4 Advanced Tactics for Your SEO Strategy
 

4 Advanced Tactics for Your SEO Strategy

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Social Media and SEO, together like bread and butter, should be a part of every company's digital marketing plate. ...

Social Media and SEO, together like bread and butter, should be a part of every company's digital marketing plate.

The buzz floating around marketers today is social media. Across all industries, marketers are competing in the drive to develop more innovative ways to spread brand awareness, generate quality leads, and influence their audience to take action in a meaningful way. Join us as we will guide you through the top 4 proven social media tactics for enhancing SEO results, advancing lead generation, and improving your overall marketing ROI.

In Webmarketing123's upcoming webinar, 4 Advanced Tactics for Your SEO Strategy, you'll learn how to:

- Generate sales leads with social media
- Build followers through communities for our target demographic
- Improve SEO and ROI through social media interactions
- Promote your brand through social recognition and trust

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4 Advanced Tactics for Your SEO Strategy 4 Advanced Tactics for Your SEO Strategy Presentation Transcript

  • 4 Advanced Tactics for Your SEO StrategyHow Social Media Marketing can be effectively used to compliment SEO SuccessDial In: (484) 589-1011Access Code: 347-461-183 @webmarketing123 @TravisLowSEO @bradleywjoe #wm123
  • Webinar Agenda Generate Quality Leads 1 Integrate SEO with social media to draw leads through engaging content Build Relevant Inbound Links 2 Create a specialized community for your target demographic Improve SEO Strategy and Raise Your ROI 3 Optimize your website “hub” with social media “spokes” Spread Knowledge Socially to Boost SEO 4 Power your calls-to-action with effective incentives in the social space#wm123
  • Webinar Agenda Generate Quality Leads 1 Integrate SEO with social media to draw leads through engaging content Build Relevant Inbound Links 2 Create a specialized community for your target demographic Improve SEO Strategy and Raise Your ROI 3 Optimize your website “hub” with social media “spokes” Spread Knowledge Socially to Boost SEO 4 Power your calls-to-action with effective incentives in the social space#wm123
  • 1 Generate Quality Leads Research client personas in social media to create SEO-ready content • Content o Connect to your target audience o Find what people are looking for and interested in • Visibility o Create promotions, conversations in secondary space “Google considers the o Build more backlinks to your site popularity of your site based on your site’s prominence and how • Call to Action present and visible it is on the web.” - OrangeSoda o Gain insight on the persona of your model client o Research, test, and determine directed methods to reach your target market and promote increased quality traffic#wm123
  • 1 Generate Quality Leads Search engines index social media content Social networks generate traffic and leads through search engine indexing, supporting your SEO efforts to gain traction in your target demographic. • Post updates regularly • Produce high quality tweets • Regularly promote news, offers, product releases • Utilize indexing sites that link all relevant content back to your original content o Digg o Delicious#wm123
  • 1 Generate Quality Leads Create compelling calls-to-action to convert prospects to leads Make your calls to action stand out more with expansion into social media. • Motivation Utilize call-to-action appearance tips for SEO and Social Media Optimization: • Incentive • Viral • Combined relevance#wm123
  • Webinar Agenda Generate Quality Leads 1 Integrate SEO with social media to draw leads through engaging content Build Relevant Inbound Links 2 Create a specialized community for your target demographic Improve SEO Strategy and Raise Your ROI 3 Optimize your website “hub” with social media “spokes” Spread Knowledge Socially to Boost SEO 4 Power your calls-to-action with effective incentives in the social space#wm123
  • 2 Build Relevant Inbound Links All About Blogs Blogs naturally attract search engine traffic to your site. This is the best kind of link. • Choose keywords that are moderate (not too broad) in order to bring visitors who could likely become subscribers, converters, sales. • Moderate to exact keywords may not bring as much traffic as broad keywords, but they will bring more sales.#wm123
  • 2 Build Relevant Inbound Links Blogs Best Practices • Update or ping typically in the morning o Sweet spot for blogs, tweets, Facebook posts o Use tools like Seesmic to schedule your tweets, posts across all social networks • Integrate more sharing/connection techniques to build social “points” with search engines o “Tweet This” ~ Twitter o “Share This” ~ Facebook#wm123
  • 2 Build Relevant Inbound Links Blogs Best Practices • Increase number of spider visits o Blog on the anniversary of the period that the spider comes to your site. o Through regular tracking, you can start to predict when the spider will revisit to read an update. o Ping just as the spider crawls your update for an SEO “one-two” punch.#wm123
  • 2 Build Relevant Inbound Links Tune up your Articles, Press Releases, Whitepapers with Social• On Twitter Straight from Google- Matt Cutts, Head of Google Search • Link to eBooks, webinars, company Team: releases, products, news, articles As our initial step we use Google index to build our indexing module. To start the indexing module we have to define the types• On Facebook of social media websites to be indexed. And here is the list, • Initiate wall posts, news alerts, - Blogs sharing activities daily - Discussion Forums - News• On YouTube - Videos and - Micro Blogging (Twitter) • Create engaging videos with calls- - LinkedIn to-action, education about your - Facebook products And here is how we build our indexing engine. Ex: Cisco YouTube page - Use Google Blog search and news search to follow the activity in• On LinkedIn Blogs and News respectively - Use Google alerts to follow recent activity in forums, videos, • Monitor and maintain forum activity, LinkedIn and Facebook news feeds - To follow twitter activity use its own search#wm123
  • 2 Build Relevant Inbound Links People are hanging out in social networks Improve your link popularity and brand image in social networks as social information and signals are being used in search engine rankings for Google and Bing. Inbound links • Utilize free search engine tools: o Google Webmaster Tools o Bing Webmaster Tools o Yahoo Site Explorer Learn and monitor how the search engines see your site and the inbound links that you are currently attracting.#wm123
  • Webinar Agenda Generate Quality Leads 1 Integrate SEO with social media to draw leads through engaging content Build Relevant Inbound Links 2 Create a specialized community for your target demographic Improve SEO Strategy and Raise Your ROI 3 Optimize your website “hub” with social media “spokes” Spread Knowledge Socially to Boost SEO 4 Power your calls-to-action with effective incentives in the social space#wm123
  • 3 Improve SEO Strategy and Raise Your ROI SEO best practices = Social Media Optimization best practices• Content o Publish naturally written, unique content o Incorporate keywords from competitive keyword research o Keywords should align with the terms searchers are using. o Include incentive-driven calls-to-action.• Keywords o Anchor text helps spiders understand the Higher sales in stores and on theme of your “linked to” page and what it is website proven. about. ~ MarketingSherpa o Links that say “Click here” do nothing to build your visibility with the search engines.#wm123
  • 3 Improve SEO Strategy and Raise Your ROI Follow SEO-friendly rules when drawing up SMM plans • URLs o Naturally use your keywords in your file names and URLs o Do not use underscores in your URL, only hyphens • Inbound and Internal Links o Create a “bibliography” for your site with inbound links. o Best trusted sources are those that reference other reputable, quality sources. o Sustain a “table of contents” to make your site better optimized for spider crawls with organized and intuitive internal links.#wm123
  • 3 Improve SEO Strategy and Raise Your ROI Each social media strategy should have a core purpose behind it • Map a plan of goals & action items o Brand/product awareness o Product promotions/sales o Lead generation/email list building o Viral activity o Customer service • Perform a competitive analysis o Locate your target audience and where your competitors are making traction • Determine best platforms for each marketing goal o Each platform provides different types of SEO leverage#wm123
  • 3 Improve SEO Strategy and Raise Your ROI Create a specific lead to action path with each SMM effort • Set up profiles • Create, monitor Hub sites • Create, monitor Spoke sites • Lead traffic flow in and out of hubs • Build and cultivate your communities **The purpose and strategy behind each hub and spoke site is most important. Remember quality of links over quantity.**#wm123
  • Webinar Agenda Generate Quality Leads 1 Integrate SEO with social media to draw leads through engaging content Build Relevant Inbound Links 2 Create a specialized community for your target demographic Improve SEO Strategy and Raise Your ROI 3 Optimize your website “hub” with social media “spokes” Spread Knowledge Socially to Boost SEO 4 Power your calls-to-action with effective incentives in the social space#wm123
  • 4 Spread knowledge to socially boost SEO Improve your SEO strategy by opening more traffic routes to your site Social networks are outside spaces for… • Cultivating interaction with your business • Directing traffic to your site • Providing users with background education People are statistically spending increased time in social networks. If you extend your SEO strategy into just a few social media efforts, you will see increases in quality traffic. Rising trend of participating social media audience#wm123
  • 4 Spread knowledge to socially boost SEO Apply SEO tactics to all future SMM endeavors for full success Arriving to your site from a social network, those visitors can be qualified as high quality leads based on the time and effort they spent learning about your company and the fact they participated in an action outside of your corporate site. • Conduct research and tests to draw in the right audience. • The more interactions and links you create, the better optimized your site will be among search engines, and the more leads you will produce.#wm123
  • 4 Spread knowledge to socially boost SEO Be a Leader in your field and show it off. • Spread awareness about your products and important news • Share education in the industry o How your business contributes to the community o How it differentiates from the competition • Communicate with your customers/clients • Promote quality link building o Actively engage in SEO and SMM efforts • SEO & SMM work together o Strengthen your SEO and ultimately ROI SMM is like icing on the SEO cake. It is a creative, fun element that adds to the value of your SEO.#wm123
  • 4 In Conclusion… Know that SEO and SMM go hand-in-hand when it comes to rankings • Encourage action and interaction through: o Keyword-driven, clear calls-to-action o Quality link-building o Lead growth through FFO capture • Become a reliable, dependable source: o Spread education, knowledge in the industry o Promote your business as a leader among your competition through different social media platforms o Interact and cultivate your user base, providing customer service and resources#wm123
  • Thank You!
  • Contact Us for a Complimentary Digital Marketing Analysis Thank you for your attendance today! Custom Analysis includes: - Digital Planning Session: learn how your business can drive revenue growth through the web -Competitive Report: find out where you rank against your top competitors and what tactics they’re employing - Website Analytics: detailing the keywords, sources, and referrals that visitors are using to discover your website - Search Engine Friendliness Report: crawl-ability analysis of your site Please contact: seo@webmarketing123.com#wm123