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Is SEO Dead?
 
There Are Just More Parts
 
Two Aspects of SEO <ul><li>Traditional Site Optimization </li></ul><ul><li>Source Code Optimization </li></ul><ul><li>Cont...
All Require …. <ul><li>Understanding of the Goal  </li></ul><ul><li>Understanding the Actions </li></ul><ul><li>Keyword An...
Optimize for sharing, transportability, visibility
<ul><li>Snippet – use your keywords up front </li></ul><ul><li>Remember that if people RT that keywords should still show ...
<ul><li>Titles need to be optimized </li></ul><ul><li>Descriptions need to be optimized </li></ul><ul><li>Text on Powerpoi...
 
LinkedIn Profiles / Groups <ul><li> http://blogs.oracle.com/warehousebuilder/2009/03/data_integration_data_quality_and_clo...
 
<ul><li>Tags with Keywords </li></ul><ul><li>Bookmark related links </li></ul><ul><li>create public bookmarks </li></ul>
<ul><li>http://social-network-optimization.blogspot.com/2009/08/facebook-buys-friendfeed.html </li></ul>
http:// friendfeed.com/search?q = cadbury
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Is Search Engine Optimization (SEO) Dead? No!

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People chatter about SEO being dead but it is more critical than ever. Now that real-time content (twitter), fragmented content (blog/website) and external hosted content (youtube, slideshare) are being indexed by search engines, optimizing these feeds/elements with your keywords leads to high visibility in search results - no matter when the engines are pulling from.

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Transcript of "Is Search Engine Optimization (SEO) Dead? No!"

  1. 1. Is SEO Dead?
  2. 3. There Are Just More Parts
  3. 5. Two Aspects of SEO <ul><li>Traditional Site Optimization </li></ul><ul><li>Source Code Optimization </li></ul><ul><li>Content Optimization </li></ul><ul><li>Optimize External communication </li></ul><ul><li>Video </li></ul><ul><li>Real-time Status Updates </li></ul><ul><li>Groups </li></ul>
  4. 6. All Require …. <ul><li>Understanding of the Goal </li></ul><ul><li>Understanding the Actions </li></ul><ul><li>Keyword Analysis </li></ul>
  5. 7. Optimize for sharing, transportability, visibility
  6. 8. <ul><li>Snippet – use your keywords up front </li></ul><ul><li>Remember that if people RT that keywords should still show up in the front </li></ul><ul><li>hashtags </li></ul><ul><li>Links from compressed URLs are 301 redirects </li></ul><ul><li>More information - http:// www.seoconsultants.com /twitter/titles/ </li></ul>
  7. 9. <ul><li>Titles need to be optimized </li></ul><ul><li>Descriptions need to be optimized </li></ul><ul><li>Text on Powerpoint slides should have keywords embedded </li></ul>
  8. 11. LinkedIn Profiles / Groups <ul><li> http://blogs.oracle.com/warehousebuilder/2009/03/data_integration_data_quality_and_cloud_computing_see_our_linkedin_group.html </li></ul>
  9. 13. <ul><li>Tags with Keywords </li></ul><ul><li>Bookmark related links </li></ul><ul><li>create public bookmarks </li></ul>
  10. 14. <ul><li>http://social-network-optimization.blogspot.com/2009/08/facebook-buys-friendfeed.html </li></ul>
  11. 15. http:// friendfeed.com/search?q = cadbury
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