPF modelStill in process of switching outof beta #wm123
  • 14. Today’s Webinar Topics1. Just So We’re on the Same Page…2. How SEO and PPC Work Together3. Ways to Incorporate Social Media into Your SEO and PPC4. Effectively Measure Your Integrated Results5. Key Takeaways to Score a Search Marketing Triple Play #wm123
  • 15. Effectively Measure Your Integrated Results• Determine each campaign’s benchmark and set attainable goals• Make sure each of your campaigns on various Social Media channels are taggedappropriately, for example: • add a: ref=“” tag in your Facebook Link • distinguish your PPC campaigns by tagging which Social Media source they come from• Schedule bi-weekly check-up dates to ensure your best-converting keywords arebeing used in both SEO and Social Media• Utilize the “hotspots” feature of YouTube Insights to measure user engagementon your channel #wm123
  • 16. Today’s Webinar Topics1. Just So We’re on the Same Page…2. How SEO and PPC Work Together3. Ways to Incorporate Social Media into Your SEO and PPC4. Effectively Measure Your Integrated Results5. Key Takeaways to Score a Search Marketing Triple Play #wm123
  • 17. Key Takeaways to Score a Search Marketing Triple Play• Utilize PPC best-converting keywords for your SEO efforts• Optimize your Social Media content beyond your blog: YouTube videos,Facebook Links• Make the most out of your YouTube Channel, focusing on display ads over textads• Engagement still matters—heavily interact with your Social Media communityto help boost visibility on your PPC campaigns and SEO rankings #wm123
  • 18. Key Takeaways to Score a Search Marketing Triple Play PPC SEO Social Media #wm123
  • 19. Contact InformationTo understand how to convert online visibility intomeasurable results…Contact:Mark Powers(800) 619 1570mark.p@webmarketing123.com #wm123

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