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Advanced Strategies in Search Engine Optimization
 

Advanced Strategies in Search Engine Optimization

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Search Engine Optimization Marketing has gained an enormous amount of visibility with companies ranging from small businesses to Enterprise. SEO mainly focuses on achieving long term business goals. ...

Search Engine Optimization Marketing has gained an enormous amount of visibility with companies ranging from small businesses to Enterprise. SEO mainly focuses on achieving long term business goals. In order for your business’s website to be found and remain visible, it is essential to research and apply advanced SEO strategies to the web. This webinar is intended for those who have a current SEO strategy and are looking to elevate it to the next level.

In Webmarketing123's Webinar, Advanced Strategies in Search Engine Optimization, you'll find out:

- How to increase traffic by implementing overlooked techniques.
- How to use site structure and content to gain an SEO advantage.
- How to convert existing search traffic to leads and ultimately closed deals.
- What you need to know about the future of Mobile Search and SEO.

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    Advanced Strategies in Search Engine Optimization Advanced Strategies in Search Engine Optimization Presentation Transcript

    • SEO WEBINAR: Advanced Strategies In Search Engine Optimization Thanks for joining us. We will begin at: 11:00 a.m. PST 12:00 p.m. MTN 1:00 p.m. CST 2:00 p.m. EST #wm123Audio: 1-805-309-0022Access code: 934-464-414
    • Agenda for Today1) Introduction to SEO2) Overlooked Techniques3) Gain a SEO Advantage w/ Site Structure4) Convert Existing Traffic to Leads & Deals5) The Future of Mobile Search & SEO #wm123
    • If you are not on the 1st page, you are practically invisible Where Searchers Click on the Results Page Source: “iProspect Blended Search Results Study” by JupiterResearch, 2008 #wm123
    • SEO Fundamentals (6 Pillars) KeywordsSite Content Content Silos Meta Content Inbound Links URL’s #wm123
    • SEO Fundamentals For Newcomers Long Tail SEO Strategy High-impact search terms used regularly by prospects trying to find your products and services• Use of Long-tail keywords even moreimportant• With many pages, you have theopportunity to target more specifickeywords on deeper internal pagesEx: Not ‘laptop’ but ‘small black laptop’ Source: http://www.prelovac.com/vladimir/wp-content/uploads/2009/06/long-tail-seo-sem.gif
    • Agenda for Today1) Introduction to SEO2) Overlooked Techniques3) Gain a SEO Advantage w/ Site Structure4) Convert Existing Traffic to Leads & Deals5) The Future of Mobile Search & SEO #wm123
    • Thing That Matter in SEO• Keyword Research• Relevance/Theme of the Site• Crawl ability/Ease of Link ability• Depth of Site• Duplicate Content (block, redirect or canonical)• Page Load Time• Social Media (Facebook + Twitter Aren’t Enough)• Measure, Fine Tune, and Adjust Accordingly
    • Using Google’s Tools to Your Advantage•Follow Finder•Google Sets•Google Alerts + Google Reader + iGoogle•Latest Results•Google Suggest•Google Insights•Google Webmaster Tools•Google Trends•Wonder Wheel•Image Swirl
    • Using Google’s Tools to Better Understand Your Ideal Searcher Google Insights• Shows the search trends of your keyword - you can see if searches are increasing or decreasing• Shows what geographical regions perform searches on these keywords and ranks them for you• Suggests new keywords that are growing in popularity
    • Agenda for Today1) Introduction to SEO2) Overlooked Techniques3) Gain a SEO Advantage w/ Site Structure4) Convert Existing Traffic to Leads & Deals5) The Future of Mobile Search & SEO #wm123
    • Using Site Structure to Help SEO• Cascading Style Sheets• Proper Use of “H” Tags• Content in Div Tags• Navigation Techniques• On-Site Blog• Footers
    • Agenda for Today1) Introduction to SEO2) Overlooked Techniques3) Gain a SEO Advantage w/ Site Structure4) Convert Existing Traffic to Leads & Deals5) The Future of Mobile Search & SEO #wm123
    • Convert Existing Search Traffic• Click-to-Call• Chat Pop-up Boxes• A/B Testing• Search Boxes• Guest Postings• User Generated Reviews
    • Agenda for Today1) Introduction to SEO2) Overlooked Techniques3) Gain a SEO Advantage w/ Site Structure4) Convert Existing Traffic to Leads & Deals5) The Future of Mobile Search & SEO #wm123
    • The Future of Mobile Search and SEO
    • Upcoming Trends in Mobile• A lot more queries• A single set of SERPs• A change to create a mobile presence (apps)• Little need for a separate mobile site• Strong need for a separate mobile ad strategy• Apps will still be loved• Geography matters
    • Contact UsContact us for a detailed FREE Custom SEO Analysis of your site.It includes:1. COMPETITIVE REPORT - Where you rank against your competition.2. KEYWORD ANALYSIS - To show you other keywords people are using tosearch for your product/service.3. SEARCH ENGINE FRIENDLINESS REPORT- Crawlability of Your Site. Mark Powers (800) 619 1570 Mark.P@Webmarketing123.com #wm123