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Webmarketing123: SEO WebinarImproving Your Organic Click-Through RateAudio: (805) 309-0021Access code: 204-475-794        ...
Today’s Agenda: Improving Your Organic CTR       What It Is   1   “Click-through rate” defined; how it is measured       W...
Today’s Agenda: Improving Your Organic CTR       What It Is   1   “Click-through rate” defined; how it is measured       W...
1 Organic Click-Through Rates  What “organic” means - Organic Results: 3rd party objective results based on content and ke...
1 Organic vs. Paid Click-Through Rates  What “paid” means - Paid Results: Advertising; selling a product or service within...
1 Organic Click-Through Rates  How to Calculate CTR -Step 1, Impressions: The number of times your website shows up in the...
1 Organic Click-Through Rates  Organic CTR Defined - Step 2, Clicks: The number of times a searcher selects your result on...
1 Organic Click-Through Rates  Organic CTR Defined - Step 3, CTR: The ratio of clicks to your site compared to how many ti...
1 Organic Click-Through Rates  Google Webmaster Tools Dashboard                                     #wm123
Today’s Agenda: Improving Your Organic CTR       What It Is   1   “Click-through rate” defined; how it is measured       W...
2 Why CTR Matters If you are not on the 1st page, you are practically invisible                                           ...
2 Why CTR Matters Where searchers click on the results page                                Source: AOL Leaked Data Report ...
Today’s Agenda: Improving Your Organic CTR       What It Is   1   “Click-through rate” defined; how it is measured       W...
3 Improving Your Organic CTR        Tip #1: Make your Page Title stand out       - Page Title: One of the most heavily wei...
3 Improving Your Organic CTR  Tip #1: Make your Page Title stand out - Why This Matters: Your page title is reflected in t...
3 Improving Your Organic CTR  Tip #2: Optimize your meta description - Meta Description: Essentially serves as your “ad” o...
3 Improving Your Organic CTR  Tip #3: Improve your site’s structure to gain Site Links - Site Links: The links shown below...
3 Improving Your Organic CTR  Tip #3: Improve your site’s structure to gain Site Links - Site Links: The links shown below...
3 Improving Your Organic CTR  Tip #4: Going for the “Double Listing” -Double Listing: Having your site’s pages appear twic...
3 Improving Your Organic CTR  Tip #5: Don’t forget about Google Instant Previews - Google Instant Preview: A visual previe...
Today’s Agenda: Improving Your Organic CTR       What It Is   1   “Click-through rate” defined; how it is measured       W...
4 Key Takeaways - Search Engine Optimization (SEO) contributes to attracting new, qualified customers to your site - Execu...
5 Contact Us for a Free Website Analysis  Thank you for your attendance today! Custom SEO Analysis includes: - Competitive...
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How to Increase Your Organic Click Through Rate

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You’ve started ranking well on the Search Engines but haven’t seen any significant increases in traffic to your site. ”What gives?” you ask. The answer probably lies in your inability to gain that oh-so-valuable “click-through” – the point in time when a searcher is done “searching” and has decided on which of the 10 blue links he would like to click on.


In Webmarketing123’s Webinar, How to Increase Your Organic Click Through Rate, you’ll find out:

Insights into your target audience’s mind and the snap judgements they make
The latest strategies to capture your full market and improve CTR
How to optimize your website so searchers want to click on your site, every time

Published in: Technology, Design
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Transcript of "How to Increase Your Organic Click Through Rate"

  1. 1. Webmarketing123: SEO WebinarImproving Your Organic Click-Through RateAudio: (805) 309-0021Access code: 204-475-794 #wm123
  2. 2. Today’s Agenda: Improving Your Organic CTR What It Is 1 “Click-through rate” defined; how it is measured Why It Matters 2 Ranking highly is great, but only if searchers click through to your site Tips to Improve Your CTR 3 Best practices to ensure increased traffic to your site Key Takeaways 4 SEO is a great long-term solution for increasing revenue through the web #wm123
  3. 3. Today’s Agenda: Improving Your Organic CTR What It Is 1 “Click-through rate” defined; how it is measured Why It Matters 2 Ranking highly is great, but only if searchers click through to your site Tips to Improve Your CTR 3 Best practices to ensure increased traffic to your site Key Takeaways 4 SEO is a great long-term solution for increasing revenue through the web #wm123
  4. 4. 1 Organic Click-Through Rates What “organic” means - Organic Results: 3rd party objective results based on content and keyword searches Organic search results based on keyword search #wm123
  5. 5. 1 Organic vs. Paid Click-Through Rates What “paid” means - Paid Results: Advertising; selling a product or service within an ad Paid search results based on keyword search #wm123
  6. 6. 1 Organic Click-Through Rates How to Calculate CTR -Step 1, Impressions: The number of times your website shows up in the search engine results page (SERP) for a given search #wm123
  7. 7. 1 Organic Click-Through Rates Organic CTR Defined - Step 2, Clicks: The number of times a searcher selects your result on the SERP #wm123
  8. 8. 1 Organic Click-Through Rates Organic CTR Defined - Step 3, CTR: The ratio of clicks to your site compared to how many times your site appeared in the search results #wm123
  9. 9. 1 Organic Click-Through Rates Google Webmaster Tools Dashboard #wm123
  10. 10. Today’s Agenda: Improving Your Organic CTR What It Is 1 “Click-through rate” defined; how it is measured Why It Matters 2 Ranking highly is great, but only if searchers click through to your site Tips to Improve Your CTR 3 Best practices to ensure increased traffic to your site Key Takeaways 4 SEO is a great long-term solution for increasing revenue through the web #wm123
  11. 11. 2 Why CTR Matters If you are not on the 1st page, you are practically invisible #wm123
  12. 12. 2 Why CTR Matters Where searchers click on the results page Source: AOL Leaked Data Report #wm123
  13. 13. Today’s Agenda: Improving Your Organic CTR What It Is 1 “Click-through rate” defined; how it is measured Why It Matters 2 Ranking highly is great, but only if searchers click through to your site Tips to Improve Your CTR 3 Best practices to ensure increased traffic to your site Key Takeaways 4 SEO is a great long-term solution for increasing revenue through the web #wm123
  14. 14. 3 Improving Your Organic CTR Tip #1: Make your Page Title stand out - Page Title: One of the most heavily weighted elements of Google’s algorithm; indicates to search spiders what a particular page is aboutCan be found atthe top left ofyour browser #wm123
  15. 15. 3 Improving Your Organic CTR Tip #1: Make your Page Title stand out - Why This Matters: Your page title is reflected in the search engines results page Page Title from our home page #wm123
  16. 16. 3 Improving Your Organic CTR Tip #2: Optimize your meta description - Meta Description: Essentially serves as your “ad” on the search results page; can be changed in your source code Meta Description from our home page #wm123
  17. 17. 3 Improving Your Organic CTR Tip #3: Improve your site’s structure to gain Site Links - Site Links: The links shown below some sites in the search results; appear based on Google’s analysis of your site Increased “real estate” leads to more traffic #wm123
  18. 18. 3 Improving Your Organic CTR Tip #3: Improve your site’s structure to gain Site Links - Site Links: The links shown below some sites in the search results; appear based on Google’s analysis of your site Different types of site links #wm123
  19. 19. 3 Improving Your Organic CTR Tip #4: Going for the “Double Listing” -Double Listing: Having your site’s pages appear twice for a particular keyword search Similar to Site Links, a double listing helps your site dominate more of the SERP #wm123
  20. 20. 3 Improving Your Organic CTR Tip #5: Don’t forget about Google Instant Previews - Google Instant Preview: A visual preview of your search results; allows you to visually compare sites before selecting one #wm123
  21. 21. Today’s Agenda: Improving Your Organic CTR What It Is 1 “Click-through rate” defined; how it is measured Why It Matters 2 Ranking highly is great, but only if searchers click through to your site Tips to Improve Your CTR 3 Best practices to ensure increased traffic to your site Key Takeaways 4 SEO is a great long-term solution for increasing revenue through the web #wm123
  22. 22. 4 Key Takeaways - Search Engine Optimization (SEO) contributes to attracting new, qualified customers to your site - Executing SEO correctly requires full time resources - Increasing visibility on search engines is the most cost-efficient method of driving more sales and leads to your business #wm123
  23. 23. 5 Contact Us for a Free Website Analysis Thank you for your attendance today! Custom SEO Analysis includes: - Competitive Report: where you rank against your top competitors - Keyword Analysis: detailing the keywords people are using to search for your product or service - Search Engine Friendliness Report: crawlability analysis of your site Please contact: Mark Powers (800) 619 1570 mark.p@webmarketing123.com #wm123

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