Facetime with an
SEO Expert
Webinar | July 16, 2013
Mike Turner, Director of Business Development
Are the slides available?
Engage with us on Social:
Get a consultation: Email us at “seo@webmarketing123.com”
@webmarketin...
Upcoming Webinar on July 30
Raise Your SEO IQ in
60 Minutes
Visit our upcoming webinars page and sign up!
Join us and gain...
4
Search Engine Optimization
Paid Search / Display Advertising
Social Media
Website Design
International Expansion
Custom ...
5
Fast Growing.
Award Winning.
Top 10 of Bay Area’s 100
Fastest Growing Companies
Top 500 Fastest Growing
Private US Compa...
6
We are experts at growing
revenue for our clients.
7
We have unique
experience driving
lead generation
campaigns for
global Fortune 500
companies.
Across multiple business u...
Whatx≈≈≈≈≈≈
CTR
Inquiry
Marketing Qualification
Sales Qualification
8
Inbound Outbound
Marketing Qualified Leads
Sales Qua...
@webmarketing123 #wm123
1. 2012 State of Digital Marketing Survey
2. State of Search Marketing
3. A Shift in the Purchasin...
@webmarketing123 #wm123
In July, we surveyed over 500 U.S. marketing professionals
2nd annual State of Digital
Marketing R...
@webmarketing123 #wm123
When compared to Social Media and Paid
Search, SEO makes the biggest impact on
Lead Generation for...
@webmarketing123 #wm123
1. 2012 State of Digital Marketing Survey
2. State of Search Marketing
3. A Shift in the Purchasin...
@webmarketing123 #wm123
Your target audience is searching
for you.
Your target audience is searching for you.
@webmarketing123 #wm123
There’s 4 Billion Daily Searches on Google
*SEOmoz
4 Billion
(2012)
2.4 Billion
(2010)
3 Billion
(...
@webmarketing123 #wm123
90% of all clicks
happen on Page 1
*Optify Study,
Position CTR
1 45.46%
2 15.69%
3 10.09%
4 5.49%
...
@webmarketing123 #wm123
*Google and Compete B2B Customer Study
/ State of Search
Search engines are increasingly used and ...
@webmarketing123 #wm123
1. 2012 State of Digital Marketing Survey
2. State of Search Marketing
3. A Shift in the Purchasin...
@webmarketing123 #wm123
On average, B2B decision maker will
wait two weeks after their initial
visit before converting.
(G...
@webmarketing123 #wm123
Introducers
Influencers
Closers
 Keyword searches
(Broad/generic)
 Display
advertising
 Email m...
@webmarketing123 #wm123
Lead-to-Customer Close % by Channel
Inbound Channels Close More Deals
/ Shift in Purchasing Process
@webmarketing123 #wm123
1. 2012 State of Digital Marketing Survey
2. State of Search Marketing
3. A Shift in the Purchasin...
@webmarketing123 #wm123
STRATEGIC SEO by
Strategy Implementation Tracking & Adjustment
1
2
3
Business Research,
Competitiv...
@webmarketing123 #wm123
Importance of Keyword Selection
/ Proven Process for Strategic SEO
@webmarketing123 #wm123
Use Google tools to Measure Demand
Adwords Keyword Tool
Keyword list with search volume
/ Proven P...
@webmarketing123 #wm123
Keyword Mapping
/ Proven Process for Strategic SEO
@webmarketing123 #wm123
1. 2012 State of Digital Marketing Survey
2. State of Search Marketing
3. A Shift in the Purchasin...
@webmarketing123 #wm123
More than half of CMOs
feel insufficiently
prepared to provide hard
numbers regarding
marketing pr...
@webmarketing123 #wm123
7 in 10 marketers can’t attribute ROI from SEO –
the #1 channel for lead generation.
Source: Webma...
@webmarketing123 #wm123
Measure SEO Value from Search to CRM
GOOGLE ANALYTICS- - - - - - - - - - - - - - - - - - - - - - -...
@webmarketing123 #wm123
Sample Report
Actionable insight into which campaigns generate revenue:
/ Measurement and Attribut...
@webmarketing123 #wm123
1. 2012 State of Digital Marketing Survey
2. State of Search Marketing
3. A Shift in the Purchasin...
@webmarketing123 #wm123
LIVE SITE ANALYSES
Upcoming Webinar on July 30
Raise Your SEO IQ in
60 Minutes
Visit our upcoming webinars page and sign up!
Join us and gain...
OVERVIEW
34
Get a second opinion on your SEO.
Thanks!
Mike Turner | Director of Business Development
In a 30 minute consul...
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Facetime With an SEO Expert - slides 7/16/13

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Facetime With an SEO Expert - slides 7/16/13

  1. 1. Facetime with an SEO Expert Webinar | July 16, 2013 Mike Turner, Director of Business Development
  2. 2. Are the slides available? Engage with us on Social: Get a consultation: Email us at “seo@webmarketing123.com” @webmarketing123 facebook.com/webmarketing123 webmarketing123 Yes! Just email seo@webmarketing123.com Frequently Asked Questions (FAQs)
  3. 3. Upcoming Webinar on July 30 Raise Your SEO IQ in 60 Minutes Visit our upcoming webinars page and sign up! Join us and gain a deeper understanding of SEO. In this concise, informative webinar, you’ll get the answers to: •How do I select the right keywords to optimize for? •Which content do I need to be successful? •How do I best leverage Social Media for SEO? •How do I measure revenue generated from SEO?
  4. 4. 4 Search Engine Optimization Paid Search / Display Advertising Social Media Website Design International Expansion Custom Measurement and Attribution Our Services Since 2004, we’ve employed a metrics-based approach to converting online visibility into measurable business results
  5. 5. 5 Fast Growing. Award Winning. Top 10 of Bay Area’s 100 Fastest Growing Companies Top 500 Fastest Growing Private US Companies
  6. 6. 6 We are experts at growing revenue for our clients.
  7. 7. 7 We have unique experience driving lead generation campaigns for global Fortune 500 companies. Across multiple business units and 4 countries we produced 34,356 new leads for a group of operating companies, including:
  8. 8. Whatx≈≈≈≈≈≈ CTR Inquiry Marketing Qualification Sales Qualification 8 Inbound Outbound Marketing Qualified Leads Sales Qualified Leads (SGLs) Close Won Business Opportunities We impact pre-acquisition metrics like CTR & CVR to grow funnel Using variation of SiriusDecisions Demand Waterfall™ # of total raw leads Raw lead to Marketing qualified lead (%)? Marketing qualified lead to Sales qualified lead (%)? Sales qualified to closed deal rate (%)? A Quantitative View of Your Business
  9. 9. @webmarketing123 #wm123 1. 2012 State of Digital Marketing Survey 2. State of Search Marketing 3. A Shift in the Purchasing Process 4. Proven Process for Strategic SEO 5. Importance of Measurement and Attribution 6. Live Site Analyses / AGENDA
  10. 10. @webmarketing123 #wm123 In July, we surveyed over 500 U.S. marketing professionals 2nd annual State of Digital Marketing Report / 2012 State of Digital Marketing
  11. 11. @webmarketing123 #wm123 When compared to Social Media and Paid Search, SEO makes the biggest impact on Lead Generation for both B2B and B2C. Top objective for B2B: Lead Generation Top objective for B2C: Generating Awareness / 2012 State of Digital Marketing
  12. 12. @webmarketing123 #wm123 1. 2012 State of Digital Marketing Survey 2. State of Search Marketing 3. A Shift in the Purchasing Process 4. Proven Process for Strategic SEO 5. Importance of Measurement and Attribution 6. Live Site Analyses / AGENDA
  13. 13. @webmarketing123 #wm123 Your target audience is searching for you. Your target audience is searching for you.
  14. 14. @webmarketing123 #wm123 There’s 4 Billion Daily Searches on Google *SEOmoz 4 Billion (2012) 2.4 Billion (2010) 3 Billion (2011) / State of Search
  15. 15. @webmarketing123 #wm123 90% of all clicks happen on Page 1 *Optify Study, Position CTR 1 45.46% 2 15.69% 3 10.09% 4 5.49% 5 5.00% 6 3.94% 7 2.51% Eye tracking data from official Google blog / State of Search
  16. 16. @webmarketing123 #wm123 *Google and Compete B2B Customer Study / State of Search Search engines are increasingly used and found useful for making decisions.
  17. 17. @webmarketing123 #wm123 1. 2012 State of Digital Marketing Survey 2. State of Search Marketing 3. A Shift in the Purchasing Process 4. Proven Process for Strategic SEO 5. Importance of Measurement and Attribution 6. Live Site Analyses / AGENDA
  18. 18. @webmarketing123 #wm123 On average, B2B decision maker will wait two weeks after their initial visit before converting. (Google, Compete B2B Customer Study) B2B Buyers are moving 60-70% of the way through the sales funnel before they engage directly with sales reps (Forrester) / Shift in Purchasing Process
  19. 19. @webmarketing123 #wm123 Introducers Influencers Closers  Keyword searches (Broad/generic)  Display advertising  Email marketing  Social media  Brand names  Search advertising  Remarketing  Search marketing  Model numbers  Branded terms Decisions are being made higher in the funnel / Shift in Purchasing Process
  20. 20. @webmarketing123 #wm123 Lead-to-Customer Close % by Channel Inbound Channels Close More Deals / Shift in Purchasing Process
  21. 21. @webmarketing123 #wm123 1. 2012 State of Digital Marketing Survey 2. State of Search Marketing 3. A Shift in the Purchasing Process 4. Proven Process for Strategic SEO 5. Importance of Measurement and Attribution 6. Live Site Analyses / AGENDA
  22. 22. @webmarketing123 #wm123 STRATEGIC SEO by Strategy Implementation Tracking & Adjustment 1 2 3 Business Research, Competitive Audit and Opportunity Analysis Reporting with KPI Scorecard, Attribution and Optimization Keywords Selection and Mapping Content Blog, Press Releases, White Papers, “How-To”, News Inbound Links Social Signals Meta Content Page Titles, URL’s Site Architecture
  23. 23. @webmarketing123 #wm123 Importance of Keyword Selection / Proven Process for Strategic SEO
  24. 24. @webmarketing123 #wm123 Use Google tools to Measure Demand Adwords Keyword Tool Keyword list with search volume / Proven Process for Strategic SEO
  25. 25. @webmarketing123 #wm123 Keyword Mapping / Proven Process for Strategic SEO
  26. 26. @webmarketing123 #wm123 1. 2012 State of Digital Marketing Survey 2. State of Search Marketing 3. A Shift in the Purchasing Process 4. Proven Process for Strategic SEO 5. Importance of Measurement and Attribution 6. Live Site Analyses / AGENDA
  27. 27. @webmarketing123 #wm123 More than half of CMOs feel insufficiently prepared to provide hard numbers regarding marketing program ROI. Source: Deloitte CMO Summit, 2012 / Measurement and Attribution
  28. 28. @webmarketing123 #wm123 7 in 10 marketers can’t attribute ROI from SEO – the #1 channel for lead generation. Source: Webmarketing123 State of Digital Marketing Survey, 2012 Hundreds of SEO keywords get potential customers to your website, but only a handful of those keywords lead to closed deals. / Measurement and Attribution
  29. 29. @webmarketing123 #wm123 Measure SEO Value from Search to CRM GOOGLE ANALYTICS- - - - - - - - - - - - - - - - - - - - - - - - - | KEYTOUCH ATTRIBUTION - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -- | / Measurement and Attribution
  30. 30. @webmarketing123 #wm123 Sample Report Actionable insight into which campaigns generate revenue: / Measurement and Attribution
  31. 31. @webmarketing123 #wm123 1. 2012 State of Digital Marketing Survey 2. State of Search Marketing 3. A Shift in the Purchasing Process 4. Proven Process for Strategic SEO 5. Importance of Measurement and Attribution 6. Live Site Analyses / AGENDA
  32. 32. @webmarketing123 #wm123 LIVE SITE ANALYSES
  33. 33. Upcoming Webinar on July 30 Raise Your SEO IQ in 60 Minutes Visit our upcoming webinars page and sign up! Join us and gain a deeper understanding of SEO. In this concise, informative webinar, you’ll get the answers to: •How do I select the right keywords to optimize for? •Which content do I need to be successful? •How do I best leverage Social Media for SEO? •How do I measure revenue generated from SEO?
  34. 34. OVERVIEW 34 Get a second opinion on your SEO. Thanks! Mike Turner | Director of Business Development In a 30 minute consultation, learn:  Where you rank in relation to competitors  How much revenue opportunity is available from Search (we’ll do the research)  What actions you can take today to accelerate results from your SEO program Simply email Results@webmarketing123.com or call 800.619.1570
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