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  • 1. @webmarketing123 #wm123Facetime with anSEO ExpertMike TurnerSenior SEO StrategistDirector, Business Developmentfacebook.com/webmarketing123webmarketing123
  • 2. @webmarketing123 #wm123ü  Are the slides available?ü  We’re live tweetingwebinar highlights.ü  Stay informed byfollowing us.ü  Ready to take the next step with us?Practical MattersYes! Just emailseo@webmarketing123.comRequest a Complimentary SEO Assessment Today.@webmarketing123facebook.com/webmarketing123webmarketing123
  • 3. @webmarketing123 #wm123
  • 4. @webmarketing123 #wm123Webinar Agenda1.  2012 State of Digital Marketing Survey2.  State of Search Marketing3.  A Shift in the Purchasing Process4.  Importance of Measurement and Attribution5.  Live Site Analyses
  • 5. @webmarketing123 #wm123Webinar Agenda1.  2012 State of Digital Marketing Survey2.  State of Search Marketing3.  A Shift in the Purchasing Process4.  Importance of Measurement and Attribution5.  Live Site Analyses
  • 6. @webmarketing123 #wm1232012 Digital Marketing SurveyIn July, we surveyed over 500 U.S. marketing professionals2nd annual State of DigitalMarketing Report
  • 7. @webmarketing123 #wm123Lead Generation isthe #1 Objective ofB2B marketersTop objectives and biggest impactSEO Makes theBiggest Impact onLead Generation2012 Digital Marketing Survey
  • 8. @webmarketing123 #wm123Your target audience is searchingfor you.Your target audience is searching for you.
  • 9. @webmarketing123 #wm123Webinar Agenda1.  2012 State of Digital Marketing Survey2.  State of Search Marketing3.  A Shift in the Purchasing Process4.  Importance of Measurement and Attribution5.  Live Site Analyses
  • 10. @webmarketing123 #wm1234 BillionSearches onGoogle EveryDay~90% of Clicks*Happen onthe 1st Page ofSearch Results60% of Clicksare on Top 3Results*Brandsofttech, Cornell *Cornell *SEOmoz State of Search
  • 11. @webmarketing123 #wm123State of Search*Google and Compete B2B Customer Study
  • 12. @webmarketing123 #wm123Webinar Agenda1.  2012 State of Digital Marketing Survey2.  State of Search Marketing3.  A Shift in the Purchasing Process4.  Importance of Measurement and Attribution5.  Live Site Analyses
  • 13. @webmarketing123 #wm123On average, B2B decision makerwill wait two weeks after theirinitial visit before converting.(Google, Compete B2B Customer Study)B2B Buyers are moving 60-70%of the way through the sales funnel beforethey engage directly with sales reps (Forrester)Shift in Purchasing Process
  • 14. @webmarketing123 #wm123IntroducersInfluencersClosers² Keyword searches(Broad/generic)² Displayadvertising² Email marketing² Social media² Brand names² Search advertising² Remarketing² Search marketing² Model numbers² Branded termsDecisions are being made higher in the funnelShift in Purchasing Process
  • 15. @webmarketing123 #wm123Search is your virtual marketplace
  • 16. @webmarketing123 #wm123Lead-to-Customer Close % by ChannelInbound Marketing ChannelsClose More Deals
  • 17. @webmarketing123 #wm123Webinar Agenda1.  2012 State of Digital Marketing Survey2.  State of Search Marketing3.  A Shift in the Purchasing Process4.  Importance of Measurement and Attribution5.  Live Site Analyses
  • 18. @webmarketing123 #wm123How successfully are you usingdigital marketing to advanceyour business?
  • 19. @webmarketing123 #wm123STRATEGIC SEO byStrategy Implementation Tracking & Adjustment123Business Research,Competitive AuditandOpportunity AnalysisReporting withKPI Scorecard,Attributionand OptimizationKeywordsSelection andMappingContentBlog, Press Releases,White Papers,“How-To”, NewsInboundLinksSocialSignalsMetaContentPage Titles, URL’sSiteArchitecture
  • 20. @webmarketing123 #wm123Importance of Keyword Selection
  • 21. @webmarketing123 #wm123Use Google tools to Measure DemandAdwords Keyword ToolKeyword list with search volume
  • 22. @webmarketing123 #wm123Keyword Mapping
  • 23. @webmarketing123 #wm123Webinar Agenda1.  2012 State of Digital Marketing Survey2.  State of Search Marketing3.  A Shift in the Purchasing Process4.  Live Site Analyses5.  Importance of SEO Measurement and Attribution
  • 24. @webmarketing123 #wm123More than half of CMOsfeel insufficiently preparedto provide hard numbersregarding marketingprogram ROI.Source: Deloitte CMO Summit, 2012 Search Marketing ROI
  • 25. @webmarketing123 #wm1237 in 10 marketers can’t attribute ROI from SEO– the #1 channel for lead generation.Source:Webmarketing123 State of Digital Marketing Survey, 2012 Hundreds of SEO keywords get potentialcustomers to your website, but only a handfulof those keywords lead to closed deals.Search Marketing ROI
  • 26. @webmarketing123 #wm123From search to CRM, justify your SEO investmentGOOGLE ANALYTICS- - - - - - - - - - - - - - - - - - - - - - - - - | KEYTOUCH ATTRIBUTION - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -- | Search Marketing ROI
  • 27. @webmarketing123 #wm123Example reportSearch Marketing ROIEasily identify which keywords contribute torevenue and which are most likely to close deals
  • 28. @webmarketing123 #wm123LIVE SITE ANALYSES
  • 29. @webmarketing123 #wm123Thank you!Download the 2012 State of Digital Marketing ReportAvailable on our homepage.Get a Consultation.Email: seo@webmarketing123Talk to a digital marketing expert about your:ü  SEO/PPC/Social Media Marketingü  Measurement/Analytics Approachü  Lead Gen EffectivenessConnect with meEmail: mike.t@webmarketing123.com