Facetime with an SEO expert

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Facetime with an SEO expert



Was your company’s website impacted by recent search algorithm changes? Are competitors ahead of you in the search rankings? Alex Dunks, Search Marketing Expert, will be conducting live website ...

Was your company’s website impacted by recent search algorithm changes? Are competitors ahead of you in the search rankings? Alex Dunks, Search Marketing Expert, will be conducting live website analyses and talking digital marketing strategy and measurement in our new webinar format. Attendees to this webinar will:

Understand how recent algorithm updates have transformed the SEO industry and what it means for companies like yours. Learn how to benchmark your SEO, and what are the key metrics to measure as you seek improvement.

We’ll pull back the veil on how our successful clients increase leads and close more deals through metrics-focused digital marketing.

Webmarketing123 is a Bay-Area Digital Marketing Agency. Our distinctive approach: pair a metrics-rich methodology with an understanding of our clients’ unique business goals and challenges. We combine a deep expertise across industry verticals, smart use of automation, and efficient use of analytics to inform data-driven decision-making. At Webmarketing123, each client has a dedicated team employing Search Engine Optimization (SEO), Pay Per Click (PPC) advertising, and/or Social Media Marketing (SMM) to create remarkable, results-driven marketing programs.



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Facetime with an SEO expert Presentation Transcript

  • 1. Facetime with a Digital Marketing Expert Alex Dunks Business Development Webmarketing123webmarketing123 facebook.com/webmarketing123 @webmarketing123 #wm123
  • 2. •  Founded in 2004 •  Proprietary Attribution Tool•  Custom KPI-based Scorecards •  120+ Clients @webmarketing123 #wm123
  • 3. Some Practical Matters  Are the slides available? Yes! Just email seo@webmarketing123.com  We’re live tweeting @webmarketing123 webinar highlights. facebook.com/webmarketing123  Stay informed by following us. webmarketing123  Ready to take the next step with us? Request a Complimentary SEO Assessment Today. @webmarketing123 #wm123
  • 4. Your target audience is searchingfor you. @webmarketing123 #wm123
  • 5. 57%of Internet userssearch the webevery day. @webmarketing123 #wm123
  • 6. 46%of daily searchesare for infoon productsor services. @webmarketing123 #wm123
  • 7. Purchase Decisions are being madehigher in the funnel  Keyword searches (Broad/generic)Introducers  Display advertising  Email marketing  Social media  Brand namesInfluencers  Search advertising  Remarketing  Search marketingClosers  Model numbers  Branded terms @webmarketing123 #wm123
  • 8. @webmarketing123 #wm123
  • 9. 60%+of organic clicksgo to thetop 3 results Eye-Tracking Study, 2011 @webmarketing123 #wm123
  • 10. Budgets are Shifting to Inbound Channels @webmarketing123 #wm123
  • 11. Inbound Marketing ChannelsClose More Deals Lead-to-Customer Close % by Channel @webmarketing123 #wm123
  • 12. Confirm the effectiveness of eachchannel through Analytics. @webmarketing123 #wm123
  • 13. How successfully are you usingdigital marketing to advanceyour business? @webmarketing123 #wm123
  • 14. What can you gain from speaking with one of our analysts? Social Media Audit Take a hard look at your competitors ‘Cost of the Problem’ Analysis Compare digital strategies Request a Consultation: seo@webmarketing123.com bit.ly/wm123seo Connect with the Host: Alex.D@webmarketing123.com webmarketing123 facebook.com/webmarketing123 @webmarketing123
  • 15. Key Takeaways•  Stay focused on outcomes: Analytics provides an amazing breadth of data. Start by looking at conversions and the keywords and traffic sources that are driving them.•  Customize for Greater Benefit: Effective tracking of your website traffic and visitor behavior has a direct impact on your conversion goals. Establish Goals and start measuring!•  Bring discipline into your decision-making process: Select metrics to measure and monitor them via custom dashboards or auto-emailed reports. @webmarketing123 #wm123