Fresh Content - User Generated Content and Search Visibility
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Fresh Content - User Generated Content and Search Visibility

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Fresh Content = content search engines desire. If search engines find fresh content they display it in their real-time results. Content like communities, blogs, reviews, social media pages can all be ...

Fresh Content = content search engines desire. If search engines find fresh content they display it in their real-time results. Content like communities, blogs, reviews, social media pages can all be indexed by engines and displayed for your converting keywords - and maybe even go viral. Two case studies - one B and B and one B to B.

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Fresh Content - User Generated Content and Search Visibility Presentation Transcript

  • 1. Fresh ContentUser Generated Content
    Barbara CollCEO, WebMama.com Search Engine Marketing Services
  • 2. Fresh Reviews
    Did you ask forconsumer engagement?
  • 3. Yosemite Rose Cottage B&B
    - Trip Advisor Reviews
    - Negative
    - Sparse
    “I won’t read them”Kate, Owner
    but the engines do……………………
  • 4. Point this out. Use it on site.
    Have a sense of humour about your pets.
  • 5.
  • 6.
  • 7. Real-Time Communication
    Are you constantly feeding the search beasts?
  • 8.
  • 9. VMwareVirtualizationPC on a MAC - Fusion
  • 10. Provide the community
    Engage with the community
    Spread the word
    Suggest an action
  • 11. Indexable Communities
    User-Generated Content. Threads created, and responded to, on a minute-by-minute basis. Being found in past 24 hours by Google search.
  • 12. Fusion Twitter
    Responses to User-Generated Content creating more content. Being found by twitter search function.
  • 13.
  • 14. Fusion Blogs
    http://blogs.vmware.com/teamfusion/
    User Generated Content. Blog postings with comments.
  • 15. Social Media Blanket Coverage
    http://www.vmworld.com/community/socialmedia/
  • 16. Get Visible
    Dominate the Search Results
    Barbara C. Coll, CEO
    WebMama.com Inc.
    www.webmama.com
    blog.webmama.com