#123webinar | @webmarketing123
#123webinar | @webmarketing123
1. Can I ask questions?
2. Can I have a copy of the slides?
Tweet @webmarketing123 or use #...
#123webinar | @webmarketing123 3
We are a digital marketing agency
focused on demand generation.
Search Engine Optimizatio...
#123webinar | @webmarketing123
1 Get Ahead of the Curve
Catch Up on the Most Crucial Updates of 2014
2 Track Digital Campa...
#123webinar | @webmarketing123
February 6th
Page Layout
#3
2014 Search Timeline
/ Catch Up on the Most Crucial Updates of ...
#123webinar | @webmarketing123
Be wary of ads above the fold.
/ Catch Up on the Most Crucial Updates of 2014
#123webinar | @webmarketing123
February 6th
Page Layout
#3
March 13th
SERPs
Redesign
2014 Search Timeline
/ Catch Up on th...
#123webinar | @webmarketing123
SERPs get a makeover.
/ Catch Up on the Most Crucial Updates of 2014
Before
After
Source: M...
#123webinar | @webmarketing123
February 6th
Page Layout
#3
March 13th
SERPs
Redesign
May 20th
Panda 4.0
2014 Search Timeli...
#123webinar | @webmarketing123
What makes 4.0 different?
#123webinar | @webmarketing123
Matt Cutts announced 4.0.1
An announced update is a hint at major
shifts to come.
/ Catch U...
#123webinar | @webmarketing123
This Panda is GIANT.2
4.0 affects 7.5% of English queries
compared to 1-2% from previous
Pa...
#123webinar | @webmarketing123
/ What is Panda 4.0
It’s a blueprint for future updates.3
4.0 lays the ground work for
futu...
#123webinar | @webmarketing123
February 6th
Page Layout
#3
March 13th
SERPs
Redesign
May 20th
Panda 4.0
June 25th
Author P...
#123webinar | @webmarketing123
Author photos get the ax.
/ Catch Up on the Most Crucial Updates of 2014
Source: Moz Blog
#123webinar | @webmarketing123
February 6th
Page Layout
#3
March 13th
SERPs
Redesign
May 20th
Panda 4.0
June 25th
Author P...
#123webinar | @webmarketing123
What should you do now?
4.0 eats weak content for
breakfast.
/ Catch Up on the Most Crucial...
#123webinar | @webmarketing123
1 Get Ahead of the Curve
Catch Up on the Most Crucial Updates of 2014
2 Track Digital Campa...
#123webinar | @webmarketing123
Marketers struggle with digital ROI.
“2/3 of CMOs think ROI will be the primary measure
of ...
#123webinar | @webmarketing123
Track digital campaigns to revenue.1
It’s not enough to measure leads alone.
/ Prove ROI by...
#123webinar | @webmarketing123
Evaluate success by tying digital campaigns to revenue in CRM.
1 Track digital campaigns to...
#123webinar | @webmarketing123
1 Get Ahead of the Curve
Catch Up on the Most Crucial Updates of 2014
2 Track Digital Campa...
#123webinar | @webmarketing123
Schedule a free, 30 minute consultation!
Thank you!
Let’s
Talk! Mike Turner, Director of Bu...
#123webinar | @webmarketing123
LIVE Q & A
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Google Latest Change: How it Will Impact You

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Google Latest Change: How it Will Impact You

  1. 1. #123webinar | @webmarketing123
  2. 2. #123webinar | @webmarketing123 1. Can I ask questions? 2. Can I have a copy of the slides? Tweet @webmarketing123 or use #123webinar. Yes! Email results@webmarketing123.com. 3. How do I get a live site analysis? Chat us your website and top 2 keywords. FAQs
  3. 3. #123webinar | @webmarketing123 3 We are a digital marketing agency focused on demand generation. Search Engine Optimization Website Redesign Paid Search & Display Content Creation Top 500 Fastest Growing Private US Companies.
  4. 4. #123webinar | @webmarketing123 1 Get Ahead of the Curve Catch Up on the Most Crucial Updates of 2014 2 Track Digital Campaigns to Revenue Prove ROI by Tying Campaigns to CRM 3 Live Q&A Session Get Answers to Your Toughest SEO Questions On the Agenda
  5. 5. #123webinar | @webmarketing123 February 6th Page Layout #3 2014 Search Timeline / Catch Up on the Most Crucial Updates of 2014
  6. 6. #123webinar | @webmarketing123 Be wary of ads above the fold. / Catch Up on the Most Crucial Updates of 2014
  7. 7. #123webinar | @webmarketing123 February 6th Page Layout #3 March 13th SERPs Redesign 2014 Search Timeline / Catch Up on the Most Crucial Updates of 2014
  8. 8. #123webinar | @webmarketing123 SERPs get a makeover. / Catch Up on the Most Crucial Updates of 2014 Before After Source: Moz Blog Tip: Revise title tags to be 55 characters or less.
  9. 9. #123webinar | @webmarketing123 February 6th Page Layout #3 March 13th SERPs Redesign May 20th Panda 4.0 2014 Search Timeline. / Catch Up on the Most Crucial Updates of 2014
  10. 10. #123webinar | @webmarketing123 What makes 4.0 different?
  11. 11. #123webinar | @webmarketing123 Matt Cutts announced 4.0.1 An announced update is a hint at major shifts to come. / Catch Up on the Most Crucial Updates of 2014
  12. 12. #123webinar | @webmarketing123 This Panda is GIANT.2 4.0 affects 7.5% of English queries compared to 1-2% from previous Pandas. / Catch Up on the Most Crucial Updates of 2014
  13. 13. #123webinar | @webmarketing123 / What is Panda 4.0 It’s a blueprint for future updates.3 4.0 lays the ground work for future iteration.
  14. 14. #123webinar | @webmarketing123 February 6th Page Layout #3 March 13th SERPs Redesign May 20th Panda 4.0 June 25th Author Photo Drop 2014 Search Timeline / Catch Up on the Most Crucial Updates of 2014
  15. 15. #123webinar | @webmarketing123 Author photos get the ax. / Catch Up on the Most Crucial Updates of 2014 Source: Moz Blog
  16. 16. #123webinar | @webmarketing123 February 6th Page Layout #3 March 13th SERPs Redesign May 20th Panda 4.0 June 25th Author Photo Drop 2014 Search Timeline / Catch Up on the Most Crucial Updates of 2014 July 3rd Cutts announces leave
  17. 17. #123webinar | @webmarketing123 What should you do now? 4.0 eats weak content for breakfast. / Catch Up on the Most Crucial Updates of 2014 Focus on UX and quality content.
  18. 18. #123webinar | @webmarketing123 1 Get Ahead of the Curve Catch Up on the Most Crucial Updates of 2014 2 Track Digital Campaigns to Revenue Prove ROI by Tying Campaigns to CRM 3 Live Q&A Session Get Answers to Your Toughest SEO Questions On the Agenda
  19. 19. #123webinar | @webmarketing123 Marketers struggle with digital ROI. “2/3 of CMOs think ROI will be the primary measure of marketing effectiveness by 2015. But, HALF feel insufficiently prepared to provide hard numbers.” Source: IBM Global CMO Study / Prove ROI by Tying Campaigns to CRM
  20. 20. #123webinar | @webmarketing123 Track digital campaigns to revenue.1 It’s not enough to measure leads alone. / Prove ROI by Tying Campaigns to CRM
  21. 21. #123webinar | @webmarketing123 Evaluate success by tying digital campaigns to revenue in CRM. 1 Track digital campaigns to revenue. / Prove ROI by Tying Campaigns to CRM
  22. 22. #123webinar | @webmarketing123 1 Get Ahead of the Curve Catch Up on the Most Crucial Updates of 2014 2 Track Digital Campaigns to Revenue Prove ROI by Tying Campaigns to CRM 3 Live Q&A Session Get Answers to Your Toughest SEO Questions On the Agenda
  23. 23. #123webinar | @webmarketing123 Schedule a free, 30 minute consultation! Thank you! Let’s Talk! Mike Turner, Director of Business Development e: results@webmarketing123.com t: 800. 619. 1570 Source: Synecore, “10 Examples of Amazing Responsive Design”
  24. 24. #123webinar | @webmarketing123 LIVE Q & A
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