0
#123webinar | @webmarketing123
#123webinar | @webmarketing123
/ Frequently Asked Questions
1. Who’s the presenter?
2. How do I ask questions?
3. Can I ha...
#123webinar | @webmarketing123
About Us
#123webinar | @webmarketing123 4
We are a digital marketing agency
focusing on demand generation.
Search Engine Optimizati...
#123webinar | @webmarketing123
1 Run a Site Conversion Analysis
2 Build a Mobile Strategy
3 Don’t Sacrifice Current SEO
4 ...
#123webinar | @webmarketing123
DO WE REALLY NEED A REDESIGN?
#123webinar | @webmarketing123#123webinar | @webmarketing123
70% of the new
buyer’s journey
happens online.
Source: Sirius...
#123webinar | @webmarketing123
Unless your site still looks like this…
Apple website
circa 1997!
Source: BusinessInsider; ...
#123webinar | @webmarketing123
Evaluate conversion
rate by device.
Analyze conversion rate
by channel.
Break down offer ty...
#123webinar | @webmarketing123
1 Analyze CVR by channel
Organic CVR should
not be < 1%
Paid CVR should
not be < 4%
Start w...
#123webinar | @webmarketing123
2 Break down offers by funnel stage.
Funnel Stage Offer Type
Top
Middle
Bottom
Educate pros...
#123webinar | @webmarketing123
3 Evaluate CVR by device.
Compare performance with the GA “Devices” report.
Mobile should c...
#123webinar | @webmarketing123
/ Run a Site Conversion Analysis
#123webinar | @webmarketing123
You only have 7 seconds to answer
these 3 critical questions:
Treat each page as an entry p...
#123webinar | @webmarketing123
What am I supposed to do?
/ Run a Site Conversion Analysis
#123webinar | @webmarketing123
What am I supposed to do?
/ Run a Site Conversion Analysis
#123webinar | @webmarketing123
1 Run a Site Conversion Analysis
2 Build a Mobile Strategy
3 Don’t Sacrifice Current SEO
4 ...
#123webinar | @webmarketing123#123webinar | @webmarketing123
Do you have a mobile strategy
in place?
#123webinar | @webmarketing123
2014 is the year of mobile.
For real this time.
#123webinar | @webmarketing123
65% of online searches begin on a
mobile device, yet only 16% of
marketers have a developed...
#123webinar | @webmarketing123
/ Build a Mobile Strategy
Pick a side to get started.
Responsive Design Mobile Site
1
2
One...
#123webinar | @webmarketing123
/ Build a Mobile Strategy
Get on the fluid grid.1
* Use responsinator.com to assess the sit...
#123webinar | @webmarketing123
/ Build a Mobile Strategy
Test your site across devices.2
Make sure those CTAs don’t get lo...
#123webinar | @webmarketing123
/ Build a Mobile Strategy
Make all content accessible - always.3
No matter
how the grid
sli...
#123webinar | @webmarketing123
/ Build a Mobile Strategy
Optimize for touch screen.4
Source: WebDesignerDepot, “How to Des...
#123webinar | @webmarketing123
/ Build a Mobile Strategy
Build for speed.5
Source: SmashingMagazine, “SEO for Responsive W...
#123webinar | @webmarketing123
1 Run a Site Conversion Analysis
2 Build a Mobile Strategy
3 Don’t Sacrifice Current SEO
4 ...
#123webinar | @webmarketing123
Google receives
100 Billion
searches a month on average.
Source: CNET; “Google Scratches It...
#123webinar | @webmarketing123
This client would have lost
revenue & 1000’s of visits.
/ Don’t Sacrifice Current SEO
SEO s...
#123webinar | @webmarketing123
1
2
3
Are URLs changing?
Ex: www.mysite.com/about to www.mysite.com/aboutus
Are you adding ...
#123webinar | @webmarketing123
/ Don’t Sacrifice Current SEO
Use server side redirects.
#123webinar | @webmarketing123
1 Run a Site Conversion Analysis
2 Build a Mobile Strategy
3 Don’t Sacrifice Current SEO
4 ...
#123webinar | @webmarketing123
LIVE SITE ANALYSES
#123webinar | @webmarketing123
Schedule a free, 30 minute consultation!
Thank you!
Let’s
Talk! Mike Turner, Director of Bu...
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Critical warning signs your site needs a redesign 031814

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Transcript of "Critical warning signs your site needs a redesign 031814"

  1. 1. #123webinar | @webmarketing123
  2. 2. #123webinar | @webmarketing123 / Frequently Asked Questions 1. Who’s the presenter? 2. How do I ask questions? 3. Can I have a copy of the slides? Tweet @webmarketing123 or use #123webinar. Yes! Email results@webmarketing123.com. 4. How do I get a live site analysis? Chat us your website and top 2 keywords.
  3. 3. #123webinar | @webmarketing123 About Us
  4. 4. #123webinar | @webmarketing123 4 We are a digital marketing agency focusing on demand generation. Search Engine Optimization Website Redesign Paid Search & Display Content Creation Top 500 Fastest Growing Private US Companies.
  5. 5. #123webinar | @webmarketing123 1 Run a Site Conversion Analysis 2 Build a Mobile Strategy 3 Don’t Sacrifice Current SEO 4 Live Site Analyses On the Agenda
  6. 6. #123webinar | @webmarketing123 DO WE REALLY NEED A REDESIGN?
  7. 7. #123webinar | @webmarketing123#123webinar | @webmarketing123 70% of the new buyer’s journey happens online. Source: SiriusDecisions Your Website is the face of the Company And Needs to do the selling for you!
  8. 8. #123webinar | @webmarketing123 Unless your site still looks like this… Apple website circa 1997! Source: BusinessInsider; “These Huge Brands’ Websites from the 1990s Looked Terrible” Crunch the data to make your case.
  9. 9. #123webinar | @webmarketing123 Evaluate conversion rate by device. Analyze conversion rate by channel. Break down offer types by funnel stage. 1 2 3 / Run a Site Conversion Analysis Check for healthy CVR in 3 steps:
  10. 10. #123webinar | @webmarketing123 1 Analyze CVR by channel Organic CVR should not be < 1% Paid CVR should not be < 4% Start with Google Analytics “Acquisition Overview” Report. / Run a Site Conversion Analysis
  11. 11. #123webinar | @webmarketing123 2 Break down offers by funnel stage. Funnel Stage Offer Type Top Middle Bottom Educate prospects on the value of digital marketing & foster thought leadership. Build the business case for why the prospect needs to invest in your product or service. Give the prospect a reason to choose you over your competitors. / Run a Site Conversion Analysis
  12. 12. #123webinar | @webmarketing123 3 Evaluate CVR by device. Compare performance with the GA “Devices” report. Mobile should convert at about 30% of your desktop conversion rate. / Run a Site Conversion Analysis
  13. 13. #123webinar | @webmarketing123 / Run a Site Conversion Analysis
  14. 14. #123webinar | @webmarketing123 You only have 7 seconds to answer these 3 critical questions: Treat each page as an entry point. 1 Where am I? 2 What can I do here? Why should I do it?3 / Run a Site Conversion Analysis
  15. 15. #123webinar | @webmarketing123 What am I supposed to do? / Run a Site Conversion Analysis
  16. 16. #123webinar | @webmarketing123 What am I supposed to do? / Run a Site Conversion Analysis
  17. 17. #123webinar | @webmarketing123 1 Run a Site Conversion Analysis 2 Build a Mobile Strategy 3 Don’t Sacrifice Current SEO 4 Live Site Analyses On the Agenda
  18. 18. #123webinar | @webmarketing123#123webinar | @webmarketing123 Do you have a mobile strategy in place?
  19. 19. #123webinar | @webmarketing123 2014 is the year of mobile. For real this time.
  20. 20. #123webinar | @webmarketing123 65% of online searches begin on a mobile device, yet only 16% of marketers have a developed mobile strategy. Source: Search Engine Watch; HubSpot Cross-device fluency is critical 93% of people who used mobile to research went on to make a purchase. Source: Google, Mobile Path to Purchase / Build a Mobile Strategy
  21. 21. #123webinar | @webmarketing123 / Build a Mobile Strategy Pick a side to get started. Responsive Design Mobile Site 1 2 One site works across all devices. Manage 1 SEO strategy rather than 2. RWD is Google approved. 1 2 Delivers specific, lightweight content experience. Works for ecommerce, event, or account based businesses. Source: Search Engine Watch, “Google’s Matt Cutts: Responsive Design Won’t Hurt Your SEO”
  22. 22. #123webinar | @webmarketing123 / Build a Mobile Strategy Get on the fluid grid.1 * Use responsinator.com to assess the situation. Source: Moz, “The SEO of Responsive Web Design”
  23. 23. #123webinar | @webmarketing123 / Build a Mobile Strategy Test your site across devices.2 Make sure those CTAs don’t get lost! Source: Market8, “A Guide to B2B Responsive Web Design
  24. 24. #123webinar | @webmarketing123 / Build a Mobile Strategy Make all content accessible - always.3 No matter how the grid slides, make sure users can navigate to all sections. Source: Moz, “The SEO of Responsive Web Design”
  25. 25. #123webinar | @webmarketing123 / Build a Mobile Strategy Optimize for touch screen.4 Source: WebDesignerDepot, “How to Design a Responsive HTML Email” Leave enough space around your buttons to avoid a frustrating mobile UX.
  26. 26. #123webinar | @webmarketing123 / Build a Mobile Strategy Build for speed.5 Source: SmashingMagazine, “SEO for Responsive Websites” Check mobile load time with Google’s PageSpeed Insights.
  27. 27. #123webinar | @webmarketing123 1 Run a Site Conversion Analysis 2 Build a Mobile Strategy 3 Don’t Sacrifice Current SEO 4 Live Site Analyses On the Agenda
  28. 28. #123webinar | @webmarketing123 Google receives 100 Billion searches a month on average. Source: CNET; “Google Scratches It’s Brain 500 Million Times a Day”
  29. 29. #123webinar | @webmarketing123 This client would have lost revenue & 1000’s of visits. / Don’t Sacrifice Current SEO SEO should be part of the redesign.
  30. 30. #123webinar | @webmarketing123 1 2 3 Are URLs changing? Ex: www.mysite.com/about to www.mysite.com/aboutus Are you adding or removing pages? Ex: altering or adding products and services Are you managing your inbound links? / Don’t Sacrifice Current SEO Ask yourself…
  31. 31. #123webinar | @webmarketing123 / Don’t Sacrifice Current SEO Use server side redirects.
  32. 32. #123webinar | @webmarketing123 1 Run a Site Conversion Analysis 2 Build a Mobile Strategy 3 Don’t Sacrifice Current SEO 4 Live Site Analyses On the Agenda
  33. 33. #123webinar | @webmarketing123 LIVE SITE ANALYSES
  34. 34. #123webinar | @webmarketing123 Schedule a free, 30 minute consultation! Thank you! Let’s Talk! Mike Turner, Director of Business Development e: results@webmarketing123.com t: 800. 619. 1570 Source: Synecore, “10 Examples of Amazing Responsive Design”
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