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2010 Review of SEO Best PracticesAudio: 916 233 3089            @Webmarketing123Access code: 449-126-572       @TravisLowS...
Today’s Webinar Topics1. How to maintain ROI with the start of the New Year.2. How to attract targeted site visitors and i...
SEO FactsWhere Searchers Click on the Results Page                                            #wm123
Today’s Webinar Topics1. How to maintain ROI with the start of the New Year.2. How to attract targeted site visitors and i...
Maintain Your ROI• What good are increasedrankings withoutconversions?• How does your websitedefine a conversion?         ...
Measuring ROI• Set up Goals   • Define conversions   • Analyze which keywords are   leading to more conversions   • Observ...
Using Analytics to Measure ROI…Consistently• Analyze Trends   • Compare metrics to past   • Observe seasonality   • See pr...
Today’s Webinar Topics1. How to maintain ROI with the start of the New Year.2. How to attract targeted site visitors and i...
Organic, Non-Branded Traffic• Organic (Non-Paid) Traffic    • Non-paid best represents SEO efforts as all    visitors arri...
Site Optimization•   On-page content optimization can be a    useful tactic, but only when used    strategically.         ...
Today’s Webinar Topics1. How to maintain ROI with the start of the New Year.2. How to attract targeted site visitors and i...
Usability Best Practices•Assign Visual Priority    • Size and weight should represent relative importance• Consider Visito...
Home Page Conversions•Identify & Prioritize ALL objectives   • Primary   • Major   • Minor• Make Objectives Obvious   • Vi...
Landing Page Conversions• Focused on SingleConversion   • Make Goal Obvious   • Call to Action   • Value Propositions• Kee...
Today’s Webinar Topics1. How to maintain ROI with the start of the New Year.2. How to attract targeted site visitors and i...
On-Site Competitive Intelligence•   Site URL structure•   Site development & coding structure•   Use of analytics•   Navig...
Reverse-Engineer Your Competition•   Use Yahoo’s backlink command, or software such as    SEO Elite to find every site tha...
Reverse-Engineer Your Competition•   Obtain links from those sites that your competitors are    getting links from.       ...
Reverse-Engineer Your Competition•   Look at the page titles of the #1 site and duplicate    them for important pages on y...
Questions?
Contact Information Search Engine Marketing – A         PerspectiveContact Us for a detailed Custom Analysis ofyour websit...
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2010 Review of SEO Best Practices

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Businesses have already mapped out their 2011 marketing campaigns. One important tactic to consider is Search Engine Optimization (SEO). At any time, SEO represents an immense opportunity to generate traffic to your site, increase ranking and support in closing deals.
So what 2010 tactics should you consider for next year?


In Webmarketing123's webinar 2010 Review of SEO Best Practices you'll find out:
• How to maintain ROI with the start of the New Year.
• How to attract targeted site visitors and improve site ranking.
• How to create compelling content for your site.
• How to leverage your competitors’ SEO tactics.

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Transcript of "2010 Review of SEO Best Practices"

  1. 1. 2010 Review of SEO Best PracticesAudio: 916 233 3089 @Webmarketing123Access code: 449-126-572 @TravisLowSEOEnter PIN # on your screen #wm123
  2. 2. Today’s Webinar Topics1. How to maintain ROI with the start of the New Year.2. How to attract targeted site visitors and improve site ranking.3. How to create compelling content for your site.4. How to leverage your competitors’ SEO tactics. #wm123
  3. 3. SEO FactsWhere Searchers Click on the Results Page #wm123
  4. 4. Today’s Webinar Topics1. How to maintain ROI with the start of the New Year.2. How to attract targeted site visitors and improve site ranking.3. How to create compelling content for your site.4. How to leverage your competitors’ SEO tactics. #wm123
  5. 5. Maintain Your ROI• What good are increasedrankings withoutconversions?• How does your websitedefine a conversion? • Consider User Experience in addition to SEO • Increase Conversion Rate with Google Website Optimizer #wm123
  6. 6. Measuring ROI• Set up Goals • Define conversions • Analyze which keywords are leading to more conversions • Observe where visitors abandon the goal path #wm123
  7. 7. Using Analytics to Measure ROI…Consistently• Analyze Trends • Compare metrics to past • Observe seasonality • See progress by analyzing non-paid, non-branded traffic trends #wm123
  8. 8. Today’s Webinar Topics1. How to maintain ROI with the start of the New Year.2. How to attract targeted site visitors and improve site ranking.3. How to create compelling content for your site.4. How to leverage your competitors’ SEO tactics. #wm123
  9. 9. Organic, Non-Branded Traffic• Organic (Non-Paid) Traffic • Non-paid best represents SEO efforts as all visitors arrive at your site through organic search• Non-Branded Traffic • Brings you new customers who do not yet know about your company, but are looking for the products and services you offer #wm123
  10. 10. Site Optimization• On-page content optimization can be a useful tactic, but only when used strategically. #wm123
  11. 11. Today’s Webinar Topics1. How to maintain ROI with the start of the New Year.2. How to attract targeted site visitors and improve site ranking.3. How to create compelling content for your site.4. How to leverage your competitors’ SEO tactics. #wm123
  12. 12. Usability Best Practices•Assign Visual Priority • Size and weight should represent relative importance• Consider Visitor’s Eye-Path • What will users notice and in what order?• Clear Call To Action • Clearly announce what you want users to do• Make Steps Clear • Clearly identify where user is and where they should go #wm123
  13. 13. Home Page Conversions•Identify & Prioritize ALL objectives • Primary • Major • Minor• Make Objectives Obvious • Visual Priority • Clear Call to Action • Emphasize Value Propositions• Identify sections with no relevance • Does it reinforce a goal #wm123
  14. 14. Landing Page Conversions• Focused on SingleConversion • Make Goal Obvious • Call to Action • Value Propositions• Keep it Simple • No Competing Objectives • All Content Should Be Relevant to Goal of Landing Page #wm123
  15. 15. Today’s Webinar Topics1. How to maintain ROI with the start of the New Year.2. How to attract targeted site visitors and improve site ranking.3. How to create compelling content for your site.4. How to leverage your competitors’ SEO tactics. #wm123
  16. 16. On-Site Competitive Intelligence• Site URL structure• Site development & coding structure• Use of analytics• Navigational system review #wm123
  17. 17. Reverse-Engineer Your Competition• Use Yahoo’s backlink command, or software such as SEO Elite to find every site that is linking to the top 3 sites in your chosen keyword on Google. Why re-invent the wheel? #wm123
  18. 18. Reverse-Engineer Your Competition• Obtain links from those sites that your competitors are getting links from. #wm123
  19. 19. Reverse-Engineer Your Competition• Look at the page titles of the #1 site and duplicate them for important pages on your site. #wm123
  20. 20. Questions?
  21. 21. Contact Information Search Engine Marketing – A PerspectiveContact Us for a detailed Custom Analysis ofyour website!Please contact: @Webmarketing123 #wm123Mark Powers(800) 619 1570mark@webmarketing123.com
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