Is Search Engine Optimization (SEO) Dead? No!
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Is Search Engine Optimization (SEO) Dead? No!

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People chatter about SEO being dead but it is more critical than ever. Now that real-time content (twitter), fragmented content (blog/website) and external hosted content (youtube, slideshare) are ...

People chatter about SEO being dead but it is more critical than ever. Now that real-time content (twitter), fragmented content (blog/website) and external hosted content (youtube, slideshare) are being indexed by search engines, optimizing these feeds/elements with your keywords leads to high visibility in search results - no matter when the engines are pulling from.

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Is Search Engine Optimization (SEO) Dead? No! Is Search Engine Optimization (SEO) Dead? No! Presentation Transcript

  • Is SEO Dead?
  •  
  • There Are Just More Parts
  •  
  • Two Aspects of SEO
    • Traditional Site Optimization
    • Source Code Optimization
    • Content Optimization
    • Optimize External communication
    • Video
    • Real-time Status Updates
    • Groups
  • All Require ….
    • Understanding of the Goal
    • Understanding the Actions
    • Keyword Analysis
  • Optimize for sharing, transportability, visibility
    • Snippet – use your keywords up front
    • Remember that if people RT that keywords should still show up in the front
    • hashtags
    • Links from compressed URLs are 301 redirects
    • More information - http:// www.seoconsultants.com /twitter/titles/
    • Titles need to be optimized
    • Descriptions need to be optimized
    • Text on Powerpoint slides should have keywords embedded
  •  
  • LinkedIn Profiles / Groups
    • http://blogs.oracle.com/warehousebuilder/2009/03/data_integration_data_quality_and_cloud_computing_see_our_linkedin_group.html
  •  
    • Tags with Keywords
    • Bookmark related links
    • create public bookmarks
    • http://social-network-optimization.blogspot.com/2009/08/facebook-buys-friendfeed.html
  • http:// friendfeed.com/search?q = cadbury