How to Dominate Google with Social Media Campaigns
 

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How to dominate Google with Social Media campaigns.

How to dominate Google with Social Media campaigns.

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How to Dominate Google with Social Media Campaigns Presentation Transcript

  • 1. Dominate Google with Social Media Campaigns @WebMarketing123 @TravisLowSEO @BarbaraDizon Audio: 773-945-1011 Access code: 328-648-625 Enter PIN # on your screen #wm123
  • 2. Today’s Webinar Topics
    • The Importance of Social Media Today
    • How To Integrate Blogs, Web Pages & Social Media for Optimal Search Results
    • How To Measure Your Overall SEO and Social Media Success
    #wm123
  • 3. Today’s Webinar Topics
    • The Importance of Social Media Today
    • How To Integrate Blogs, Web Pages & Social Media for Optimal Search Results
    • How To Measure Your Overall SEO and Social Media Success
    #wm123
  • 4. Social Media’s Impact on Purchasing Behavior #wm123
  • 5. Social Marketing: Earning Its Place In The Marketing Mix 50% of social networkers consider information shared on their networks when making a purchasing decision Source: viralblog.com in collaboration with IBMand Mashable.com You + Me = We Online social network users are 3 times more likely to trust their peers’ opinions over advertising 78% of consumers trust peer recommendations
  • 6. SEO & PPC: The Importance of Social Media Today Social Media Marketing Is NOT about talking to Generation X or Y Social media sites are communities based on common interest where people go to get trusted information from their peers or experts
  • 7. What Social Media Brings to the Table
    • Increases brand awareness
    • Builds community following
    • Facilitates customer service
    • Allows for research development and collaboration
    • Helps build loyalty and trust behind your brand
    • Offers direct sales opportunities
    #wm123
  • 8. Most Marketers Already Integrate Social Media into Their Search Engine Marketing Plans #wm123
  • 9. Integrating Social Media into Search Campaigns by Organization Size #wm123
  • 10. Leading Benefits of Using Social Media According to Small Businesses #wm123
  • 11. Today’s Webinar Topics
    • The Importance of Social Media Today
    • How To Integrate Blogs, Web Pages & Social Media for Optimal Search Results
    • How To Measure Your overall SEO and Social Media Success
    #wm123
  • 12. Which Social Media Sites Are Best for Me? #wm123
  • 13. Top 3 Starting Points for Social Media & Search: Where your company should start, why and how
    • BLOGS - Fresh, Unique Content
    • INBOUND LINKS - Site Authority
    • SOCIAL MEDIA - Brand Building
    • Facebook Fan Pages
    • Google Buzz
    • Twitter
    • Yelp
    • Linked In
    • Website Resources & Content
    #wm123
  • 14. Create A Tactical Mix
    • Research which channel your desired audience is using to interact and share content
    • Identify relevant language within your industry - content creation and promotion in Social Media means optimizing content for keywords
    #wm123
  • 15. How Social Media & SEO Go Hand-in-Hand
    • The role of SEO for Social Media is to directly influence discovery of social communities or content via search
      • Social content can boost links to your website
      • Improve qualified traffic
      • Boost online sales/conversions
    #wm123
  • 16. How Social Media Can Improve Your SEO
    • Content Discovery
    • Social Media discussions themed around new pages of your site can increase the likelihood of search bots adding these pages to its index faster
    #wm123 New Product
  • 17. Real Life Example: The Old Spice YouTube Campaign
    • What They Did Right:
    • Gave something great to people and didn’t ask for anything in return.
    • Drop-dead funny videos, attractive actor.
    • Let it grow organically – no press releases or conferences.
    • Embraced the “social” in “social media” Don’t just talk at people. Talk with them.
    • Results from the 1 st Day of the Campaign:
    • Top of Digg & Reddit
    • Trending topic on Twitter
    • Inventor of Twitter tweets it
    • Twitter followers multiplied by 10
    • Coverage in mainstream news
    • Results in Just A Month After Launch:
    • Increased Old Spice Body Wash sales by a whopping 107%
    • Twitter following jumped an astounding 2700%
    #wm123
  • 18. What About B2B? Not Nearly As Dull As You Think. #wm123
  • 19. Real Life Example: UPS #wm123
  • 20. Real Life Example: UPS
    • Launched new “logistics” ad referring small businesses to their new Facebook page.
    • Brought the message of growth opportunity to small businesses.
    • Radical change from the previous unofficial UPS Facebook fan page, which acted primarily as the complaint forum.
    • Key to success: made its online social channels a center for discussing business-changing possibilities instead of logistic failures.
    #wm123
  • 21. Three Key Take-Aways for B2B
    • B2B social media will be less about marketing and more ab out thought leadership and crowd-sourced feedback.
    • Twitter and Facebook may be huge now, but video and mobile are the new frontiers.
    • The true ROI of social media in B2B doesn’t come from broadcasting your message, but the engagement companies get in return.
    #wm123
  • 22. Today’s Webinar Topics
    • The Importance of Social Media Today
    • How To Integrate Blogs, Web Pages & Social Media for Optimal Search Results
    • How To Measure Your overall SEO and Social Media Success
    #wm123
  • 23. Set Measurable Goals
    • How Social Marketing is impacting your:
    • Web Traffic
    • Search Engine Results
    • Social Followers
    #wm123
  • 24. Social Media Monitoring Tools Common Social Media Monitoring Tools:
    • Google Analytics
    • Insights (free)
      • Facebook & YouTube
    • Radian6
    • ScoutLabs
    • Sysomos
    • Webtrends
    Common Tool Features :
    • Real-time Data
    • Measurement of Volume (“Buzz”)
      • Blog, Comments, News/Press Releases, Twitter, YouTube
    • Keyword tracking
    • Sentiment/Reputation Monitoring
    • Trend analytics/measurement
    #wm123
  • 25. Measure Your Social Media ROI
    • Projections
    Baselines
    • Sales
      • Current sales
      • % of other marketing efforts
    • Measuring Marketing Efforts
      • Current web traffic,
      • rankings, social followers
    • Determine length for your Social Marketing to have impact
    #wm123
  • 26. Key Take Aways
    • 64% of marketers already integrate social media into their Search Engine Marketing plans today.
    • Social Media and SEO go hand in hand.
    • B2B is in fact equally, if not more active, in social media than B2C.
    • Social media is more about increasing engagement and building relationships than broadcasting your message.
    • The role of SEO for Social Media is to directly influence discovery of social communities or content through search which boost sales and increase conversions.
    • Content is still king. Start with blogs and inbound links.
    #wm123
  • 27. Questions?
  • 28. Contact Us for a detailed Custom Analysis of your website! Please contact: Mark Powers (800) 619 1570 [email_address] Search Engine Marketing – A Perspective Contact Information @WebMarketing123 #wm123