Top KPIs for SEO Campaigns
by Webmarketing123 on Aug 09, 2012
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Whether you’re managing your SEO in-house or working with an agency,
it’s essential to choose the key performance indicators (KPIs) for measuring success.
Easier said than done. Is it your keyword rankings? Traffic? What about conversions? Where does revenue come in to it? Maybe it's all about the links.
After 8 years and hundreds of client experiences, we’ve distilled what we believe to be the metrics you should use to evaluate your SEO. They are:
Non-branded organic traffic, as a percentage of overall leads or sales, over time.
Conversions (lead capture, e-commerce, downloads, etc) from top keywords.
Revenue attributed to specific keywords.
% of targeted keywords ranking on the 1st page of Google’s search results
Webmarketing123 is a Bay-Area Digital Marketing Agency. Our distinctive approach: pair a metrics-rich methodology with an understanding of our clients’ unique business goals and challenges. We combine a deep expertise across industry verticals, smart use of automation, and efficient use of analytics to inform data-driven decision-making. At Webmarketing123, each client has a dedicated team employing Search Engine Optimization (SEO), Pay Per Click (PPC) advertising, and/or Social Media Marketing (SMM) to create remarkable, results-driven marketing programs.
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