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PPC Webinar:The Positive Effects of Negative           Keywords                 Thank you for joining us!                 ...
Topics for Today’s PPC Webinar•   Why Negative Keywords are Important•   Researching Negative Keywords•   Managing Negativ...
Why you Need Negatives•   Broad Match is very, well… broad•   Not all queries have equal value•   Irrelevant clicks cost y...
What Happens with No Negatives            Nike Air     Tennis              Max        Shoes     Blue                      ...
Benefits of Negative Keywords• Decrease wasted ad spend• Improve CTR (click through rate)• Improve CVR (conversion rate)• ...
Finding the “Right” Negatives•    Search Term (Query) Report•    Keyword Recommendation Tools•    Common Sense
Search Term Report
Search Term Report
Keyword Tool
Other Tools – Be Creative
Common Sense•   Multiple brands use    the term “Sisco”•   Variety of industries:    • Manufacturing    • Insurance    • D...
Managing Negative Keywords• Campaign vs. Adgroup level• Match type• Google Negative Lists
Managing Negative KeywordsUpdating a single list impacts many campaigns
Thank you!Questions or comments?
Contact Information    Search Engine Marketing – A PerspectiveContact Us for a free detailed Negative Keyword Analysis for...
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How to Get a Positive Lift from Negative Keywords

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Taking advantage of this feature is one of the simplest and effective ways to improve the ROI from your PPC campaigns. Negative keywords are like a filter that prevent your ads from showing up for searches that you decide are irrelevant. Don't waste your marketing budget on clicks that will not generate qualified leads.

Learn how to identify and eliminate unnecessary spending in your PPC campaigns and improve ROI.

Published in: Technology, Design
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Transcript of "How to Get a Positive Lift from Negative Keywords"

  1. 1. PPC Webinar:The Positive Effects of Negative Keywords Thank you for joining us! We will begin at: 11:00 am PST 12:00 pm MTN 1:00 pm CST 2:00 pm ESTAudio: 484-589-1011Access code: 347-461-183Enter PIN # on your screen
  2. 2. Topics for Today’s PPC Webinar• Why Negative Keywords are Important• Researching Negative Keywords• Managing Negative Keywords
  3. 3. Why you Need Negatives• Broad Match is very, well… broad• Not all queries have equal value• Irrelevant clicks cost you money
  4. 4. What Happens with No Negatives Nike Air Tennis Max Shoes Blue Uggs Running Boots Shoes Running Shoe All these queries are possible matches!
  5. 5. Benefits of Negative Keywords• Decrease wasted ad spend• Improve CTR (click through rate)• Improve CVR (conversion rate)• Improve ROI!
  6. 6. Finding the “Right” Negatives• Search Term (Query) Report• Keyword Recommendation Tools• Common Sense
  7. 7. Search Term Report
  8. 8. Search Term Report
  9. 9. Keyword Tool
  10. 10. Other Tools – Be Creative
  11. 11. Common Sense• Multiple brands use the term “Sisco”• Variety of industries: • Manufacturing • Insurance • Dog breeder • Person’s name• Proactively block these
  12. 12. Managing Negative Keywords• Campaign vs. Adgroup level• Match type• Google Negative Lists
  13. 13. Managing Negative KeywordsUpdating a single list impacts many campaigns
  14. 14. Thank you!Questions or comments?
  15. 15. Contact Information Search Engine Marketing – A PerspectiveContact Us for a free detailed Negative Keyword Analysis foryour Google Adwords account!Please contact:Mark Powers(800) 619 1570Mark.p@Webmarketing123.com
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