Search Engine Marketing & SEO - 2010 - User-Generated Content

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Search results, regardless of where people are searching, will include sites with user-generated content. In the world of SEO you need to encourage contributions, reviews, rants, questions from your community and buyers to help domain search results. SMX Toronto gave me a time to talk about UGC, Real-Time Search and SEO in 2010.

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  • But what are the search engines feeding on? User generated content [http://www.flickr.com/photos/briansolis/2735401175/sizes/l/ ]
  • Where are users generating that content? On community sites – social networks – both external
  • http://www.tripadvisor.com/ShowUserReviews-g32460-d284446-r5472226-Yosemite_Rose_Bed_Breakfast-Groveland_California.html
  • Are you constantly feeding the search beasts?
  • And internal, where businesses custom build pages for their communities – http://communities.vmware.com/home.jspa
  • UGC. Threads created, and responded to on a minute-by-minute basis. Being found in past 24 hours by Google search
  • UGC Blog posts with comments http://blogs.vmware.com/
  • Responses to UGC creates more content. Being found by Twitter search function
  • Descriptions, title, tags and moderator introduction – all optimized.
  • Search Engine Marketing & SEO - 2010 - User-Generated Content

    1. 1. SEO 2010 A User’s World Barbara Coll CEO WebMama.com Search Engine Marketing Services
    2. 3. Slideshare Opentable Zagat
    3. 4. Control Issues <ul><li>YES! </li></ul><ul><li>Corporate Website Content </li></ul><ul><li>Structure of YOUR online community </li></ul><ul><li>Blog Postings </li></ul><ul><li>News releases </li></ul><ul><li>Twitter Feed </li></ul><ul><li>Maybe? Assume NO! </li></ul><ul><li>Review sites </li></ul><ul><li>Twitter mentions </li></ul><ul><li>Non-corporate blog postings </li></ul><ul><li>Facebook </li></ul>
    4. 5. 2010 Reviews, Rants, and Raves
    5. 8. http:// ca.search.yahoo.com/search;_ylt =A0oGk3M3wb1LgSkAfBbrFAx.?p=best+tents&fr2= sb-top&fr =yfp-t-715&rd=r1&sao=0
    6. 9. Do you ask for Consumer Engagement? Small Business
    7. 10. Yosemite Rose Bed & Breakfast
    8. 12. “ I won’t read them” Kate Owner
    9. 14. Do you ask for Consumer Engagement? Large Communities
    10. 15. Provide a location Provide content Engage with the community Spread the word Suggest an action
    11. 21. SEO Best Practices - Communities <ul><li>Ensure indexability of communities platform </li></ul><ul><li>Determine the top converting keywords </li></ul><ul><li>Treat pages like regular content pages that need to be optimized </li></ul><ul><ul><li>Titles, meta descriptions – feed automatically from content </li></ul></ul><ul><ul><li>H1, H2 </li></ul></ul><ul><li>Create the categories with keywords in mind </li></ul><ul><li>Create initial threads with keywords in mind </li></ul><ul><li>Decide on key set of tags to be used/selectable </li></ul><ul><li>Call it a forum and a community </li></ul>
    12. 22. Get Visible Dominate the search results Barbara C. Coll, CEO WebMama.com Inc. webmama.com blog.webmama.com Twitter: @ webmama

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