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5 Essential Google Analytics Tools for the Data-Driven Marketer

by on Sep 18, 2012

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It’s about time you leveraged the power of Google Analytics to make data-driven decisions at your company. While expensive analytics packages have bells & whistles, they’re often harder to use ...

It’s about time you leveraged the power of Google Analytics to make data-driven decisions at your company. While expensive analytics packages have bells & whistles, they’re often harder to use than Google Analytics (still free). If you’re a marketer looking to optimize your website content or evaluate the effectiveness of your paid search, display or social campaigns, avoid information overload and focus on the metrics that matter.

This is a roll-up-the-sleeves live demo. We’ll show you how to:

• Filter for traffic & conversions from branded vs. non-branded keywords

• Create goals and put dollar values on your goals

• Measure social interactions & conversions with the new social reports

• Create shareable custom dashboards and automated reports

• Use “regular expressions” to measure long-tail and campaign keyword traffic

Webmarketing123 is a Bay-Area Digital Marketing Agency. Our distinctive approach: pair a metrics-rich methodology with an understanding of our clients’ unique business goals and challenges. We combine a deep expertise across industry verticals, smart use of automation, and efficient use of analytics to inform data-driven decision-making. At Webmarketing123, each client has a dedicated team employing Search Engine Optimization (SEO), Pay Per Click (PPC) advertising, and/or Social Media Marketing (SMM) to create remarkable, results-driven marketing programs.

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