6 Critical SEO Steps for WebsiteRedesign Alex Dunks SEO Expert // Manager of Business Development Webmarketing123         ...
@webmarketing123 #123webinar
Some Practical Matters                                           Yes! Just emailü  Are the slides available?             ...
6 Critical Steps to Website Redesign        1    Don’t reinvent the wheel        2    Map your keyword roadmap        3   ...
POLL:         ?	Are you actively planning awebsite redesign?                              @webmarketing123 #123webinar
Don’t Wait!	Website owners often wait until after their site isredesigned and launched before getting a SEOexpert involved...
6 Critical Steps to Website Redesign        1     Don’t reinvent the wheel        2     Map your keyword roadmap        3 ...
Don’t re-invent the wheel You’re already ranking for some keywords. Make sure you take those rankings with you. Make sure ...
Don’t re-invent the wheel    This client would    have lost 300K    monthly potential    visitors.                        ...
Don’t re-invent the wheel  Things to consider: •    Are URLs changing?      Ex: www.mysite.com/about to www.mysite.com/abo...
6 Critical Steps to Website Redesign        1    Don’t reinvent the wheel        2    Create your keyword roadmap        3...
Create Your Keyword Roadmap Review: How Do Search Spiders Crawl Your Site? The follow links to get from page to page      ...
Create Your Keyword Roadmap  1.  Thematically group pages around keywords.  2.  Link pages within the same groups to furth...
Create Your Keyword Roadmap  301 Redirect         Old	   New	                              @webmarketing123 #123webinar
Create Your Keyword Roadmap  301 Redirect FAQs •    Does my old page pass on 100% of the value to the new page? •    How l...
Create Your Keyword Roadmap Don’t forget an effective 404 page – “Page not found”                                         ...
Create Your Keyword Roadmap  Take this opportunity to generate targeted content  Use Google analytics (or other web analyt...
6 Critical Steps to Website Redesign        1    Don’t reinvent the wheel        2    Create your keyword roadmap        3...
Include Social Signals        Social Media mentions and sentiment are        affecting rankings more and more    Bing: “We...
Include Social Signals    Encourage Social Media bookmarking by    installing Share buttons and creating    engaging & sha...
Include Social Signals   Google’s “+1” button impacts your ranking                                 @webmarketing123 #123we...
6 Critical Steps to Website Redesign        1    Don’t reinvent the wheel        2    Create your keyword roadmap        3...
Select the Right CMS   Use a modern content management system (CMS)   that allows for customization of posts, and content ...
Select the Right CMS    Make sure your CMS is SEO and user friendly                                      @webmarketing123 ...
Select the Right CMS    Make sure your CMS is SEO and user friendly    SEO elements should be customizable:    1.  Page Ti...
Select the Right CMS            Page Titles    <title>Shoes, Clothing, and More | Zappos.com </title>!                   <...
Select the Right CMS       Examples Of SEO Elements                          Page Title                       H1 Header   ...
Select the Right CMS           Examples Of SEO Elements                           Digital Multimeter | Multimeter | Analog...
Select the Right CMS       Examples Of SEO Elements                       Meta Description & Keywords                     ...
6 Critical Steps to Website Redesign        1    Don’t reinvent the wheel        2    Create your keyword roadmap        3...
Clarify your Call to Action                                                             Is your conversion    Create a cle...
Clarify your Call to Action    What are you supposed to do on this page?                                      @webmarketin...
Clarify your Call to Action    What are you supposed to do on this page?                                      @webmarketin...
6 Critical Steps to Website Redesign        1    Don’t reinvent the wheel        2    Create your keyword roadmap        3...
Don’t just optimize for search engines,optimize for visitorsü  Review your web analytics and gain insights into visitor p...
Recap / To-Do List  1.  Talk to a SEO Expert  2.  Incorporate SEO proactively  3.  Select an SEO friendly CMS  4.  Don’t l...
We invite you to…                       Want today’s slides?                                            Email seo@webmarke...
Want today’s slides?Email seo@webmarketing123.com                           @webmarketing123 #123webinar
Upcoming SlideShare
Loading in...5
×

6 Critical SEO Steps for Website Redesign Webmarketing123 slides

1,134

Published on

0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
1,134
On Slideshare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
83
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide

6 Critical SEO Steps for Website Redesign Webmarketing123 slides

  1. 1. 6 Critical SEO Steps for WebsiteRedesign Alex Dunks SEO Expert // Manager of Business Development Webmarketing123 @webmarketing123 #123webinar
  2. 2. @webmarketing123 #123webinar
  3. 3. Some Practical Matters Yes! Just emailü  Are the slides available? seo@webmarketing123.comü  Tweet today’s event using #123webinar @webmarketing123 facebook.com/webmarketing123ü  Stay informed by following us. webmarketing123ü  Ready to take the next step with us? Request a Complimentary SEO Assessment Today. @webmarketing123 #123webinar
  4. 4. 6 Critical Steps to Website Redesign 1 Don’t reinvent the wheel 2 Map your keyword roadmap 3 Include Social Media 4 Select the right CMS 5 Clarify your call to action 6 Optimize for visitors @webmarketing123 #123webinar
  5. 5. POLL: ? Are you actively planning awebsite redesign? @webmarketing123 #123webinar
  6. 6. Don’t Wait! Website owners often wait until after their site isredesigned and launched before getting a SEOexpert involved.This can lead to:1) Expensive site design changes that could have been easilyimplemented during the design process.2) Severely reduced traffic for months after a site is redesignedand launched. @webmarketing123 #123webinar
  7. 7. 6 Critical Steps to Website Redesign 1 Don’t reinvent the wheel 2 Map your keyword roadmap 3 Include Social Media 4 Select the right CMS 5 Clarify your call to action 6 Optimize for visitors @webmarketing123 #123webinar
  8. 8. Don’t re-invent the wheel You’re already ranking for some keywords. Make sure you take those rankings with you. Make sure to… Establish a baseline of where your site ranks today for your keywords @webmarketing123 #123webinar
  9. 9. Don’t re-invent the wheel This client would have lost 300K monthly potential visitors. @webmarketing123 #123webinar
  10. 10. Don’t re-invent the wheel Things to consider: •  Are URLs changing? Ex: www.mysite.com/about to www.mysite.com/aboutus •  Are you adding or removing pages? Ex: altering or adding products and services •  Managing your inbound links @webmarketing123 #123webinar
  11. 11. 6 Critical Steps to Website Redesign 1 Don’t reinvent the wheel 2 Create your keyword roadmap 3 Include Social Media 4 Select the right CMS 5 Clarify your call to action 6 Optimize for visitors @webmarketing123 #123webinar
  12. 12. Create Your Keyword Roadmap Review: How Do Search Spiders Crawl Your Site? The follow links to get from page to page Data Center @webmarketing123 #123webinar
  13. 13. Create Your Keyword Roadmap 1.  Thematically group pages around keywords. 2.  Link pages within the same groups to further strengthen the theme. 3.  Reduce the click-depth required to reach the majority of your site’s pages. Men’s Shoes Women’s Shoes Kids’ Shoes Women’s Boots @webmarketing123 #123webinar
  14. 14. Create Your Keyword Roadmap 301 Redirect Old New @webmarketing123 #123webinar
  15. 15. Create Your Keyword Roadmap 301 Redirect FAQs •  Does my old page pass on 100% of the value to the new page? •  How long will it take search engines to recognize this move? •  When to use a 301 vs. a 302? •  ‘Map’ old URLs to corresponding new URLs @webmarketing123 #123webinar
  16. 16. Create Your Keyword Roadmap Don’t forget an effective 404 page – “Page not found” @webmarketing123 #123webinar
  17. 17. Create Your Keyword Roadmap Take this opportunity to generate targeted content Use Google analytics (or other web analytics provider) to determine what keyword phrases brought significant targeted traffic to your site by keyword and which phrases resulted in conversions. Use Google Webmaster Tools to get information about the keyword phrases for which your site is being found such as impressions (how many times a page on your site appeared in a search result for a keyword phrase) and click-throughs (Webmaster Tools / Your Site on the web / Search queries). @webmarketing123 #123webinar
  18. 18. 6 Critical Steps to Website Redesign 1 Don’t reinvent the wheel 2 Create your keyword roadmap 3 Include Social Media 4 Select the right CMS 5 Clarify your call to action 6 Optimize for visitors @webmarketing123 #123webinar
  19. 19. Include Social Signals Social Media mentions and sentiment are affecting rankings more and more Bing: “We do look at the social authority of a user”. Google: “Yes we do compute and use author quality as a signal.” Just as Google’s Pagerank measures how authoritative a web page is deemed to be, search engines also calculate the social authority of people, and give more or less value to social media mentions. Social signals become increasingly influential in organic search results, as Google & Bing increasingly seek to deliver fresh or recent results. From Danny Sullivan’s Dec 2010 Q & A with Google & Bing @webmarketing123 #123webinar
  20. 20. Include Social Signals Encourage Social Media bookmarking by installing Share buttons and creating engaging & share-worthy content. @webmarketing123 #123webinar
  21. 21. Include Social Signals Google’s “+1” button impacts your ranking @webmarketing123 #123webinar
  22. 22. 6 Critical Steps to Website Redesign 1 Don’t reinvent the wheel 2 Create your keyword roadmap 3 Include Social Media 4 Select the right CMS 5 Clarify your call to action 6 Optimize for visitors @webmarketing123 #123webinar
  23. 23. Select the Right CMS Use a modern content management system (CMS) that allows for customization of posts, and content creation by many users. 50%+ 7%+ 9%+ % of top million websites using a CMS, Source: W3Techs.com @webmarketing123 #123webinar @webmarketing123
  24. 24. Select the Right CMS Make sure your CMS is SEO and user friendly @webmarketing123 #123webinar
  25. 25. Select the Right CMS Make sure your CMS is SEO and user friendly SEO elements should be customizable: 1.  Page Titles 6. Title Tags for Links 2.  Meta Content 7. Footers Title, Description, Keywords (footers specific to individual page/set of pages) 3. Headers – H1, H2 8. Internal Links (add/modify anchor text) 4. Content modifications 9. Page URLs 5. Alt Tags for Images 10. SEO Friendly Breadcrumbs @webmarketing123 #123webinar
  26. 26. Select the Right CMS Page Titles <title>Shoes, Clothing, and More | Zappos.com </title>! <meta name="description" content="Free shipping BOTH ways on MetaText shoes, clothing, and more! 365-day return policy, over 1000 brands, 24/7 friendly customer service. 1-800-927-7671" />! @webmarketing123 #123webinar
  27. 27. Select the Right CMS Examples Of SEO Elements Page Title H1 Header @webmarketing123 #123webinar
  28. 28. Select the Right CMS Examples Of SEO Elements Digital Multimeter | Multimeter | Analog Multimeter | True-RMS Multimeter – Fluke Digital-Multimeter URL Inbound Links ContentImage ALT Tags Internal Links @webmarketing123 #123webinar
  29. 29. Select the Right CMS Examples Of SEO Elements Meta Description & Keywords @webmarketing123 #123webinar
  30. 30. 6 Critical Steps to Website Redesign 1 Don’t reinvent the wheel 2 Create your keyword roadmap 3 Include Social Media 4 Select the right CMS 5 Clarify your call to action 6 Optimize for visitors @webmarketing123 #123webinar
  31. 31. Clarify your Call to Action Is your conversion Create a clear path from rate less than 1% attraction to conversion There are three simple questions users subconsciously ask when they arrive on your page. Your website must have an answer to: 1. Where am I? New visitors must have answers to the first two crucial questions during the initial seven seconds they spend on your site. 2. What can I do here? After that, every element of every page must 3. Why should I do it? answer the third key question @webmarketing123 #123webinar
  32. 32. Clarify your Call to Action What are you supposed to do on this page? @webmarketing123 #123webinar
  33. 33. Clarify your Call to Action What are you supposed to do on this page? @webmarketing123 #123webinar
  34. 34. 6 Critical Steps to Website Redesign 1 Don’t reinvent the wheel 2 Create your keyword roadmap 3 Include Social Media 4 Select the right CMS 5 Clarify your call to action 6 Optimize for visitors @webmarketing123 #123webinar
  35. 35. Don’t just optimize for search engines,optimize for visitorsü  Review your web analytics and gain insights into visitor pathü  Take a look at the depth of your call to action. How many clicks does it take to get there? *remember, you have 7 seconds to answer the “3 questions”*ü  How’s your bounce rate? Make sure your providing value to searcher and relevancy to the search terms you optimize for. @webmarketing123 #123webinar
  36. 36. Recap / To-Do List 1.  Talk to a SEO Expert 2.  Incorporate SEO proactively 3.  Select an SEO friendly CMS 4.  Don’t lose the rankings you already have 5.  Use free tools for critical information, i.e. keyword search volume and visitor behaviors @webmarketing123 #123webinar
  37. 37. We invite you to… Want today’s slides? Email seo@webmarketing123.com Download: 2012 State of Digital Marketing Report bit.ly/2012wm123 Email me for a Consultation: Alex.d@webmarketing123.com ü SEO/PPC/Social Media Marketing ü Measurement/Analytics Approach ü Lead Gen EffectivenessTues. NEXT WEEK’S WEBINAR:12/18 Facetime with an SEO Expert – ft. Live Website Analyses @webmarketing123 #123webinar
  38. 38. Want today’s slides?Email seo@webmarketing123.com @webmarketing123 #123webinar
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×