Got Video? The B2B Marketer’s New Secret Weapon for Lead Gen & SEO
Are you using video strategically to acquire, engage and convert your website visitors?
• Understand how to properly host videos, integrate calls to action and deploy actionable viewer tracking. Learn how to put a dollar value on the influence video plays in converting viewers to customers.
• Leverage your Video assets for maximum SEO value. A properly tagged video has a 50x greater chance of ranking on the first page of search results than a textual page (Forrester Research).
• Match the message to the medium. Engage with early stage prospects on your homepage. Reduce customer service demand with video FAQ. Seed YouTube with customer testimonials.
Whether leveraging your webinar recordings and CEO presentations or developing new video content, this presentation will set you up for success.
Alex Dunks, Senior SEO Analyst at Webmarketing123, and Dane Frederiksen, Principal at Digital Accomplice will share key insights and success stories for successful video development.