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Fresh ContentUser Generated Content<br />Barbara CollCEO, WebMama.com Search Engine Marketing Services<br />
Fresh Reviews<br />Did you ask forconsumer engagement?<br />
Yosemite Rose Cottage B&B<br />- Trip Advisor Reviews<br />- Negative<br />- Sparse<br />“I won’t read them”Kate, Owner<br...
Point this out. Use it on site. <br />Have a sense of humour about your pets. <br />
Real-Time Communication<br />Are you constantly feeding the search beasts?<br />
VMwareVirtualizationPC on a MAC - Fusion<br />
Provide the community<br />Engage with the community<br />Spread the word<br />Suggest an action<br />
Indexable Communities<br />User-Generated Content. Threads created, and responded to, on a minute-by-minute basis. Being f...
Fusion Twitter<br />Responses to User-Generated Content creating more content. Being found by twitter search function.<br />
Fusion Blogs<br />http://blogs.vmware.com/teamfusion/<br />User Generated Content. Blog postings with comments. <br />
Social Media Blanket Coverage<br />http://www.vmworld.com/community/socialmedia/  <br />
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Fresh Content - User Generated Content and Search Visibility

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Fresh Content = content search engines desire. If search engines find fresh content they display it in their real-time results. Content like communities, blogs, reviews, social media pages can all be indexed by engines and displayed for your converting keywords - and maybe even go viral. Two case studies - one B and B and one B to B.

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Transcript of "Fresh Content - User Generated Content and Search Visibility"

  1. 1. Fresh ContentUser Generated Content<br />Barbara CollCEO, WebMama.com Search Engine Marketing Services<br />
  2. 2. Fresh Reviews<br />Did you ask forconsumer engagement?<br />
  3. 3. Yosemite Rose Cottage B&B<br />- Trip Advisor Reviews<br />- Negative<br />- Sparse<br />“I won’t read them”Kate, Owner<br />but the engines do……………………<br />
  4. 4. Point this out. Use it on site. <br />Have a sense of humour about your pets. <br />
  5. 5.
  6. 6.
  7. 7. Real-Time Communication<br />Are you constantly feeding the search beasts?<br />
  8. 8.
  9. 9. VMwareVirtualizationPC on a MAC - Fusion<br />
  10. 10. Provide the community<br />Engage with the community<br />Spread the word<br />Suggest an action<br />
  11. 11. Indexable Communities<br />User-Generated Content. Threads created, and responded to, on a minute-by-minute basis. Being found in past 24 hours by Google search. <br />
  12. 12. Fusion Twitter<br />Responses to User-Generated Content creating more content. Being found by twitter search function.<br />
  13. 13.
  14. 14. Fusion Blogs<br />http://blogs.vmware.com/teamfusion/<br />User Generated Content. Blog postings with comments. <br />
  15. 15. Social Media Blanket Coverage<br />http://www.vmworld.com/community/socialmedia/ <br />
  16. 16. Get Visible<br />Dominate the Search Results<br />Barbara C. Coll, CEO<br />WebMama.com Inc. <br />www.webmama.com<br />blog.webmama.com<br />
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