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Fresh Content - User Generated Content and Search Visibility
Fresh Content - User Generated Content and Search Visibility
Fresh Content - User Generated Content and Search Visibility
Fresh Content - User Generated Content and Search Visibility
Fresh Content - User Generated Content and Search Visibility
Fresh Content - User Generated Content and Search Visibility
Fresh Content - User Generated Content and Search Visibility
Fresh Content - User Generated Content and Search Visibility
Fresh Content - User Generated Content and Search Visibility
Fresh Content - User Generated Content and Search Visibility
Fresh Content - User Generated Content and Search Visibility
Fresh Content - User Generated Content and Search Visibility
Fresh Content - User Generated Content and Search Visibility
Fresh Content - User Generated Content and Search Visibility
Fresh Content - User Generated Content and Search Visibility
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Fresh Content - User Generated Content and Search Visibility

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Fresh Content = content search engines desire. If search engines find fresh content they display it in their real-time results. Content like communities, blogs, reviews, social media pages can all be …

Fresh Content = content search engines desire. If search engines find fresh content they display it in their real-time results. Content like communities, blogs, reviews, social media pages can all be indexed by engines and displayed for your converting keywords - and maybe even go viral. Two case studies - one B and B and one B to B.

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  • 1. Fresh ContentUser Generated Content<br />Barbara CollCEO, WebMama.com Search Engine Marketing Services<br />
  • 2. Fresh Reviews<br />Did you ask forconsumer engagement?<br />
  • 3. Yosemite Rose Cottage B&B<br />- Trip Advisor Reviews<br />- Negative<br />- Sparse<br />“I won’t read them”Kate, Owner<br />but the engines do……………………<br />
  • 4. Point this out. Use it on site. <br />Have a sense of humour about your pets. <br />
  • 5.
  • 6.
  • 7. Real-Time Communication<br />Are you constantly feeding the search beasts?<br />
  • 8.
  • 9. VMwareVirtualizationPC on a MAC - Fusion<br />
  • 10. Provide the community<br />Engage with the community<br />Spread the word<br />Suggest an action<br />
  • 11. Indexable Communities<br />User-Generated Content. Threads created, and responded to, on a minute-by-minute basis. Being found in past 24 hours by Google search. <br />
  • 12. Fusion Twitter<br />Responses to User-Generated Content creating more content. Being found by twitter search function.<br />
  • 13.
  • 14. Fusion Blogs<br />http://blogs.vmware.com/teamfusion/<br />User Generated Content. Blog postings with comments. <br />
  • 15. Social Media Blanket Coverage<br />http://www.vmworld.com/community/socialmedia/ <br />
  • 16. Get Visible<br />Dominate the Search Results<br />Barbara C. Coll, CEO<br />WebMama.com Inc. <br />www.webmama.com<br />blog.webmama.com<br />

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