Search Engine Marketing & SEO - 2010 - User-Generated Content
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Search Engine Marketing & SEO - 2010 - User-Generated Content

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Search results, regardless of where people are searching, will include sites with user-generated content. In the world of SEO you need to encourage contributions, reviews, rants, questions from your ...

Search results, regardless of where people are searching, will include sites with user-generated content. In the world of SEO you need to encourage contributions, reviews, rants, questions from your community and buyers to help domain search results. SMX Toronto gave me a time to talk about UGC, Real-Time Search and SEO in 2010.

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  • But what are the search engines feeding on? User generated content [http://www.flickr.com/photos/briansolis/2735401175/sizes/l/ ]
  • Where are users generating that content? On community sites – social networks – both external
  • http://www.tripadvisor.com/ShowUserReviews-g32460-d284446-r5472226-Yosemite_Rose_Bed_Breakfast-Groveland_California.html
  • Are you constantly feeding the search beasts?
  • And internal, where businesses custom build pages for their communities – http://communities.vmware.com/home.jspa
  • UGC. Threads created, and responded to on a minute-by-minute basis. Being found in past 24 hours by Google search
  • UGC Blog posts with comments http://blogs.vmware.com/
  • Responses to UGC creates more content. Being found by Twitter search function
  • Descriptions, title, tags and moderator introduction – all optimized.

Search Engine Marketing & SEO - 2010 - User-Generated Content Search Engine Marketing & SEO - 2010 - User-Generated Content Presentation Transcript

  • SEO 2010 A User’s World Barbara Coll CEO WebMama.com Search Engine Marketing Services
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  • Slideshare Opentable Zagat
  • Control Issues
    • YES!
    • Corporate Website Content
    • Structure of YOUR online community
    • Blog Postings
    • News releases
    • Twitter Feed
    • Maybe? Assume NO!
    • Review sites
    • Twitter mentions
    • Non-corporate blog postings
    • Facebook
  • 2010 Reviews, Rants, and Raves
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  • http:// ca.search.yahoo.com/search;_ylt =A0oGk3M3wb1LgSkAfBbrFAx.?p=best+tents&fr2= sb-top&fr =yfp-t-715&rd=r1&sao=0
  • Do you ask for Consumer Engagement? Small Business
  • Yosemite Rose Bed & Breakfast
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  • “ I won’t read them” Kate Owner
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  • Do you ask for Consumer Engagement? Large Communities
  • Provide a location Provide content Engage with the community Spread the word Suggest an action
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  • SEO Best Practices - Communities
    • Ensure indexability of communities platform
    • Determine the top converting keywords
    • Treat pages like regular content pages that need to be optimized
      • Titles, meta descriptions – feed automatically from content
      • H1, H2
    • Create the categories with keywords in mind
    • Create initial threads with keywords in mind
    • Decide on key set of tags to be used/selectable
    • Call it a forum and a community
  • Get Visible Dominate the search results Barbara C. Coll, CEO WebMama.com Inc. webmama.com blog.webmama.com Twitter: @ webmama