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Google Latest Change: How it Will Impact You

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  • 1. #123webinar | @webmarketing123
  • 2. #123webinar | @webmarketing123 1. Can I ask questions? 2. Can I have a copy of the slides? Tweet @webmarketing123 or use #123webinar. Yes! Email results@webmarketing123.com. 3. How do I get a live site analysis? Chat us your website and top 2 keywords. FAQs
  • 3. #123webinar | @webmarketing123 3 We are a digital marketing agency focused on demand generation. Search Engine Optimization Website Redesign Paid Search & Display Content Creation Top 500 Fastest Growing Private US Companies.
  • 4. #123webinar | @webmarketing123 1 Get Ahead of the Curve Catch Up on the Most Crucial Updates of 2014 2 Track Digital Campaigns to Revenue Prove ROI by Tying Campaigns to CRM 3 Live Q&A Session Get Answers to Your Toughest SEO Questions On the Agenda
  • 5. #123webinar | @webmarketing123 February 6th Page Layout #3 2014 Search Timeline / Catch Up on the Most Crucial Updates of 2014
  • 6. #123webinar | @webmarketing123 Be wary of ads above the fold. / Catch Up on the Most Crucial Updates of 2014
  • 7. #123webinar | @webmarketing123 February 6th Page Layout #3 March 13th SERPs Redesign 2014 Search Timeline / Catch Up on the Most Crucial Updates of 2014
  • 8. #123webinar | @webmarketing123 SERPs get a makeover. / Catch Up on the Most Crucial Updates of 2014 Before After Source: Moz Blog Tip: Revise title tags to be 55 characters or less.
  • 9. #123webinar | @webmarketing123 February 6th Page Layout #3 March 13th SERPs Redesign May 20th Panda 4.0 2014 Search Timeline. / Catch Up on the Most Crucial Updates of 2014
  • 10. #123webinar | @webmarketing123 What makes 4.0 different?
  • 11. #123webinar | @webmarketing123 Matt Cutts announced 4.0.1 An announced update is a hint at major shifts to come. / Catch Up on the Most Crucial Updates of 2014
  • 12. #123webinar | @webmarketing123 This Panda is GIANT.2 4.0 affects 7.5% of English queries compared to 1-2% from previous Pandas. / Catch Up on the Most Crucial Updates of 2014
  • 13. #123webinar | @webmarketing123 / What is Panda 4.0 It’s a blueprint for future updates.3 4.0 lays the ground work for future iteration.
  • 14. #123webinar | @webmarketing123 February 6th Page Layout #3 March 13th SERPs Redesign May 20th Panda 4.0 June 25th Author Photo Drop 2014 Search Timeline / Catch Up on the Most Crucial Updates of 2014
  • 15. #123webinar | @webmarketing123 Author photos get the ax. / Catch Up on the Most Crucial Updates of 2014 Source: Moz Blog
  • 16. #123webinar | @webmarketing123 February 6th Page Layout #3 March 13th SERPs Redesign May 20th Panda 4.0 June 25th Author Photo Drop 2014 Search Timeline / Catch Up on the Most Crucial Updates of 2014 July 3rd Cutts announces leave
  • 17. #123webinar | @webmarketing123 What should you do now? 4.0 eats weak content for breakfast. / Catch Up on the Most Crucial Updates of 2014 Focus on UX and quality content.
  • 18. #123webinar | @webmarketing123 1 Get Ahead of the Curve Catch Up on the Most Crucial Updates of 2014 2 Track Digital Campaigns to Revenue Prove ROI by Tying Campaigns to CRM 3 Live Q&A Session Get Answers to Your Toughest SEO Questions On the Agenda
  • 19. #123webinar | @webmarketing123 Marketers struggle with digital ROI. “2/3 of CMOs think ROI will be the primary measure of marketing effectiveness by 2015. But, HALF feel insufficiently prepared to provide hard numbers.” Source: IBM Global CMO Study / Prove ROI by Tying Campaigns to CRM
  • 20. #123webinar | @webmarketing123 Track digital campaigns to revenue.1 It’s not enough to measure leads alone. / Prove ROI by Tying Campaigns to CRM
  • 21. #123webinar | @webmarketing123 Evaluate success by tying digital campaigns to revenue in CRM. 1 Track digital campaigns to revenue. / Prove ROI by Tying Campaigns to CRM
  • 22. #123webinar | @webmarketing123 1 Get Ahead of the Curve Catch Up on the Most Crucial Updates of 2014 2 Track Digital Campaigns to Revenue Prove ROI by Tying Campaigns to CRM 3 Live Q&A Session Get Answers to Your Toughest SEO Questions On the Agenda
  • 23. #123webinar | @webmarketing123 Schedule a free, 30 minute consultation! Thank you! Let’s Talk! Mike Turner, Director of Business Development e: results@webmarketing123.com t: 800. 619. 1570 Source: Synecore, “10 Examples of Amazing Responsive Design”
  • 24. #123webinar | @webmarketing123 LIVE Q & A