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Search Engine Marketing & SEO - 2010 - User-Generated Content

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Search results, regardless of where people are searching, will include sites with user-generated content. In the world of SEO you need to encourage contributions, reviews, rants, questions from your …

Search results, regardless of where people are searching, will include sites with user-generated content. In the world of SEO you need to encourage contributions, reviews, rants, questions from your community and buyers to help domain search results. SMX Toronto gave me a time to talk about UGC, Real-Time Search and SEO in 2010.

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  • But what are the search engines feeding on? User generated content [http://www.flickr.com/photos/briansolis/2735401175/sizes/l/ ]
  • Where are users generating that content? On community sites – social networks – both external
  • http://www.tripadvisor.com/ShowUserReviews-g32460-d284446-r5472226-Yosemite_Rose_Bed_Breakfast-Groveland_California.html
  • Are you constantly feeding the search beasts?
  • And internal, where businesses custom build pages for their communities – http://communities.vmware.com/home.jspa
  • UGC. Threads created, and responded to on a minute-by-minute basis. Being found in past 24 hours by Google search
  • UGC Blog posts with comments http://blogs.vmware.com/
  • Responses to UGC creates more content. Being found by Twitter search function
  • Descriptions, title, tags and moderator introduction – all optimized.
  • Transcript

    • 1. SEO 2010 A User’s World Barbara Coll CEO WebMama.com Search Engine Marketing Services
    • 2.  
    • 3. Slideshare Opentable Zagat
    • 4. Control Issues
      • YES!
      • Corporate Website Content
      • Structure of YOUR online community
      • Blog Postings
      • News releases
      • Twitter Feed
      • Maybe? Assume NO!
      • Review sites
      • Twitter mentions
      • Non-corporate blog postings
      • Facebook
    • 5. 2010 Reviews, Rants, and Raves
    • 6.  
    • 7.  
    • 8. http:// ca.search.yahoo.com/search;_ylt =A0oGk3M3wb1LgSkAfBbrFAx.?p=best+tents&fr2= sb-top&fr =yfp-t-715&rd=r1&sao=0
    • 9. Do you ask for Consumer Engagement? Small Business
    • 10. Yosemite Rose Bed & Breakfast
    • 11.  
    • 12. “ I won’t read them” Kate Owner
    • 13.  
    • 14. Do you ask for Consumer Engagement? Large Communities
    • 15. Provide a location Provide content Engage with the community Spread the word Suggest an action
    • 16.  
    • 17.  
    • 18.  
    • 19.  
    • 20.  
    • 21. SEO Best Practices - Communities
      • Ensure indexability of communities platform
      • Determine the top converting keywords
      • Treat pages like regular content pages that need to be optimized
        • Titles, meta descriptions – feed automatically from content
        • H1, H2
      • Create the categories with keywords in mind
      • Create initial threads with keywords in mind
      • Decide on key set of tags to be used/selectable
      • Call it a forum and a community
    • 22. Get Visible Dominate the search results Barbara C. Coll, CEO WebMama.com Inc. webmama.com blog.webmama.com Twitter: @ webmama