Your SlideShare is downloading. ×
0
Ses Chicago Video As Direct Response Vehicle
Ses Chicago Video As Direct Response Vehicle
Ses Chicago Video As Direct Response Vehicle
Ses Chicago Video As Direct Response Vehicle
Ses Chicago Video As Direct Response Vehicle
Ses Chicago Video As Direct Response Vehicle
Ses Chicago Video As Direct Response Vehicle
Ses Chicago Video As Direct Response Vehicle
Ses Chicago Video As Direct Response Vehicle
Ses Chicago Video As Direct Response Vehicle
Ses Chicago Video As Direct Response Vehicle
Ses Chicago Video As Direct Response Vehicle
Ses Chicago Video As Direct Response Vehicle
Ses Chicago Video As Direct Response Vehicle
Ses Chicago Video As Direct Response Vehicle
Ses Chicago Video As Direct Response Vehicle
Ses Chicago Video As Direct Response Vehicle
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Ses Chicago Video As Direct Response Vehicle

582

Published on

Direct response through video?

Direct response through video?

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
582
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
5
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. Direct Response Through Video? Barbara Coll CEO, WebMama.com Inc.
  • 2. Direct Response
    • Sale, Order, Purchase, Instant Action
  • 3. Optimize A Video On Your Site Submit A Video Indexed Video?
  • 4. How Often is Video in the SERP?
    • According to comScore, 38% of searchers received video results in January 2008!
  • 5. Ranked
    • Under Converting Keywords
    • Engines need to decide to show Blended results for that keyword
    • Search on YouTube? They need to rank you as well
  • 6.  
  • 7.  
  • 8. Google Search Results
  • 9.  
  • 10.  
  • 11. Finally Some Direct Response directly to your landing page. Just an extension of current Google ad campaigns – nothing special
  • 12.  
  • 13. Direct Response, Brand, Engagement
  • 14. If It Goes Viral
  • 15. Does A Sale Happen?
  • 16. 100x0 is still 0
  • 17.
    • WEBMAMA.COM INC. PALO ALTO, CA
    • ONLINE MARKETING, SPECIALIZING IN SEARCH
    • WWW.WEBMAMA.COM
    • BLOG.WEBMAMA.COM
    • BARBARA COLL
    • [email_address]

×