Facetime With an SEO Expert - slides 7/16/13
 

Facetime With an SEO Expert - slides 7/16/13

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Facetime With an SEO Expert - slides 7/16/13 Facetime With an SEO Expert - slides 7/16/13 Presentation Transcript

  • Facetime with an SEO Expert Webinar | July 16, 2013 Mike Turner, Director of Business Development
  • Are the slides available? Engage with us on Social: Get a consultation: Email us at “seo@webmarketing123.com” @webmarketing123 facebook.com/webmarketing123 webmarketing123 Yes! Just email seo@webmarketing123.com Frequently Asked Questions (FAQs)
  • Upcoming Webinar on July 30 Raise Your SEO IQ in 60 Minutes Visit our upcoming webinars page and sign up! Join us and gain a deeper understanding of SEO. In this concise, informative webinar, you’ll get the answers to: •How do I select the right keywords to optimize for? •Which content do I need to be successful? •How do I best leverage Social Media for SEO? •How do I measure revenue generated from SEO?
  • 4 Search Engine Optimization Paid Search / Display Advertising Social Media Website Design International Expansion Custom Measurement and Attribution Our Services Since 2004, we’ve employed a metrics-based approach to converting online visibility into measurable business results
  • 5 Fast Growing. Award Winning. Top 10 of Bay Area’s 100 Fastest Growing Companies Top 500 Fastest Growing Private US Companies
  • 6 We are experts at growing revenue for our clients.
  • 7 We have unique experience driving lead generation campaigns for global Fortune 500 companies. Across multiple business units and 4 countries we produced 34,356 new leads for a group of operating companies, including:
  • Whatx≈≈≈≈≈≈ CTR Inquiry Marketing Qualification Sales Qualification 8 Inbound Outbound Marketing Qualified Leads Sales Qualified Leads (SGLs) Close Won Business Opportunities We impact pre-acquisition metrics like CTR & CVR to grow funnel Using variation of SiriusDecisions Demand Waterfall™ # of total raw leads Raw lead to Marketing qualified lead (%)? Marketing qualified lead to Sales qualified lead (%)? Sales qualified to closed deal rate (%)? A Quantitative View of Your Business
  • @webmarketing123 #wm123 1. 2012 State of Digital Marketing Survey 2. State of Search Marketing 3. A Shift in the Purchasing Process 4. Proven Process for Strategic SEO 5. Importance of Measurement and Attribution 6. Live Site Analyses / AGENDA
  • @webmarketing123 #wm123 In July, we surveyed over 500 U.S. marketing professionals 2nd annual State of Digital Marketing Report / 2012 State of Digital Marketing
  • @webmarketing123 #wm123 When compared to Social Media and Paid Search, SEO makes the biggest impact on Lead Generation for both B2B and B2C. Top objective for B2B: Lead Generation Top objective for B2C: Generating Awareness / 2012 State of Digital Marketing
  • @webmarketing123 #wm123 1. 2012 State of Digital Marketing Survey 2. State of Search Marketing 3. A Shift in the Purchasing Process 4. Proven Process for Strategic SEO 5. Importance of Measurement and Attribution 6. Live Site Analyses / AGENDA
  • @webmarketing123 #wm123 Your target audience is searching for you. Your target audience is searching for you.
  • @webmarketing123 #wm123 There’s 4 Billion Daily Searches on Google *SEOmoz 4 Billion (2012) 2.4 Billion (2010) 3 Billion (2011) / State of Search
  • @webmarketing123 #wm123 90% of all clicks happen on Page 1 *Optify Study, Position CTR 1 45.46% 2 15.69% 3 10.09% 4 5.49% 5 5.00% 6 3.94% 7 2.51% Eye tracking data from official Google blog / State of Search
  • @webmarketing123 #wm123 *Google and Compete B2B Customer Study / State of Search Search engines are increasingly used and found useful for making decisions.
  • @webmarketing123 #wm123 1. 2012 State of Digital Marketing Survey 2. State of Search Marketing 3. A Shift in the Purchasing Process 4. Proven Process for Strategic SEO 5. Importance of Measurement and Attribution 6. Live Site Analyses / AGENDA
  • @webmarketing123 #wm123 On average, B2B decision maker will wait two weeks after their initial visit before converting. (Google, Compete B2B Customer Study) B2B Buyers are moving 60-70% of the way through the sales funnel before they engage directly with sales reps (Forrester) / Shift in Purchasing Process
  • @webmarketing123 #wm123 Introducers Influencers Closers  Keyword searches (Broad/generic)  Display advertising  Email marketing  Social media  Brand names  Search advertising  Remarketing  Search marketing  Model numbers  Branded terms Decisions are being made higher in the funnel / Shift in Purchasing Process
  • @webmarketing123 #wm123 Lead-to-Customer Close % by Channel Inbound Channels Close More Deals / Shift in Purchasing Process
  • @webmarketing123 #wm123 1. 2012 State of Digital Marketing Survey 2. State of Search Marketing 3. A Shift in the Purchasing Process 4. Proven Process for Strategic SEO 5. Importance of Measurement and Attribution 6. Live Site Analyses / AGENDA
  • @webmarketing123 #wm123 STRATEGIC SEO by Strategy Implementation Tracking & Adjustment 1 2 3 Business Research, Competitive Audit and Opportunity Analysis Reporting with KPI Scorecard, Attribution and Optimization Keywords Selection and Mapping Content Blog, Press Releases, White Papers, “How-To”, News Inbound Links Social Signals Meta Content Page Titles, URL’s Site Architecture
  • @webmarketing123 #wm123 Importance of Keyword Selection / Proven Process for Strategic SEO
  • @webmarketing123 #wm123 Use Google tools to Measure Demand Adwords Keyword Tool Keyword list with search volume / Proven Process for Strategic SEO
  • @webmarketing123 #wm123 Keyword Mapping / Proven Process for Strategic SEO
  • @webmarketing123 #wm123 1. 2012 State of Digital Marketing Survey 2. State of Search Marketing 3. A Shift in the Purchasing Process 4. Proven Process for Strategic SEO 5. Importance of Measurement and Attribution 6. Live Site Analyses / AGENDA
  • @webmarketing123 #wm123 More than half of CMOs feel insufficiently prepared to provide hard numbers regarding marketing program ROI. Source: Deloitte CMO Summit, 2012 / Measurement and Attribution
  • @webmarketing123 #wm123 7 in 10 marketers can’t attribute ROI from SEO – the #1 channel for lead generation. Source: Webmarketing123 State of Digital Marketing Survey, 2012 Hundreds of SEO keywords get potential customers to your website, but only a handful of those keywords lead to closed deals. / Measurement and Attribution
  • @webmarketing123 #wm123 Measure SEO Value from Search to CRM GOOGLE ANALYTICS- - - - - - - - - - - - - - - - - - - - - - - - - | KEYTOUCH ATTRIBUTION - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -- | / Measurement and Attribution
  • @webmarketing123 #wm123 Sample Report Actionable insight into which campaigns generate revenue: / Measurement and Attribution
  • @webmarketing123 #wm123 1. 2012 State of Digital Marketing Survey 2. State of Search Marketing 3. A Shift in the Purchasing Process 4. Proven Process for Strategic SEO 5. Importance of Measurement and Attribution 6. Live Site Analyses / AGENDA
  • @webmarketing123 #wm123 LIVE SITE ANALYSES
  • Upcoming Webinar on July 30 Raise Your SEO IQ in 60 Minutes Visit our upcoming webinars page and sign up! Join us and gain a deeper understanding of SEO. In this concise, informative webinar, you’ll get the answers to: •How do I select the right keywords to optimize for? •Which content do I need to be successful? •How do I best leverage Social Media for SEO? •How do I measure revenue generated from SEO?
  • OVERVIEW 34 Get a second opinion on your SEO. Thanks! Mike Turner | Director of Business Development In a 30 minute consultation, learn:  Where you rank in relation to competitors  How much revenue opportunity is available from Search (we’ll do the research)  What actions you can take today to accelerate results from your SEO program Simply email Results@webmarketing123.com or call 800.619.1570