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2010 Review of SEO Best Practices

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Businesses have already mapped out their 2011 marketing campaigns. One important tactic to consider is Search Engine Optimization (SEO). At any time, SEO represents an immense opportunity to generate …

Businesses have already mapped out their 2011 marketing campaigns. One important tactic to consider is Search Engine Optimization (SEO). At any time, SEO represents an immense opportunity to generate traffic to your site, increase ranking and support in closing deals.
So what 2010 tactics should you consider for next year?


In Webmarketing123's webinar 2010 Review of SEO Best Practices you'll find out:
• How to maintain ROI with the start of the New Year.
• How to attract targeted site visitors and improve site ranking.
• How to create compelling content for your site.
• How to leverage your competitors’ SEO tactics.

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  • 1. 2010 Review of SEO Best PracticesAudio: 916 233 3089 @Webmarketing123Access code: 449-126-572 @TravisLowSEOEnter PIN # on your screen #wm123
  • 2. Today’s Webinar Topics1. How to maintain ROI with the start of the New Year.2. How to attract targeted site visitors and improve site ranking.3. How to create compelling content for your site.4. How to leverage your competitors’ SEO tactics. #wm123
  • 3. SEO FactsWhere Searchers Click on the Results Page #wm123
  • 4. Today’s Webinar Topics1. How to maintain ROI with the start of the New Year.2. How to attract targeted site visitors and improve site ranking.3. How to create compelling content for your site.4. How to leverage your competitors’ SEO tactics. #wm123
  • 5. Maintain Your ROI• What good are increasedrankings withoutconversions?• How does your websitedefine a conversion? • Consider User Experience in addition to SEO • Increase Conversion Rate with Google Website Optimizer #wm123
  • 6. Measuring ROI• Set up Goals • Define conversions • Analyze which keywords are leading to more conversions • Observe where visitors abandon the goal path #wm123
  • 7. Using Analytics to Measure ROI…Consistently• Analyze Trends • Compare metrics to past • Observe seasonality • See progress by analyzing non-paid, non-branded traffic trends #wm123
  • 8. Today’s Webinar Topics1. How to maintain ROI with the start of the New Year.2. How to attract targeted site visitors and improve site ranking.3. How to create compelling content for your site.4. How to leverage your competitors’ SEO tactics. #wm123
  • 9. Organic, Non-Branded Traffic• Organic (Non-Paid) Traffic • Non-paid best represents SEO efforts as all visitors arrive at your site through organic search• Non-Branded Traffic • Brings you new customers who do not yet know about your company, but are looking for the products and services you offer #wm123
  • 10. Site Optimization• On-page content optimization can be a useful tactic, but only when used strategically. #wm123
  • 11. Today’s Webinar Topics1. How to maintain ROI with the start of the New Year.2. How to attract targeted site visitors and improve site ranking.3. How to create compelling content for your site.4. How to leverage your competitors’ SEO tactics. #wm123
  • 12. Usability Best Practices•Assign Visual Priority • Size and weight should represent relative importance• Consider Visitor’s Eye-Path • What will users notice and in what order?• Clear Call To Action • Clearly announce what you want users to do• Make Steps Clear • Clearly identify where user is and where they should go #wm123
  • 13. Home Page Conversions•Identify & Prioritize ALL objectives • Primary • Major • Minor• Make Objectives Obvious • Visual Priority • Clear Call to Action • Emphasize Value Propositions• Identify sections with no relevance • Does it reinforce a goal #wm123
  • 14. Landing Page Conversions• Focused on SingleConversion • Make Goal Obvious • Call to Action • Value Propositions• Keep it Simple • No Competing Objectives • All Content Should Be Relevant to Goal of Landing Page #wm123
  • 15. Today’s Webinar Topics1. How to maintain ROI with the start of the New Year.2. How to attract targeted site visitors and improve site ranking.3. How to create compelling content for your site.4. How to leverage your competitors’ SEO tactics. #wm123
  • 16. On-Site Competitive Intelligence• Site URL structure• Site development & coding structure• Use of analytics• Navigational system review #wm123
  • 17. Reverse-Engineer Your Competition• Use Yahoo’s backlink command, or software such as SEO Elite to find every site that is linking to the top 3 sites in your chosen keyword on Google. Why re-invent the wheel? #wm123
  • 18. Reverse-Engineer Your Competition• Obtain links from those sites that your competitors are getting links from. #wm123
  • 19. Reverse-Engineer Your Competition• Look at the page titles of the #1 site and duplicate them for important pages on your site. #wm123
  • 20. Questions?
  • 21. Contact Information Search Engine Marketing – A PerspectiveContact Us for a detailed Custom Analysis ofyour website!Please contact: @Webmarketing123 #wm123Mark Powers(800) 619 1570mark@webmarketing123.com